The Fourth Draft
The Fourth Draft with Erin Trafford: Unpacking the Media Landscape Erin Trafford dives deep into the evolving media sphere, sharing her journey from traditional broadcasting to the vibrant world of podcasting. A focus on "building in public," Erin brings forward raw, authentic conversations about the future of media, the intersection of old broadcast models and new podcasting trends, and the challenges facing the industry. Welcoming listeners to a collaborative space, Erin encourages feedback, ideas, and even guest appearances to shape the content and direction of her podcast. Subscribe for candid insights, expert guest appearances, and a fresh perspective on media's transformative journey. Stay connected! Find Erin on LinkedIn and Instagram and explore opportunities with Story Studio Network in the show notes.
Episodes
From understanding the energetic value of your stories to envisioning how they contribute to your long-term goals, Erin explores how to move beyond superficial metrics and tur...
The two are deeply connected, but the solutions are often very different. In this episode of The Fourth Draft, Erin Trafford helps you diagnose whether your organization has a content problem, a revenue problem, or both—and what to do about it.
Using practical steps and real-world insights, Erin explains how to audit your strategy, align your storytelling with your goal...
Sharing the new and refined values for the company: curiosity, integrity and courage - and how they blend to create great storytelling and a new media model.
Erin also shares two reading suggestions for the holidays if you are looking to better understand how to turn creativity into a...
Where are the opportunities for growing a new media landscape that includes profitable, ethical and creative podcasting?
These are all the questions Erin tackles in this episode (which was simulcast live on Instagram!)
Connect with Erin on LinkedIn ...
Highlights of this episode:
- how different platforms measure podcast downloads (and why they aren't all equal)
- why do you want more downloads?
- a measurement that helps you go beyond downloads (and the full calculation)
- misaligned expectations with what a podcast can and should do for your brand
- how to best position your podcast in your marketing
- questioning what it is you're 'selling' with your podcast
Connect with Erin on LinkedIn https://www.linkedin.com/in/erintrafford/
Email us with feedback or ideas hello@storystudionet...
Key Takeaways:
- Emotional Resonance: Erin discusses how branded podcasts, such as "The Sauce" by McDonald's and "Inside Trader Joe's," skillfully narrate stories that resonate emotionally with listeners, turning ...
Key Takeaways:
- Impact of C-18: The Canadian bill C-18 has led to a standoff between the government and tech giants, resulting in a shift in how news content is presented on platforms like Facebook and Google.
- Public Awaren...
Key Takeaways:
- Unique Canadian Challenge: The Canadian media landscape operates differently than its international counterparts, particularly when juxtaposed with the American model....
Key Takeaways:
- The Influence of Celebrity Podcasts: Are celebrity-driven podcasts overshadowing the essence of podcasting or a...
In this episode, we unpack:
- The Future of Podcasting: Despite some skepticism in the industry, podcasting has a bright future, differentiating itself from traditional media forms like radio and television. Podcasting offers an i...
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