DIGRN Presents: The Independent Dental Practice Podcast - Guest Parham Nabatian from The DocSites

Episode Title
The DocSites: From Humble Beginnings to a Successful Marketing Company

Description
 In this episode of the Independent Dental Practice Podcast, Dr. Sonny Spera interviews Parham from DocSites — a website and marketing company exclusively focused on helping dental and medical practices thrive. Parham shares his inspiring immigrant story, entrepreneurial background, and the journey from bootstrapping a small agency to building one of the most trusted marketing firms in the dental space. From the mistakes dentists often make in marketing to the specific strategies that drive real growth, this episode is packed with actionable advice for private practice owners who want to attract more patients and build a stronger brand.
Highlights
-How DocSites grew from a grassroots effort into a dental-only marketing powerhouse
-The three most common marketing mistakes dentists make — and how to avoid them
-Why internal systems matter more than ad spend 
-What a strong website must include to build patient trust
-How DocSites survived the pandemic by pivoting to Facebook groups and direct outreach
-Their commitment to affordable pricing and no long-term contracts 
-The story behind Parham’s entrepreneurial roots and work ethic
-How marketing success comes from trust, consistency, and relationships

Personal Passions
Parham shares his deep passion for supporting community-based healthcare providers. His values of gratitude, persistence, and honest service stem from his family’s immigrant journey and early exposure to entrepreneurship. His personal interest in digital marketing, SEO, and video content creation continues to drive DocSites’ innovation and service quality.

Podcast Vision
The Independent Dental Practice Podcast seeks to highlight business stories, marketing strategies, and leadership lessons relevant to dentists building independent practices. By featuring founders and professionals like Parham, the podcast delivers actionable knowledge and inspiration to help private practices grow on their own terms.

Takeaways
-Focus on internal systems and staff readiness before investing in marketing
-A clean, trust-building website is essential for patient conversion
-Get serious about review generation and leveraging current patients
-Invest in Google Maps SEO and local visibility tactics 
-Understand that good marketing takes patience, personalization, and process

Connect with Dr. Sonny Spera:
📧 [e-mail]
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