The General Session Podcast

The General Session Podcast

A Meeting/Conference and Event Planning Podcast.


February 15, 2023 42 mins
Episode 16 is our Welcome Back special to kick off our season 2, and introducing our Bilingual and all Spanish Episodes coming soon! we touch on several new things we have coming up for this season, and we speak with Carmen on her new position with Anthem. We have a lot more in stored, stay tuned for more!

¡El episodio 16 es nuestro especial de bienvenida para dar inicio a nuestra temporada 2 y presentar nuestros episodios bilingüe...
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This episode we speak (via zoom) with Reid Lawrence Fabulous Founder of Sickening Events | Saved organizers $2M+ with his online event ticketing platform

THE ONLY LGBT-Owned* event management & ticketing platform in the WORLD

Reid tells us about Sickening Events and the features that the platform provides and all of its capabilities. If you are need of a ticketing platform for you next event, be sure to contact Sickening Events! Cont...
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This episode we speak (via zoom) with National Latin Recording Artist Helen Ochoa! (event Entertainment/Musicians/Bands/Groups)

HELEN OCHOA possesses one of the most powerful female voices in Regional Mexican Music. She is a stand out representative of her genre, and has captivated the public with her immense talent. Helen is a singer-songwriter and her many talents have opened the doors that have enabled her to receive invitations ...
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This episode we speak (via zoom) with Tarik Moody Program Director for HYFIN, content Producer, and on-air host at 88Nine Radio Milwaukee, Rhythm Lab Radio Host, Event Music Host

Tarik has over 15 years in radio broadcasting and speaks with us about how he started in radio and some of the exciting things that 88Nine Radio Milwaukee are doing currently and also shares what is coming up in the near future, such as the launch of the r...
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This episode we speak (via zoom) with Dennis Williams SVP and General Manger of Fiserv Forum at the NBA World Champions Milwaukee Bucks!!

Dennis has over 20 years of experience in the events/sporting industry, he shares some of those experiences with us and all of the amazing things that Fiserv Forum and Milwaukee Bucks are doing in the Deer District, room Flip times, Facility upgrades due to the pandemic, and more..

We discuss Fis...
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Araceli Esparza is a Diversity, Equity, and Inclusion culture consultant, she helps businesses and nonprofits create employee engagement with DEI trainings, strategic outreach to their stakeholders, community circles, and audiences.

She has given workshops to dozens of organizations with 100% attendance to her non-mandatory workshops!

Midwest Mujeres Collective program is a collective mentorship for multicultural women, where we are ...
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This episode we talk Event Entertainment, Musicians, Group specifically Reggaeton, Urban Latino with Gego y Nony! Winners of the 88.99 Radio Milwaukee Album of the Year ‘Tiempo’ and song of the year for ‘Reloj’ Two Incredibly talented musicians, brothers from Puerto Rico with genuine Reggaeton/Musica Latina, Urban Latino

We speak about the Album and Song of the Year, some of their favorites to sing and perform, what inspired them to...
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Jon Greenberg is entering in his 16th season as the President of the Milwaukee Admirals Hockey Club. Greenberg joined the team after it was purchased by principle owner Harris Turer in April of 2005. Under his guidance the team has seen significant increases in attendance, corporate support and community involvement and he helped guide the organization through a successful transition from the BMO Harris Bradley Center to the UW-Mil...
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This Episode we speak with the President at Pearson Technology & ETT (Engagement 365) National Audio Visual Company.

Justin speaks with us on how he got started in the Audio Visual/Events Industry, the overview of both if his businesses, Pearson Technology and Executive Training Technologies (ETT). Walks us through some of the features and benefits of having reliable A/V company when coordinating events and/or conferences/Meetings....
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This Episode we speak with the President of Ambrosia Events. If you are looking to plan any type of event, large or small, Oscar conceptualizes, develop and execute all aspects of your events, integrating it with the overall strategy, while maintaining on the project goal.

Oscar walks us through how he started in the Event Industry in the Food & Beverage Catering and what pushed him to start Ambrosia Events. From the first investme...
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This Episode is we speak to our Sponsor Anthem Blue Cross and Blue Shield.

We Speaker with the Legendary Green Bay Packer Leroy Butler and Rita Saavedra from Anthem Blue Cross and Blue Shield. Anthem has been proactively out in the community since the being of the pandemic.

Leroy Butler shares his personal connection with the Anthem Campaign and the importance of being vaccinated. we talk about his personal experience with bulling ...
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This Episode is we speak with a well-known Owner/Planner of Underwood Events, LLC, a Corporate Event Planning and Destination Management Company, known for programs that magnify brands and communicate messages!

Underwood Events is a creative Corporate Event Planning and Destination Management Company (DMC) based in Milwaukee, Wisconsin. They partner with select clients, building a strategy that aligns their attendees with their goa...
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This Episode is on ‘City Visitors/Conventions Bureaus’ (CVBs) and we highlight our very own, beautiful city of Milwaukee, Wisconsin! Home of the WORLD CHAMPIONS MILWAUKEE BUCKS!!

VISIT Milwaukee Director of Event Experience, Brittany Korth is a 2021 Connect Association 40 Under 40 Honoree! Brittany is a go-getter professional with a spirited personality and can-do attitude. It’s all about the hustle and surpassing expectations whil...
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Janet is a Seasoned Hospitality Industry Professional with over 25 years of experience in Sales & Marketing, Destination Management, Catering, and Business Development. She is the President of Interactive DMC Puerto Rico.

Interactive DMC Puerto Rico is dedicated to the development and execution of quality destination services that showcase all Puerto Rico has to offer. From its rich history, diverse culture, natural wonders and vib...
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Janelle has had a career spanning 25 years, working for some of the biggest names in the Milwaukee area. She has acquired an incredible array of expertise in every aspect her clients need to plan the perfect event

Janelle created événement in 2011 after deciding to pursue her dream of owning her own business forcing her to leave her position as General Manager/Director of Catering for Bartolotta Catering at Pier Wisconsin, in which ...
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Carmen Lerma, has over 20 years organizing events and is currently the Director of Corporate and Community Events at UMOS, Inc. for 11 years and also the Executive Assistant to the President, Lupe Martinez. Carmen shares her experience on coordinating several community events that she is in charge of such as UMOS FunFest, Cerveceros Tailgate, Back to School fair, Mexican Independence Parade & Festival and the Breakfast with Santa.

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