All Episodes

March 26, 2024 7 mins
In today’s Idea to Empire Podcast, Chanaye Jackson provides three key tips for business owners to improve their business: defining their customer avatar, aligning products and services with the customer journey, and pricing appropriately.

Key Talking Points:
  • Understand your customer avatar to create targeted marketing and product development strategies.
  • Align products and services with the customer journey to provide timely solutions.
  • Price products and services appropriately based on their value and customer expectations.
  • Continuously evaluate and adjust your strategies to meet the evolving needs of your target audience.
Magical Quotes:
"If you don't know who you're selling to, then you don't know what you should be creating for them."
"Don't count how much money you think they might have."
"People will pay for what they think they need."
"Price at that perfect temperature."

Download the Transcript!

Learn more about The Idea to Empire Podcast at https://ideatoempirepodcast.com.  


Remember to like, subscribe, and share this episode with your fellow entrepreneurs! Let's build empires together!

----- About Chanaye Jackson
I am a certified Disciplined Agile Scrum Master (DASM) business consultant and strategist who specializes in helping entrepreneurs and small business owners make their business strategy and vision come to life by implementing systems and processes that work.
Follow me on LinkedIn https://linkedin.com/in/chanayejackson
Watch on YouTube - https://www.youtube.com/@chanayejackson/podcasts
Interested in learning more about Chanaye Jackson https://swantowncreative.com
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Cardiac Cowboys

Cardiac Cowboys

The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.