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December 12, 2024 18 mins
In this episode, Brandon discusses the challenges and strategies for new medical sales reps. He emphasizes the importance of integrating new hires and being empathetic to their initial fears. He differentiates between becoming a product expert and a people expert, noting that product knowledge alone is insufficient without effective storytelling and emotional connection. He advises new reps to learn from top performers, cluster meetings geographically, and maintain high enthusiasm. He also stresses the need to manage managers effectively and understand the psychological motivations behind client purchases.

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