Media Mentors: Google Ads, How To Dominate Your Local Search

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
And y'all know what's going on today. Today's wanted old. I'm telling you,
y'all know what's going on today.I'm telling you, bruh, we
gonna go crazy to that Derek's headwith me. First part. I'm telling
y'all when it's time to go crazyand the media mentors not listen, I

(00:23):
need y'all to pick this room upand share this room up. Derek's here,
man, today is going to bea great day. I need y'all
to understand. This is going righton the Stackpack podcast. This is going
right everywhere on all platforms, everyplatform, write, any platform, Spotify,
iHeartRadio. This is going right overthere because I need it to,
you know, more people to understandwhat we're doing over here. I'm about

(00:46):
to share this to the group rightnow. Derek can tell everybody that we're
live, bro, So more peoplecould come in here and they could and
they can share this energy with us. Man. It's about sharing the energy
coming through helping us build community.Like Derek, what made you want to
talk about this dominate in this school, bro, Let's get into what made

(01:10):
you want to talk about this today. Let's warm it up, bro.
So so many times everybody. Imean, you're in all these rooms and
you hear about TikTok and Instagram andFacebook and threads and all the other social
media, and it seems like that'swhat a lot of people focus on.
And there is merit to that.I do all that stuff as well,

(01:30):
but it seems like a lot ofpeople overlook the one place where the people
are actually going and typing in thething that they want. So instead of
interrupting people's day with things that theydidn't really go there for, you could
be in the place where they're typingin realtor near me, or plumber near
me, or notary or tree trimor or whatever. So why would you

(01:52):
not be in the place where thepeople are actually typing in searching for the
thing with super high intent to dothe damn thing. Right now, those
people are typing in realtor near me, and they're gonna call somebody right now,
and if you don't answer the phone, somebody else is going to answer
the phone. So I say thatagain, Derek Hodo, Man, I
need have to understand that. Yousaid, if you don't answer the phone,

(02:15):
somebody else is going to answer thephone. Why'd you say that?
Brother? Let's expand. I wouldsay a good fifty percent of personal leads
that I get, and a lotof what I hear from all my clients
is people call and they say,I'm talking to you because the first one,
two, three, four people didn'tanswer their phone. So it just

(02:35):
goes to show that you don't evenhave to be the top spot on Google.
You could be two, three,four, twenty. Even people do
shop when they go on Google,they scroll and look at things. Studies
show that, so you don't necessarilyhave to be number one. A lot
of times you just need to answerthe damn phone. I love that,
Derek Man, because I've been gettinga lot of traction off Google, and

(03:00):
people been calling me on there,being that number one person on there having
the most reviews. I feel like, you know, when you have that
traction on there, it's gonna show, you know, you dominate your local
And I was getting calls. I'mlike, the heck, who I gets
this? But it was calls fromGoogle. So I've been noticing what Derek's
been talking about, dominate your search, dominate your local area. Right,

(03:23):
let's start diving into this morn pickingthe room up, share the room up.
If you guys are excited. Putsomething in the chat. Derek Man,
over to you, man, let'slead this conversation. Thank you a
man the DAK and Crypto. Thankyou Norman for being here. I'm passing
it to Derek Man. However hewants to lead the room, it's on
him while I get some more peopleup here. And Derek, if you
have any links that you want toput out at the top, you know

(03:43):
before I put Media Mentorship Club,It's on you, bro. Let's go
all right, thanks man. Yeah, And if people are pinging people out,
especially pinging those people that do localtype businesses, because this is gonna
be for them. There's gonna bea lot of free gems that people can
do right now to to help themrank and get calls from Google when people
type what they do into Google.So especially ping and anybody with a local

(04:06):
business. HVAC notary seems to beone that anybody could start. Tree trimming,
realtors, lenders, any home services, lawyers, medical, any of
those people could go and make moneyoff of this today for free. So
ping those people especially, So Iguess I'll do a little bit of intro

(04:28):
on me. My name is DerekBixler. I am from Border Rays,
still living central Pennsylvania. Harrisburg,Pennsylvania, the capital of Pennsylvania, home
to Hershey's Chocolate set a point ofthe Appalachian Trail. Huge logistics hub.
We've got like the fourth largest logisticsmarket here, warehousing and all that kind
of stuff. Lots of military bases. Pretty strong area that I live in

(04:50):
here. Been a realtor for seventeenyears, residential and commercial. All along
the way. The marketing was thepart that I liked and was good at.
I like getting them, but thenafter that I don't really like the
rest of it. So at somepoint twenty eighteen, I guess it was
I started my LLC to start doingmarketing for other people. And now I

(05:12):
mostly just do marketing for primarily realestate agents and agencies, but also other
local type businesses. And I focuson Google Business Profile and then layered onto
that Google Ads, Local services Ads, which I'll talk about a little bit
and things like that, and thenI do some other digital marketing things as
well. But my niche is theGoogle Business profile and local services ads and

(05:33):
some other Google ads on top ofthat. Personally got three kids, so
you know who I'm who you're talkingto or who you're listening to. I
got three kids, single dad,twin five year olds and a ten year
old, So half the time Ihave no time, and half the time
I have lots of time. Todayis one of those days that I have

(05:56):
lots of time because I have themhalf the time. And then if I'm
not worker or something like that,you can catch me rock climbing or jumping
out of a plane or off acliff, or mountain biking or anything cliffs.
What you doing off the cliff,Derek, you got to take me
what you're doing. Yeah, Actually, where you are has got some good

(06:17):
stuff. I just drove up toI passed to you. I went to
Vermont a few weeks ago, orno, a few months ago, but
yeah, yeah, yeah. Soif if I'm not working or with the
kids, I'm out in the woodsdoing something outdoors or at the rock climbing
gym or something like that. Butenough about me, so we'll dive in.
Like I said, this is especiallygood for anybody with any local type

(06:39):
business, or if you want tostart a local type business. Uh,
this is going to be especially goodfor you. Most of what I'm going
to talk about is going to befree stuff that you can do. Even
like as we go along here,I would say probably not to do that,
take note to do it later.Hit me up if you have questions.
But a lot of this stuff youcould do right this second for your
Google Business profile to rank better onGoogle. So we'll go through some quick

(07:04):
wins, some top ranking factors andthings that you can do right now.
I got a couple pieces of newsthat have been out there lately, mostly
regarding reviews on your Google Business profile. I got a couple tips on reviews.
One of the number one things thatpeople or gripes people have with their
Google Business profile. Number one questionsI get is somebody gave me a review

(07:27):
and it didn't show up in myprofile. What's up with that? So
I'll talk about that a lot becausethat's a most asked question, and some
hacks and some things that you cando to ensure that reviews do show up
on your Google Business profile. Andthe reviews. It's pretty much all about
reviews. After optimization, it's reviews, reviews relentless, never ending, never
stopping, reviews getting So reviews aresuper important. So I end up talking

(07:50):
about that a lot, and thenwe'll get onto the paid side of it,
which obviously that would cost you moneyto do. But with the main
ad type that I'm going to talkabout, local services ads. Those you
only pay when you get a lead. So it's different from traditional Google ads,
Facebook ads, where you can kindof wake up in a month with
a big bill and you may ormay not gotten anything out of it.

(08:11):
You got to come up with landingpages and options and drip campaigns and all
this extra stuff. With local servicesads, it is much simpler and much
straightforward. They type in real turnnear me, they see a bunch of
faces at the top, and theyclick one to call, and you answer
the phone. So I'll talk aboutthat a little bit as well. And
if we depending on how long ittake, I can yap about this stuff

(08:33):
forever. But depending on how muchtime we have, we could do maybe
an add. I could pull upsomebody's profile and do an audit if they
want me to. And obviously questionsyou can ask me questions along the way,
Interject if you have questions, Ifanybody else I saw there was another
SEO room going on when I camein here, if anybody I know those

(08:54):
people know what they're talking about aswell. So I'm not really watching the
stage as I go here right now. But if anybody knows anything about what
we're talking about, I am notthe end all, be all master of
all Google and local SEO. Idon't know everything about everything, so please
feel free to interject or help ifyou know something good or whatever, that
is welcome as well. So we'llgo into We'll start with the quick wins

(09:20):
top ranking factors. So any localbusiness, if you want to get found
on Google, you need to havea Google Business profile. It is free
to set up a Google Business profile. You just go to business dot Google
dot com or just Google Create GoogleBusiness Profile and you can create a profile
for free. Once you optimize thecrap out of your profile and get a

(09:43):
whole bunch of reviews and never stopgetting reviews, then you can start moving
up to the number one, two, three, whatever spot and start showing
up at the top of the packwhen people type in what you do,
do you realize what I was doingthere to the top of the pack.
And like I said, though,you also don't have to be necessarily number

(10:05):
one, two or three to getbusiness, because recent studies have shown that
people do click see more businesses,and they like to scroll and they like
to find the face that they likeor whatever reason that they pick the person
or like I said, it mightjust be the person that picks up the
phone. It might be the fourthperson they called. But so this is

(10:26):
completely free. Every local business shouldhave this. This should be a part
of any business setup. You createyour Facebook business page, you create your
Instagram, you create your TikTok,you create your Google business profile, you
create your website. So all theseonline properties that everybody should be creating for
any business, this should be oneof them. So you go create your

(10:50):
Google business profile. The next thingafter you create it is you need to
optimize it so that you can beatother people. And there are little tricks
and secrets that you can do thatwill help you rank better number one.
And this is not not a trickor a secret. However, it is
a somewhat unknown one. Sometimes alot of times people will say, well,

(11:11):
I have a million reviews, andI never rank when people in New
York City search search for a plumber. But my Google business profile is a
bomb. I have a million reviews, I'm better than everybody else. But
when people search in New York CityI can't seem to get any business from
there. Well, then come tofind out they are located in some suburb

(11:35):
or in New Jersey or you know, twenty minutes outside of New York is
where their Google Business profile is actuallylocated. So you can only rank in
proximity to where you are actually located. You cannot hope to rank ten minutes,
ten miles, twenty miles, thirtymiles, I mean that's really far
for a Google business profile. Youcannot hope to rank that far away from

(11:56):
where you are physically located, whereyour verification addresses. So the number one
ranking factor is proximity. You cannothope to rank in a place that you
are far away from. So ifyou are in that situation like why am
I not showing up When I'm atmy house and I look for a plumber,
I don't show up. But whenI'm at my plumbing office and I

(12:18):
search for a plumber, I'm numberone. That's why because when you're at
the plumbing office, you are sittingright on top in proximity to your Google
Business profile. But at your housethat might be ten twenty miles away,
you are removed from it. Sosome other plumber that's closer to your house
is going to be above you.And there are ways to increase your radius,
increase your reach as far as proximitygoes, but in general, you

(12:43):
can only hope to rank in proximityto where you are verified your verification address
if you were. If this ismaking sense to ya, put a one
in a chat, real flick,Derek, let me see where we're at,
real quick. This is making seeyou. Yeah, it's good,
Rockie jump in. Yeah. Ihad this issue too because my actual home

(13:05):
address my virtual address, and myhome address is tied to my Google my
business, so I didn't know whereI ranked. You can simply go to
an incognito window in Google and typein your business or put the search term
to see where it is in anincognito window, and it'll show you where
you're sitting exactly. So I justwanted to add that, Derek, yep,

(13:26):
yep, And I got tools.I got some paid tools, So
if anybody needs help beyond that,you can hit me up at all,
and that is possible. Sometimes I'veseen profiles where like their verification address in
Google was in the middle of theocean, or not at their house,
not at their office. It wasat someplace like we don't even know how
it got there, So it ispossible things can get moved sometimes competitors,

(13:50):
because consumers can make suggestions on aGoogle business profile as well, and if
you don't go in there and policeit and tell Google no or change it
back to the way you wanted itor whatever, Google will just take that
person's suggestion. And that happens alot of times when people say, well,
why this happened to change, Well, let's look at some competitors.
Did they change our name and takeour keywords out of our title. That's

(14:13):
probably a competitor who saw what wewere doing. They had an agency that
was savvy and they said, let'sclick change that person's name. But yeah,
so proximity, you cannot hope torank if you were and you cannot
have fake locations, so you cannothave duplicate profile. So if you were
thinking, so, I'll make aGoogle business profile for my plumbing business and

(14:37):
located at the plumbing office, andthen I will also make a separate Google
business profile located at my house,so now I can rank at both of
those places. That would be seenprobably as a duplicate profile and probably would
get flagged unless you had paperwork andeach of those locations were actual registered locations

(14:58):
for that business. You would probablyget flagged for a duplicate in a situation
like a real estate office. WhatI always tell agencies to do, and
it's tough for them to do becausethey have to corral a bunch of agents
to all do the same thing together. But you should have the agency located
at the agency so you rank closeto the actual office, and then all

(15:22):
the agents use their house as theirGoogle business profile address, so that you're
spreading out that exp Remax, Berkshire, Hathaway, whatever, You're spreading out
your footprint and where you rank.This is a huge one and this could
really help people dominate if you havea business like that where you can spread
people out. So now instead ofranking just in New York City or Timbuck

(15:43):
two, you now can rank intimbuckto where the office is now, and
you rank east side of town whereSally lives, west side of town where
Johnny lives, upper side of townwhere other people live, and all around,
and you can just dominate all thedifferent places if you spread people out.
If you were to do that,you would hide the address for compliance

(16:04):
obviously, and also you don't wantpeople seeing your house or clicking directions to
drive to your house for privacy reasons. So if you ever use your house
as your address, if you havea home based business like a real realtor
or notary or any number of oreven a plumber or whoever works out of
the house, you can always youverify it and then you hide your address
so the public doesn't actually see it. So any questions on the proximity part.

(16:32):
Next big ranking factor is going tobe your name. What you name
your Google business profile? Technically youI think never wanted to jump in,
Derek, let me receive if Normangot a question, Norman, go ahead.
Brother the greetings everyone. Thank youso much, Brother Derek. Thank
you so much for having this goingon. Brother stocktoans up facilitating height to

(16:55):
everyone. No, brother Derek,is this exclu sived to the United States
of America. It is not.Google is everywhere. I mean, I'm
sure there are places where it isnot. And some services like local services
ads like I mentioned is not availablein Canada for like the real estate category,

(17:18):
So some things can differ, somefeatures can differ, but in general,
like I have a client that I'vehelped in Portugal. Canada definitely has
pretty much all the same stuff,so most places UK, most places are
going to have most of the samestuff. I believe whether people in those
countries use Google primarily to search forthings that I could not speak to,

(17:42):
I don't like. If people intimbuck To or wherever use Google to search
for local businesses, I don't know. I would they definitely do here in
the United States, but other countriesI don't know. I would guess they
do because Google pretty much dominates andand most other mappings services. There are
only a few mapping services and theycontract out to all the other map apps.

(18:04):
So any map app or anything thatuses a map, they're either contracting
with Google or with only like ahandful of other mapping companies. But yes,
other countries should be available most ofthis stuff. As to whether people
use it or not, not sure. Couldn't speak to that. Canada definitely,
but other places not sure. Iknow I do, like Puerto Rico.

(18:27):
I'm trying to think of places I'vegone recently or ever outside of the
country, and I think every placeI went I primarily used Google Maps to
find everything, and every place hadone and everything, So yeah, I
would say, so, oh yeah, I definitely agree. If you guys
get where he's coming from with thisGoogle Maps with something in the chat shared

(18:51):
his remote which had over fifteen Iappreciate you guys winning the media mentorship.
You know mega mansions will click thelink at the top if you guys have
just joined them talking about Google adsand how to dominate the local search online.
Appreciate you Derek for coming through.Man, you know, were supposed
to do this a long time ago. Who was next that wants to jump
in? I kind of feel likeand I don't I could be taking a

(19:12):
stab in the dark here, butI know that Google is the number one
search engine in the world, andso I'm assuming the process would be the
same from country to country. I'massuming. I don't want to make that
big of assumption, but I knowthat they're the number one searching in the
world, so I'm assuming. Yeah, your location, all the things he
said is going to be pretty relevantto you wherever you are in the world,

(19:36):
because that's where Google's reach is iseverywhere in the world. Think such
it, yeah, and you willhear Now, I mean Obviously Apple is
trying to move away from Google products. Google Maps was the primary thing on
Apple devices. Now you have AppleMaps. Apple used to contract with yelping.
Maybe they still do. Maybe it'scoming through an end. I don't

(19:56):
know the particulars on the contract,but they used to call contract with Yelp
to be the business listings on aniPhone. So in the past, if
you asked Siri, plumber, nearme, realtor near me whatever, Yelp
or Yelp powered the results that youwould get back. Now Apple has Apple
Business Connect, you do want todo that. Google wants to see you

(20:19):
on other places as well, soit helps your Google Business profile. Plus,
if somebody's using Apple Maps looking forbusiness, you'll show up and look
better than other places. It's prettymuch the same. Bing and Apple Business
Connect both pretty much just copied GoogleBusiness profile. On Bing places, you
can actually just click sync with GoogleBusiness Profile and it will sink it.

(20:41):
There are still there's some extra optimizationsyou can do on both, but they're
pretty simple to set up and Iwould definitely set them up being an Apple
Business Connect so Google. So Appleis moving away from Google services. They
have their own mapping. Pretty robustmapping and Apple Business Connects. So now,

(21:03):
if you go into Apple and lookup for a business, it should
be powered by their own business network. And like I said, it might
be like a mixture of Yelp andtheir own now or I don't know the
particulars on the contracts, but atsome point Apple will be completely independent as
far as that goes, unless youdownload Google Maps and use that, which
I always recommend anyway because it isbetter. I'll fight anybody any time.

(21:26):
But yeah, and I get screenshotsall the time. I thought we optimized
my Google Business profile. Why doesit look like this because you are on
an iPhone looking at Apple Maps atyour Apple Business Connect which hasn't been optimized
or or just looks different and doesn'thave all the features that the Google Business
profile has. But yes, Iwould sign up for Apple Business Connect and

(21:49):
that's exactly what you would google AppleBusiness Connect and then it should be pretty
easy to set that up. Andthat's a good point that is can help
your ranking a little bit being onother directory major directories out there, Bang
Bang, Biggest One, Yelp,Apple Business Connect, Yellow Pages. Locally,
if you can get your name,phone number links to you blah blah

(22:14):
blah on local publications and directories beingon major industry directories. So if you're
a real estate agent, you wantto obviously be on Zillo and have a
good standing on Zillo and have goodreviews on Zilo and have the same phone
number and address and all the informationbeing the same so that Google can figure
out that that's you on Zilo andyou're also awesome on Zillo and reelder dot

(22:34):
com and redfin. I'm sure forinsurance and accountants and whatever business there are
probably industry sites. Angie's List orAngie or whatever it's called is probably one
for home services types of businesses,So you do want to be on other
directories. The Google Business profile orGoogle Maps directory is not the only one.

(22:57):
It is the biggest, the best, most robust, the one you
want to start on and focus themost on. But the other ones do
matter, and you want to putsome energy into those. Plus those show
up when people do a branded search. So when somebody vets you, if
somebody says, yo, you gotto work with Derek if you want to
buy a house, they might trustBetty, but I'm still going to google

(23:18):
Derek and see for myself. Whathe looks like. So when somebody types
in Derek Bixler realtor into the Internet, they're going to see my Google business
profile, but they're also going tosee my presence on all the other sites,
on all the top ones, ZillowRate, my agent, my own
website. I put a lot ofeffort into tailoring what comes up there,
so minus kind of dictated somewhat bymy efforts. But you definitely want to

(23:44):
be on all those other places andlooking like the bomb because Google likes it,
and so that you look good whenpeople do a branded search of you
and are vetting you any input onany of that. Put a fire emodia
in a chat. Man, myboy, Derek, Kim and Hoigh with
these Google tips. Man, ifyou guys are just joining wearing your mentors,

(24:06):
Google ayds dominating that local search online, Damn, I love this.
We were supposed to been do this, Derek. I'm glad you came through.
Man. Put something in the chataside. Get in the chat.
If y'all enjoying this, get inthe chat y'all want Derek to keep going,
I'm gonna do one quick reset foryou, Derek. I got you
right after that I need y'all tokeep going. But pick this room out,
share this room oute to more people, put it in your put it

(24:27):
in your search tag us Right,we got a damn flyer for this whole
life, Derek. I'm a senityou man, but I appreciate you for
coming through. Man. You couldhave been doing anything else, but the
fact that you came through to talkabout Google this is important. This is
a part of the media. Right. We're gonna keep going, and we're
gonna keep going up with this.I need you guys to pick up share

(24:48):
up right, have more people comethrough so that way we can extend this.
But I got you, Derek,one quickset. Let's go almost.
You lay long the bat. I'mjust under. Don't bother, don't bother

(25:12):
b I'm just done. I donnastop. Don't watch some' just under foots
all uncle something, just under.I keep the hanging fan. It let
me to and we ain't never goingback to rub siter. I must don't
lie to you, but I hadn'thad a truth. I'm just being my

(25:34):
kis coming back dirt, just becont kissing on. I'm just being under.
I'm just gonna buy if I'm justbeing honing. Gotta check coming right
now. I'm just being hun wedon turned up and pleat m boy ain't
gonna bus no boy, I'm justbeing honest. He just get shock to

(25:57):
be honest. Spot, I'm justbeing honesty, promo stack it toil it
right, I'm just being honest.Yet doctor Mark comes das unders being real
street ain't get that much from painfrom La rot un. Just done gone

(26:19):
bottles on bottles. I'm just done. Lone thousand on white thumb, just
under cooks all on cool something,just under. Hey, Hey, hey,
we got Derek in the building today. It's one of them Google days,
right. I appreciate you, brother, you could have been anywhere else.

(26:41):
Put a fire emojina, chat sharea roombat. We should have been
over fifteen though. Before we getinto anything else, before we get into
any more Google tips, right,I need you'all to get it up in
the chat share the room on payingthe room. I appreciate y'all, Derek.
I appreciate you, man, Google. It is important. It's important
for the brand. Man. Iran I started getting random calls from Google

(27:02):
like damn, wellkay, this shitworks, racking up on those reviews,
doing it being inconsistent. Derek,I'm passing it back to you, man,
however you want to rock this out, bro, let's continue. I
appreciate you, man, Let's continue. Yea. I gotta say you,
you and Otis have the best music. Otis is more my age, so
his is more my age genre.But you and him have the best music

(27:26):
in any room. So I gottagive you props for that, all right,
So well, I'll go through.I'll drop a couple more key ranking
factors, things that you could doright now that will help you rank better.
Then we'll get in some news andsome tips and a couple other things
about reviews, because reviews are superimportant. It's pretty much all about reviews
after you do the setup and theoptimization. But your name is definitely a

(27:51):
ranking factor. Keyword stuffing a Googlebusiness profile name does help you rank better.
So having the words Harrisburg realtor inmy Google business profile name helps me
rank for Harrisburg realtor. That's notwhat mine is. It's Carlisle Realtorn.
But nobody knows where that is sobut whatever, So, wherever you are

(28:15):
verified, you would want to compoundthat keyword in your Google Business profile name.
So if my my my Google businessprofile is verified in Carlisle, Pennsylvania,
so in my name, I'm DerekBixler, Carlisle real turn So you
want to call out that keyword stuffingthe title does help you rank better.

(28:36):
I do have to put a caveaton this. Some businesses business types you
can do it and get away withit. More. Some of it also
has to do with if your competitorssee it and they're like, nah,
you're just keyword stuffing it for noreason, because it's technically supposed to be
your actual business name that you canprove on utilities and official documents and things.

(29:00):
So technically it's supposed to be thatit named exactly what it is named,
not with Carlisle Plumber tacked on therefor keyword stuffing. However, for
things like realtors or insurance agents othersimilar type business types, that's actually what

(29:21):
I am. I am a Carlylerealtor. I am Derek Bixler and I
am a Carlisle realtor. That's likeI don't have an actual business name.
There is no document other than myname that says it on it. My
brokers is also tacked on there,but so in some business types you can
kind of get away with keyword stuffingyour title and getting away with it and

(29:45):
not having somebody report you for it. If you were a plumber and you
were called ABC Plumbing and you decidedto tack on ABC plumbing New York Plumbing
to get the keywords in there,it would probably work. However, be
ready for somebody to report you,or possibly Google might change it back automatically.

(30:11):
They do that sometimes. Typically youwill not get suspended or unverified for
a name Typically I'm saying could happen, but typically you will not get suspended
for a name change, So don'tbe too worried about like trying it.
Maybe a way you could get aroundthat a hack to say, all right,

(30:33):
well, then if I live inNew York and I want to rank
for New York Plumbing, once peopletype in New York Plumbing, I just
want to call my Google business profile, the optimate optimal name would be New
York Plumbing. But that's not whatmy plumbing business is called. It's called
ABC Plumbing. But you could doa doing business as New York Plumbing.
So now you have your regular companyand then you just get a doing business

(30:56):
as which costs what a one hundredand two hundred bucks or whatever to New
York Plumbing, And now you canname your Google business profile new York Plumbing
and rank better because you're calling outthe place that you want to rank in
and the thing that the people arelooking for. So and optimal location because

(31:17):
you are proximity based for ranking,would be in New York. So if
you were moving your office ever,for whatever the business is, you would
want to or I would look fora place directly smack dab in the center
of the main place that you wantto rank in. So if it's you

(31:37):
want to rank in New York City, I would look for the place that's
directly in the center or within theneighborhood that you wanted to rank. That's
kind of a bad example because thereare eight billion Google business profiles within like
a block in New York City.But yeah, you would compound the place
where you are in the name ifyou can. If you can't, just

(32:00):
what it is, but if youcan somehow, that's great and does help
ranking your categories for sure. Sofor like real estate agent, you should
be selecting real estate agency and alsoreal estate consultant. And if you're commercial,
you should be selecting commercial real estateand all the ones that apply.
If you don't select all the onesthat apply to you, then you are
demoted in the rankings. If somebodyis looking for a real estate agent and

(32:22):
you didn't have that selected. Ifyour profiles the bomb and you're going to
beat people, then you'll probably bein the results, but maybe not as
high as you would be. You'llbe demoted a little bit because you're not
exactly what the person is looking for. And this is especially important for like
dental, or medical, or plasticsurgery or a lot of these specialty business

(32:43):
types that have a lot of differenttypes, and sometimes people just pick dental,
but if there are a bunch ofother ones, dental implants, or
I don't know off the top ofmy head what all the different categories are
for dental. But if you doall those things, you need to select
every single one that applies, notjust main ones. So your categories are
a big ranking thing, and youwant to make sure you select all the

(33:04):
ones that apply. And then underneaththe categories there are prepopulated services that Google
puts in there. You can putyour own services in there as well,
but it's most important to select theones that Google prepopulates for you, so
that you're telling Google I do allthese things as Google defines those things.
So categories and services. That's prettymuch just to go in there and select

(33:25):
all the correct things. So that'spretty easy. And then and then there
are there's a lot and I won'tgo into the products and the updates and
the photos section and your cover imageand your logo and all the minutia of
everything, and the chat and themessaging automation and all that I want to
go into that. So there isa bunch more to optimize other than what

(33:47):
I already went through. The proximity, the name, the categories, the
services, but those are all thebasic kind of first step main ones to
do. Then you optimize the crapout of all the other things and fine
tune all the other features as well. And then after you do all that,
like I've already said a bunch oftimes, it becomes reviews, reviews,
reviews. So ten reviews is kindof the ticket in before Google will

(34:13):
even show you to anybody. Alot of times it's hard to even find
your own profile to edit your ownprofile before you have ten reviews, or
if somebody even types your name exactlyinto Google, it might not even pop
up if you don't have ten reviews. Sometimes it will, but ten reviews
is generally kind of the ticket infor Google to trust you and show you
to anybody, So that would beyour first if you were just starting out

(34:37):
with the Google business profile. Tenreviews is your first goal to hit,
and then after that, now Googlewill show you to people. But even
if Google puts you at the numberone slot, if the number two slot
has forty reviews fifty seventy one hundred, even if you're up there with ten
reviews, you're probably not going toconvert and get the calls. So just

(34:58):
getting the ten obviously isn't good enough. Off the next goal would be twenty
five. Twenty five is the numberI hear out there that is kind of
like the subconscious number where people,okay, I trust this person. So
if somebody like did a branded searchand looked you up specifically, twenty five
is the number that they quote unquotesay, is where a typical human would

(35:21):
trust business or whatever. So twentyfive ten to get Google just the entry
level, then twenty five would bethe next goal as far as reviews,
go and then from there, sky'sthe limit. Typically, I would you
google yourself or do an incognito likeRocky said somehow, or I have tools
to also teleport me different places andlook people up and see where people rank

(35:45):
in different places. But you dosome competitor analysis, You do some ranking
analysis and find out who the biggestcompetitors are, and then you just make
it a mission to destroy Johnny's plumbing. All right, Johnny's Plumbing is the
only one above me, or it'sthe next one above me or whatever.
And a lot of times the numberone slot does not have the most reviews.
That is possible, but kind ofpick a competitor and make it kind

(36:08):
of a game that you're gonna tryto crush this other person. And sometimes
that puts a fire under people,especially if people seem to have strong feelings
about like they suck, they neverdo anything right, and they're always above
me on Google, and how doI blah blah blah, Well you just
gotta be better. Obviously they're doingsomething better than you. But yeah,

(36:29):
pick some body to destroy. Ilike, like I like to get kind
of like like we are going todominate and destroy and they're going down there's
a rental person near me, areal estate agent for Carlisle. Yeah,
I can't he's I can't figure outwhy I beat him. Sometimes the one

(36:51):
I was gonna say, some ofthem, what they do I know for
me, Like, I'm glad you'redoing this room because I'm expanding locally in
my area and it's actually helped mebe a mentor and I've had speaking engagements,
but they're not hiring my services.So I did a competitor research.
I used to uber suggest, anda lot of the competitors, of course
i'd get a phone call. Alot of the competitors that are beating me

(37:14):
are the ones that are in otherwebsites that label them the top ten whatever
it is, the top ten ofLike, they're in these other sites that
are shouting them out, and they'regetting back links and it's backlinking back to
them, and then that's how they'rebeing shown. So it's not even because
there's people beating me that only havelike three or four stars, three or

(37:35):
four reviews and I have over twentyplus, and I'm like, how are
they out out ranking me? It'sbecause they're getting these shout outs from these
other businesses. And I don't haveany backlinks at all, So I don't
know if you can talk more aboutthat, because they're doing the same thing
for us, and they're getting otherpeople to call out their business. You've
read my mind. That's the nextthing on my list. So after reviews
and relentless review getting and never stoppingforever, and you can beat somebody.

(38:00):
Somebody has three hundred reviews, butthey haven't gotten a review for two years,
and you have twenty five reviews,and you've gotten a review one every
week for the last twenty five weeks. You could outrank that three hundred reviews
person. But after reviews, mynext thing here, and I'm glad Rocky
touched on a good segue. Ifyou're already for the next thing, put
put put a fire emoji in thechat. Y'all gotta appreciate Derek's term.

(38:22):
Man, it could be anywhere else. He stepped in the media mentors to
help us understand Google and the asthma. Get up in the chat, man,
share a room. We should haveover twenty something. Let's get up
in there. If you haven't sharedit on Twitter, you haven't shared it
with I share it on Facebook.Tag us on your story, right,
I appreciate you, Derek fired,Oh my god. So, like Rocky

(38:45):
kind of went down the road andstarted alluding to it, your website can
have a huge, huge impact onthe ranking of your Google Business profile.
So if your website is quote unquotetraditionally SEO optimized, and that could mean
a lot of things, and thereare some simple things that everybody can do,

(39:07):
and then obviously you can go furtherwith it. But if your website
is local SEO optimized, it willhelp your Google Business profile rank better.
And that it works every almost everytime to jump a couple places. That's
how I got from. I washovering around like number five forever, and
then I did my website some optimizationsand all of a sudden, I'm one

(39:31):
and two again. This freaking rentalguy, I don't know what he's doing.
He probably has a lot of backlinks. So, like Rocky said,
if you don't know what backlinks are, that's something for your website. They
could be linking to your Google Businessprofile as well, but they're probably linking
to the website. Press team isheavy. Whoever team is heavy, What

(39:51):
are some things that we can doto optimize our websites? So that we
can check because I get the backlink thing. I was told that's like
collaboration, like for somebody else toendorse you. But when you mentioned optimizing
your website, what are can yougive us some tips and tricks on what
we can do to optimize our websites? Yeah, you bet so there was

(40:16):
something you said and it just escapedmy mind. I was going to comment
on colaborations the podcast. Oh yes, yes, yes locally, So if
we're talking about local SEO, whichI am, backlinks specifically from local type
publications would be the best. Soobviously with a website any if you're just

(40:37):
trying to rank anywhere all the time, then links from everywhere. But if
you were trying to focus on localSEO and ranking, then you would want
to be like have a lot ofbank back links, and say the local
newspaper that's usually a huge has alot of SEO power locally, other the
chambers and commerce, business administration places, a lot of places. This is

(41:00):
that you can frankly kind of buyyour way into to have a profile on
there and have a link, soyou wouldn't even have to it's not really
complicated. You just got to paythe three hundred bucks a year to get
your stuff listed on the Chambers website, and that's a great local SEO back
link. And the local newspaper publicationsif you can get an article in there
or something with a link back toyou, So local backlinks would be awesome.

(41:23):
Things you can do to your websiteessentially, and this you can do
on should be any any website,even if it's just an ad of the
box, plug and play. Ididn't do anything really, it's just an
out of the box website. Youshould still be able to do most of

(41:44):
these things I'm going to mention andthen and they're fairly simple. And then
the other things that are more heady, then you would have to get more
custom or get somebody to do itfor you probably, But essentially, you
just want to reiterate what you're tryingto rank for in keywords on your website.
So since I'm trying to rank forCarlisle Realtor, Carlisle and Boiling Springs

(42:08):
real Estate, Carlisle, Pennsylvania realtor, Carlisle, Pennsylvania real Estate, I
just want to put those words intomy website more. Now, I don't
want to do that by putting thosewords a million times in transparent type somewhere
invisible on my website. Google knowsthat game that used to work a long

(42:30):
time ago, it doesn't anymore.So you don't want to do it spamy,
but you do want to make surethose things are stated on your website
and clearly stated and repetitively stated.A couple of ways you can do that,
and these impact the main things thatGoogle reads when it goes to your
website and looks at your website,The first things and the main things or

(42:53):
some of those things that they seeare your main logo. So every website
usually has a place where you stickyour logo. You want to replace your
logo or sometimes you can change thetitling and the alt text and all that
stuff right on the website. Ifnot, you need to re upload the
logo. But before you put thelogo back on there, you want to
name it. So my logo isnamed Derek Bixler, Carlisle and Boiling Springs

(43:16):
realtor Dash Pennsylvania real estate Agent,whatever keywords I'm trying to tack on there.
So Google, when they scan thewebsite, they're going to scan that
logo and they are going to seeall those keywords in that logo. The
public will not see it because that'sthe name of the file name, or
it's the alt text or whatever,but you do want to put it,

(43:37):
I would put it in that logosomewhere. A lot of people just have
that logo is named logo dot jpegor whatever, So put those keywords in
the logo. Same thing with theheader image on your website. So most
websites have a hero section they callit at the top, which is a
big giant image with some kind oftext in the middle and a button.

(43:59):
So that here image. Again,it's the very first image Google comes to
on your website. It's on yourhomepage. It's the most prominent image on
your website, so it holds alot of weight. So you want to
make sure that image is number onean original image hopefully. So if I'm
like on my real estate website,I went and took a picture of downtown
Carlisle, so it is an originalone. It's got metadata when it was

(44:22):
taken, where it was taken,what device it was taken on, blah
blah blah, so it's original.And then I also named that header image
Carlisle Theater on Hanover Street in Carlisle, Pennsylvania. And then I tack on
Derek Bixler, Carlisle and Boiling Springs, Pennsylvania, realtor real estate, blah
blah blah. So you don't haveto make it crazy, crazy long,
but you definitely stick in some keywordsbecause again Google is scanning that, reading

(44:45):
that, and it just reiterated thatthis is what it says it is,
and nobody's going to see it becauseit's kind of like the back end title
of it. Any questions about thosetwo items, no, no, g
who's coming in? I was Iwas saying, like are you so?
Are you saying? Also like tolike type in keywords and then put them

(45:07):
in the background of our website.No, name the logo, like the
actual file name of the logo wouldbe John's Plumbing, New York Plumbing,
because New York Plumbing is what you'retrying to rank for. So you just
want to name the logo with thekeywords you're trying to rank for. If

(45:30):
that makes you okay, okay,right click and rename and some websit,
you can do it right in thewebsite. Yeah yeah, yeah. And
then so those that's image related there. And then also most website builders will
also give you a tagline and atitle and sometimes a main description for the

(45:51):
website. Definitely tagline and title.That's almost every website has those, so
they give you a place to writeyour tagline and title, and again in
there you want to put those keywords, and you don't want to be spammy
about it, but if you canget it in there. Derek Bixler,
Carlisle and Boiling Springs, realtor Carlisle, Pennsylvania, a real estate agent or
whatever, So don't make it crazy, ugly or whatever because people will see

(46:15):
that. But make sure your keywordsthat you're trying to rank for are in
that main tagline and title because again, just like the main header image,
the logo, your main site taglineand title are some of the first and
most hold the most weight with Googlewhen they scan your website. So you
want to make sure all those thingshave the keywords in them as well.

(46:35):
And then also in your about section, in your main header's sections, in
your menus, anything and everywhere onyour website. You start getting these keywords
in there, and there are goodand better ways to do it than others.
Again, you don't want to bespammy about it, but there are
ways that you can you can getit in there, like if I had

(46:57):
it, so like on a realestate site, instead of a heading saying
listing services, it could say Carlisle, Pennsylvania, listing services. You also
want to make your website pretty literal. You don't want to be kitchy or
be clever pretend like when you're doingSEO, you're kind of pretending like you're

(47:20):
doing like Google is a blind person, you don't want to be clever and
use words that Google's not going toget. You want to be really straightforward.
So like a heading should be servicesoffered. It should not be like
trying to think of something that peoplewould write that wouldn't be straightforward. But
a heading should be services we do. Because Google very very clearly and a

(47:43):
blind person, if you care aboutaccess, could very know that if the
heading says services, then the nextthing that it's going to read are going
to be the services you offer.And Google also knows that. And then
if you reiterate the services that youselected on your Google Business profile on your
website, then that's further indication toGoogle that you are who you say you

(48:04):
are, you do what people arelooking for and there are lots of studies
where focus of keywords on the websitehelps, a lot of cases where the
Google Business profile was complete garbage trash. But since the dental implants guy,
that's all he talked about was dentalimplants. He didn't talk about any other
dental thing. Every page on hiswebsite talked about dental implants, Every paragraph

(48:28):
talked about dental implants. Every picturewas of dental implants. He ranked number
one for dental implants. Not becausehis Google Business profile was the bomb,
but because it scanned his website andthey're like, well, damn, that
must be all he does. AndGoogle likes to show specialists. If there's
somebody that specializes in a thing,it likes to put them to the top.
So the more you can say Ispecialize in this thing and reiterate what's

(48:51):
on the Google Business profile, thebetter you'll rank. And then obviously get
in the backlinks and all that stuffhelps as well. Derek, quick question,
because I have been using Space Coastrealtor right for a couple of years,
well, probably about eight or nineyears, thinking that if somebody were

(49:14):
coming in to look for SpaceX jobsin Brevard County, Florida, which we
call Space Coast, that I wouldpop up if they put in homes near
SpaceX, would I pop up orwould it do? I need to rearrange
the wording on that. If someonegoogles homes near me or homes for sale,

(49:39):
or any kind of homes in acertain area for sale, typically I'm
going to say Google does not showa local pack for that, meaning it's
going to show websites more than Googlebusiness profiles. It's not it sees that
as a local search, but itsees that as the best result for this

(50:02):
is Zillow or Redfinn or some bigprominent search engine. It's not if they're
looking for homes for sale, alot of times it's gonna populate something more
along the lines of a big websiterather than a local business. So what
you want to try to rank foris the word realtor or real estate agent

(50:22):
or real estate agent near me orthat kind of thing. Where are you
located in the place you were tryingto rank in? Yeah, the Space
Coast. Yeah, Space Coast isnot an actual thing, right, Like,
it's not there's no, it's notan incorporated entity or whatever. Right.

(50:44):
That's kind of like a slang termlike central Pennsylvania. Yeah, kind
of like a slang term. Itis our Space Coast Realator Association. I
mean, that's the title of ourassociation here, and that's what has been
taken on, is that it isthe Space Coast, all right. So

(51:05):
I just googled Space Coast. Soa lot of times Google does not recognize
like local terms like that or what'sthat one? A? Is that?
What it is? That area andthey're somewhere they call it, yeah whatever,
but that's not like an incorporated townor whatever. So a lot of
times Google doesn't recognize those as places. But I did just type in Space

(51:28):
Coast Realtors and it does seem toknow where I meant, So it does
know that one to an extent.And the top Google business profile is Space
Coast Association of Realtors, which wouldmake sense. That would be a good
one to have a backlink on.If you could somehow get a backlink on
their website, that would be awesome, and other places as well. But

(51:52):
yeah, so how many reviews doyou have right now? Probably not many.
I am, so I need tohire somebody to do all the tech
stuff for me. I am.I can talk all day, but I
can't do the tech stuff. Sothat's why come and listen to you.
Derek. Well, you know whereit de fied me. Yeah, I'll

(52:13):
get you hooked up and ranking anote time. But yeah, the optimization
is the cumbersome part. And thenit does. Like I've said, I
feel like I I'm a record onrepeat reviews, reviews, reviews. So
it's just a never ending game.And sometimes it does. But that's the
truth. With YouTube or anything else, you're gonna be doing it for a
year or two before you get anyfruits out of it. A lot of

(52:36):
the time. So even with theGoogle Business profile, even if it was
one review a month, you're sloggingalong not getting anything out of it.
Three years from now, all ofa sudden you got thirty six reviews,
and thirty six is not that bad. Actually, it's you're probably in the
fit. With real estate agents.At least, you're probably in the fiftieth

(52:57):
sixtieth percentile. Even with thirty six. If you get up to fifty reviews,
you're probably in the seventieth. Youget one hundred or your ninetieth one
hundredth percentile if you get up there. Big cities obviously they have could vary
a little bit, but it's justa long slog of getting reviews and just
staying on it and then all ofa sudden you're doing better than other people.

(53:21):
And because it's hard, a lotof people give up and don't do
what they need to do. Andif they don't optimize all the other things,
they could have a million reviews andyou could still beat them anyway.
But yeah, you know where tofind me if you need help with all
this stuff or just keep popping inthe rooms. Hey hey, Derek,
question about back to Google my BusinessProfile. As far as I noticed that
you mentioned and when we rebuild ourwebsite, I did all that stuff.

(53:44):
We changed the geographic location of thepicture, we put in the Google tag
wards, the tag keywords that we'researching for. When you're doing that,
when you're doing posts on Google myBusiness Profile, and do you want to
go ahead and take care of thatis do you see any value you and
actually doing that for your Google myBusiness Profile posts as well? That's a

(54:06):
great question. Uh, And it'sprobably one of the biggest myths out there,
I think, is that posting everyday, which would be your updates
section. So when you hear somebodysay post quote unquote to my Google business
profiles, to my Google Business profile. That could mean a few things,
but they're usually talking about the updatessection, which would be kind of the

(54:29):
closest thing to kind of like asocial media post on your Google business profile.
So the myth is that doing itevery day or multiple times a day,
or keyword stuffing or doing any kindof crazy efforts there helps you rank
better the people I follow, andin my experience, it does not you.
It's more of a conversion thing.Your posts do expire, usually around

(54:52):
six months. I think six monthsis still the number you'll get a if
you haven't posted an update in sixmonths, Google say hey, you're a
poster about to expire, because Idon't want to show old stuff. But
even having posts three months old doesn'treally look good to that person vetting you
and looking at your profile. Soyou do want to post? I do
once a week. My common Ihave a common weekly practice, and that's

(55:12):
part of it, is to postone update a week. What that update
needs to be depends on the businesstype, but one a week. Some
people even say one a month isenough as far as pleasing Google. But
I think one a week is goodas far as conversion, and people when
they're perusing your Google Business profile,they'll see that the last post was three
days ago, the last post beforethat was ten days ago, the last

(55:36):
post before that was fifteen days soit just looks like you're active and out
there doing stuff. As far asthe content in general of the updates,
they're there to make a decision.They're not there to learn. So I
always in most cases like to havea call now button or a book now
button, but not I'm not puttinglearn learn more and send them to a

(55:58):
YouTube channel or try to grow myYouTube channel via my Google business profile.
That's not what we're trying to do. We're not there there to make a
decision and call somebody right now tosolve their problem. We don't want to
send them down some other rabbit holes. So updates should usually be calling al
button or straight to a booking thingor least the quickest path to talking to

(56:21):
you or getting the lead. Andthen the content itself should be offers special
offers. Reviews posts are good,those are good at converting, talking about
your unique selling propositions, any specialsyou have reasons to choose you right now,
reasons why you are better than theother people that they're looking at,

(56:44):
So less learning stuff and teaching postsand more conversion based I'm the one for
you, call me right now basedupdates and it doesn't have to be every
day all day. And if you'repaying for a service that updates for you,
probably a waste. I'm gonna saythat eighty percent of the time.

(57:06):
Yeah, I agree with that becauseI had a company doing it and they
were using like stock footage and allthis, and it was it wasn't converting
very well, you know. Andthen one of my top competitors that a
long story, but it's it's personal. But so basically he's using a uh,
he's using a dot or they're usinga dot org formula and this has
been a successful formula of using likemultiple cities. He hired a guy that's

(57:28):
real successful in our industry. Anddo you as far as dot com,
dot you know, AI, dotnet, dot you know, big whatever,
you know, how does they're usingdot RG So I don't know if
that's helping it rank better because it'salmost like more of an information and information
or an informative type website first beforeit's a business and it's he's at the

(57:49):
top of Google because of it.So I didn't know what you thought of
that. I don't know would bethe honest answer I would, yeah,
for educated guests would be the websiteis better. It doesn't have to do
with the dot org. But Ireally don't know. Ru Yeah, So
from what I know, like mywebsite, I did exactly what Derek said.
So my domain is actually Virginia MarketingAgency dot biz for business, and

(58:15):
I actually rank pretty high under marketingagents or near me your social media manager
anything. Anytime anyone puts near mein there, it pops up right away.
And from what I was told fromanother SEO expert, it's because of
the dot biz and I am abusiness now. Dot com is very expensive
and it is one of the top, you know, top ending piece of

(58:37):
the domain that will help you torank. But locally that dot biz,
dot edu and dot org for yourlocal ranking is like amazing if you can
grab those and also naming it likeyou did also helped for sure. So
if you're timbuktoo plumber and you wantto rank for timbuck to plumber, your

(58:59):
URL should be Timbuk two plumber exactlyeverything. Yeah, totally. And also
what I did, I flipped it, as I said, I just I
flipped it and said Plumber and timBuck too, because that company is Timbuck
two Plumber. So I was like, well, let me grab the other
URL Plumber Timbuck too. So I'mstill kind of optimizing the key words yep.

(59:21):
And another myth out there is youcannot forward it. So if you
have a website and it's called ABCPlumber and then you buy a U r
L that's New York Plumber and youjust forward it to your regular website,
that is not going to help.It needs to actually be the URL on
the website, or at least asubdomain, but hopefully the main domain for
the website. Listen, we endthe building, Derek. I I appreciate

(59:46):
you man picking this room up.Share this room up. I need some
more energy in here. If youguys are enjoying this conversation, put it
one in the chat, put somethingin the chat asad Wait, greatfully,
you can't do Derek s body thatpulled up, Mark Dave's Nick Tack,
Gary, misslf Love, Miss ManifestQueen, everybody on the stage, not
Damn Norman. Everybody puts something inthe chat for y'rself. Put a trophy,

(01:00:09):
emotion to chat by emotioning to chat. Y'all show up right. We
like mentors. D Dan, y'all, thank you for coming through. Andrea,
thank you for coming through. Everybody, thank you for coming through.
This is what it's about, rightcoming through, chiming. This is fine.
Put something in the chat asap I'mgonna give I'm gonna give Derek one

(01:00:29):
quick reset, real quick. Rightafter this next reset, I'm coming in
hot. Derek's coming in hot.Man, y'all know what it is.
Man shots, everybody support it.Let's go. And yeah, Auntie because
I added with you, okay,Auntie like a baddy system. Antie like
a family pitcher. And I amreally bad at Dan TV. Yeah,

(01:00:54):
damn man, he's still with you. He can't y'all go on vacation his
Auntie. Ain't ain't you girl?You made me a want of cuff.
You're light the lost girl, makeme a want o work your light.
And Josh, I know you're capakom do the dog. Let's don't count

(01:01:19):
for time in your call. Bully. I had it, but it got
in my feelings. I had itrecorded I never met him. That was
a foot. Don't pay for Isaid for the service. Let's keep it,
Frank, I just got deserved.I mean the way get made back,
just like some curacy. Maybe theyadded have hurt it. I urge
your bank accounts on stuff. Howcan you keep it a buck if you
ain't got no bucks? How canyou keep it on dred if you ain't
got hundreds or rock? As youstaggering? No muh for real? Since

(01:01:43):
it for real, Virginia, Ipull up a chill. You know you
can't do mistake for you get caughton. So you get put on paper
before you get slipped on skates,before I get turned on like base,
I don't have no car face.Don't tell me you're scared of a little
trait. Don't tell me you're scaredof little all you. Hey, hey,
ping this up? Share this up, man, I appreciate you,

(01:02:04):
Derek Man, coming through that GoogleMan, this is really important. Put
if I vote you back into Chi, get up in the chat again for
Derek Man. Damn, he couldhave been doing anything else. You guys
could have been doing anything else.But the fact you show up it means
everything. Ping it up? Shareit up right. Let's keep this rocket,
Derek. I'm passing it back toyou. Man, Google Ads dominating

(01:02:25):
that local search online. It's importantto dominate that search online. You don't
want to be the best kept hiddensecret at all. Let me repeat this.
You don't want to be the bestcap hidden secret. So listen to
these gems, listen to these gyms, Derek. We got some we got
some heat in here. Damn,Derek, you've been going in. Man,

(01:02:46):
I'm going to pass it back toyou. But you know, social
media is everything for me. Manand Google Ads going right hand in hand.
So we're gonna be doing something togetheroutside of this shit, putting something
that, something bigger together, youknow what I'm saying. So I appreciate
you bro back to you. Sowe talked about the free side of it,
the Google Business profile side of it. So now we can talk about

(01:03:07):
the paid side of it. Soall the Google Business profile stuff that we
talked about is free stuff. Youcan set it up and you can dominate
and show up on the Google packfor local businesses there for free. And
now we'll talk about the local Sorry, I got it. I was getting

(01:03:31):
to call my other phone. Sorry. Now we'll talk about paid ads,
specifically paid ads for local SEO.So Google has a new Google ad type.
It's new in the last not sonew anymore. It's three years or
so, three four years maybe oldnow, but it's called local services ads.

(01:03:51):
And it differs from the traditional Googleads because you only pay per lead.
So your traditional Google ads search youto all the other places you will
pay no matter what. You're kindof paying for people to see it.
You pay per click, blah blahblah. But you're essentially kind of You
can wake up in a month witha bill for five hundred, one thousand,

(01:04:14):
ten thousand, whatever, and maybeyou didn't get anything. Maybe you
got some option ins, maybe you'vegot some clicks, but nothing happened.
With local services ads, you donot get charged unless you get a call.
And people can message you as well, but usually it's a call.
You do not get charged unless youget a call. In real estate,
for instance, each lead costs anywherefrom twenty to fifty bucks. I would

(01:04:39):
say, kind of on the higherside these days. Every time, every
time there's a conference and they startyapping about the newest marketing thing, then
people come back and start flooding themarket with it. So when local services
ads started four years ago, itwas like shooting fish in a barrel.
I was paying like forty bucks aweek and getting multiple actual calls from people

(01:05:00):
that wanted to do real estate deals. So it was it was like,
holy shit, I don't I didn'teven expect it to work. It so
like, I'll try it. Ikept getting this email from Google. I
tried it, and I worked likehotcakes. And then obviously people catch on
over time and it gets harder andthe spend has to go higher. But
they are unique in that way thatyou do not pay unless you get a

(01:05:21):
lead or a call. You alsodon't pay for a lead if it is
outside of what you defined you whatleads for. So, for instance,
in real estate, if I turnoff rentals and somebody calls me for a
rental, I can dispute that leadand get my money back. Or Google
a lot of times just won't chargeyou for that lead in the first place,
because it hears the conversation and doesn'tcharge you for it. The local

(01:05:45):
services ads would again only be forlocal type businesses. Currently there are seventy
types. If you were to searchlocal services ads on Google, you can
find an image it's there's a lotof home services, locksmith's, move,
pest control, fencing, flooring,YadA YadA, hvac. There's about thirty
in home services, finance, realestate, law, health care, wellness,

(01:06:10):
pet care, people care, childand funeral, home and education,
dance instructor, driving instructor, firstaid, massage, school, some other
things. So they're about seventy categories. So you can't it's not open to
every business type, but most homeservices and a lot of other local type
businesses you can run local services adsfor it. It's a no brainer to

(01:06:33):
run them because, like I said, if you don't get anything, you
don't pay anything. So if you'renot getting no harm, no foul,
fine, and if you do getsomething, great, So it's kind of
a no brainer to have running outthere. Also in studies that I've heard
since local services ads showed up,and if you were to Google realtor near

(01:06:56):
me or realtor in whatever place,all the way at the top, you'll
see the local services ads. That'swhat those faces are. Or if you
said plumber near me or whatever,if you see ads all the way at
the top above everything else, abovethe websites, again, above the Google
business profiles. Above everything, there'sads all the way at the top.
Those are the local services ads,and since introduction they've scooped up. I've

(01:07:21):
heard as high as seventy eighty percentof clicks and business. And this is
huge and a big thing for lawand medical and real estate too, big
ticket things that every call is worththousands of dollars. Has become a huge
thing to where everybody started switching theirbudgets into local services ads. And now

(01:07:42):
local services ads don't work quite aswell or not like gangbusters like they were,
but you kind of have to bethere if you want to be in
front of everybody's face locally, Soyou would want to set up your Google
Business profile, make that the bomb, get a whole bunch of reviews so
you rank there, and then alsoset up your local services ads so your
face is hopefully sitting up there inthe top pack of the local services ads.

(01:08:06):
Also, so when somebody types inreal turn near me all the way
at the top of the local servicesads, they'll see your face, and
if they keep scrolling, then they'regonna see the Google Business profile pack and
if you're ranking, they'll see yourface there. And then if you have
a website that ranks, they'll seeyour website. Or if you run other
search ads on Google, like thetraditional search ads, they would see that.

(01:08:28):
So if you do all these things, when somebody types in plumber near
me, realtorn near me, it'sgonna be like, bam bam, bam
bam bam, Holy shit, thisis the dude I have to call these
people. And it has even moreof an impact if you're doing other marketing,
like with realtors, they send mailersout a lot to a neighborhood.
If somebody's seeing your face all thetime or on billboards. Tech talks about

(01:08:50):
billboards a lot. If they're seeingbillboards of a company all the time when
on their drive to work, andthen they type into Google plumber me,
and that same plumber that was onthat billboard is all over the Google results.
Who do you think they're gonna callthat New York plumber or whoever it
is. They're not gonna pick anybodyelse. Why would I pick anybody else?

(01:09:13):
This is clearly the best plumber inthe area, So it just reiterates
it at everything. So the localservices ads would be the first stop for
local businesses to dip their toes inthe paid ads game, I would say,
because again, you only get chargedwhen you get a lead. You
can set your budget to whatever youwant. It's fairly simple to set it

(01:09:36):
up. That's what if you hearpeople talking about Google screened or fully Google
I forget the other word they usefor it, but Google screened that is
different than verified. Verified is justGoogle believing that your Google business profile is
real. But if you're fully Googlescreened, that has to do with local
services ads, and you have toupload your h like you're for a real

(01:10:00):
estate agent. You got to tellthem your real estate license, they check
it on the back end. Youhave to upload your insurance document and some
other things. So different industries willhave different requirements to get fully verified and
screened. But to get to setit up, that's pretty much all you
gotta do is sign up for thelocal services ads, go through all the
screening things, give Google what theywant. Eventually those will get checked off,

(01:10:25):
and then there are some optimizations youcan do to those ads. But
it's not like a traditional ad wherethere's headlines and body copy and landing pages
and drip campaigns and option ins andall that back end stuff. It is
literally like the people pick the facethat they like. Oh that's enough,
stars call now, there's nothing elseto it. So it's very direct,

(01:10:45):
it's very high intent. And again, if you don't get anything, you
don't pay anything. So it's ano brainer to set up. After you
set up your your Google business profileand make that the bomb, Local Services
Ads is the next stop to setup. And then after Local Services Ads
you would get into all the othersuite of Google Ads, which is kind

(01:11:05):
of a never ending conversation. Butany questions about Local services ads at all
or comments, yeah, real quickman, comment this down taking man?
Yet you know, I like theproblem Google services ads for us have been
like hitting this a lot of times. Like I would say, we would
get like the value of the client. I guess the industry obviously, if

(01:11:27):
you're in real estate, you know, it's a home sales worth the fifty
one hundred dollars you're going to pay, you know. But sometimes for like
the smaller businesses like you might getyou might only be doubling what or you
know, tripling what it is thatyou're paying for that lead. And this
is a little bit jumping ahead,but I know you're probably going to talk
about Google lead Google Ads, andone thing that was very very helpful for
us is if you take your prewe took our pre existing email list,

(01:11:50):
and then you're able to actually uploadthat into Google, you know, actual
Google ads. And then what thatdoes is it literally whenever those people is
targeting those people consistently with promotion andads about your business that they've used before.
I had a client he's like,man, we just needed a carpet
clean and then all of a suddenyou were popping up all over our in

(01:12:10):
our face, you know. Soit was it was a really warm lead
as opposed to like them randomly callingyou off to just after just seeing your
sponsored posts. So but great,man, I really appreciate this info.
Bros, got your This is myMODA. I love this shit fire.
I'm telling you all the information herehas been nothing the fire telling you you're
gonna be rocking out for like tenmore minutes, right, So make sure

(01:12:33):
y'all getting y'all questions with Derek.If y'all got any chime man to get
it in, Yes, let's go. Yeah. Well, something you said
about you know, people see yourface out and then if they google you
and they see your face again,they're going to remember, right, I
would challenge anybody. I've done thisin my local area. I drove around

(01:12:56):
to see where bus stops were like, and there were no benches there.
What did it cost me? Twohundred and fifty bucks a bench and I
was able to put my sign onit. And I had to get it
cleared by the county that I couldput a bench there. I'm like,
why the fuck are you making peoplesit like stand up the whole time I'm
going to do a bench. Well, my signs would fall off the bench

(01:13:18):
every once in a while and Iwould get a call that would be like,
ma'am, I think that's your bench. I got your number, but
you're on the ground. You mightneed to get screwed back. It was
hilarious the calls I would get,But I got so much business from those
benches. Go around, drive aroundand figure it out. And yeah,

(01:13:39):
when they see your face and they'relike, we said that stop sign every
day and we see that person's face. Then they google something and they see
your face again, They're like,shit, we're gonna call that lady.
Yeah, I love that exactly.And if you do what Dante was talking
about, you could follow him aroundin perpetuity for the rest of them their

(01:14:00):
lives with staying in front of them, So there are ways to do that
as well. And everything Dante saidas well is spot on after local services
ads, which are really straightforward,and like the other point you said,
it's this is a lead game,so it's not like every call is gonna
be perfect. There's gonna be crapcalls. I usually the number I usually
put out there is twenty to onemaybe even thirty to one crap calls to

(01:14:27):
money calls on local services ads specifically, So it's still it's still you got
to deal with some garbage to getto the diamonds. But that's the lead
generation game. And even with referrals, you don't get everyone. So yes,
it has and it goes up anddown to the how bad the local
services act because Google's always changing algorithmsand how they show things and how they

(01:14:50):
screen things and block things or letthings through, or how they're showing the
search blah blah blah, so itkind of see surges of crap call and
then they must change something that kindof reduces the crap calls a little bit,
but then it also reduces the goodcalls with it. So it's been
in real estate in particular the lastlike six months has sucked on local services

(01:15:12):
ads not non existent, but we'vehad to do everything we could just to
get anything to happen. But itis what it is. Like I said,
you don't if you don't get anything, you don't pay anything. So
it's kind of a harm, nofoul, And it's not super hard to
set up, so you might aswell set it up, have it running
in there, out there, andmaybe you get something out of it.
And again if it like also agood point Dante said, you got to

(01:15:33):
look at your any of these paidstrategies, you got to look at your
cost per acquisition, how much itcosts you to acquire that click or that
call, and how much you're makingoff of it, Because if it costs
you, like Dante said, ifit costs you one hundred bucks to get
the call, and then you're sellingsomething that's one hundred bucks, well now
you're going to be at a lossat the end of the day. So

(01:15:55):
you definitely with any paid strategies,you obviously need to look at your cost
per acquisition versus how much profit andhow much you're actually making off of each
one, or if break even isfun with you because you're going to make
it up on the back end.And obviously that's a whole nother conversation about
funnels and things, but yes,something you have to think about for sure,
if you're in some low ticket industry, if you were doing hair and

(01:16:17):
I don't know how much a haircutdo costs, or a haircut costs.
I shaved my own head, butI'm guessing for women it's probably one hundred
bucks or more. But if Iwould guess, maybe a local service ad
lead for hair salon might also beone hundred bucks, So that might not
make sense for a business like that. And actually I'm not even sure if

(01:16:38):
hair salons are local services ad type, but yes, that was a good
point as well. And then whathe said about following people around with an
email US in Google. After localservices ads, there are a bunch of
other ad types that you can runthat are going to show you. On
the suite of Google apps, whichwould be mainly main Google Search, YouTube,

(01:17:01):
Gmail, you can run ads inthere, Google Maps, the ad
network, which would be apps likeyour Wall Street Journal app or your Words
with Friends and Facebook and meta adsalso run on apps and ad networks like
that, but you can run yourads on that, and then also when
you see like Google ads on blogsand the blog network and website network as

(01:17:21):
well, you can run ads onthat. There are a bunch of different
ways to run paid ads in general. With paid ads, you're usually going
to be learning for a while,and it's not going to be cheap.
Basically, you need to be willingto spend some money to dial it in

(01:17:42):
and not get anything for a while. Even if somebody comes to you with
this is the exact ad that werun. It probably will work after dialing
in, but my guess is it'snot going to work perfect just plug and
play, copy paste just like wedid for the other people or whatever sometime.
I mean, there can be somesome exceptions obviously, but it's going

(01:18:02):
to vary per person, per business, per website, per ad, per
blah blah blah. There's so manyvariables. It's hard to predict, and
you just you got to get usedto. I'm gonna spend some money to
dial this in, and those arethe people that win that are willing to
dial it in and see what worked. Okay, I spent some money I
got good costs, per I gotlots of clicks for cheap, so my

(01:18:24):
ad is good, but nobody's converting, no one's calling me, no one's
opting in. So now I knowmy landing page sucks, or my marketing
copy on my website or my videosucks or whatever. So you have to
dial it in. But you haveto spend money to do that. So
that is one caveat to any paidads, whether it's Facebook or Google or
YouTube or TikTok or whatever. Youhave to be willing to spend some money

(01:18:46):
to dial it in. Perfectly usingsomebody that does it all the time and
knows how to do it obviously willreduce those costs. Most people that do
it on their own end up givingup at some point. But if you
have a professional they could at leastminimize it. Have some templates, have
some best practices that could shortcut itand maybe get you there a little bit
quicker. But outside of local servicesads on Google, they've got a whole

(01:19:10):
bunch of different ones. Local wise, the best local ads would be what
they call a performance max or asmart campaign. Those are usually the two.
I go for both of those.Show on most of those things that
I talked about. YouTube, Gmail, maps all the different locations, so

(01:19:32):
you're hitting people everywhere. The smartcampaign, in particular, is very easy
to set up, super simple.You can even have it point people directly
to your Google business profile, soyou wouldn't even need a website or anything.
So that's kind of easy to setup. And then Performance Max that

(01:19:54):
one is kind of like an allin one. It will pre market for
you, it will in market foryou, and they're actually searching for the
thing. If somebody has a tendencyfor a thing, which is probably what
Dante was talking about. When thatperson maybe mentioned just allowed that and their
phone heard them that they were lookingfor I forget what the business you said
it was, but they were lookingfor that thing, and then they were

(01:20:15):
on the internet somewhere and they sawyour face. It was probably because you
were running a performance Max or aretargeting some kind of thing that was listening
to people and then showing them thead when they were gonna That would be
a pre marketing, and then inmarket would be if they're actually searching for
the thing, and then post marketingif they say clicked on your stuff or

(01:20:36):
went to your website or whatever.Performance Max will also follow them around afterwards.
So Performance Max is kind of likethey're all in one, will do
everything, hit them on every singleGoogle platform that they have available, and
do pre marketing, in marketing andretargeting as well. And then there are

(01:20:57):
other ones traditional search, specific YouTubeads that would only go on YouTube,
and those can be great. Obviouslyyou need to have some good creative for
all of them. You need tohave some creative videos, photos and imagery,
but especially for the YouTube ones thatare exclusive YouTube ads, you would
want to have some good stuff that'sdialed in. And then they have shopping

(01:21:19):
ads and specific ads for hotels andon just to run on only apps and
that kind of thing. But thetwo main ones, or the well,
i'd say the four main ones thatyou would probably be using would be the
smart campaign, the Performance Max,the traditional search, and the YouTube video
would be those. And then toget further into it, it gets now

(01:21:43):
you're getting in the weeds. Andlike I said, every case is different.
Your headlines are going to be different, your body cut, your marketing
copy is going to be different,your landing page is going to be different.
All those things need to be thoughtout, and especially the back end.
If you're going to be running ads, Google will if you put budget
in there, they're gonna probably spendit, whether you get something out of

(01:22:03):
it or not. So you definitelywant to have the back end of the
landing page, the opt in,all that dialed in because Google's gonna get
you clicks. They're gonna unless yourad really really sucks, they're going to
spend your money. But if youdon't have your back end things set up,
it's going to be all for not. So you definitely want to have

(01:22:24):
your back end stuff set up beforeyou start running any ads, or it's
going to be a complete waste.Even with local services ads, if you're
not going to answer the phone,then don't do it because that's a direct
ranking factor in local services ads.If you don't answer the phone, Google
doesn't want to send calls to businessesthat don't answer the phone. It makes
Google look bad as a service.So if you run local services ads,

(01:22:45):
you better answer the phone because Googleis watching that every time your phone rings.
If you don't answer it, wellthat person doesn't answer the phone,
demote them, Oh thedn't answer again, demote them. So and it's not
like instantaneous they just kick you out, but it does they do follow that
for sure. Any questions on thepaid ads side of it, again,
I'm not going to go too deepbecause it's a long ass rabbit hole,

(01:23:06):
but I can answer something better.Get your questions in before we go.
Let's go, all right? Aquestion? Okay? Oh hey, yeah,
I just have a question. Hey, stack with the pack. Thank
you for this room with media mentors, the legend of clubhouses, me and
self love. I'm excited to behere. Hey, Derek, Yeah,

(01:23:29):
I just have a quick question.So I am. Well, I'm google
searchable because I have a podcast calledThe Breakup as a wake Up and it
now has all one hundred and eightyseven thousand down wills. So my name
is on Google. You can googleme. Miss that self. Well you'll
see it. It's very you'll beimpressed, Derek. I mean, I'm
out there. They got my wholebusiness on there, my podcast, my

(01:23:50):
Instagram, my TikTok, like,my whole life is doing that thing.
So google me. I'm definitely onGoogle, you know, but because of
that, because I was always onGoogle because of my podcast, and I'm
out there, my name is onthere. I never set up an official
page. So even though I'm verywell on Google, I still should set

(01:24:14):
up an official page, right ora paid ads page? Is the question?
So you are you're not a localbusiness, right, You're you do
business everywhere. It's I'm on socialmedia, so have a podcast, I'm
on Instagram, I'm on all socialmedia platforms. Gotcha? So yeah,
yeah, so you're not a localbusiness. So in that respect, like

(01:24:39):
getting business from your Google Business profile, it wouldn't help anything but for vetting
purposes when somebody types your name intoit your branded search results, it would
help for sure. So a newthing that Google has started doing, especially
on well only on mobile. Ifyou're on a mobile device and you search,
you search my named Derek Bixler,realtor. Typically, Google is going

(01:25:03):
to wrap your search results in yourGoogle Business profile. So basically at the
top of your branded search results wouldbe kind of like the main section of
your Google Business profile. It'll bebookended with your Google Business profile. So
the top would be like your name, and the top end and your phone
number. Click for directions, clickto call, all that kind of stuff,

(01:25:23):
click for website, and then belowthat would be some of your website
results, your Instagram I'm looking atyou right now, your Instagram, your
TikTok, your x and then Googlewould insert something else from your Google Business
profile, possibly your reviews, possiblyyour updates, possibly your offers, possibly
your products, possibly your services.But it's going to interject another section of

(01:25:47):
your Google Business profile. And thenit's going to show a few more Internet
results, your YouTube channel, yourApple, your LinkedIn, your listen notes,
your pod, your Spotify, andthen again it's going to interject section
from your Google Business profile, youroffers, your project, your product.
It can differ which section it insearchs where, but it will and then

(01:26:10):
at the end of all the results, the end of it will be bookended
with usually your contact info and likea call now button or your calendarly link
or whatever your contact section of yourGoogle Business profile. So I would say
it would be worth it, notbecause you would get business from it,
people searching for like a thing thatthey want to buy or searching for your

(01:26:31):
service, because they most times wouldnot be in close proximity to you,
but for branded search results, totallyworth it in my opinion. Oh,
thank you, Derek. I appreciatethat it's back another fireroom. ILL appreciate

(01:26:53):
you just and just a piggyback offthat there, you know, people that
have the branding and the situation likethat, just to reiterate the use of
that email list. And once youactually set that Google ad words campaign up,
you know that you want to goahead and get that email list uploaded
because then you're getting targeted marketing tovery specific people that are already warmed up

(01:27:13):
to your brand, to your industry. And then one thing I'll say about
Google Ads, because I've lost youknow, I'll just keep it humble,
but I've lost some money doing GoogleAds, and you can go in like,
you know, I got some money, I got five grand I'm gonna
flip that. I'm gonna dominate themarket. I'm gonna take over, and
just like Derek said, they'll Googlewill chew that up and spit it out
and you might get a couple ofcalls, you know, and what happens

(01:27:35):
is what I'll say is like goinginto the Google Ads, the best thing
to do is set it as lowas humanly possible, don't get distracted by
what your competitors are spending, andthen just kind of gather data on what
keywords are ranking, what's going on, because what keywords that how you phrase
and how you use terms for yourindustry and how a customer thinks about your

(01:27:56):
industry and how they may search foryour industry may not be in alignment.
So you got to make sure youdo that market research and know and started
a low number because I'm telling you, I've chewed up quite a bit of
money pretty fast and it's painful.So just just word word from the from
the somebody a little experience doing it. But yeah, it's because it's very
very competitive out there, like,for example, the clothing industries. It's

(01:28:18):
like I was helping run some stufffor some clothing or whatever, and I
mean the minimum per day on thatyou got to be spending a thousand a
day if you got a clothing brandjust to even be competitive, you know.
So you don't have to jump inand spend that, but you can
spend five dollars a day and justgather information and that'll really, you know,

(01:28:39):
help you out. So anyway,man again, thanks guys. Is
awesome room. Yeah, but Ilove that you said that, Dante,
because I'm assuming a lot of thisare like small business owners in here.
Obviously we're you know, not corporateshout out to the mom and pops,
and there's a there's a dirty businessthat corporations will play like once they see
you getting traction, and they doit with Google Ads. I'm in the

(01:29:00):
tutoring business. I have a friendthat I used to teach with here in
Texas and he relocated to Georgia,which is where he's from, and he
was the number one math tutor.He was getting district contracts mister math guy.
Right, So what Mathnaesium did wasthey took his name and they bought
the keyword for Google Ads. Soanytime you typed in mister math guy,

(01:29:25):
Mathnasium would pop up. So likethey're dirty. They have millions for marketing
and they do things in a waywhere they can easily like crush. I'm
just being honest, mom and pop, So like I wouldn't and I'm not
the Google guru, but I justknow for a fact he told me firsthand

(01:29:45):
he I wouldn't invest all your marketingbudget into Google Ads because there's ways around
it. It's like they're gonna getyou the profile views just to say they
did it, or you like theysaid, you might get a few calls,
but is it people that's gonna beable to convert. It's a like
the ad business is competitive all byitself, and so yeah, I just
I just wanted to put that outthere because that's the real anecdotal experience I

(01:30:09):
got from a from a colleague andhe just put me on game. Yeah,
depending on the industry type, youmight be up against behemoths. Like
if you are a mom and popselling stereo equipment or something, somebody types
since stereo equipment ain't no way you'reout spending or ever gonna outrank best buy
or his best buy still open.So yeah, there are some some places

(01:30:34):
in which case those in those cases, you are better off doing what Dante
was talking about, uploading your emaillist and following around the people that have
already given interest to you. Soinstead of trying to get cold traffic and
competing with all these big spenders,you were following the people around that have
already visited your website or that you'vetalked to or whatever. And I'm sure

(01:30:58):
Stack knows all about that when he'srunning ads or doing that kind of stuff
for people. Email lists are great, and all the platforms can create a
lookalike audience from your list too.So you upload the list. It can
market to that list, and itwill also market to people similar to that
list, which is is a bigthing. If you run any ads and
listen to any ads, Experts lookalikeaudiences are huge. To expand the audience

(01:31:24):
you can you can pull from.I love ads, I love getting into
this conversation. If you love thisconversation, put a one in the chat.
It's a fire ass conversation. Everythingdown from the ads to the billboards
and the social media. Every day. Fire You're gonna need everything this year.
Put a fire emo gena chat forDerek. Hit him up, man,

(01:31:45):
y'all need help with Google. You'regonna be putting something together real soon.
We're gonna be doing something together,Derek. Man, we're gonna be
putting something together. That way,we can help more people with Google get
into the next level understanding it.Put a five emo gena chat and you
know, shots you guys for pullingup today. Everyone that pulled up.
I appreciate you guys. We're gonnabe going in. I want to get
a few words Derek before we getup out of here from Andrea, because

(01:32:08):
tomorrow is going down in a majorway. You know, I'm a partner
of rocket Hub, so I wanther, you know, to chum chime
in about what's going down tomorrow.So Andrea over to you. And then,
you know, I gotta get upout of here. You know what
I'm saying. Du out of Googleprofile audit not volunteered myself for all the

(01:32:31):
feedback, and so I want tohear Andrea, and I also want to
give Derek a chance to grade me. You'll probably have to wait to the
next room because I got to getup out of here, so Andrea,
and then we'll wait to the nextroom to do that. So at nine
am. So if you want todrop, I also come back here happily.
Yeah, I am tapping with thatoffline, like tapping and see how

(01:32:55):
you can get with him offline soyou can get more. But this juice,
So over to you, Andrea.I appreciate you. Let's go,
let's keep it rocking. Yeah,really quickly. I just wanted to say,
Ayana mentioned something really good, Derek, and you can probably do it
in a later time. But advertisingon your own keyword, your own brand
name. And then also why it'sso important to be used organic search as

(01:33:20):
well, because those big competitors willadvertise against you, especially when you get
some brand traffic. You know.So anyway happened to us before. But
rocket Hub, we're going to behere tomorrow. The CEO is going to
be here. Stat thank you forsetting this up, and it's going to

(01:33:41):
be really exciting. There's a lotof software that you can use to launch
and grow and operate your business,and he's going to teach about all these
different subjects related to automation. SoI'm really excited to have him here.
He's a serial entrepreneur, started somany businesses, and I know that there's
going to be a lot of informationthat you learn tomorrow. So thank you,

(01:34:02):
Stack, Amanda Dante. Everyone isself love for being a nick you
know. It's going to be funtomorrow. That's the whole thing. It's
gonna be fun for rocket Hub tomorrowwOh my god, Andrea, I appreciate
you. Real quick, one morequestion? What made this the secret platform?
Real quick? Give us a littlebit of juice because you know,

(01:34:23):
I'm excited about it. I'm overthere downloaded things, I'm telling other people
about it, and it's a blessing, you know, to be on that
platform. So give us a littlejuice. About it real quick before tomorrow,
let's go. Yeah. So youknow, rocket Hub was really the
brainchild of like all our years inbusiness and trying to help founders launch sustainable

(01:34:44):
products that last, but also helpbusiness owners find products that are also going
to help them build their business.So every exclusive launch, there's months and
months of vetting for that product setsit up so that everyone can also make
money. I think this quarter aboutaffiliates were paid like thirty two thousand dollars

(01:35:06):
and that there was a post up. Yeah. So the thing about rocket
Hub is it not only helps youbuild your business, there is also an
affiliate opportunity attached to it if youwant. But every piece of software,
and we've all seen software online,some of it's junk, right, but
the team really takes it's time tovet every software to make sure that when

(01:35:26):
you're purchasing it an exclusive deal,that it's actually going to help you build
your business. Right. So,whether it's operations, it's AI, it's
SEO, right, everything you canimagine that is actually revenue generating, meaning
keeping your clients, getting your clients, creating content. That's the the whole

(01:35:47):
philosophy of rocket Hub. And notonly that, but You're also helping other
entrepreneurs who are building really innovative productsget their message out because typically their heads
down building the product and they're notgreat at marketing. So we help them
get their products live and out therefor the world so that business owners like

(01:36:08):
us can use it benefit from it. And then it's a very synergistic cycle.
And I'm really really excited for youguys to meet the CEO because there's
a lot of hard work competing againstlike million dollar players in the market,
you know, and rocket Hub isreally like the underdog, you know,

(01:36:28):
uh, the one that takes time. I love the underdog and I love
yeah, and I know a sackthe same energy, Amanda Dante, Nick,
We're all in the same energy.It's all about helping each other go
up, you know. And whenyou do things the right way, you
you go the long you make,you play the long game, you know.
So I'm really excited for you tomeet him. Look, I appreciate

(01:36:50):
you, Andrea. If I extendedthat invite onto Rocky Hub, I'm excited.
I share it out to everybody,anybody who wants to get with Rocky
Hub. With me also signing thecontract with Helium, which is gonna be
real good. We'll have another roomabout that with for Sean too. It's
going down in a major way.I cannot wait for this. It's going

(01:37:13):
to be exciting tomorrow. And alsoI want to see if my brother Norman
is around too. I want afew words from him before I get up
out of here too, because yo, on the twentieth is going down.
You know, we're having an affirmationroom. So Norman, if you're here,
man, you got a couple ofwords. I want to see if
you're around my brother. What's goingdown on that affirmation room on February twentieth.

(01:37:33):
Over to you, brother, thankyou for being here. Yes,
indeed, greetings, love, peaceand blessings to everyone. Sorry, I
am Norman Gordon. Thank you somuch for having me your brother start with
the part, Derek. That wasan absolutely lovely presentation, a resonding roand
of applause, you know, toyou two brothers who have really put this

(01:37:55):
together. It was pretty informative andenlightening. Indeed, let me say to
everyone, ha coming next week,yes, the twentieth off indeed, February
we will be having the men's affirmationsroom in this absolutely lovely media mentor launch
and let me tell you something.Be there in fine style. Tell your

(01:38:16):
brothers, your uncles, your nephews, your spouse is to come on in
because this is where powerful men cometogether to affirm and two when indeed we
are on another level and we aremoving to and even at your level.
Thank you so much for listening tome. Have yourselves a blessed afternoon.

(01:38:39):
See you on the twentieth in thisway. I better get ready. Damn
it, youre Derek. Go tellingyou yo. The ladies is welcome to.
I want the ladies to come toto see what's going on. But
we're having a media Mentor's Men AffirmationRoom, February twentieth. Get ready,
bugle up to see your I canbe here tomorrow at two pm. Andrea,

(01:39:02):
I appreciate you for that rocket Hub. I appreciate y'all everything that we're
doing in here. I appreciate y'alleverybody that's difination you too. I appreciate
y'all because we got more stuff onthe way, more surprises and put a
fire em mouji to try to gainfor Derek Andrea for Rocket Hub, the
stack Pack media. What you guysare doing outside of this right, everything

(01:39:24):
you want to celebrate everything you're doing. It doesn't matter if it's a small
win or a little win, bigwin, medium win. You celebrate that
shit like it was the hugest winyou ever had. Because that's how you
embrace your race. I ain't gonnatell y'all man a chat again. Embrace
your race. I'm telling you it'sokay. It doesn't matter if you're winning
smaller bit, it doesn't matter aboutnone of that shit. You embrace that.

(01:39:45):
That's why come on, man,That's why I had Derek come in
here. Man, you could bethe little West business on Google. But
if you got enough traction and thegood and the good ads, you're gonna
get there. Somebody gonna find you. Somebody's gonna find you. So tap
in with tomorrow and tapping with therest of the week too. We got
a couple of different rooms. Also, my brother Dennis will be back in
here. He wants to tell someWall Street stories. So you remember when

(01:40:06):
Dennis came in here fresh off ofWall Street. Right, He's coming back
inside of the media mentors and tellus some stories from the industry. Right,
cannot wait to talk to my brother, cannot wait right. And then
on Friday, I got my brotherOtis James coming back talking about getting to
the bag. In real estate,we talk about getting to the bag.
He's gonna get to the nitty grittyof it, right, and I cannot

(01:40:28):
wait to dive in with all ofyou guys. This was a fire room.
This is a fire room, right, y'all went in. I ain't
gonna lie. Y'all went in.Y'all had good questions. But Derek,
everybody did they thing right. I'mtelling you man, tapping man, Derek,
I appreciate you, bro. Pleasetapping with Derek. Whatever y'all do,
just please tapping with Derek. Justplease do that, whatever y'all do,

(01:40:51):
tapping with Derek. Please. Igotta go, Derek, I appreciate
you. Broad in the ant theymightn't. And then she dodge, you
don't know what else? Like Isaid, I'm gone where that haight straight?
It's like the side just start likecause he's a great line into this
shit. Make out the bank.They just stopped. Get in my sockstity

(01:41:14):
what I got big? I thinknot nah? Looking my wife my side.
So then we rocked gee beside you. She said, get off my
little super slide. I had alook we shuit ain't sh down like that
lust like I put all my trustingout us get it out in the gisagn
I try to know where I'd dropup and get out. The cut fot
desire for it cuts our God.No matter what, I'm won't rapp meeting

(01:41:36):
out of month. I'm up.I think it she feel in the gut
to I guess hitting me out.Nobody to hit out my holl up back
in the month, and she causedup the kao, but I keep playing.
I wanted to fucking induct you don'tthe people with the beer's a truck
and hit and then she like cut. And when they went out and they
love you, why don't get itup? And there he tripping you in
the the here trying they keep upthe place, and you see you on

(01:41:57):
ain't put your four minutes up.Then they're starting on the bait. I
didn't as the life I worked useimportant no more us school by the street. Okay,

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