Join hosts Chuck Moxley and Nick Paladino as they talk with Chayse Joubert, Former Senior Director of Digital Transformation at Fossil Group.
Drawing from his experience launching 65 localized websites in a single year and leading digital innovation for iconic brands like McCormick & Company, Whole Foods, and grocery retailer H-E-B., Chayse shares invaluable insights on creating true omnichannel experiences, building digital shelf excellence, and using AI as a tool rather than a replacement for human expertise.
Key Takeaways from this episode:
- Your customers don't think in channels – they want seamless experiences wherever they engage with your brand.
- Global expansion demands more than logistics, it includes navigating country-specific regulations, accounting rules, and cultural nuances.
- Treat AI as another tool in your toolkit and not as a job replacement.
https://www.thefrictionlessexperience.com/frictionless
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Fossil Group’s Website: https://www.fossilgroup.com/
Chayse's LinkedIn: https://www.linkedin.com/in/chayse-joubert-20530151/
Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/
Nick's LinkedIn: https://www.linkedin.com/in/npaladino/
Chapters:
(00:00) Introduction
(00:42) Football Discussion
(05:50) Chayse’s Role at Fossil Group
(09:00) Strategic Growth Planning Process
(11:00) Watch Talk
(16:00) Customer-Focused Philosophy
(19:30) Digital Innovation and Omnichannel Strategy
(21:10) Digital Shelf Excellence
(26:00) Social Media as a Sales Channel
(28:00) Global Website Expansion Challenges
(32:20) H-E-B Experience and Project Management
(36:30) Digital Myths: Omnichannel vs Channel Split
(37:40) AI as a Tool, Not a Replacement
(43:00) Conclusion
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