Join Joseph Bonner on Inspiration News as he sits down with special guest Kevin Wheeler to dive into an exciting topic: achieving a six-figure income from the comfort of your own home. In this thought-provoking podcast episode, Kevin shares insights from his brand-new book that unveils a detailed roadmap to financial success without ever leaving your house.
With the increasing demand for flexible work arrangements and the rise of remote work, Kevin explores the untapped potential of generating a substantial income from home. Drawing from his extensive experience and expertise in the field, Kevin offers practical tips, strategies, and proven methods for aspiring entrepreneurs and professionals alike.
Throughout the conversation, Joseph and Kevin unpack crucial aspects such as identifying lucrative opportunities, leveraging online platforms, maximizing productivity, building a robust network, and maintaining work-life balance. Together, they shed light on the common misconceptions, challenges, and the necessary mindset required to achieve and sustain a six-figure income from the comfort of your own living space.
Whether you're a seasoned remote worker or someone aspiring to break free from the traditional nine-to-five grind, this podcast episode promises to inspire, motivate, and equip you with the tools needed to embark on a fulfilling and financially rewarding journey. Tune in and let Kevin Wheeler and Joseph Bonner guide you towards unlocking the potential of home-based income and attaining the six-figure lifestyle you've always dreamed of.
Learn more about Kevin Wheeler at www.kevinwheeler.org
Watch this episode on Inspiration News at www.josephbonner.com/television
Check out what Legend Magazine had to say about Kevin Wheeler at https://www.legendmgz.com/post/achieving-six-figure-income-from-home-kevin-wheeler-shares-his-expertise-in-inspiring-interview-wit
With the increasing demand for flexible work arrangements and the rise of remote work, Kevin explores the untapped potential of generating a substantial income from home. Drawing from his extensive experience and expertise in the field, Kevin offers practical tips, strategies, and proven methods for aspiring entrepreneurs and professionals alike.
Throughout the conversation, Joseph and Kevin unpack crucial aspects such as identifying lucrative opportunities, leveraging online platforms, maximizing productivity, building a robust network, and maintaining work-life balance. Together, they shed light on the common misconceptions, challenges, and the necessary mindset required to achieve and sustain a six-figure income from the comfort of your own living space.
Whether you're a seasoned remote worker or someone aspiring to break free from the traditional nine-to-five grind, this podcast episode promises to inspire, motivate, and equip you with the tools needed to embark on a fulfilling and financially rewarding journey. Tune in and let Kevin Wheeler and Joseph Bonner guide you towards unlocking the potential of home-based income and attaining the six-figure lifestyle you've always dreamed of.
Learn more about Kevin Wheeler at www.kevinwheeler.org
Watch this episode on Inspiration News at www.josephbonner.com/television
Check out what Legend Magazine had to say about Kevin Wheeler at https://www.legendmgz.com/post/achieving-six-figure-income-from-home-kevin-wheeler-shares-his-expertise-in-inspiring-interview-wit
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Transcript
Episode Transcript
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(00:00):
Hey, what's going on you guys. This is Joseph Barner and welcome again
to another episode of Inspiration News.We are super excited to have with us
a not a new guest, becauseyou guys all know Kevin Willer. Everybody
knows Kevin Wilber. Now he isa fractional COO and the founder of Simplified
COO. And today we're here totalk about a new book that's coming out
(00:22):
that he is a co author withand we're here going lovely a little bit
more about the inspiration behind the projectand what's going to drop with the book.
But we also want to catch upwith Kevin and find out what's going
on in his world, so let'sgive him a warm welcome to the show.
Kevin, thank you so much forThank you so much. Great to
be here, did you, Man? I feel like I haven't seen you
in forever. I know, Iknow. I wish I could say I
(00:45):
keep getting better looking like you,But that's okay. We're marching red law.
You know. I tell you whatyou know? You are aging like
fine wine, young man, fineone. That is awesome, man,
I love it. So where iswork? The bubble work? The bubble?
So where are you right now?Bro? Uh so Dona Arizona.
(01:07):
Yeah, yeah, I had toinspired to show you guys a beautiful backdrop.
But lighting doesn't really work that wayfor me right now today. But
it is absolutely beautiful here, alittle chilly, but all over the country
people are dealing with a lot ofolder times than me, so I will
not complain, right, Yeah,I hear you, man. It's this
this whether it's something kind of interesting, that's for sure. Well, Kevin,
(01:30):
you have everybody knows you're inspiring journeyin your story. We know that
you have a couple of books thatare coming out also in the future,
but that more speaks to your ownpersonal journey and your story, and that's
a that's a real book that Ireally can't wait to dive more into with
an interview. But we're not hereto talk about your your your autobiography which
(01:51):
is coming out soon. We're hereto talk about another book that you've actually
crafted as a co author to helpbusinesses scale into twenty twenty four. Now,
there's a book called how to Makesix Figures from Home, the Experts
Guide, and as an expert,you were invited on this particular book project
and the f in the fractional coolworld, because that is your area of
(02:15):
expertise. So tell us a littlebit about We know the book is dropping
in February eighth, right, buttell us a little bit about why you
decided to jump on this book asa co author and what we can expect
from this chapter. Yeah, soI'm always looking to support others to be
successful as well. So, Imean, we're all doing our own striving
(02:37):
to have our niche have our brandbe successful. But there's something that tugs
in my heart strings that's always youknow, I should be helping others be
successful. So I do like tolive in a space of servant leadership.
And so what interested me was tobe able to get word out there more
as someone else could do something likeI'm doing right now. And I do
(03:00):
get people reaching out going you know, I want to I want to be
my own boss and I want tohelp people, and I want to share
my expertise about how to do it. And so since I had heard that,
I was like, let me takethis opportunity to at least touch on
you know what I did. AbsolutelyNow, Kevin, you've been doing this
(03:22):
for a while, and not onlydo you have a wealth of experience in
this particular realm of fractional ceo.You're very successful at it as well.
I do want to ask you thisquestion because I think a lot of the
businesses that are coming out of thepandemic and trying to reintegrate and navigate back
into today's norm which is is actuallyquite different from even just five years ago.
(03:45):
As a fractional CEO that's now helpingprofessionals scale their business, what would
you say is the biggest challenge thata lot of professionals are facing right now
in the fractional CEO world, andhow are you helping them overcome? Yeah?
So right now. So when covidhit for I've been doing it for
many years before that, and thereal big challenge at that point was trying
(04:08):
to get people to understand that youcould do this remotely, that you could
impact their business in positive ways,that you could strengthen their teams, get
them some new bottom line. Sothere was a lot of that. Now
for the other people that would liketo join me on this quest, it
has shifted to how do I findthe clients? Really for the most part,
(04:30):
and how do I even begin.There's way more people that I'm noticing
would like to dive in that haven'teven gotten started. It's just conceptional in
their mind. And so really,when you make that leap first, you
know, I'm here to support.Let's make that leap. You know,
together we can do this. We'reonly stronger if everyone is doing what they
(04:51):
truly love to do, and hopefullyas they're in a position to help others.
But also let's, you know,let's find out how how we help
others, how we grow this,how we grow the brand and everything that
goes with it. Absolutely now,kevinwilerd dot org is where people can actually
(05:11):
access your website and get to knowa little bit more about the services that
you offer, but more speaking backto the book that's coming out very soon,
how to make six figures from home? The you know, the fractional
CEO no kind of avenue there.Now, how are you helped? Now?
I don't want you to drop toomuch because you do want people to
get the book. But I guesswhat can other fractional coos expect two glean
(05:42):
from this particular publication. Yeah,so, thank you a great question.
Really, it's it's going to bemy experience. I've actually put in some
bullet point, some steps, youknow, as our heads are swirling to
think of new ideas, as wewant to grow and expand ourselves, having
some bullet points where these are thethings that you will find out, so
(06:03):
kind of labeled, you know,the top ten things to look at basically
as the COO. Also, youknow, I want people to realize that
they can go outside their strength andchallenge themselves and stay diverse. For me,
a lot of my previous experience wasin the dental field, but right
(06:25):
now I have clients in restaurant,entertainment, a biodynamic flarm and so gone
way outside. But that was onlybecause I understood that the same strengths,
the same needs apply to all thebusinesses and I didn't have to stay just
within my initial wheelhouse. So youcould definitely do that, but stay diverse,
(06:46):
stay open to other people coming forwardand going I need your help too.
How does that translate? And youdon't want to box yourself in too
much, also into any certain field, because it really does. The fu
you're having one will translate to another. And if you're only in the restaurant,
you're going to miss opportunities to growyour brand. Absolutely and and that's
(07:10):
one of the c I love this, Kevin, because I know we spoke
a few years ago. I justit's just so awesome to see where you
are right now and how far yourbrand has come, and you know how
far you're you're headed. You knowyou're headed into the twenty twenty four,
twenty twenty five. I love thefact that you have the cover feature and
(07:31):
found there magazine that you were justin in October, but you're also going
to reappear on the cover in Februarytwenty seconds. So first of all,
congratulations on that, and congratulations oneverything that you have going on and that
you're doing. You have so manywonderful projects in the fire right now,
and I think your experience speaks toexactly what other fraction of coeos need to
(07:55):
be doing so as to really makea powerful impact in their profession, to
really help other businesses scale. SoI do want to ask you this because
I know it's not all you know, cookies and cream. I know it's
not always a fairy tale life.There are some challenges and there are some
roadblocks, and so I would liketo ask you for a piece of advice
that she would give out to otherexperts and professionals who are who are trying
(08:16):
to navigate as fractional CEOs, maybethey feel like they're at these these roadblocks.
How do you push past? Howdo you overcome? Yeah, so
a lot of the roadblocks are usuallyin our own heads. So I'm just
gonna throw right out there, right, they're not actual roadblocks we can't overcome.
We just have to navigate ourselves.And what we're thinking, are we
(08:37):
willing to go outside the box.Are we willing at any age to still
research, you know, to stilllearn and grow in that way. And
so something as you know, myfellow fractional coeos, especially ones starting out,
we need to know is again,you can't stay locked into what your
(08:58):
expertise is, per se what youneed or what has worked before. Because
we already know and we've talked aboutthat, Joseph, what worked once doesn't
necessarily work a second time. There'selements of it that do. But you've
got to restructure. You've got tobe moving and shaking with the times,
the changes, the people you're meeting. And so what I always let people
(09:20):
know a big challenge that you knowI first encountered was this is the blueprint
that I know works and so nowI'm going to take this blueprint and I'm
going to go do it for thisbusiness and help them. And then all
of a sudden they nothing fit forthem. They were like, well that
doesn't work for us, or wetried that one. And what I realized
was I need to change. Maybeit's verbiage, maybe it's the structure of
(09:45):
a strategic plan. I need totailor it to the new pliant instead of
just having a lot of people goout there and they write wonderful books of
this is how you're successful. Butthe reason why it is somewhat limited is
when the people go I could readit, They're like, yeah, but
how do you do that for me? You know, I get a large
family. I have no family.I need money. Now you know,
(10:07):
I'm in it for the long haul. Everyone's everyone's life is different, and
so we need to, you know, be able to stay open and to
stay flowing with how the business isgrowing. So a challenge I had to
answer your question before was no identifyingright away that I needed to tailor my
(10:28):
expertise to fit other clients and itwasn't just a carryover carbon copy. And
I did that by listening. Idid that by connecting with the clients.
I did that by asking open endedquestions. And I like to call it
peeling back the onion. I hearwhat, I hear what you're saying.
You need, you know, tellme more instead of just going you know
(10:50):
what, I got the playbook forthat. Let me go get And that's
where a lot of the consultants makethat mistake, like I have an answer
for that problem, but they havegot to the root cause. They've got
to the problem that they know hashappened before. But the only way you
tailor it is to get to theroot cause of why that person has that
issue. And that's something we haveto do with ourselves. And you know,
(11:13):
as we're growing, for the peoplethat want to start as a fractional
COO, they need to get totheir root cause on why do they want
to do this? What would betheir individual challenges? And again, you
know, I'm always here in anycapacity to help people navigate through that as
well. So let me ask youthis question that kind of switched gears a
(11:35):
little bit because I know that youhave a nice following on LinkedIn, You're
about thirty thousand followers, and canyou tell me a little bit about the
impact that LinkedIn has on your particularprofessional network and your ability to scale your
business. Yeah, so critical tomaking this work is networking, and it's
(11:56):
networking on twofold. It's networking onfinding new clients, but it's networking on
finding your colleagues that maybe they can'thelp somebody, but they know someone that
does need help. It starts theripple effect of being able to find those
opportunities to grow individually and to helpothers. And so LinkedIn has been great
(12:20):
help for me in being able tokeep those colleagues rolling and to make sure
again because I had talked about diversitythat I didn't just have thirty thousand dental
people. I had athletes, andI've had you know, restauranteurs, you
know, entrepreneurs, Yes, peoplein the dental field, medical doctors.
(12:41):
Stuff that wasn't even related to me. That I found other ways to connect
and that has opened the doors toother business and other opportunities for me.
That is awesome. I absolutely loveto hear that, and it's it's pretty
awesome. Awesome Kevin, that you'renot only take these platforms and using them
(13:01):
to your marketing advantage, but nowyou're you're giving back in a sense by
helping other fractional coos and other expertsscale their businesses as well. And I
think that's really the biggest thing thatwe can do for our legacy, or
at least one of the greatest thingsthat we can do for our legacy,
is to share our experience and expertisewith the present in future generations. And
(13:22):
I feel that you've mastered that artof doing that. And one of the
reasons why you're so successful is becauseyour motives in doing this are authentic.
Con Ginuinus, so thank you,thank you. I mean, collectively,
we all need to be stronger.We only do that through the support of
each other. I don't even identifywith competition. I mean, and I
(13:43):
was a former athlete, so thingshave changed in my life, but I
embrace it. You know. It'sjust like what fun would it be to
run a race if it's only you? You know, I want the competitors
on there. Not only do theyhelp business when they don't learn to diversify
and to grow because then those peopleneed clients, but also it's just good
(14:07):
to have those people that you cankeep touching base with. So the colleagues.
I look at competitors and colleagues.If they don't want that, that's
up to them, but I'm goingto be open door and welcome them into
my network. Yeah, and that'swhat really, that's actually a really great
mindset to have, especially in business, because those kind of partnerships as well
(14:28):
as I mean with people who arequote unquote perceived as competitors, can actually
help a company scale tremendously. Imean, I've been working in media for
you know, since twenty fifteen,and some of my biggest partners are media
organizations that have been around for seventyeighty years, and I don't look at
them as competition. I'm like,no, thank you for letting me partner
with you and let me go aheadand use some video content and promote my
(14:50):
own brand. You know. Soit's for me, especially as a new
bee coming onto the scene. Thankyou very much, Damaseye. I appreciate
it, you know. So,I love that that mindset because that's really
the way to make things work,and that's how to scale and to grow,
as well as to help other individualsdo the same. Now, tell
us a little bit more about thisbook before we let you go I know
it drops on February eighth, twentytwenty four. What's one thing that readers
(15:18):
are really going to take away fromthis publication? Well, you know,
it's all about the essential skills tobeing a successful fractional co of And I
think what will really help the readersof it is to identify strategic steps to
follow. And you would assume somethings would just come naturally into play,
(15:41):
but we need to identify truly whatour strength is. And our strength maybe
isn't the book knowledge. Maybe itis a way we speak to others.
And so I want people to workthrough my chapter and identify what is my
true strength, not one of mymost knowledgeable about it that doesn't necessarily translate
(16:03):
to clients, So that would probablybe a big takeaway. And then again
going through those steps to strategically puttogether a plan. And again I'm always
open for people to reach out tome and go will tell me more even
after they read the chapter. Soit was only a chapter, so I
wish I could squeeze more information,you know, into that to help people.
(16:25):
But there'll be other opportunities for usto connect absolutely, And plus you
have a book co an autobiography comingout anyways, and I think that you
guys if you got Once you guysfind out Captain, I mean, this
is gonna be a it's I cansee the movie. I kid you not.
I can see the movie, andI can't see with my story,
(16:48):
I don't see a movie and Ihave a pretty crazy story. Movie was
your story. So you I'm tellingyou guys, stay tuned with everything Kevin's
doing because trust and believe. Onceyou get to his real story, right,
you're going to be like, wow, you you really made it.
You know what I mean. It'sa powerful story. But again, for
you guys to pick up a copyof that book that drops in February,
(17:10):
Kevin Willer dot org. Make surethat you stay aligned with everything he has
going on. Look at his services. He also has a couple of other
books that he's dropped previously that you'regoing to be able to access from the
website probably in a few weeks.But anything else that we need to add
before we let you go, Kevin, No, just everyone take care of
each other and I wish you guyscontinued success, absolutely, and they'll forget
(17:36):
you guys. Kevin is also goingto be on the cover of Founder magazine
on February twenty seconds. I'll makesure that you guys pick up a copy
of that as well. If youdon't know, now you know, Kevin
Willer simplifies to you. Oh,Kevin, always a pleasure of having you
on today's show. I'm so happyto see you. You look fantastic,
you look healthy, you look well. Before I let you go, how's
(17:56):
your family. You're wonderful. They'rewonderful, They're beautiful. There they are
my rock. So they are mywhy? Yes? Absolutely? Absolutely?
And any you have any big planstoday or is this you're just interviewing and
that you're gonna just chilling? Yeah? How can it get bigger than this?
(18:17):
No, always got a myriad ofthings going on, so you know,
it's off to the next adventure.But hoping that even a little bit
of this may inspire someone to reachout check out the book and you love
You'll thank you, well, appreciateyou, Kevin, Well you guys for
thank you guys for joining us ontoday's episode. There's always inspiration, always
(18:41):
more in store. We appreciate alsoKevin Willid for being a sponsored supporter of
the Bully Avengers Initiative. Human Rightsorganization Deique to fighting against human rights violations
internationally against women and children. Sothank you so much for your support with
that, Kevin as well. Beforewe let you guys go, we want
you to stay tuned and listen toa word from our partner, Yes,
Hey, what's going on you guys. This is Joseph Barner and welcome again
to another episode of Inspiration News.We are super excited to have with us
a not a new guest, becauseyou guys all know Kevin Willer. Everybody
knows Kevin Wilber. Now he isa fractional COO and the founder of Simplified
COO. And today we're here totalk about a new book that's coming out
(00:22):
that he is a co author withand we're here going lovely a little bit
more about the inspiration behind the projectand what's going to drop with the book.
But we also want to catch upwith Kevin and find out what's going
on in his world, so let'sgive him a warm welcome to the show.
Kevin, thank you so much forThank you so much. Great to
be here, did you, Man? I feel like I haven't seen you
in forever. I know, Iknow. I wish I could say I
(00:45):
keep getting better looking like you,But that's okay. We're marching red law.
You know. I tell you whatyou know? You are aging like
fine wine, young man, fineone. That is awesome, man,
I love it. So where iswork? The bubble work? The bubble?
So where are you right now?Bro? Uh so Dona Arizona.
(01:07):
Yeah, yeah, I had toinspired to show you guys a beautiful backdrop.
But lighting doesn't really work that wayfor me right now today. But
it is absolutely beautiful here, alittle chilly, but all over the country
people are dealing with a lot ofolder times than me, so I will
not complain, right, Yeah,I hear you, man. It's this
this whether it's something kind of interesting, that's for sure. Well, Kevin,
(01:30):
you have everybody knows you're inspiring journeyin your story. We know that
you have a couple of books thatare coming out also in the future,
but that more speaks to your ownpersonal journey and your story, and that's
a that's a real book that Ireally can't wait to dive more into with
an interview. But we're not hereto talk about your your your autobiography which
(01:51):
is coming out soon. We're hereto talk about another book that you've actually
crafted as a co author to helpbusinesses scale into twenty twenty four. Now,
there's a book called how to Makesix Figures from Home, the Experts
Guide, and as an expert,you were invited on this particular book project
and the f in the fractional coolworld, because that is your area of
(02:15):
expertise. So tell us a littlebit about We know the book is dropping
in February eighth, right, buttell us a little bit about why you
decided to jump on this book asa co author and what we can expect
from this chapter. Yeah, soI'm always looking to support others to be
successful as well. So, Imean, we're all doing our own striving
(02:37):
to have our niche have our brandbe successful. But there's something that tugs
in my heart strings that's always youknow, I should be helping others be
successful. So I do like tolive in a space of servant leadership.
And so what interested me was tobe able to get word out there more
as someone else could do something likeI'm doing right now. And I do
(03:00):
get people reaching out going you know, I want to I want to be
my own boss and I want tohelp people, and I want to share
my expertise about how to do it. And so since I had heard that,
I was like, let me takethis opportunity to at least touch on
you know what I did. AbsolutelyNow, Kevin, you've been doing this
(03:22):
for a while, and not onlydo you have a wealth of experience in
this particular realm of fractional ceo.You're very successful at it as well.
I do want to ask you thisquestion because I think a lot of the
businesses that are coming out of thepandemic and trying to reintegrate and navigate back
into today's norm which is is actuallyquite different from even just five years ago.
(03:45):
As a fractional CEO that's now helpingprofessionals scale their business, what would
you say is the biggest challenge thata lot of professionals are facing right now
in the fractional CEO world, andhow are you helping them overcome? Yeah?
So right now. So when covidhit for I've been doing it for
many years before that, and thereal big challenge at that point was trying
(04:08):
to get people to understand that youcould do this remotely, that you could
impact their business in positive ways,that you could strengthen their teams, get
them some new bottom line. Sothere was a lot of that. Now
for the other people that would liketo join me on this quest, it
has shifted to how do I findthe clients? Really for the most part,
(04:30):
and how do I even begin.There's way more people that I'm noticing
would like to dive in that haven'teven gotten started. It's just conceptional in
their mind. And so really,when you make that leap first, you
know, I'm here to support.Let's make that leap. You know,
together we can do this. We'reonly stronger if everyone is doing what they
(04:51):
truly love to do, and hopefullyas they're in a position to help others.
But also let's, you know,let's find out how how we help
others, how we grow this,how we grow the brand and everything that
goes with it. Absolutely now,kevinwilerd dot org is where people can actually
(05:11):
access your website and get to knowa little bit more about the services that
you offer, but more speaking backto the book that's coming out very soon,
how to make six figures from home? The you know, the fractional
CEO no kind of avenue there.Now, how are you helped? Now?
I don't want you to drop toomuch because you do want people to
get the book. But I guesswhat can other fractional coos expect two glean
(05:42):
from this particular publication. Yeah,so, thank you a great question.
Really, it's it's going to bemy experience. I've actually put in some
bullet point, some steps, youknow, as our heads are swirling to
think of new ideas, as wewant to grow and expand ourselves, having
some bullet points where these are thethings that you will find out, so
(06:03):
kind of labeled, you know,the top ten things to look at basically
as the COO. Also, youknow, I want people to realize that
they can go outside their strength andchallenge themselves and stay diverse. For me,
a lot of my previous experience wasin the dental field, but right
(06:25):
now I have clients in restaurant,entertainment, a biodynamic flarm and so gone
way outside. But that was onlybecause I understood that the same strengths,
the same needs apply to all thebusinesses and I didn't have to stay just
within my initial wheelhouse. So youcould definitely do that, but stay diverse,
(06:46):
stay open to other people coming forwardand going I need your help too.
How does that translate? And youdon't want to box yourself in too
much, also into any certain field, because it really does. The fu
you're having one will translate to another. And if you're only in the restaurant,
you're going to miss opportunities to growyour brand. Absolutely and and that's
(07:10):
one of the c I love this, Kevin, because I know we spoke
a few years ago. I justit's just so awesome to see where you
are right now and how far yourbrand has come, and you know how
far you're you're headed. You knowyou're headed into the twenty twenty four,
twenty twenty five. I love thefact that you have the cover feature and
(07:31):
found there magazine that you were justin in October, but you're also going
to reappear on the cover in Februarytwenty seconds. So first of all,
congratulations on that, and congratulations oneverything that you have going on and that
you're doing. You have so manywonderful projects in the fire right now,
and I think your experience speaks toexactly what other fraction of coeos need to
(07:55):
be doing so as to really makea powerful impact in their profession, to
really help other businesses scale. SoI do want to ask you this because
I know it's not all you know, cookies and cream. I know it's
not always a fairy tale life.There are some challenges and there are some
roadblocks, and so I would liketo ask you for a piece of advice
that she would give out to otherexperts and professionals who are who are trying
(08:16):
to navigate as fractional CEOs, maybethey feel like they're at these these roadblocks.
How do you push past? Howdo you overcome? Yeah, so
a lot of the roadblocks are usuallyin our own heads. So I'm just
gonna throw right out there, right, they're not actual roadblocks we can't overcome.
We just have to navigate ourselves.And what we're thinking, are we
(08:37):
willing to go outside the box.Are we willing at any age to still
research, you know, to stilllearn and grow in that way. And
so something as you know, myfellow fractional coeos, especially ones starting out,
we need to know is again,you can't stay locked into what your
(08:58):
expertise is, per se what youneed or what has worked before. Because
we already know and we've talked aboutthat, Joseph, what worked once doesn't
necessarily work a second time. There'selements of it that do. But you've
got to restructure. You've got tobe moving and shaking with the times,
the changes, the people you're meeting. And so what I always let people
(09:20):
know a big challenge that you knowI first encountered was this is the blueprint
that I know works and so nowI'm going to take this blueprint and I'm
going to go do it for thisbusiness and help them. And then all
of a sudden they nothing fit forthem. They were like, well that
doesn't work for us, or wetried that one. And what I realized
was I need to change. Maybeit's verbiage, maybe it's the structure of
(09:45):
a strategic plan. I need totailor it to the new pliant instead of
just having a lot of people goout there and they write wonderful books of
this is how you're successful. Butthe reason why it is somewhat limited is
when the people go I could readit, They're like, yeah, but
how do you do that for me? You know, I get a large
family. I have no family.I need money. Now you know,
(10:07):
I'm in it for the long haul. Everyone's everyone's life is different, and
so we need to, you know, be able to stay open and to
stay flowing with how the business isgrowing. So a challenge I had to
answer your question before was no identifyingright away that I needed to tailor my
(10:28):
expertise to fit other clients and itwasn't just a carryover carbon copy. And
I did that by listening. Idid that by connecting with the clients.
I did that by asking open endedquestions. And I like to call it
peeling back the onion. I hearwhat, I hear what you're saying.
You need, you know, tellme more instead of just going you know
(10:50):
what, I got the playbook forthat. Let me go get And that's
where a lot of the consultants makethat mistake, like I have an answer
for that problem, but they havegot to the root cause. They've got
to the problem that they know hashappened before. But the only way you
tailor it is to get to theroot cause of why that person has that
issue. And that's something we haveto do with ourselves. And you know,
(11:13):
as we're growing, for the peoplethat want to start as a fractional
COO, they need to get totheir root cause on why do they want
to do this? What would betheir individual challenges? And again, you
know, I'm always here in anycapacity to help people navigate through that as
well. So let me ask youthis question that kind of switched gears a
(11:35):
little bit because I know that youhave a nice following on LinkedIn, You're
about thirty thousand followers, and canyou tell me a little bit about the
impact that LinkedIn has on your particularprofessional network and your ability to scale your
business. Yeah, so critical tomaking this work is networking, and it's
(11:56):
networking on twofold. It's networking onfinding new clients, but it's networking on
finding your colleagues that maybe they can'thelp somebody, but they know someone that
does need help. It starts theripple effect of being able to find those
opportunities to grow individually and to helpothers. And so LinkedIn has been great
(12:20):
help for me in being able tokeep those colleagues rolling and to make sure
again because I had talked about diversitythat I didn't just have thirty thousand dental
people. I had athletes, andI've had you know, restauranteurs, you
know, entrepreneurs, Yes, peoplein the dental field, medical doctors.
(12:41):
Stuff that wasn't even related to me. That I found other ways to connect
and that has opened the doors toother business and other opportunities for me.
That is awesome. I absolutely loveto hear that, and it's it's pretty
awesome. Awesome Kevin, that you'renot only take these platforms and using them
(13:01):
to your marketing advantage, but nowyou're you're giving back in a sense by
helping other fractional coos and other expertsscale their businesses as well. And I
think that's really the biggest thing thatwe can do for our legacy, or
at least one of the greatest thingsthat we can do for our legacy,
is to share our experience and expertisewith the present in future generations. And
(13:22):
I feel that you've mastered that artof doing that. And one of the
reasons why you're so successful is becauseyour motives in doing this are authentic.
Con Ginuinus, so thank you,thank you. I mean, collectively,
we all need to be stronger.We only do that through the support of
each other. I don't even identifywith competition. I mean, and I
(13:43):
was a former athlete, so thingshave changed in my life, but I
embrace it. You know. It'sjust like what fun would it be to
run a race if it's only you? You know, I want the competitors
on there. Not only do theyhelp business when they don't learn to diversify
and to grow because then those peopleneed clients, but also it's just good
(14:07):
to have those people that you cankeep touching base with. So the colleagues.
I look at competitors and colleagues.If they don't want that, that's
up to them, but I'm goingto be open door and welcome them into
my network. Yeah, and that'swhat really, that's actually a really great
mindset to have, especially in business, because those kind of partnerships as well
(14:28):
as I mean with people who arequote unquote perceived as competitors, can actually
help a company scale tremendously. Imean, I've been working in media for
you know, since twenty fifteen,and some of my biggest partners are media
organizations that have been around for seventyeighty years, and I don't look at
them as competition. I'm like,no, thank you for letting me partner
with you and let me go aheadand use some video content and promote my
(14:50):
own brand. You know. Soit's for me, especially as a new
bee coming onto the scene. Thankyou very much, Damaseye. I appreciate
it, you know. So,I love that that mindset because that's really
the way to make things work,and that's how to scale and to grow,
as well as to help other individualsdo the same. Now, tell
us a little bit more about thisbook before we let you go I know
it drops on February eighth, twentytwenty four. What's one thing that readers
(15:18):
are really going to take away fromthis publication? Well, you know,
it's all about the essential skills tobeing a successful fractional co of And I
think what will really help the readersof it is to identify strategic steps to
follow. And you would assume somethings would just come naturally into play,
(15:41):
but we need to identify truly whatour strength is. And our strength maybe
isn't the book knowledge. Maybe itis a way we speak to others.
And so I want people to workthrough my chapter and identify what is my
true strength, not one of mymost knowledgeable about it that doesn't necessarily translate
(16:03):
to clients, So that would probablybe a big takeaway. And then again
going through those steps to strategically puttogether a plan. And again I'm always
open for people to reach out tome and go will tell me more even
after they read the chapter. Soit was only a chapter, so I
wish I could squeeze more information,you know, into that to help people.
(16:25):
But there'll be other opportunities for usto connect absolutely, And plus you
have a book co an autobiography comingout anyways, and I think that you
guys if you got Once you guysfind out Captain, I mean, this
is gonna be a it's I cansee the movie. I kid you not.
I can see the movie, andI can't see with my story,
(16:48):
I don't see a movie and Ihave a pretty crazy story. Movie was
your story. So you I'm tellingyou guys, stay tuned with everything Kevin's
doing because trust and believe. Onceyou get to his real story, right,
you're going to be like, wow, you you really made it.
You know what I mean. It'sa powerful story. But again, for
you guys to pick up a copyof that book that drops in February,
(17:10):
Kevin Willer dot org. Make surethat you stay aligned with everything he has
going on. Look at his services. He also has a couple of other
books that he's dropped previously that you'regoing to be able to access from the
website probably in a few weeks.But anything else that we need to add
before we let you go, Kevin, No, just everyone take care of
each other and I wish you guyscontinued success, absolutely, and they'll forget
(17:36):
you guys. Kevin is also goingto be on the cover of Founder magazine
on February twenty seconds. I'll makesure that you guys pick up a copy
of that as well. If youdon't know, now you know, Kevin
Willer simplifies to you. Oh,Kevin, always a pleasure of having you
on today's show. I'm so happyto see you. You look fantastic,
you look healthy, you look well. Before I let you go, how's
(17:56):
your family. You're wonderful. They'rewonderful, They're beautiful. There they are
my rock. So they are mywhy? Yes? Absolutely? Absolutely?
And any you have any big planstoday or is this you're just interviewing and
that you're gonna just chilling? Yeah? How can it get bigger than this?
(18:17):
No, always got a myriad ofthings going on, so you know,
it's off to the next adventure.But hoping that even a little bit
of this may inspire someone to reachout check out the book and you love
You'll thank you, well, appreciateyou, Kevin, Well you guys for
thank you guys for joining us ontoday's episode. There's always inspiration, always
(18:41):
more in store. We appreciate alsoKevin Willid for being a sponsored supporter of
the Bully Avengers Initiative. Human Rightsorganization Deique to fighting against human rights violations
internationally against women and children. Sothank you so much for your support with
that, Kevin as well. Beforewe let you guys go, we want
you to stay tuned and listen toa word from our partner, Yes,
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