017 - Steve Strope

In this episode of The MF Show, Rich Waitas and Jerry Zaiden sit down with Steve Strope, the master builder behind Pure Vision and one of the most respected craftsmen in the world of custom cars. For more than two decades, Steve has set the benchmark for high-end, detail-driven builds that blend design, engineering, and storytelling into one-off machines that stand out everywhere, from SEMA to the pages of major automotive magazines.Steve talks through his early influences, the path that led him to start Pure Vision, and the philosophy behind his approach to building cars: no shortcuts, no compromises, and a relentless focus on design cohesion. He shares stories from some of his most well-known projects, how he works with clients to develop a vision, and why certain builds take years to complete. The conversation goes deep into craftsmanship, design discipline, and the evolving expectations of automotive enthusiasts.Rich and Jerry also explore the creative process behind major feature cars, the realities of running a high-end shop, and what it means to survive in a custom industry that demands constant reinvention. Steve’s perspective is grounded, experienced, and brutally honest—offering insight into what it really takes to produce cars that people talk about for decades.This episode of The MF Show is hosted by Jerry Zaiden and Rich Waitas and powered by MagnaFlow.