TikTok wiLL be tHe dOwNfAll of hUmAniTy😈

Yea…please…give all of your personal identifiable information to the Chinese Communist Party or the People’s Republic of China…you know…the benevolent country that wants America to crumble…sounds logical 💀

Music from podcast can be found here:

https://www.deusdaewalker.com 😈🎶😂

The Magnatesmedia video can be viewed here:

https://youtu.be/djk159kLBwA?s...

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Episode Transcript

Speaker 1 (00:03):
You can't and they talk to pray you think, go

(00:25):
ahead myself and.

Speaker 2 (00:35):
That not so bad?

Speaker 3 (00:45):
Full face off to band for freely, think.

Speaker 1 (00:56):
Not busy.

Speaker 4 (00:57):
I'm gonna take me in fat a party.

Speaker 3 (01:46):
By starts of simulate about the ability when I'm a
billion ability.

Speaker 5 (02:07):
The same to that.

Speaker 6 (02:44):
Basic time take in.

Speaker 7 (02:48):
Don't what you guy by the wind with my in

(03:33):
my move, I can't know that that's not so bad?

Speaker 6 (03:44):
Not that love so dot so that once.

Speaker 8 (04:08):
You sound out what take for pature.

Speaker 1 (04:12):
You give a fuck? I can give a brock.

Speaker 9 (04:14):
Blas Sep said same, change didn't so that you give
a fuck. I can give a mock man.

Speaker 10 (04:20):
I'm not selling up my phonna had pred tag, don't give.

Speaker 7 (04:23):
A fuck, can give a buck?

Speaker 1 (04:25):
Lash six, said.

Speaker 11 (04:26):
Saint tap, So that you give a buck, I can
give a funny man.

Speaker 8 (04:30):
I'm not set up my phone ny red tag only
fun ship.

Speaker 1 (04:34):
With the some door sit turn to to one before
not to be bucking.

Speaker 2 (04:37):
When you ain't got nothing about it the hell send.

Speaker 6 (04:39):
Then fighting it on not the y side, neig.

Speaker 8 (04:42):
This morning, come at this footprint the.

Speaker 5 (04:44):
Potta walk c W picky baby pig.

Speaker 10 (04:48):
I don't know put the puck do take for.

Speaker 1 (04:50):
Don't look a ball frock.

Speaker 2 (04:51):
That's like the basing.

Speaker 1 (04:52):
All can talk nah what you.

Speaker 2 (05:13):
Give about?

Speaker 10 (05:14):
I can give a blast success and so do the fun.

Speaker 5 (05:19):
I can give a fun past.

Speaker 10 (05:20):
I'm not telling them I'm fat.

Speaker 1 (05:22):
You do give a buck.

Speaker 10 (05:24):
I can give aunt success.

Speaker 1 (05:26):
Say you give.

Speaker 6 (05:29):
I can give a plan.

Speaker 8 (05:31):
I'm not selling.

Speaker 10 (05:31):
I'm gonna tell you jest with the bar.

Speaker 12 (05:35):
Also both shark falk to the bar, say talk to
the bar.

Speaker 13 (05:45):
Also one d time in the bar.

Speaker 1 (05:51):
So don't think that.

Speaker 11 (06:02):
I'm I'm gonna no you us.

Speaker 1 (06:17):
Some more dollars. Give up the dollar.

Speaker 2 (06:28):
Hum it a win?

Speaker 10 (06:31):
Give up the US a more dollarclock.

Speaker 11 (07:04):
My Oh yeah, alright, oh you alway?

Speaker 1 (07:14):
You kill about.

Speaker 9 (07:15):
I can deal about my successful thanks so bad you.

Speaker 1 (07:19):
Don't get about.

Speaker 9 (07:20):
I can give about that. I'm not selling mysel test
you give about. I can give about mass success.

Speaker 6 (07:28):
They take it so bad?

Speaker 1 (07:30):
You give about.

Speaker 10 (07:30):
I can give about last. I'm not selling my.

Speaker 7 (07:55):
The team is ah my fastest cause it was jelly
being a part.

Speaker 1 (08:01):
Of me up to.

Speaker 5 (08:05):
And it's difficult to crest have away.

Speaker 14 (08:12):
But preinsess this situation because I have to learn something.

Speaker 5 (08:21):
Aver time.

Speaker 15 (08:22):
For one occasion, the strange relationship I'm trying to stay
away from the compromising situations users and the menfol love
the sun to blasphem, miss no shit fast that I
am don't mother.

Speaker 12 (08:43):
To find a more maboice and me and the hun
every time I know I'm like I wor sing, the
truchs like you want to chicks.

Speaker 1 (08:56):
Feeling in the tray of burns.

Speaker 12 (08:59):
All these I mean, I'm trying. So why not you
bringing something to Todaja she you.

Speaker 1 (09:06):
Know who.

Speaker 12 (09:12):
Don't tell her it's all that they get played inside
need go the way I'm trying some why not just
bringing something to.

Speaker 1 (09:19):
Serve thing inside of me?

Speaker 16 (09:22):
I love cannot serve B.

Speaker 1 (09:25):
We have to put up from.

Speaker 10 (09:27):
My sensation and the woman I o my by cause it'side.
Don't the artist.

Speaker 15 (09:35):
Soul just trying to take away what they don't understand.

Speaker 1 (09:41):
Just the STRENGTHENB.

Speaker 5 (09:41):
I conme in and that I.

Speaker 10 (09:43):
Loved it to stay.

Speaker 17 (09:46):
So the fight stories in all situation frustration strengthen me
or feet.

Speaker 10 (09:58):
And tood tray and somewhere.

Speaker 15 (10:01):
Jus FiOS in a s way, frustration sit straight and.

Speaker 10 (10:10):
Thin id to the friend, don't.

Speaker 1 (10:13):
Wake and I think it's go away.

Speaker 12 (10:18):
Every time I love a way I'm feeling like alcove person,
this trushing as I cannot shakes feeling and it's crazy
that dots of first.

Speaker 10 (10:25):
All that I think is paying inside me.

Speaker 5 (10:27):
Hello way, I'm trying someone not to breaking something to
temptage and.

Speaker 10 (10:35):
Show got a burst.

Speaker 12 (10:39):
All that bats pain inside meanyll way, I'm trying someone
not to breaking something to temptage every time. I love
the way I'm feeling like an alcohol person.

Speaker 10 (10:49):
This trushing as I cannot think.

Speaker 12 (10:50):
It's feeling and it's gret that notts of first, All
that that is pain inside make yollo way, I'm trying
soon not to breaking something up to temptage thoughts of
hers out and this pain and sid me go away
and trying someone not you, breaking something to take what.

Speaker 18 (11:14):
She can't thought her if she finds.

Speaker 1 (11:18):
Out of make and and what she don't votes me
wasting her time.

Speaker 10 (11:24):
Ticking out them graded MESI where what you don't know her?
If she finds out of bake and.

Speaker 18 (11:35):
What she dons me was her child take in a
the p grated its somewhere out she come she don't
she don she don't don't who said for her by
hosy come.

Speaker 1 (11:50):
She don't go.

Speaker 10 (11:52):
She don't whom the said where her?

Speaker 1 (11:55):
God she go she go?

Speaker 5 (11:58):
She don't, she don't you.

Speaker 10 (12:00):
Don't want it's.

Speaker 2 (12:02):
No, you don't.

Speaker 10 (12:04):
You don't you don't go. Don't you don't think that
won't be if that's the.

Speaker 1 (12:15):
Way my time, my love.

Speaker 11 (12:17):
I'm feeling like I cover saying this trushing as I can.

Speaker 10 (12:21):
I think it's feeling and it's.

Speaker 1 (12:22):
Craggy that thought some furs.

Speaker 12 (12:24):
All that I think is pain inside may go the
way I'm trying. So why not you breaking something to temptatione?

Speaker 16 (12:30):
She know.

Speaker 1 (12:33):
S got to hers?

Speaker 10 (12:38):
All the bink is pay inside may go a way
I'm trying. So why don't you breaking something to temptage?

Speaker 6 (12:44):
Every time?

Speaker 12 (12:44):
I'm loves like, I'm feeling like I say this trushing
as I cannot. Think it's feeling and it's craggy that
thoughts of hers. All that makes pay inside may go
a way I'm trying. So why not you breaking something
to temptation? She thought of hers, all the mas pinings

(13:07):
I mean, I'm trying, so I not to make.

Speaker 19 (13:10):
It something she's some change, she can't she t she
don't she do she ty let's said with her.

Speaker 10 (13:19):
She calls she don't she don't do she don boy, let's.

Speaker 1 (13:24):
Say we're her.

Speaker 6 (13:40):
I see.

Speaker 20 (14:00):
Him so fantadizing on birthday down.

Speaker 16 (14:35):
They got by she baby, so we.

Speaker 5 (14:41):
Say, but mose bra brad.

Speaker 18 (14:57):
So like s.

Speaker 16 (15:02):
Ladys, thank you.

Speaker 10 (15:49):
Thanks of the gas by god, she.

Speaker 5 (16:00):
Friend so day add on birthday.

Speaker 11 (16:14):
A good part?

Speaker 5 (16:15):
Good bye do you maybe so, I would say, molle
brat three.

Speaker 13 (16:32):
Living So it's stay friends, what fine come and.

Speaker 1 (17:00):
Die wo y must be right.

Speaker 2 (17:08):
Good sun it to su.

Speaker 6 (17:16):
Fun y' something like that.

Speaker 1 (18:06):
Adcome bring yourself in the did you.

Speaker 10 (19:20):
Bring yourself s?

Speaker 15 (19:25):
I said?

Speaker 12 (19:26):
And I watched the chance love, and I said, but
I've got the times.

Speaker 11 (19:31):
That's the only man remiss.

Speaker 13 (19:33):
I've been permitting.

Speaker 21 (19:34):
Menity and with the many that you're bred in in
thegin of my love, this one it's still aud just
the plast class my mom.

Speaker 13 (19:44):
But I myself for a chance. I want to make
the crept for love. I'm not the coverless talk of this.

Speaker 8 (19:54):
The mansted past also must protect them.

Speaker 1 (20:00):
So to see the plain.

Speaker 12 (20:05):
It's all the same now the.

Speaker 1 (20:20):
Play these over people walking when they come you say
you want to do look in the free yourself and
let the dot see. Just let the dumb the same.

Speaker 21 (20:33):
Brea the play the coop woking with me because you
say you know you think, you don't think you look.

Speaker 6 (20:42):
At the mirror, bring yourself and let the dot see.

Speaker 10 (20:45):
Just let them say, breaking your bree the same game,
the next.

Speaker 5 (20:50):
This he just coty to.

Speaker 11 (20:54):
The game the babies and I look.

Speaker 10 (20:56):
YouTube, then the pup. But it must start there.

Speaker 6 (21:00):
That's much.

Speaker 21 (21:00):
Are you want to have to check my play because.

Speaker 2 (21:04):
I can stating what you need to be a little bit.

Speaker 10 (21:07):
But speat mabe you would trust, just trust, make.

Speaker 2 (21:11):
You agreement because the blue lit along your bed.

Speaker 1 (21:14):
The brigade.

Speaker 21 (21:17):
Resistance built to complaining the friction.

Speaker 10 (21:24):
The person out the frost to see the country.

Speaker 1 (21:28):
They have to say to lay there, just to be
bury more to disturb till they take out this person
the plain or the people say you want you primate,

(21:50):
look a freaking up and see just the same the
play the people with the county.

Speaker 2 (22:29):
The world was collapsing around him. Jiangi Ming was the
CEO of by Dance, the Chinese company that owns TikTok,
and as he watched the news, his heart was racing.

Speaker 22 (22:43):
Now President Donald Trump written to band it together, we're.

Speaker 13 (22:47):
Looking at TikTok. We may be banning TikTok.

Speaker 2 (22:50):
TikTok had already been banned in India, losing him two
hundred million users overnight. Now, TikTok was at the center
of an international feud, with users and governments all around
the world asking the same question, can we trust TikTok.
Shang was simultaneously being called a spy by the Americans

(23:12):
and a traitor by the Chinese, and other accusations were
flying around from all directions. TikTok is a data collection
service thinly veiled as a social network. It's secretly noted
with surveillance software for the Chinese government, the most addictive
social media app of all time. They're discriminating against the disabled.
It's essentially malware that's targeting children.

Speaker 10 (23:33):
TikTok is a magnet for predators.

Speaker 2 (23:35):
Weight take a breath, Shang switched off the news and
reminded himself that despite all of the negative media attention
that TikTok was getting, business was going incredibly well. If
you added up the combined revenue of Twitter, Zoom, drop Box, Left, Snapchat, Shopify, Airbnb, Stripe,
group On, and Spotify all together, it still wouldn't be

(23:58):
as high as the revenue of Dance. The company's biggest
product by far is TikTok, which in less than four
years has passed three billion global downloads. But By Dancing
now working on several other apps that perhaps have even
bigger potential. They already make more money than Netflix, have
around double the employees of Facebook, and are expanding worldwide

(24:21):
and unprecedented speed. And yet, how much do you really
know about By Dance. Sure you've seen TikTok promoted everywhere
and possibly use it yourself, but did you ever stop
to think how this simple Chinese video app suddenly took
over the world. You see, if you're like me and
her dismissed TikTok as just a cringing app for kids

(24:43):
lip syncing and dancing, you're wrong. In less than a decade,
By Dance have gone from a full bedroom apartment in
China where the electricity kept cutting out to becoming a
global empire that is shaping not just social media, but technology, politics,
and much much more. Inside story of how it happened
is incredibly inspiring and fascinating, But make no mistake, America's

(25:09):
tech giants are terrified of byte Edance and the real
question is should you be terrified too? ByteDance is an

(25:31):
app factory, whilst TikTok is by far their most successful app.
When the company launched in twenty twelve, they created twelve
different apps within just a few months. These included titles
such as love so Much You'll Get Pregnant and Real
Beauties Every Day one hundred Beautiful Girls. At this point,
it was hard to imagine the colossal impact bitte Dance

(25:54):
was going to have on the rules. In fact, they
were even struggling to hire people because of the low
brow repud they developed early on. The company's founder, Xiang
Yi Ming, always had big plans. He was inspired by
business magnates like Steve Jobs and had a dream of
one day building a global company that was as borderless
as Google. This was an even more ambitious goal than

(26:16):
it sounds, because China essentially operates a separate Internet to
the rest of the world. Big platforms we all know
like YouTube and Facebook are banned in China, and likewise,
internet companies that start in China almost never managed to
take their services worldwide. So Xiangnu that to defy the
odds and build a global empire. By Dance needed to

(26:38):
think bigger with the apps they were creating. Then one
day in twenty twelve, he had an epiphany. While sat
on a train, he noticed the decline in people reading
newspapers and the sharp increase in phone usage, and the
duce that we would soon get all our information from phones.
But most importantly, he also realized that getting information from

(27:01):
our phones meant we didn't have to rely on people
to select the information for us. Through a combination of AI,
dictata and machine learning, it would be possible to personalize
the information to each individual and show them the content
they personally are most interested in. And thus by Dance's
next app was born Totil, which translates as Headlines, a

(27:25):
news app with a powerful recommendation algorithm that provided a
feed of news stories tailored to each user. Jen said,
we want to become the information platform that understands you best.
Uber matches people to cars, we match people to information.
The idea was simple, but at the time quite revolutionary.
By tracking every single tap, pause, and swipe, by Dance's

(27:47):
algorithm was quickly able to understand users better than they
understood themselves. Instead of just getting a random list of
articles curated by someone else, the algorithm would be able
to figure out exactly which which news stories users would
be most interested in and give them a unique, personalized feed.
And the more they use the app, the more the

(28:08):
algorithm learned about them, so the more accurate its recommendations became.
As a result, it was very addicting and a huge success,
so much so that other companies soon started copying the idea,
and ByteDance new they needed to keep innovating or else
a arrival with a bigger budget would beat them. Luckily,
Jangan had another epiphany, and this one wasn't just going

(28:30):
to change the company, It was going to change the world.
It reported that the average user of Headlines, the news
app bit Dance created, spend seventy four minutes per day
on the app. Is this because people were suddenly more

(28:52):
interested in news? Of course? Now, it's because if you
design an incredibly smart algorithm that learns what people like
and he keeps giving them more of it, it's gonna
get people hooked. But Jiang had realized why stop and
news in information, so they took the same addictive algorithm
from their Headlines app and created a new app for

(29:12):
short videos. Now you're probably thinking this new video app
was TikTok and You're half right. In twenty seventeen, they
launched the international version of TikTok. We all know, and
we'll get to that very soon. But in twenty sixteen,
byte Dance launched Nolin, which is the Chinese version of TikTok.

(29:33):
Same premise, same logo, same interface, but China has its
own segregated version which came first, and there's a few
notable differences. Firstly, it had a section called Positive Energy
with selected videos that promote the Chinese governments. Secondly, it
had advanced facial recognition, where you can search for videos

(29:53):
by tapping a face, a feature which led to lawsuits
when byte Dance considered introducing it on TikTok. The Chinese
version also makes people's skin appear lighter by defaults in
line with China's widening of session. In short, the Chinese
version of TikTok is the same app with some major
cultural differences, but one thing is very much the same

(30:15):
on both versions, the powerful algorithm. It's unique because it
isn't built around your social network. You don't have to friend, follow, subscribe,
or even search for anything. Do you just open the app,
start swiping and the algorithm will get better and better
at understanding which videos to show you. And because you
consume so many short videos in just a few minutes,

(30:38):
it gives the algorithm so much data about what content
you do and don't like. You could watch a hundred
videos in a single session, as opposed to something like YouTube,
where you may only watch a small handful. And since
you're not reliant on your social circle for content, you'll
never run out of interesting videos to watch. You'll just
one fleck away from something totally random and new Psychologists

(31:01):
have found parallels between this and the effect of playing
the slot machine in a casino. So when you combine
that with the never ending scroll effect, which tricks our
brains into not knowing when to stop using the app,
it's easy to see why people get sucked in bite.
Dan's even added a feature where when you press the
back button, it shows you a new video. You have

(31:21):
to double tap the button to actually get out.

Speaker 14 (31:23):
Of the app.

Speaker 19 (31:24):
I'm addicted to TikTok now I'll have down ont of
it myself and I plan to take my eyes.

Speaker 22 (31:28):
Off the videos, and I spent between seven to eight hours.
You just keep scrolling like you just lose track of
time last year on night.

Speaker 2 (31:36):
This app, you start swiping and before you know it,
three hours of your life is gone and you've achieved
basically nothing that we're going to walk back in the
effects of what that doesn't brain? What effect does that have?

Speaker 6 (31:46):
Or the rest of your life.

Speaker 2 (31:52):
However, was bite Dan's had no problem getting people to
watch their new video app. They knew that an addictive
algorithm was useless if they didn't have enough people creating
videos as well, and thus they launched a genius five
part plan to get creators on board. Step one, lower
the barrier to entry. Competition on social media had become tough.

(32:13):
Filming simple selfie videos was no longer enough to blow
up on YouTube. You needed to learn how to use
editing software, I create thumbnails, and countless other things which
made it difficult for young new creators to get started.
So by Edance made posting videos are ridiculously easy. With
built in editing functions in the app, you could even
apply filters and add music to make the video immediately

(32:35):
seem way more professional and interesting. Then Step two challengers.
If you remember the viral ice budget challenge in twenty fourteen,
well so did ByteDance. They realized that if they created
challenges within the app that were easy for people to replicate,
like a certain dance, and people didn't even have to
think about original creative content, they could join in by

(32:57):
just doing the challenge, which then leads to step three,
give them a taste of fame. If you look on
any social media forums, you'll find plenty of people complaining
about how hard it is to beat the algorithm with YouTube, Facebook,
and Instagram, and in Star contrast, you'll find plenty of
people raving about how easily their TikTok videos blew up.

Speaker 9 (33:19):
I literally gave like a billion followers in about the
stakes of like six weeks.

Speaker 2 (33:25):
Basically, by Dance realized that by sharing the love around
a lot of creators, they'd attract way more people wanting
to make videos for the app. It was like a
new gold rush for everyone who had got in late
on other social media. You could join TikTok and on
your first video rack up millions of views. And by
giving creators a dose of fame and it hit a dopamine.

(33:45):
It encouraged them to recruit more people to the app
by telling their audience to come and follow them on TikTok.
If you follow Gary Vee, you'll probably be very familiar with.

Speaker 9 (33:54):
This ticktok TikTok.

Speaker 2 (33:56):
But then by Dance started to notice a bit of
a problem, eating the barrier of entry so low that
they got an equally low quality of contents. They had
plenty of people posting videos, and a lot of it
was just kids' lip singing or dancing to songs. So
then came step four of the plan, rive the top talent.
Fuitan's messaged creative influencers with big followings on other platforms

(34:20):
and offered to pay them to come and post on
their app. They also reportedly went to art schools to
find good looking creative students and promised to make them famous.
Once they'd attracted some higher quality content, they manipulated the
algorithm to make sure it got a lot of views
to try and improve people's perceptions of how good the
content on the app was. And then finally step five

(34:43):
nurture relationships. They assigned the top creators account managers who
would sometimes even help them with school assignments and relationship
issues to make sure the users were able to create
lots of contents, and thus By Dancer dunnets using this
strategy in China do in when of course, plenty of
other Chinese companies had tried to copy them. But remember,

(35:05):
the more you use by Dances apps, the more the
algorithm learns about you, which means you get served even
better content recommendations, which means you've use the app more,
and this creating never ending cycle of improvements. As a result,
very few people wanted to switch to any of these
competitor apps that quopped up. By Dance had cracked the
code in China, and now they wanted to replicate this

(35:27):
success worldwide. In twenty seventeen, they officially launched their international
version of the app, TikTok. And whilst Jiangi Ming had
always been a very ambitious man, even he couldn't have
predicted the insanity was about to begin. Quick quiz view,

(35:53):
You're a company with an app that's incredibly popular in China,
but now you want to compete worldwide against the biggest
tech giants. You a poetlots of the top employees from
rivals like Facebook and YouTube by offering mamia wages, b
paytop influencers from Facebook and YouTube come up post on
TikTok instead or see four billions of dollars into running

(36:15):
ads on Facebook and YouTube, so you can literally siphon
off users from your competitor's trick quest White Dance did
all three. You see, TikTok's success should never have been
able to happen. The current kings of user generated content
could have stopped it, but they underestimated TikTok and didn't
realize they were a serious competitor until it was too late.

(36:39):
By witpoint, TikTok had stolen many of their employees, creators,
and viewers. Of course, the reason everyone underestimated them is
because TikTok's growth rate is unprecedented. They went from nowhere
to everywhere insanely quickly. So how did they do it? Now?
When by Dance launched the Chinese versi of TikTok, they

(37:01):
used a few slightly questionable promotion techniques. For example, they'd
made deals with phone shops to unbox their devices, reinstall
their app, and then reseal the box, so the app
was already there when users switched on their new phone. However,
with the international version of TikTok, one of their first
genius marketing tricks was right out in the open. For

(37:22):
everyone to see. They initially encouraged users to share their
TikTok videos on other social media, which sounds stranger first.
Why would TikTok want to make it easy for people
to repost tiktoks on Instagram, YouTube, Snapchat and so on. Simple,
because every TikTok video contains a water mark in a
corner promoting their app. I'm willing to bet that even

(37:44):
if you'd never downloaded TikTok in your life, you've seen
a video with the TikTok water mark. It's the ultimate
free publicity. And remember, TikTok had made it so much
easier to create content thanks to the inn app editing functions,
so people would create videos on TikTok then go and
post them on all their other social media, giving TikTok
endless free marketing. The pipe downs team would even make

(38:06):
fake accounts on other social media themselves and just repost
lots of the best TikTok videos because they knew that
if you see that TikTok watermark enough, eventually you'll go
and download the app yourself. But as well as free promotion,
the TikTok team did plenty of paid ads too. Now
to create an ad campaign. Most companies higher expensive consultants

(38:28):
recording studios, editors, actors, designers, etc. But by downs just
used videos people that uploaded to TikTok as ads. Their
terms and conditions gave them permission to do that. Then
all that money they saved on not making ads, and
then they had more money to invest in actually running
ads across all major platforms. They initially targeted highly populated

(38:50):
cities with low CPMs, like some of the poorest cities
in India. This got them a lot of downloads quickly
and cheaply, which shot the app to the top of
the app store. That's attracting to free publicity. Once TikTok
had some momentum, they targeted micro influencers with five to
tenka followers on other social media and promised to make
them stars on TikTok if they started posting content on

(39:12):
the app. Many of these influencers were frustrated by the
slow growth on other social media, so they gladly made
the switch to TikTok. Then TikTok stepped it up. They
began targeting big influencers like those with one million followers
and above by offering them big cash payments to come
and post on TikTok. According to The Wall Street Journal,
why Dance even paid one million dollars to get one

(39:34):
unnamed influencer to post a video on TikTok. Whilst it
may seem ridiculous, having celebrities using the platform attracted lots
of new users and advertisers. Not just that, but it
brought in investors. Just about every venture capital firm was
looking to find the next Facebook, and seeing different stars
joining the platform led to some investors howing billions of

(39:56):
dollars into TikTok, which White Dance reinvest did into even
more advertising. At one point they were spending three million
dollars per day on ads. The focus was just pure growth,
not profits, but one of the biggest keys to success
was that by Dance made many acquisitions of other companies
that helped fuel TikTok's growth. Many of these were AI

(40:19):
companies that could help improve their algorithm even further, but
also whenever TikTok expanded into a new area, they tried
to acquire a local company who had good knowledge and
experience of the city. However, by Dance's most influential acquisition
of all was musically a short video app that was
very similar to TikTok, especially with its emphasis on using

(40:41):
songs and videos. Weapp was struggling a little bit, but
it did have a solid user base in the US,
especially amongst very young users, so buying this was a
cost effective way for ByteDance to get new users from
a new market. By Dance later merged Musically and TikTok together,
which a lot of Musically users weren't happy with it,
but they soon got on board when they realized that

(41:03):
TikTok algorithm was better. Now, whilst all of this might
seem too easy, you have to remember White Dan's already
had a formula to follow from all their experiences with
the Chinese version of the app. For example, they knew
how important it was to make the barrier of entry
so low for creators, so they had a whole team
creuiting beautifying filters to make people look better so they

(41:25):
didn't feel self conscious about posting videos. TikTok also copied
many of the popular challenges over from the Chinese version,
so that there were lots of easy but fun challenges
for people to participate in when they downloaded TikTok, and
then one day, something surprising happened. It was early morning
in the byt Dance headquarters. The marketing team were feeling tired.

(41:45):
It had been an exhausting few months and byt dans
have to say nine to ninety six working culture as
many other Chinese tech companies, which means that you work
nine am to nine pm, six days a week. You
get paid very well with lots of bonuses available, but
it's intense to say the least. So everyone was a
little surprised when early one morning, someone excitedly shouted Arnold

(42:08):
Schwarzenegger just joined TikTok. It was big news because Arnold
wasn't getting paid or asked to do it. He just
heard about the app and posted some videos for fun.
This generated free publicity for TikTok and proved to them
they were reaching a tipping points. They were no longer
having to pay stars to join. TikTok was becoming the
place to be, with even celebrities now voluntarily joining the app.

(42:31):
But despite all of this marketing we've just talked about,
perhaps the biggest reason for TikTok's sudden growth was something
completely out of their control. Locked at home with not

(43:11):
much else to do, TikTok became the go to app.
Kids even got their parents using it and doing challenges together.
TikTok's growth had already been explosive, but the pandemic just
added fuel to the fire. It reported that during lockdowns,
the average TikTok user opened the app eight different times
every day. Suddenly, TikTok was on a faster growth trajectory

(43:34):
than YouTube, and by down's international expansion had gone unimaginably well.
But here's the thing. During TikTok's rapid global expansion, the
multiple issues had been bubbling under the surface, and in
the blink of an eye, all of their hard work
was about to come crashing down. In twenty nineteen, India

(44:09):
band TikTok due to claims of spreading explicit contents. Overnight,
TikTok lost around two hundred million users, but Pakistan soon
banned them too. TikTok would eventually manage to appeal the decision,
only for them to get banned again just a few
months later on the grounds that they were stealing and
surreptitiously transmitting users data outside of the country. But this

(44:32):
was just the start of a domino effect when more
and more governments around the world started raising concerns about TikTok, specifically,
what data is TikTok actually collecting and what is it
doing with that data. Everyone had their own theories of this.
A popular Reddit post claimed to have reverse engineered the
app and stated it was essentially a data collection service

(44:53):
that's thinly builed as a social network. An iOS update
also meant that users would be alerted by an accesses
their clipboard. Soon videos emerged as TikTok reading almost every
bit of info that was copied on someone's device, even
if they weren't using the app. The U s Secretary
of State claimed TikTok was among a number of Chinese
apps feeding data to direct you to the Chinese Communist Party.

(45:17):
The US government then opened a national security review of
the platform after both a Democrat and Republican lawmaker suggested
it post a serious risk and that it could be
surveillance software for the Chinese governments. A senator also described
it as a trojan horse What's The Financial Times reported
that deans were trying to circumvent Apple's privacy policies.

Speaker 23 (45:38):
The Android version includes code that allows for the downloading
of remote ZIP files. Unzips them and executes the apps
inside Arbitrarily, TikTok asks for access to your videos, your photos.

Speaker 2 (45:53):
Your microphone, your camera, and your context.

Speaker 15 (45:55):
TikTok also collects information about the messages that you said,
about the apps that you use, the other apps on
your phone.

Speaker 2 (46:03):
It collects the sites that you visit.

Speaker 15 (46:05):
It collects your search history, It collects your key strokes,
It collects your location data.

Speaker 2 (46:11):
Wait wait, wait, hold on. Collecting obscene amounts of data
is unfortunately a pretty common practice, especially by social media platforms.
So why was everyone freaking out? Well, China's National Intelligence
Law requires all companies within its borders to hand over
data at its request without the need for a warrants.
In fact, the government can literally take ownership of your

(46:33):
company if they choose to.

Speaker 16 (46:35):
So.

Speaker 2 (46:36):
Yes, most people have accepted big tech have loads of
our data, but the idea of the Chinese government having
all of our personal data seems more worrying, especially given
how much data TikTok collects.

Speaker 23 (46:49):
Every bit invite of data that TikTok collects is under
the scope of China's intelligence law. Maybe that's why it's
getting banned from the US ARM Services and why I
read it to you recently claimed that it was fundamentally parasitic.

Speaker 2 (47:06):
But again let's hold that this is one side of
the story. This is the other side of the story.
TikTok have repeatedly stated that they are not a Chinese company. Yes,
bite down to the parent company is that they created
a whole separate app company for TikTok that's not based
in China unless not under their rules. TikTok state they

(47:27):
have never given data to the Chinese government and never will.
It could also be argued that everything going on with
countries banning and threatening TikTok wasn't really about TikTok. This
was about the rise of China. TikTok was unfairly caught
in the middle of a political battle between several governments,
and it was just being used as a pawn in

(47:47):
a game of geopolitical chess. Sure, TikTok collects a lot
of data, but that's because their whole app is built
around understanding you better to show you more tailored videos,
not because they're surveillance for the I needs. Many of
the accusations against them, or just theoretical fears rather than
actual evidence. But despite that, it seemed that in some

(48:09):
Western countries, TikTok was becoming public enemy number one, especially
in the US, where Trump ran ads saying TikTok is
spying on you, and then.

Speaker 24 (48:19):
The US will ban these apps within forty five days
unless they are taken over by an American company. Of course,
we know that Microsoft is currently in talks to buy
some of TikTok's operations in countries like the US, Canada, Australia,
and New Zealand, and its executive order, Trump cited some
of the things we already know that US officials are
worried about when it comes to these apps, things like
national security concerns how they collect data.

Speaker 2 (48:41):
TikTok was told they had to find a US buyer
or else they'd be shut down. Many TikTok stars who
built a career for themselves using the platform were panicked.
But soon it looked like Microsoft was going to swoop
in and buy the American branch of TikTok so that
the app could continue. Right at the last minute, though
Trump's a did, he wouldn't sign off on it unless

(49:02):
a lot of money went to the US Treasury, so
the deal fell aparts. Next it looked like Oracle was
about to buy TikTok, a deal was agreed, and then
again right at the last minute, Trump announced By Dance
would be creating a five billion dollar education fund as
part of the deal, which By Dance was completely unaware of,
so once again the deal fell through. Meanwhile, By Dancing

(49:26):
TikTok were suing Trump and the US government in a
hope to delay the ban until after the twenty twenty
US election, and when Joe Biden took over as president,
TikTok thought all of their problems were about to fade away,
but instead Biden signed an executive order for deeper investigations.
So whilst there was no immediate ban, the threat still

(49:48):
very much looms over TikTok. The irony of all of this, though,
is that whilst many in the West were calling byte
Dance a puppet for the Chinese government, the Chinese government
were acting just as vish towards Bite Dance themselves. China
completely banned one of byte Dance's other apps that was
meant for jokes and memes because they claimed it had

(50:09):
vulgar contents. Bite Dance really was facing attacks from all directions.
But what's most interesting of all is that whilst the
entire world was busy debating TikTok's data policies, they were
completely missing something much more sinister.

Speaker 23 (50:33):
Okay, has anyone else noticed that your for you page
has been a little too accurate lately?

Speaker 24 (50:38):
It hasn't been things at alcohol where I talk about
it's been fun.

Speaker 2 (50:42):
An algorithm designed to give people more of what they
want sounds great in theory until you really stop to
think about them. For example, what happens when a pedophile
joins the app and what they want to see is
underage girls dancing provocatively. If you're looking at a lot
kids dancing sexually, it's going to give you more kids

(51:02):
dancing sexually.

Speaker 22 (51:03):
He's a video showing a young girl in class on
the floor in.

Speaker 13 (51:07):
Her school uniform.

Speaker 22 (51:09):
It's attracted hundreds of comments, mainly for much older men.
Radban Katie followed were mostly young girls.

Speaker 6 (51:16):
I thought that there was one of your seven though.

Speaker 2 (51:19):
Now it's worth acknowledging TikTok are not alone in these issues.
YouTube had a predator scandal of its own due to
its recommendation algorithm, where old men would be watching clips
of young children on YouTube. So the algorithm recommends the
more of that content. Worse still, they would link each
other to certain videos and timestamps in the comments, which
led to YouTube having to disable all comments on kids' videos.

(51:42):
But with TikTok, the problems were exacerbated further by the
fact you can privately message users, plus the fact that
around one in four users of TikTok are believed to
be under seventeen. On a related note, TikTok have already
paid millions of dollars to authorities for knowingly collect it's
in private info about children without parental consent. They also

(52:04):
had to pay out many more millions when some data
got leaked, including private details about children as young as
six years old. TikTok's predator problem is merely one example
of how their powerful algorithm can send people off on
young kids down incredibly dark rabbit holes. A second example
is how easily kids can be exposed to disturbing videos.

(52:27):
For example, this reporter set up a brand new TikTok
account pretending to be a thirteen year old. She didn't
like or follow anything, and yet before long the app.

Speaker 22 (52:36):
Showed be this clip or the confrontation in the street.
I lingered on the video, but didn't press like before
long I was speaking for a stream of videos of
people screaming profanities, a viola to sault and a young
man lying bloodied in the street and TikTok figs are thirteen.

Speaker 2 (52:54):
A third example of a dangerous rabbit hole is depressive content.
If the algorithm realizes that what you engage with most
is sad videos, your feed will become increasingly dark and depressing.
In fact, one report found that within just half an hour,
ninety three percent of videos you get shown will be
depression related if those are the type of videos you

(53:16):
engage with most. In TikTok's defence, the algorithm is simply
trying to give the user the content it engages with
the most that keeps them on the platform the longest.
It's not deliberately doing anything bad. But if you're already depressed,
you probably would linger on the sad videos, which means
you'll get sadder and sadder content. Your feed will be

(53:38):
filled with double leakest and darkest corners of TikTok, a
lot of which is totally unmoderated, including videos encouraging suicide.
Even within popular viral tiktoks, there have been multiple challenges
promoting something.

Speaker 23 (53:52):
Dangerous stupid, TikTok bender overdose channlenge.

Speaker 2 (53:56):
Somebody's dying for this already. Another example the promotion of
completely unsaved products. One girl who struggled with an eating
disorder found that her feed was filled with videos advertising
unregulated weight loss pills and harmful crash diets. When she
made a video call in TikTok out for allowing this content,
the post got deleted because I said this app as

(54:18):
promoting beating assors, which brings us to yet another issue
some people have with TikTok censorship. Moderators on TikTok were
told to restrict or shadow ban videos from users who
appeared ugly or for the sayboards. For example, their moderation
guidelines said to restrict content from people who were chubby,

(54:38):
having down syndrome, or simply posting in a poor or
dilapidated location. A spokesperson later said this was to try
and prevent cyber bullying, although others have argued that TikTok
was simply trying to get content on their platform they
felt was more desirable. But people behind the algorithm have
godlike powers when it comes to controlling what TikTok's billions

(54:59):
of users actually get to see. Another example of TikTok
controlling the type of content on its platform came when
The Guardian uncovered that TikTok was restricting content relating to
the independence of Tibet and Taiwan, along with subjects like
the Tienaman Square protests. In other words, TikTok's sensors videos
that they know won't please the Chinese governments. Some say

(55:21):
this is to try and advance China's foreign policy aims,
but the most likely reality is whye down simply don't
want to annoy the Chinese government any further after they
already banned one of their popular apps. The truth is
TikTok can't really win here. Somethin TikTok is stifling free speech,
especially since they announced plans to hire thousands more employees

(55:42):
to their censorship and moderation teams. But on the other side,
other people feel TikTok is not doing enough to control
what gets posted and that they have a big problem
with misinformation.

Speaker 25 (55:53):
Because TikTok videos can easily go viral. There's also the
risk that users will wittingly or unwittingly sure information that's false,
and once it spreads, it can be really difficult to stop.

Speaker 2 (56:05):
Some people are also concerned how much hate speech goes
undetected on TikTok.

Speaker 22 (56:09):
So sometimes if you're reading a hate comments and the
stress flow, it can be so much for your body
and you're just overwhelmed in your warningly so that can
also creep into depression.

Speaker 2 (56:19):
Just to emphasize how extreme this issue is, there's no
amassed vigilanty who is trying to track down bullies on
TikTok because the TikTok moderation team have struggled to keep
up with all the abuse. Now, again, let's be clear,
many of these problems are incredibly difficult for TikTok to
deal with, and they certainly do seem to be trying.
And it should also be acknowledged that the vast majority

(56:42):
of users don't have problems like this. But that's the
most worrying part. Because everyone's feed is so different, many
people don't even know about the darker corners of TikTok.
A parent using the app will see a wildly different
feed to what their kids may see. A person who's happy,
we'll see a wildly different feed to what a depressed

(57:02):
person would see. To summarize, the TikTok algorithm really is
incredible at giving you content that will keep you watching longer,
no matter how dark or disturbing that content is. However,
despite all of these issues, creditors, dark rabbit holes, dangerous challenges, censorship, bullying,

(57:22):
and plenty of other problems, TikTok has become the world's
hottest platform and from a business perspective, it's a clear
success story and now one of the world's largest private companies.
So to understand how by Dents achieved that so quickly
despite all of these issues, it's one final piece of
the puzzle we need to talk about. That's perhaps the

(57:45):
most crucial piece of all. Buying. An app that only
allowed videos up to six seconds long, was created in
twenty twelve, the same year that byte Dance started. Vine

(58:07):
got acquired by Twitter before it even officially launched, and
when the app went live in twenty thirteen, they rapidly
built up an active user base. Considering this was several
years before byte Doan's would create TikTok, Vine looked perfectly
positioned to dominate the short video markets, but by twenty fifteen,
Vine had a big problem. All their top creators were

(58:28):
becoming increasingly frustrated since Vine offered no way to monetize
their contents. The top graders felt they'd helped make Vine
a success, the Vine team was basically ignoring them, so
the creators started posting vines to direct people to their
other social media instead. Concerned, the Vine team agreed to
a meeting with eighteen of the top creators and heard

(58:51):
their demands. The creators wanted to be paid one point
two million dollars a year to post three vines a week. Internally,
the Twitter team were very worried about this idea. They
figured if they started dishing out money to content creators
on Vine, it would set up precedent and people would
start wanting money for tweets as well. But they knew
losing all of their biggest content creators that would look terrible,

(59:14):
so they were considering it until they realized that the
top Vine stars didn't want one point two million dollars
to split between them. They wanted one point two million
dollars each, and considering Vine was making a loss at
this point, it just wasn't possible. So the top stars
of the platform left. Vine continued to struggle for money,
and by twenty seventeen the app was officially dead. Ironically,

(59:39):
this was the year TikTok launched. You see, bike Dents
had been observing carefully and Vine's brief moment in the
sun had proven the demand for short videos, but also
highlighted two important lessons. Number one, don't ignore your best creators,
find a sustainable way to pay them, and number two,

(01:00:00):
don't let them get too powerful. Now, there are many
reasons for TikTok's success, the vast amounts of money it spent,
it's powerful algorithm, fortunate timing, good management, clear strategy, a
fair bit of luck, and many more. But one of
the biggest factors of all was that TikTok truly focused
on creators right from day one. At the beginning, they'd

(01:00:21):
even invite users to the byt dance offices to chat,
get feedback, and create videos together. Byt Dance had learnt
a lot of lessons from Vine, but the biggest of
all was about building a creator economy within its app,
a whole ecosystem where new creators had a real shot
at going viral and the top creators had a way
to profit so they'd stay loyal, and in order to

(01:00:44):
do that, TikTok figured out a way to do the
one thing Vine never could make a hell of a
lot of money. Eventually, the big tech giants realized TikTok

(01:01:09):
post a serious threat to them, which is why just
about every social media app launched a service that was
essentially a TikTok clone. Instagram launched Reels, Facebook launch Lasso,
Snapchat launch Spotlight, YouTube launch Shorts, and so on. In fact,
Instagram even announced that they're no longer a photo sharing app,
with many articles pointing out and trying to become TikTok,

(01:01:32):
but it was too little, too late. By that point,
TikTok was a billion dollar app. Firstly, TikTok obviously monetized
with ads in the video feed, but because the videos
were longer than vines, it was much easier to attract advertisers,
especially because the ads look very similar to normal videos.
There's just a tiny yellow ad sticker in the corner.

(01:01:52):
So this means brands can make their ads look like
the user generated content and get much higher engagement, as
often people don't even realize they're watching an ad. TikTok
can also charge higher amounts to advertisers because they have
so much data about what each person likes, so the
ads can be very targeted. Secondly, TikTok created a built
in creative marketplace, connecting businesses and creators together so they

(01:02:14):
could make brand deals, and this was the ultimate win
win win. For creators, it gave them an easy and
direct way to make money within the app. For advertisers,
it allowed them to easily find relevant creators for their brand,
view their profile stats, and make a secure payment without
risk of getting scammed. And finally, for TikTok, it not

(01:02:34):
only made their app more appealing, but also meant they
could keep tabs on exactly what deals were being made
and take a share of the revenue for themselves. Thirdly,
TikTok monetized with sponsored brand challenges. For example, Samsung worked
with TikTok to create the video Snap challenge, where you
take three different pictures and it merges them into a
single image. The catch is this feature is only available

(01:02:58):
on Samson Galaxy S twenty one phones. So basically, TikTok
have found ways to blur the lines between what's content
and what's an advertisement, which means they can charge brands
a lot more money. But interestingly, if we look at
the Chinese version of TikTok, we can see that by
Dans have plenty more monetization tricks up their sleeve that

(01:03:19):
they soon might be bringing over to TikTok. For example,
tipping via live streams is a much more common thing there.
There's also a feature where any user can pay to
boost their post visibility to a certain audience. But most
notably of all is how by Dance is planning on
disrupting e commerce. Yep, by Dance is not just taking

(01:03:39):
on social media giants, now they're taking on Amazon. Here's
how it works. Let's say you're browsing TikTok and you
see a video with some cherries in it and they
look delicious. Well, TikTok will show you a pop up
with a button to buy cherries. Your payment card and
address will already be registered, so you won't even need
to leave the app to buy them. Of course, this

(01:04:00):
shopping feature can work with anything, since TikTok's AI can
tell exactly what's being shown in a video and show
you a related item that you can buy. Essentially, they
want to blur the lines between content and shopping, and
it's easy to see how this can lead to a
lot of impulse purchases, since you won't need to go
actively looking for things to buy. The Chinese version of

(01:04:22):
TikTok reported they had nearly thirty million dollars worth of
sales using this feature on a single day in December
twenty eighteen. The feature is very popular in China already
and will likely become much more widely used on TikTok
as well, especially because by Dance have already entered into
partnerships with big companies like Walmart and Loreel. But it

(01:04:43):
goes further. They're even experimenting with features like food delivery
with me app, proving there is endless potential ways to
monetize that billions of users TikTok now has, and thus
by Dance is focused on building a lucrative business rather
than just a popular app. It's what separates from Vine
and many other short form video apps that were similar

(01:05:03):
but never made it. So, whilst many people seem to
think of TikTok as just another Vine, a fact that
will come and go, TikTok is already far more successful
than Vine could have ever even dreamed of. In fact,
I would like to put forward to you an entirely
different opinion. This is just the beginning of TikTok, and
I'd like to tell you a short story to prove

(01:05:26):
it before we get to the final chapter of the
TikTok story, which is honestly the most important of all.
I have two things to share with you. Firstly, congratulations
on making it this far in the video. In this
current TikTok era, our attention spans seem to be an
all time low, so watching forty minutes of a single

(01:05:46):
video is rare. But if you're like me and you
enjoy more in depth, longer form stories like this, feel
free to turn on notifications for this channel, as I'll
be posting more mini movies like this very soon. Secondly,
I know from them many of you are interested in
making YouTube your full time income. But I also know
that starting with YouTube can be incredibly difficult and overwhelming.

(01:06:09):
So that's why I created the YouTube Business Blueprint, which
gives you my exact strategies for making content like this,
rapidly growing your channel, setting up multiple revenue streams, and
if you want, scaling it like a business so you
can have a team working for you. It's basically an
all in one system with everything you need and everything
I wish I'd had much earlier. So if you want

(01:06:32):
to get paid to make videos on whatever topics you
find interesting, check out the first link in the description,
because for a limited time, if you buy the course,
you'll also get a free one hour strategy call with
me so we can work on your channel or business together.
So pause the video now and check out the link below.
Then let's get back to the story. In twenty eighteen,

(01:07:02):
Montero Hill was unemployed, had no money, and was sleeping
on the floor of his sister's house. He dropped out
of college to pursue his dream of becoming a famous
rap artist, and it was going terribly. Nothing was working,
nobody knew him, and he didn't have a record label,
so it was recording songs out of his NaN's closets
up until one day where a small influencer used one

(01:07:23):
of his songs in a TikTok video. That song was
old Town Road. Montero, better known as Lil naz X,
suddenly had his life completely changed. Old Town Road went
viral on TikTok with people dressing up as cowboys to
fit the theme of the song. Old Town Road then
went on to become one of the most successful songs
of all time, and it was all thanks to TikTok.

(01:07:46):
In fact, TikTok has had a real impact on the
entire music industry. It's a new way for artists to
get their music heard. Record companies are even paying influencers
to use their songs in TikTok videos, and TikTok themselves
offer an expensive service where they will craft a challenge
around a specific song to help to get more people
to hear it. Doja Cat is just one example of

(01:08:09):
an artist whose success was masterminded by TikTok. Because of
all the data TikTok have, they've also been advising record
companies which songs off an album should be released as
singles because they can see which songs users are saving
most often. But this goes even further. Some artists are
now even writing songs with TikTok in mind, thinking about

(01:08:29):
how the lyrics or music could be turned into some
kind of TikTok challenge or meme. Now let's zoom out
for a second. This story about the music industry highlights
two things. Number one, TikTok provides an opportunity for content
creators of all kinds to get more visibility than they
normally would on other platforms. In fact, there's countless jobs

(01:08:50):
and careers TikTok is helping, and many lives. It's transforming
not to mention the billions of active users who are
entertained by TikTok every day. Whilst it's easy for us
to look at the dark side of TikTok, there are
also countless people who have been very positively impacted by
the app.

Speaker 6 (01:09:08):
You can post one video in instantly over ninety viral.

Speaker 9 (01:09:12):
Given an insane and unexpected.

Speaker 24 (01:09:14):
Opportunity to a lot of young people kind of express
their opinions.

Speaker 2 (01:09:18):
But the second thing this music example reveals is that
By Dance have much bigger plans than just being a
content platform. They want to disrupt everything. Short videos is
just the starts. The obvious next step is long form video,
which is why the Chinese version of TikTok is allowing

(01:09:38):
videos up to fifteen minutes long. But by Dance have
a totally separate app for Watermelon, specifically designed for longer
content that should not only have YouTube worried, but also
streaming giants like Netflix. Bydans have already made licensing deals
with the BBC, the BBS and many more. They even
hired the ex head of Disney plans. But By Dance's

(01:10:01):
plans are much bigger than video. Bydance have been very
vocal about entering the gaming market and have bought multiple
game publishing companies already. At one point three of the
top five mobile games in China were from by Dance.
They also recently announced plans to hire over ten thousand
new employees for some new education related apps. They're even

(01:10:22):
entering financial technology, cloud hosting, and search. By Dance also
already have a business software called Love, which combines email, chat,
video calls, calendars, and cloud document storage. They also quietly
launched a new division called Bytdance Plus, which sells AI
to other businesses in China. By Dances are also dubling

(01:10:44):
down on their messaging apps and have started putting huge
ads for their apps all over the Chinese version of TikTok.
You can certainly expect that at some point By Dance
will start directing TikTok users to some of their many
other apps and services, because whilst TikTok was their first
big international hit, it's just the beginning, it's at all

(01:11:04):
that will help them build their empire. Most people have
never even heard of byte Edance and just think of
TikTok as some silly short video app. But let's be clear,
Bye Dance already have over one hundred and ten thousand
employees in over two hundred cities around the world, and
are expanding rapidly into more industries than anyone can keep

(01:11:24):
track of. Truthfully, it's impossible to know for sure exactly
where by Dance is heading and how powerful they're going
to become. But one thing is clear, Jang ye Ming's
dream of building a company as borderless as Google has
become a reality. Now. If you thought the story of
TikTok and byte Dance was interesting, wait until you hear

(01:11:46):
the story of WhatsApp. In this mini movie, we finally
answer the question how does WhatsApp really make money? Just
click here to check it out now. Thanks for watching
Magnates Media. I've been John, You've been awesome. I'll see
you in the next episode.

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