Episode Transcript
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(00:01):
Are you trying to take your brandto the next level, but are just
not sure how to go about doingit. Don't leave it to chance,
leave it to an expert. Professionalbranding, publicity, marketing and advertising services
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(00:23):
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Hey, what's going on you guys? This is Joseph Barner and welcome back
to our podcast, The Joseph BarnerShow. In today's episode, we delve
(00:43):
into the inspiring journey and legacy ofnone other than the charismatic Duwayne d Rock
Chancell, an extraordinary man who conqueredthe world of professional wrestling, Hollywood,
and everyday life. So make socomfortable as we step into duwayne shoes and
dive into his remarkable story. DwayneJohnson, born into a family of professional
(01:06):
wrestlers, had wrestling in his bloodright from the start, but it was
the demanding world OF's fourth entertainment thathe learned some of life's most valuable lessons,
ones that would define his character foryears to come. Blood, sweat,
respect, first to you give thelast one you earned, Dwayne the
(01:27):
Johnson stated. Armed with an unparalleledwork ethic and relentless determination to excel,
Dwayne quickly became a fan favorite bothin and out of the ring. His
charisma was undeniable, and the catchphrasecan you Smell what the rock is cooking?
Echo throughout stadiums, captivating audiences likenever before. But Dwayne had even
(01:51):
grander aspirations. He sought to challengehimself in new arenas, leaving behind the
familiar robes of the WWE and steppinginto the unpredictable world of Hollywood. Let
your actions do your talking for you, Dwayne the Johnson stated, and did
(02:13):
his actions ever speak volumes. Withthe fierce drive to succeed, Dwayne won
over Hollywood, leaving a trail ofblockbuster successes in his way, from the
action packed, Fast and Furious franchiseto the heartwarming family films. He provided
time and time of beautiful and captivatingand cinematic mastery and showed his versatility in
(02:39):
the field of Hollywood and acting inentertainment. Yet amidst his rapid rise to
fame, Dwayne never forgot the lessonsinstilled in him from his earlier years.
When you walk up to opportunities door, don't be afraid to knock kick that
(02:59):
door in smile and introduce yourself.Duanne the Johnson stated, Dwayne's humility and
genuine love for his fans set himupon. He remains grounded, appreciative,
and always willing to give back tohis loyal supporters. One fan stated,
meaning the rock was a dream contrue. He didn't just pose for a selfie.
(03:22):
He took the time to have agenuine conversation with him. I'll never
forget that moment. And it's notjust his fans who recognize Dwayne's extraordinary impact.
He has become a symbol of inspirationand determination for people worldwide. Success
isn't always about greatness, It's aboutconsistency. Consistent hard work gained success,
(03:49):
greatness will come. Duane the Johnsonstated, from his relentless dedication to his
craft to his unyielding commitment to fitnessand philanthrop Dwayne's legacy extends far beyond the
silver screen. He embodies the spiritof perseverance and reminds us all that achievement
comes to those who are willing toput in the effort day after day.
(04:15):
So as we conclude this segment ofthe episode, let us remember the words
of Dwayne the Rock Johnson and carryhis inspiring legacy with us. Success isn't
always about greatness. It's about consistency. Consistent hard work gain success. Greatness
will come join us next time aswe delve into the remarkable story of those
(04:38):
legendary figures who shape our world.Until then, I want you all to
stay inspired and keep reaching for thestars. The Joseph Bonner Show. What
is this? The Joseph Bonner Showis a unique show designed to provide comfort
and support to the international community.It's going to make you feel better.
Joseph Bonner is an experience mentor lifecoach and certified mental health first aid responders,
(05:00):
an amazing guy. Get ready tofeel inspired, Get ready to feel
like you can make a difference,and get ready to Joseph Bonner Show starts
now. Is when we get achance to interview people like you who have
lived their life, who are livingtheir story, who are inspiring change and
(05:25):
who are continuing to show us thatthere is nothing standing between us and our
goals than ourselves. And this iswhy we're so thrilled to welcome Beth Hildebrand
to our show. She is thefounder and CEO of Resilient Stars Marketing,
and she is here to share withus her story not only on resilience,
(05:46):
but on an absolute legacy that youare all going to be inspired by.
Beth, we want to welcome tothe show. How are you today?
Great? Thank you Joseph for thegreat introduction. Well, Beth, I
give great introduction. It's a greatguests, and I'm not gonna lie when
I say that your story is absolutelyinspiring now for all of us out there.
(06:08):
You know, we all know whatit's like to struggle. We all
know what it's like to struggle toreach goals, and we all have our
own personal stories to share. Iwant you to start us off back with
your story. Start us off whenyou were a single mom. As a
single mom, you were kind ofgetting ready to leave for your deployment,
(06:29):
and I racket pick us up thereand tell us what happened. Yeah,
so I actually joined the North CarolinaArmy National Guard when I ended up being
single and I have three kids totake care of and money was tight.
So the National Guard not only gaveme funds for college so I wouldn't I
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could go to college without being indebt, and it also gave me the
weekend trainings was what I paid thepower bill with. And I knew at
the time we were already at war, so there was a risk of me
having to be deployed. But mythought process was, I have three kids.
I need to take care of themnow. And I also I felt
(07:17):
it was super important for them tohave a legacy, somebody in their lives
that they could be proud of thatdid something significant to change our family history.
So I was willing to take therisk. I was willing to die
for them to have a good legacy. So I joined the Army National Guard
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and then in two thousand and fiveI was deployed to Iraq. In Iraq,
I was a combat engineer, soI operated like heavy dozers, graters,
front end loaders and that kind ofthing. And we had a fleet
of dump trucks, so when wewere not traveling from fob to fob,
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we would take our dump trucks andthey didn't really have a good management system
for garbage back then, so theyin Iraq they literally burned everything, so
we'd haul everything to the burn pits, and so we were directly exposed.
There was a lot of people frommy unit that ended up with cancer.
(08:30):
I myself am a two time ovariancancer survivor. I just finished keep up
chemo April eleventh, just a fewmonths ago, and I'm happy to announce
I'm now cancer free. But sinceI've congratulations on that, because that's huge
(08:52):
and I haven't, just have acouple of questions and then let me interjet
for a second. First question Ihad was, you know, when you
first joined the military, and Iknow that you mentioned that you obviously your
parents, so you're going to bewilling to make any kind of sacrifices for
your kids. Did you expect tobe deployed to Iraq? Though? I
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mean, was that like in yourmind, like this could happen. Well,
what I tell you, when wewere in basic training, they pretty
much drilled that into our brains thathey, you're most likely going to war.
So I knew that there was abig chance that I was going to
be deployed, but I was willingto take that chance because I needed to
(09:35):
pay a power bill. No,I appreciate that, Thank you so much.
And I think I think a lotof our young ones who have joined
the military, I think that wasthe mindset, or that is the mindset
behind it as well. It's youknow, they're trying to you know,
either take care of some financial things. Are are something that you mentioned as
well where you mentioned you wanted tokind of, you know, set a
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legacy for your children that you know, their mom did something different, And
I think I think that's the mindsetbehind a lot of our young people as
well. I'm so glad that youmentioned though about the work that you do,
because I think this is important tobear in mind, especially as the
world continues to change. Now,you mentioned the waste management system that they
(10:20):
had that they had it wasn't itwasn't. Well, a lot of people
from you know, your area,you know, contracted cancer. I guess
my question to you is, Imean, I don't know how I don't
know how to how to say thisand not I mean, do you is
that a regret? I mean thatdoes that make sense? No, I
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I it was just part of thejob and we were all in Iraq knowing
that there is a risk. I'mvery disappointed and and the powers that be
that were not really responsible and thinkingthings through. I think I'm well in
my rights to be a little bitdisgruntled about irresponsibility. But it is what
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it is, you know, Andevery situation we have throughout our lives,
we go through it for a reason. And you know, this was just
part of my life plan, andit's something that happened and I got through
it, and now I have anopportunity to make an impact and hopefully make
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a difference in the world. Iappreciate you know, you have such an
amazingly positive attitude about it. Andyou know, and I'll tell you this,
and this is just you know,coming from for me as someone who's
lived a very interesting life with alot of interesting experiences, is that,
you know, I know there's sometimesbad things happen, you know, and
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but sometimes those bad things happen becauseof people who are not taking the proper
responsibility. And I love how youmentioned that you do have a right to
be a little bit disgruntled. Absolutely, somebody dropped the ball. Several people
dropped the ball, and a youngwoman who was trying her best to do
her best, was not looked atbefore in the way that she should have
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been looked at before. And I'mproud of you for not allowing the situation
to utterly destroy you and your andyour and your brilliant and positive mindset.
Because when we look at you,and when we see your smile and just
how vibrant you are, and it'sit's so inspiring to see that you came
out of this situation with such anamazingly positive attitude. And I think it
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really speaks to just your your yourutter resilience, you know what I mean.
That's why I named my company ResilientStars. I was gonna say that,
I'm like, that has to beyour reason. And now you are
the CEO and founder of Resilient StarMarketing because you didn't just take your own
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legacy and let it sit there.Now you're out there helping other individuals achieve
their goals. So let's transition thisconversation a little bit. Let's talk a
little bit about how did you getgo from military to now be a CEO
and founder and helping other individuals.Well, of course, there's a few
things that happened in there, between. But long story short. So when
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I came back from Iraq, Iwent to work for so Security Administration,
which was a great job, goodstable income. I just I didn't have
any passion for what I was doing, and I really wanted to find something
that I was passionate about. SoI went a little crazy and quit my
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job in two thousand and seventeen.And I didn't really have a good clear
plan, which I would not advisethat for anybody, but I jumped right
into some MLM thing, lost abunch of money, and I had to
stand back a little bit and say, Okay, what do I really need
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to do. And when you firststart learning how to put together your own
business, you find that it's reallya lot of just your mental space,
how you perceive things, how youthink about things, and how you learn
things. And I wasn't a verygood learner then, and so I decided
at forty five that I was goingto go back to college to learn how
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to learn. So I did that. I went back for an IT degree
and I graduated from Mitchell Community Collegein North Carolina twenty twenty two with an
IT degree in networking, which wasamazing because I had tried to go to
(15:03):
college four times in my life,and because I had kids early on,
I could never finish. So Ifinally finished, and I learned a lot
about actually the way your brain worksby learning technology. That's a whole different
subject. But long story short,Resilience Stars comes from all the times in
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my life where I've had to restartfor one reason or another, and I've
put my passion in here into thiscompany because i want people to know that
if you're not happy with what you'redoing and you need to feel more passion
in your life, find something,and it doesn't matter what business you have
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in life, you will have todo marketing for it. That's why I
put together Resilient Stars Marketing because Iknow when I started, I had a
lot of expenses here and there.I was paying for word press hosting and
yost and I was paying for asubscription for Cale only for my appointments,
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and different subscriptions for AI tools andso it was just expensive. Right.
So I've found high as a businessas a business owner too, because you
know, you know, you gota lot going on. You're trying to
manage the business, and not onlyare you trying to do that, you're
trying to keep keep track of allthese various subscriptions. So that's a lot
to have with your place. Sohow are you able to take all of
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this that you were juggling and kindof consolidated so that it made your time
more effective? Right? So Ifound High Level. Why I was actually
going through Chemo, I was doingresearch because I wanted to keep my brain
active, so I was doing someresearch. I was learning AI tools from
Billy Jeans Marketing and I found HighLevel through that, and then I teamed
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up with Zenscapes and I'll break thosedown for you. So High Level is
the software that I use for marketing, and essentially what it does is bring
all your website, your Google business, all your social media platforms, brings
them all to one place where allthe tools are. I created my website
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in just a few hours. Withinhigh Level software, you can have numerous
landing pages. It takes you minutesto create it. It saves so much
time and money to avoid all thoseextra subscriptions and to save time by utilizing
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automation and AI tools. That youknow, something that used to take me
two hours to play and my marketingtakes me twenty minutes. So it saves
a ton of time. And theyhave an element in there where I'm partnered
up with Zenscapes that helps teach thetools within high level. Zenscapes is my
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onboarding team and they have an entiretraining system. So if you don't have
a business, you have no ideawhat you want to do in life,
you just want to do something tocreate more income. They have all the
training tools that you need to createyour own marketing business, or if you
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already have a business, they're goingto teach you how to market efficiently,
saving you time and saving you alot of money because they have all the
kinks worked out. And so that'swhy I pair it up with them to
save me time and help my clientsget the most results out of their time
with us. Well, that makesa lot of sense and on and I
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think that's brilliant because I think alot of people who get into marketing and
you know, social media marketing oronline marketing, we don't we don't always
have the conversation of the kind ofmarketing that those companies need to do themselves.
But the fact that you were ableto figure that out, like because
you know, as a marketing companyyourself, you have to know how to
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best streamline the process so that youcannot lose it for yourself and then also
for your clients. I think that'sone of the professions, one of the
few professions where the exact same thingsthat you do for your own brand,
you will do for other clients aswell. So it's like you don't have
to reinvent the whale because you're you'realready doing it successfully, so brilliant.
I absolutely love that. Now Iwant to kind of talk a little bit
about this because I think this isone of the things that actually sets your
(19:45):
marketing company apart from other marketing companiesthough, because you know, marketing is
so important and I think every likeyou mentioned, every company needs to market
their brand. But I think yourcompany actually provides an angle to this that
I think is missing in the world, and if people were to go to
you for this particular niche, itwould actually help their brand. Elevator,
(20:07):
let me tell you, let metell my audiences about what it's about.
Okay, you guys. So,so what Beth is doing and not only
does she have a marketing company,she has actually found a way to incorporate
health and wellness into her marketing philosophy. And for all of you guys out
there who already know it's twenty twentyfour headed to twenty twenty five, health
wellness, mental health, mental wellbeing is now trend is a trending topic,
(20:30):
not just amongst you know, smallbusinesses, but also amongst corporate organizations.
And so if your company can finda way to be successful well at
the same time touching on that healthand wellness market, you're going to have
a lot more reach and a lotmore influence in your branding objectives by finding
a marketing company that can do both. And that's exactly what Beth is doing.
(20:52):
But I want Beth to tell youguys personally why she was able to
incorporate those things into her company andhow she's helping others to do that.
All right, that's my introduction.Okay, back up. Yeah, So
this is really awesome because I've teamedup with a company called mid West Wellness
and they It stemmed from about twentyor twenty twenty five years ago. There
(21:18):
was a farmer out in Idaho.He was a third generation potato farmer,
and back in the eighties the termorganic didn't exist. People thought he was
crazy but there was a patch ofhis farm that he set aside to feed
his family because he was not goingto let them eat all the toxins that
(21:42):
were sprayed on the food that farmersrequired to have to be able to sell
their products. And so, youknow, he started early eighties trying to
figure out a way to educate peopleand kind of bring a little bit more
awareness to the issues that are goingon with our food chain. And in
(22:04):
that process he came across a USmanufacturer that manufactured all their goods and services
or all their goods right here inthe US, which was the perfect pairing
for him. So him and histeam travel all over the US giving educational
seminars about how we could be moreproactive with our healthcare because we tend to
(22:30):
be more reactive where something goes wrong, we go to the doctor and we
get medications, and there's a timeand place for medications. I think we're
just a little bit over medicated possibly, but this is a process that they
could raise that awareness and provide theresources to help sustain a healthier lifestyle long
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term where you wouldn't have to guesswhat's in the products, you don't have
to guess what was responsible manufacturing practicesthey have. It's all in place,
it's a it's a guarantee. Souh, and coming out of chemo,
I never want to be ungrateful forwhat has happened to me. And and
(23:18):
now that I have a cancer freediagnosis, I want to keep it that
way. But I always have tobe mindful of the practices that I participate
in throughout my lifestyle, and ifit's forefront on my mind, I want
it to be forefront on everybody's mindthat I come across, because I want
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other people to be happy and healthyas well. So that's why I wanted
to pair all this together, becauseif you're not healthy, your business is
not going to survive. So itall comes together absolutely, and and that's
really that's really the key fundamental rightnow thriving businesses and even thriving brands is
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being able to understand the impact thatthat wellness and health has are not only
just individuals within the company, butalso as a company and its health overall.
So the fact that you're able tobe able to educate your clients on
that fundamental truth and then help themto incorporate those same principles into their brand
is absolutely phenomenal. And again thatis that I think that's what sets your
(24:27):
that's what sets resilience stars marketing apart. I do only hear a lot of
companies talking about that unless they're justunless they're a health and wellness company,
but not you don't hear you don'thear a marketing company talking about that.
But I think that's where the conversationreally needs to shift to because marketing is
a very stressful job. It's avery stressful part of a job, especially
(24:48):
as professionals, and so if we'renot talking about the health and wellness aspect
of it, you know, we'remissing out huge and we're and we're missing
We're missing not just the point,we're also missing the profit that that comes
from understanding those dynamics. And sothank you so much for not only taking
the time to build a company tohelp others market themselves, but also to
help them to take care of themselvesoverall within rhythm regards to wellness account because
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that is what's missing today and that'sthe space that you are feeling. So
thank you so much. Yeah,thank you. Yeah. So I don't
I do want to because I thinkI don't want people to forget as well
that you you did this as asingle mom and I and I think you
(25:33):
know, it's like like, Imean, just it just blows my mind
away that all these steps that yourthat your life has taken, where you
know, you got into the military, you know, diagnosed with cancer,
you came out, and then youcame out fighting as a single mom determined
to make sure that she gave herchildren the best. I mean, that
is a legacy. That was That'swhat I was going for, Joseph.
(25:56):
I'm gonna say that, but butyou did it. You built the legacy.
It was you. It was yourdetermination and your utter drive to never
quit. And it's absolutely inspiring.Now for those of you guys out there
who want to be able to connectwith Beth and her marketing, you guys
(26:17):
can actually go to the description ofin the show. You're going to see
the link to her company a littlebit more about her as well. So
I want you guys to make surethat you click on that. But Beth
tell us what the website to yourto your company is, It's Resilient Stars
Marketing dot com. Uh and Jesseph, if you don't mind, there is
an added element to that website aswell. I really want to highlight and
(26:41):
it's absolutely it's called Resilient Starts.And this was kind of a this was
really the inspiration for the naming mymarketing company. Resilient Starts is a nonprofit
organization that is currently in the worksof being created for human trafficking survivors.
(27:03):
And I've done a lot of researchand pairing different resources, putting things together.
We have an accredited K through twelveschool online, we have mentoring,
we have training, we have theRory Ricord has an amazing training program as
(27:26):
well for marketing with blogging. Wejust put a lot of different resources together.
And the concept here is that humantrafficking survivors, it might take them
a little while to feel comfortable integratinginto society. So we've created a way
to get them education, job training, and mentorship all online so that they
(27:52):
can rebuild their lives, no matterhow young or how old they are.
And so Resilient Stars Marketing, it'snot fully put together yet. We do
also take donations for that to getthings going there and that thank you,
thank you, thank you so muchfor doing that. Yeah, I please
(28:15):
do and and we can we canget the description of I mean, I
think what you're doing is phenomenal,especially in regards to to the human trafficking
and that aspect of it, youknow, and that works. You know,
write in harmony with the Bully Avengers, and we think and we know
that, we know that you're asupporter of the Bully Avengers and their initiative
to fight against human trafficking as wellas humanized violations against women and children are
(28:40):
the most vulnerable in our society,and so you're you're a public supporter of
that, and and we appreciate that. So the fact that you're also starting
an organization that helps human trafficking victims, it just speaks to your character.
So definitely, please send us aPayPal into that so that we can figure
out how to support that initiative,because that is something that is is desperately
(29:00):
needed today in our society. Iagree. Yeah, We're we're saving more
children today than we ever have,which is awesome, absolutely, and I
think the reason why is because peoplelike you are brave enough to have these
conversations and to step up so thatour children can be so again, when
you turn the light on, thenthe roaches flee. So it's important to
(29:26):
talk about it. Heck, yeah, I love Oh my gosh, I
love that analogy. Oh I'm gonnasteal that one. I love that analogy
so much. They're exactly keep shiningthat light. Oh man, I adore
that. Oh my goodness, thatis such a great analogy. That's gonna
(29:47):
that's I'm gonna keep that one inthe record books. That is phenomenal.
Well, that's before we let yougo. Is there anything else that you
like to share with us about yourbrand or your company that anything that we
may have missed? And then Ihave one final question for you after that.
I think we covered all the areas. I think. I mean,
there's more information on the website,and there is an appointment link on the
(30:11):
website, so anybody could just schedulean appointment with me and have a short
chat see what you're looking for.I love it. So before I ask
my final question, I do wantto again just iterate, reiterate to our
audience out there. You know,marketing your company, we all do it,
we all have to do it.But if you can figure out how
to incorporate that health and wellness aspectinto it, like Beth has done,
(30:34):
You're going to go a lot further, so you might as well bring her
onto your team and allow her tocoach you in this particular area, because
this is the niche area that alot of people aren't tapping into, but
that if they did, they'd bea lot more successful. So, Beth,
my final question to you is this, after all said and done,
after everything that you've been through,everything that you've thought through as a mom,
(30:57):
as a woman, as an entrepreneur, as a survivor, do you
have any regrets? Oh? Absolutelynot. Now. Everything in my life
that's happened for me has made mewho I am today, so I wouldn't
take any of it back. Andby the way that you just are are
(31:18):
glowing and shining on the screen,I mean you can see the overwhelming piece
and that you have in your path, and it is noticeable and it's inspiring.
So Beck, we want to thankyou again for taking the time to
be on our show today once again, you guys. She is the CEO
and founder of Resilient Stars Marketing.She is not only helping others create a
(31:41):
path to their own marketing success,but by tapping into that health and wellness
aspect of it, she is makingsure that you yourselves are taken care of,
but so are your clients. Andin addition to all of that,
she has not allowed difficulties and challenges. Is even cancer diagnosis is to slow
her down on this path, totake care of herself and her children and
(32:05):
to create a long lasting legacy.And so for that that, you are
truly an inspiring woman. And weapplaud you for all the things that you
have done and yet will do withyour legacy. Well, thank you.
You made me feel really good todayand I'm gonna have an awesome day.
You have an awesome you should havean awesome year. I mean, this
(32:29):
is who you are. I'm justtelling I'm just stating the fact. I'm
stating what I'm hearing, you know, and that's the truth. That's who
you are. And for those ofyou guys out there, remember I told
you we do inspiring stories. Sheis just like all of you. She
has her aspiring legacy that she isleading behind, and you are all out
there doing the exact same thing,telling your story, living your story.
(32:51):
And with that, you, guys, with inspiring people like you, I'm
surrounded by how could I not beexcited to tell these stories, to tell
your stories? And so for again. You guys, please connect with Beth
making that you guys show some loveout there in the social media world,
and you guys will also have accessto and links to her social media so
you guys can show a little bitof love there as well. You guys,
I'm Joseph Bonner. You have beenlistening to The Joseph Bonner Show,
but please do not go just yet. We want you guys to stick around
(33:13):
and listen to a word from ourpartners.