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April 8, 2022 23 mins
This episode we speak (via zoom) with Dennis Williams SVP and General Manger of Fiserv Forum at the NBA World Champions Milwaukee Bucks!!

Dennis has over 20 years of experience in the events/sporting industry, he shares some of those experiences with us and all of the amazing things that Fiserv Forum and Milwaukee Bucks are doing in the Deer District, room Flip times, Facility upgrades due to the pandemic, and more..

We discuss Fiserv Forum as an event venue rather then a basketball venue, Dennis covers the MANY event spaces and rental areas that Fiserv Forum has to over your next event, from large events in Club House level to smaller board rooms available.

Premium Experiences Private Events:
https://www.fiservforum.com/premium-experiences/private-events

Guided Tour of the space:
https://www.fiservforum.com/assets/video/Premium-Space-Tour-16x9-03-74c5ca0498.mp4

Atrium:
Located directly inside the main entrance, the Atrium offers an open, flexible space. With an entire wall of windows looking onto the Entertainment Block, the natural light creates unique event opportunities both day and night.
Arrangements and capacities:
•Reception: 400
•Theatre: 396
•Rounds: 280

BMO Club
Located on the event level near the player tunnel leading onto the court, the BMO Club features wood-grain finishes and a lounge-like atmosphere, creating the ultimate social place for private entertainment.
Arrangements and capacities:
•Reception: 300
•Theatre: 96
•Rounds: 50

Jockey Club
The Jockey Club is uniquely designed with no views into the playing bowl, but with open sight lines into the Atrium, creating a naturally-lit area. The horseshoe-shape offers variations of lounge seating, standing areas, and places for breakout sessions all within the same setting.
Arrangements and capacities:
•Reception: 400
•Classroom: 70
•Theatre: 128
•Rounds: 60

West Bend Lofts
The West Bend Lofts offer a secluded area on the suite level that can scale across small, medium and large capacity-types, depending on the event. Multiple entryways from the suite landing into the West Bend Lofts creates natural flow into and out of the vent space, setting up dynamic solutions for creative events.
Arrangements and capacities:
•Reception: 370
•Classroom: 30
•Theatre: 108
•Rounds: 100

Upper Concourse
Capitalizing on open space that lends itself to easy flow to the Coors Light Bar and the Panorama Club, the Upper Concourse – East Zone is flexible for event setups and can serve as the perfect auxiliary space for big groups also utilizing the Panorama Club.
Arrangements and capacities:
•Classroom: 52
•Rounds: 600
•Boardroom: 36

Panorama Club
The Panorama Club sits at the top level of the arena, with open views into the Atrium and playing bowl, as well as an outdoor patio with panoramic vistas of Downtown Milwaukee. The Panorama Club has a dedicated service kitchen and is unlike any entertainment space of its kind in the region, designed for event types ranging from birthday parties to cocktail parties and awards ceremonies.
Arrangements and capacities:
•Reception: 450
•Classroom: 84
•Theatre: 244
•Rounds: 150

Boardroom
The Boardroom is one of the few available areas specifically designed for high-end business meetings. Located on the event level near the BMO Entrance, this closed-off room is the perfect place for important meetings that require intimacy and a professional atmosphere.
Arrangements and capacities:
•Reception: 25
•Boardroom: 12

Green Room
The Green Room is the main VIP area for all touring acts that play Fiserv Forum. The room features a fixed, wet bar area, full-sized refrigerator and lounge furniture that serves as a perfect setup for a mixed-use setting. The Green Room is secluded enough so that no noise creeps in from activity in the playing bowl.
Arrangements and capacities:
•Reception: 50
•Theatre: 30
•Rounds: 20
•Boardroom: 20

North Suite
The North Suite is exclusively located on the suite level, right near the West Bend Lofts. The North Suite features a floor to ceiling window on the north side of the space as well as a built-in dedicated food and beverage area. This is a perfect space for business meetings or networking receptions.
oReception: 40
oBoardroom: 25

Arena Floor
The arena floor offers a one of a kind event experience, offering the most transformational event space within Fiserv Forum. This space can be used in many different v
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