September 28, 2022 • 15 mins
Content creation is like fishing, the question is are you casting a wide net or are you spearfishing. If you are looking for volume and lots of visibility there are two options, you can pay for ads or you can make a bunch of content. In this episode I talk about how to take something small and make it really big so you can catch the big fish, and the little ones.
Quote
“The hardest standards to raise are our own.” - Alex Hormozi
Featured Book in this episode
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Check it here: https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
Listen to Alex Hormozi’s podcast
The Game w/ Alex Hormozi
Check it here: https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112
Chapters
00:00 Intro
00:25 The purpose of Short form contents
00:50 Podcast for revenue generators, decision makers, and bottom line movers
01:16 Podcast for authors, CEOs, and Founders
01:51 Incorporate your branding on short form contents
02:48 Posting your short form contents online
05:46 The contents that you want to post
09:07 The key elements of short form contents
11:39 Book report for this week
14:58 Outro
Please rate & review the podcast so I know you are listening:
https://ratethispodcast.com/100
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Quote
“The hardest standards to raise are our own.” - Alex Hormozi
Featured Book in this episode
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Check it here: https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
Listen to Alex Hormozi’s podcast
The Game w/ Alex Hormozi
Check it here: https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112
Chapters
00:00 Intro
00:25 The purpose of Short form contents
00:50 Podcast for revenue generators, decision makers, and bottom line movers
01:16 Podcast for authors, CEOs, and Founders
01:51 Incorporate your branding on short form contents
02:48 Posting your short form contents online
05:46 The contents that you want to post
09:07 The key elements of short form contents
11:39 Book report for this week
14:58 Outro
Please rate & review the podcast so I know you are listening:
https://ratethispodcast.com/100
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Welcome back to the next one hundred. It's me Molly d. Don't touch
that dial, coming in hot ona Wednesday morning. What's up? All
right? So this morning I wokeup feeling super spicy and I want to
talk about short form video content.I know you didn't see that one coming,
did you, But you know,I was having this really great conversation
(00:31):
with my homie Robert, and wewere talking about short form content and the
best way to supply our clients withcontent that they can use and assets they
can use, and what kind ofnets that we're casting and like who who
needs what? Right, that's likethe short answer, And so we were
talking about two different things, right. You know, for if you have
a branded you know, podcast,and you're establishing relationships and you're getting in
(00:55):
front of people that are decision makersand bottom line movers and revenue gen readers,
right, then volume isn't the answer. You're not necessarily concerned about a
million people seeing that podcast episode oryour content or you in general, because
the guest is more important than theaudience, right. It's all about that
relationship that you're creating with that person. If you are somebody who is an
(01:18):
author or a coach or a techCEO, founder, you know somebody like
that who's really trying to get outyour personal story and the company's story.
Right, then you need to createcontent that's super super intentional and you need
to get it in front of themasses. And so short form content.
(01:38):
It's like all the stuff that you'reseeing on shorts on YouTube and Instagram,
reels and stories and all of that. I think LinkedIn did away with their
little like version of reels, thankgod. But anyway, I digress.
The point is is that you knowthere's short form content availability for you,
and what you can do is insteadof taking a one video that's third your
(02:00):
sixty seconds long and boring people withit, you can make three videos that
are ten seconds long and put thoseup and put your branding on it and
put your little sound effect, yourlittle sonic branding like the Gary V ding
you know, right, sit looseit good dog, right, worldwide pants,
like there's all these you know,there's ways like brand your content and
very very subtle ways, but likedrive it home. So every time somebody
(02:22):
sees one of your videos or listensto one of your things, they hear
that noise and they know what itis. Right, So, if you
are trying to get in front ofa lot of people, then anything you
do, you want to take thatcontent and chop it up into a million
pieces like gremlins. Right. LikeI mentioned on the author podcast, you
want to make sure that anything you'redoing, you're amplifying it, you're getting
(02:43):
you're you know, squeezing the juiceout of the thing and getting every bit
of value that you can out ofit. So if you go on somebody
else's podcast, right, then youshould take that link and you should chop
it up, and you should getsix vertical videos, and you should make
a little video for Twitter, andyou should make a video it's rectangular for
you know, Twitter is going tobe square, rectangular for LinkedIn, vertical
(03:06):
for everything else. Make sure you'recutting it so when you post it on
reels, it still gets cut offas a square on the grid and it
looks good and it's not cutting everythingoff. And you want to put out
as much content as possible, right, So Gary V talks about making one
hundred pieces of content a day.As you know, I think people will
hate you if you do that,but there's definitely like something to be said
(03:27):
for being super consistent and borderline annoyingwith your content because everything is paid to
play, right, nothing is free, and so just because you posted it
one time doesn't mean your audience sawit by any start of the imagination.
And in fact, if you didn'tpay to have it boosted, then nobody
saw it. Right. We haveover twenty thousand on Hardcast Media's Facebook post
(03:47):
or Facebook page, and I'll postsomething and they'll be like, yeah,
twelve people saw that. I getthinks, I'm so glad I've spent all
those years building that audience. Facebookawesome, good times. Right, So
everything is pay to play, Sothe way to beat the algorithm, right,
Like, if you listen to Alexfor Mosy's podcast The Game, he
talks about like the five stages ofcontent marketing, which is brilliant, brilliant,
(04:09):
brilliant. I highly suggest you listento this, but you know it
takes a long commitment. And hetalks about committing for ten years, and
he talks about, you know,spending you know, seventy thousand dollars a
month for him and Layla for theirsocial media content, and he talks about
like, you know, how manyvisibility. Right, if you think about
(04:30):
taking content and posting at maximum velocityon all the platforms all day long.
Right, whatever that looks like foryou, the amount of impressions that you're
gonna get. In order to getthose same amount of impressions to paid advertising,
it would cost you a significant moreamount of money for that same type
of visibility. And so if youwant to avoid pay to play, then
(04:50):
you got to you gotta pummel themwith the content. It's one or the
other, because what's happening is they'renot seeing all the posts that you're putting
them. You might have to putsome up to the sixth time for somebody
in your audience to see it.So if you can take everything that you're
doing and make eight videos for oneright, and let me really break this
down, right, let's talk aboutit. If you're a founder, like
(05:13):
a tech founder, you just gota bunch of money because you went and
told investors that you have this personalstory and why they should invest in you.
And they were like, you knowwhat, you are awesome and your
story is unique and different and itseparates you from the crowd, and we're
going to give you three million dollars. Right, Okay, cool, Well,
now you got to go tell therest of the world your personal story,
so they also have that buy in. But now you also need to
(05:36):
go tell the rest of the worldabout the company and about your product,
about your service, about your app, about your technology, whatever it is
that you got the money for,coupled with your story. So when you're
creating content, you want to makesure that you're hitting the mark and leading
people to the questions you want toanswer, so that you have content for
your channel. So if you areon a podcast right and you send it
(05:58):
to Hardcast Media, we would takethat podcast and we would make three vertical
videos for you that are really aboutyou, the founder, your story,
What are you doing, how didyou get here right, who, what
is the story behind this technology orthis product, service, whatever it is
that you've created, And then theother three verticals, because we'll give you
six. The other three vertical videosare going to be about the company,
(06:19):
what makes the company different, whatmakes your technology different. You know,
the company not just you, right, even though you might be the catalyst
for the company, but even everygood founder of the best story still has
a whole bunch of people working behindthem. So now you've got three videos
for you three videos for the company. Then we take that content, we
put it all together. We makea square version of that for Twitter,
(06:41):
and we make a rectangular version ofthat for LinkedIn. That way everything is
fitted perfectly. Nothing is getting cutoff in weird places. And now you
have eight videos to market your contentto say, hey, I was on
this podcast. Now your marketing teamshould go in there and tag everybody they
possibly can that was involved in apodcast on those shorts, on those reels,
(07:02):
on the Twitter post, on theLinkedIn post, YadA, YadA,
YadA. Now you've got eight videosto say, hey, world, I
was on this podcast, and thisis what this hostings in my product,
this is what my host things inmy story. And here's this really great
back and forth. And we're justgonna keep showing you these little bits of
content you know, all the timeand just make it look like you're everywhere.
(07:24):
Right, that's the point of shortform content. And so it's all
like snackable, digestible, like littleshort bites, right, cliffhangers. Right,
they don't tell you the whole youknow, they always leave you hanging,
right. It's like right when theythrow the ad and they're like,
you slept with and then oh comeright back right like you know. It's
it's classic advertising, right, it'sclassic bait and switch. You gotta do
(07:45):
the same thing you want them leavenmore, give them a little gem and
the video. Don't drag it onfor thirty seconds. You ever watched a
forty five second long video on LinkedIn? Come on, man, tell me
the truth. You ever done that? You're lying, You've never done that.
I'm shidding. How's the little hardcourt? But I'm just saying you're not
really doing that because we're in ascroll world, we're in a swipe world.
And so yeah, man, yourforty five second long video is not
(08:07):
getting the play. And if peopledecide that your content is boring and that
first forty five seconds, they're notclicking on it, So you're better off
giving them a little gem. That'swhy. That's why commercials and like movie
trailers are always souped up and giveyou the most extravagant cliffhangers to get your
ass in the seat. If they'veshowed you how it ended, you probably
wouldn't go to the movie. Soyou want to do the same thing with
(08:28):
your content. So you know,again, if you are a business that
does like five contracts a year andyou're trying to get in front of decision
makers. You know, short formcontent probably isn't as important for you,
right, But if you're an authorand you have a book, you best
be putting out a ton of videos. If you have a new product,
if you're a company and you justgot funded and you're trying to get new
users, subscribers, press, etc. And short for content is totally for
(08:54):
you. Are you a coach,you're trying to get in front of more
people, selling more courses, film, more retreats than short form content is
for you. Right, So youknow it's not going to make sense for
everybody, but for the people thatit does make sense for, it really
makes sense. So the key elementsin that short form content is making sure
your name is on there, makingsure it's branded. Your branding has to
be consistent. That's probably gonna bethe next episode is consistency and branding.
(09:16):
Target doesn't change its logo based onwhat thing it's on. Man, it's
always the Target bullseye. It neverchanges, right, So your content needs
to be the same. So youknow there's a lot, there's a lot
going on there, but if youtake every little thing that you do,
and you throw gasoline on it,and you throw a match on it,
(09:37):
you're gonna start a bonfire. Andthat's the idea between short form content.
You keep popping up, you keeppopping up, you catch people. The
shorter videos are gonna loop. Oh, let me listen to it again.
Let me catch what he said again. Let me that was a good one,
you know. Oh, let melet me send this to somebody.
This made me laugh. Whatever,it's always the short ones. The short
ones are gonna win. So ifyou're really trying to cast a wide net
(09:58):
and do volume, of course,quantity, I'm sorry. Quality is always
the most important. I always sayquality over quantity. But if you're gonna
do quantity, it has to bequality, right, it's not. It
doesn't mean do a bunch of shittystuff a whole bunch of it. It
means do really good work and thenand then amplify it. But it is
going to cause you some money,and it's gonna and it's gonna require a
(10:20):
commitment. So shout out to Alexher Mosey for signing on with his agency
for a ten year contract, becausethat's how long he's willing to commit because
he thinks in decades and not weeksor moms or quarters or even years.
He thinks in decades. And that'sthe kind of commitment it's gonna take.
Now, Am I suggesting you post, you know, short form videos for
the next ten years? No?Do I like the idea that you're thinking
(10:43):
long term, like you know,long term movement? Oh my god,
yes I do. I love workingwith people who want to be consistent,
start from the beginning, or startfresh and have a long term plan.
That's that's where the success is becauseit's all about the action and not necessarily
the results, right, because theresult is the action. So enough about
(11:03):
short form content for me today.If you have any questions, let me
know. And if you've seen someshort form content, like is there somebody
you follow them on Instagram or YouTubeand you really love their content, tag
me in it? Man said,like, you know, leave a comment,
tag you know. I want tosee it. I want to see
what people are doing. If you'reputting out short form content, tag me
in it. I want to seeit. Molly d Ruling or heartcast medium
(11:24):
and tag us in I want tosee your work. I want to see
what you're doing. I want tosee what you love. Let's get inspired
this make some awesome videos, rightand until the next time, be excellent
to each other. Well, sinceI spend so much time talking about alex
Hermosey, it only makes sense thenshout out and do a book report.
One hundred million dollars offers alex Hermosey. The link is in the description below.
(11:48):
Check it out. I have listenedto that book four times. I'm
probably gonna listen to it again.I keep it on deck and audible because
there are so many gems in thisbook. In fact, Robert, my
friend who I mentioned in the episode, him and I refer to it as
the book like the good book,because it is amazing. It is so
good, ah, so you know, creating offers, it are so good.
(12:09):
It makes people feel dumb for sayingno, and how to create irresistible
offers, and how to create amazingguarantees and how to create offers and service.
I mean, the book is sogood. And I just really appreciate
alex Or Mosey and his wife Lailaand how they approach life in business and
their mindset and mentality, and Ijust, uh, you know, I
(12:31):
try not to consume a lot oflike social media content, but I follow
both of them and and it's andit's truly rewarding. You'll if you follow
me, you'll see that their stuffpops up in my stories and stuff because
I really like it and I thinkthere's a lot of value. But I
think Alex is one of the smartestpeople out there, and what I love
is that he gives away all hiscontent for free. They have a company
called Acquisition dot com and when youhit three million dollars, if you apply,
(12:54):
they will invest in your company andget you to one hundred million.
And that shit fucking excite me.Man, I want to get to three
millions so that I can go toacquisition dot com. And maybe I will
or will not work with Alex andLaila, and maybe they won't want to
work with me, but man,at their day that I can send them
that email and be like, I'min the three mile club. I'm trying
to get to one hundred. Whereare you at? Though? Will be
(13:15):
one of the greatest days of mylife. So give me a golden caret
give me something to work for,give me a goal, give me something
unbelievable, and I'm gonna try becausethat's my personality. You know, maybe
it's a trauma response, who knows, but I love it. So if
you're not familiar with the book,check it out. One hundred million dollars
offers Alex or Mosey. Get iton audible. You know, like I
said, he has nothing to sellyou. He says that all the time,
(13:37):
but he himself joined Masterminds and gotcoaching and spent tons and tons of
money and worked with the best people, and then he synthesized all of it
and he just gives out all thisvalue all the time. So if you're
gonna follow any social media, makesure that it's his and then mine.
I'm just kidding, but no,seriously, totally worth following. Best book
I've read all year, although theJohn Z Maxwell twenty one year if Laws
(14:00):
of Leadership is definitely going to giveit a run, but top two books
for sure. It should be inyour arsenal Get it run, don't want
go to audible download it? Getit. Tag me in a post.
You know, when you fall inlove with little Alex, you tag me
and him in a post and youtell him Mama sent you. Until then,
Hey, if you read it,if you love it, too.
Let's talk about a man. Hitme up in the comments. Let's talk
(14:22):
about it. And by the way, if you're listening to this podcast,
man, connect with me on LinkedIn, you know, like, leave me
a comment, let me know you, let me know you're out there.
I'm gonna play like a ground controlledmajor Tom because sometimes I feel like I'm
floating in a spaceship all alone.Just kidding. I think I hit fifty
downloads, which is which is notgreat. But I appreciate all fifty of
you. You. I just wantyou to know that. And one day
(14:43):
maybe I'll listen back on this episodeand be like, oh my god,
that's so crazy because now I havelike five hundred billion downloads a week.
But until then, you my boo. Thanks guys, appreciate you and I'll
see you next week. Thank youfor tuning into the next one hundred.
Sponsored by Heartcast Media. We area digital media creative agency focusing on branding,
(15:05):
marketing strategy and amplification for personal brandingto podcasting. We've got you covered
and to continue this conversation, joinme on Instagram. My personal account is
Molly d Ruined, and of courseyou can also refine us at heartcast Media.
That's where the really good stuff isgoing down, so join me there,
Let's continue the conversation and until nextweek, have a good one.
(15:28):
Produced by heartcast Media.
Welcome back to the next one hundred. It's me Molly d. Don't touch
that dial, coming in hot ona Wednesday morning. What's up? All
right? So this morning I wokeup feeling super spicy and I want to
talk about short form video content.I know you didn't see that one coming,
did you, But you know,I was having this really great conversation
(00:31):
with my homie Robert, and wewere talking about short form content and the
best way to supply our clients withcontent that they can use and assets they
can use, and what kind ofnets that we're casting and like who who
needs what? Right, that's likethe short answer, And so we were
talking about two different things, right. You know, for if you have
a branded you know, podcast,and you're establishing relationships and you're getting in
(00:55):
front of people that are decision makersand bottom line movers and revenue gen readers,
right, then volume isn't the answer. You're not necessarily concerned about a
million people seeing that podcast episode oryour content or you in general, because
the guest is more important than theaudience, right. It's all about that
relationship that you're creating with that person. If you are somebody who is an
(01:18):
author or a coach or a techCEO, founder, you know somebody like
that who's really trying to get outyour personal story and the company's story.
Right, then you need to createcontent that's super super intentional and you need
to get it in front of themasses. And so short form content.
(01:38):
It's like all the stuff that you'reseeing on shorts on YouTube and Instagram,
reels and stories and all of that. I think LinkedIn did away with their
little like version of reels, thankgod. But anyway, I digress.
The point is is that you knowthere's short form content availability for you,
and what you can do is insteadof taking a one video that's third your
(02:00):
sixty seconds long and boring people withit, you can make three videos that
are ten seconds long and put thoseup and put your branding on it and
put your little sound effect, yourlittle sonic branding like the Gary V ding
you know, right, sit looseit good dog, right, worldwide pants,
like there's all these you know,there's ways like brand your content and
very very subtle ways, but likedrive it home. So every time somebody
(02:22):
sees one of your videos or listensto one of your things, they hear
that noise and they know what itis. Right, So, if you
are trying to get in front ofa lot of people, then anything you
do, you want to take thatcontent and chop it up into a million
pieces like gremlins. Right. LikeI mentioned on the author podcast, you
want to make sure that anything you'redoing, you're amplifying it, you're getting
(02:43):
you're you know, squeezing the juiceout of the thing and getting every bit
of value that you can out ofit. So if you go on somebody
else's podcast, right, then youshould take that link and you should chop
it up, and you should getsix vertical videos, and you should make
a little video for Twitter, andyou should make a video it's rectangular for
you know, Twitter is going tobe square, rectangular for LinkedIn, vertical
(03:06):
for everything else. Make sure you'recutting it so when you post it on
reels, it still gets cut offas a square on the grid and it
looks good and it's not cutting everythingoff. And you want to put out
as much content as possible, right, So Gary V talks about making one
hundred pieces of content a day.As you know, I think people will
hate you if you do that,but there's definitely like something to be said
(03:27):
for being super consistent and borderline annoyingwith your content because everything is paid to
play, right, nothing is free, and so just because you posted it
one time doesn't mean your audience sawit by any start of the imagination.
And in fact, if you didn'tpay to have it boosted, then nobody
saw it. Right. We haveover twenty thousand on Hardcast Media's Facebook post
(03:47):
or Facebook page, and I'll postsomething and they'll be like, yeah,
twelve people saw that. I getthinks, I'm so glad I've spent all
those years building that audience. Facebookawesome, good times. Right, So
everything is pay to play, Sothe way to beat the algorithm, right,
Like, if you listen to Alexfor Mosy's podcast The Game, he
talks about like the five stages ofcontent marketing, which is brilliant, brilliant,
(04:09):
brilliant. I highly suggest you listento this, but you know it
takes a long commitment. And hetalks about committing for ten years, and
he talks about, you know,spending you know, seventy thousand dollars a
month for him and Layla for theirsocial media content, and he talks about
like, you know, how manyvisibility. Right, if you think about
(04:30):
taking content and posting at maximum velocityon all the platforms all day long.
Right, whatever that looks like foryou, the amount of impressions that you're
gonna get. In order to getthose same amount of impressions to paid advertising,
it would cost you a significant moreamount of money for that same type
of visibility. And so if youwant to avoid pay to play, then
(04:50):
you got to you gotta pummel themwith the content. It's one or the
other, because what's happening is they'renot seeing all the posts that you're putting
them. You might have to putsome up to the sixth time for somebody
in your audience to see it.So if you can take everything that you're
doing and make eight videos for oneright, and let me really break this
down, right, let's talk aboutit. If you're a founder, like
(05:13):
a tech founder, you just gota bunch of money because you went and
told investors that you have this personalstory and why they should invest in you.
And they were like, you knowwhat, you are awesome and your
story is unique and different and itseparates you from the crowd, and we're
going to give you three million dollars. Right, Okay, cool, Well,
now you got to go tell therest of the world your personal story,
so they also have that buy in. But now you also need to
(05:36):
go tell the rest of the worldabout the company and about your product,
about your service, about your app, about your technology, whatever it is
that you got the money for,coupled with your story. So when you're
creating content, you want to makesure that you're hitting the mark and leading
people to the questions you want toanswer, so that you have content for
your channel. So if you areon a podcast right and you send it
(05:58):
to Hardcast Media, we would takethat podcast and we would make three vertical
videos for you that are really aboutyou, the founder, your story,
What are you doing, how didyou get here right, who, what
is the story behind this technology orthis product, service, whatever it is
that you've created, And then theother three verticals, because we'll give you
six. The other three vertical videosare going to be about the company,
(06:19):
what makes the company different, whatmakes your technology different. You know,
the company not just you, right, even though you might be the catalyst
for the company, but even everygood founder of the best story still has
a whole bunch of people working behindthem. So now you've got three videos
for you three videos for the company. Then we take that content, we
put it all together. We makea square version of that for Twitter,
(06:41):
and we make a rectangular version ofthat for LinkedIn. That way everything is
fitted perfectly. Nothing is getting cutoff in weird places. And now you
have eight videos to market your contentto say, hey, I was on
this podcast. Now your marketing teamshould go in there and tag everybody they
possibly can that was involved in apodcast on those shorts, on those reels,
(07:02):
on the Twitter post, on theLinkedIn post, YadA, YadA,
YadA. Now you've got eight videosto say, hey, world, I
was on this podcast, and thisis what this hostings in my product,
this is what my host things inmy story. And here's this really great
back and forth. And we're justgonna keep showing you these little bits of
content you know, all the timeand just make it look like you're everywhere.
(07:24):
Right, that's the point of shortform content. And so it's all
like snackable, digestible, like littleshort bites, right, cliffhangers. Right,
they don't tell you the whole youknow, they always leave you hanging,
right. It's like right when theythrow the ad and they're like,
you slept with and then oh comeright back right like you know. It's
it's classic advertising, right, it'sclassic bait and switch. You gotta do
(07:45):
the same thing you want them leavenmore, give them a little gem and
the video. Don't drag it onfor thirty seconds. You ever watched a
forty five second long video on LinkedIn? Come on, man, tell me
the truth. You ever done that? You're lying, You've never done that.
I'm shidding. How's the little hardcourt? But I'm just saying you're not
really doing that because we're in ascroll world, we're in a swipe world.
And so yeah, man, yourforty five second long video is not
(08:07):
getting the play. And if peopledecide that your content is boring and that
first forty five seconds, they're notclicking on it, So you're better off
giving them a little gem. That'swhy. That's why commercials and like movie
trailers are always souped up and giveyou the most extravagant cliffhangers to get your
ass in the seat. If they'veshowed you how it ended, you probably
wouldn't go to the movie. Soyou want to do the same thing with
(08:28):
your content. So you know,again, if you are a business that
does like five contracts a year andyou're trying to get in front of decision
makers. You know, short formcontent probably isn't as important for you,
right, But if you're an authorand you have a book, you best
be putting out a ton of videos. If you have a new product,
if you're a company and you justgot funded and you're trying to get new
users, subscribers, press, etc. And short for content is totally for
(08:54):
you. Are you a coach,you're trying to get in front of more
people, selling more courses, film, more retreats than short form content is
for you. Right, So youknow it's not going to make sense for
everybody, but for the people thatit does make sense for, it really
makes sense. So the key elementsin that short form content is making sure
your name is on there, makingsure it's branded. Your branding has to
be consistent. That's probably gonna bethe next episode is consistency and branding.
(09:16):
Target doesn't change its logo based onwhat thing it's on. Man, it's
always the Target bullseye. It neverchanges, right, So your content needs
to be the same. So youknow there's a lot, there's a lot
going on there, but if youtake every little thing that you do,
and you throw gasoline on it,and you throw a match on it,
(09:37):
you're gonna start a bonfire. Andthat's the idea between short form content.
You keep popping up, you keeppopping up, you catch people. The
shorter videos are gonna loop. Oh, let me listen to it again.
Let me catch what he said again. Let me that was a good one,
you know. Oh, let melet me send this to somebody.
This made me laugh. Whatever,it's always the short ones. The short
ones are gonna win. So ifyou're really trying to cast a wide net
(09:58):
and do volume, of course,quantity, I'm sorry. Quality is always
the most important. I always sayquality over quantity. But if you're gonna
do quantity, it has to bequality, right, it's not. It
doesn't mean do a bunch of shittystuff a whole bunch of it. It
means do really good work and thenand then amplify it. But it is
going to cause you some money,and it's gonna and it's gonna require a
(10:20):
commitment. So shout out to Alexher Mosey for signing on with his agency
for a ten year contract, becausethat's how long he's willing to commit because
he thinks in decades and not weeksor moms or quarters or even years.
He thinks in decades. And that'sthe kind of commitment it's gonna take.
Now, Am I suggesting you post, you know, short form videos for
the next ten years? No?Do I like the idea that you're thinking
(10:43):
long term, like you know,long term movement? Oh my god,
yes I do. I love workingwith people who want to be consistent,
start from the beginning, or startfresh and have a long term plan.
That's that's where the success is becauseit's all about the action and not necessarily
the results, right, because theresult is the action. So enough about
(11:03):
short form content for me today.If you have any questions, let me
know. And if you've seen someshort form content, like is there somebody
you follow them on Instagram or YouTubeand you really love their content, tag
me in it? Man said,like, you know, leave a comment,
tag you know. I want tosee it. I want to see
what people are doing. If you'reputting out short form content, tag me
in it. I want to seeit. Molly d Ruling or heartcast medium
(11:24):
and tag us in I want tosee your work. I want to see
what you're doing. I want tosee what you love. Let's get inspired
this make some awesome videos, rightand until the next time, be excellent
to each other. Well, sinceI spend so much time talking about alex
Hermosey, it only makes sense thenshout out and do a book report.
One hundred million dollars offers alex Hermosey. The link is in the description below.
(11:48):
Check it out. I have listenedto that book four times. I'm
probably gonna listen to it again.I keep it on deck and audible because
there are so many gems in thisbook. In fact, Robert, my
friend who I mentioned in the episode, him and I refer to it as
the book like the good book,because it is amazing. It is so
good, ah, so you know, creating offers, it are so good.
(12:09):
It makes people feel dumb for sayingno, and how to create irresistible
offers, and how to create amazingguarantees and how to create offers and service.
I mean, the book is sogood. And I just really appreciate
alex Or Mosey and his wife Lailaand how they approach life in business and
their mindset and mentality, and Ijust, uh, you know, I
(12:31):
try not to consume a lot oflike social media content, but I follow
both of them and and it's andit's truly rewarding. You'll if you follow
me, you'll see that their stuffpops up in my stories and stuff because
I really like it and I thinkthere's a lot of value. But I
think Alex is one of the smartestpeople out there, and what I love
is that he gives away all hiscontent for free. They have a company
called Acquisition dot com and when youhit three million dollars, if you apply,
(12:54):
they will invest in your company andget you to one hundred million.
And that shit fucking excite me.Man, I want to get to three
millions so that I can go toacquisition dot com. And maybe I will
or will not work with Alex andLaila, and maybe they won't want to
work with me, but man,at their day that I can send them
that email and be like, I'min the three mile club. I'm trying
to get to one hundred. Whereare you at? Though? Will be
(13:15):
one of the greatest days of mylife. So give me a golden caret
give me something to work for,give me a goal, give me something
unbelievable, and I'm gonna try becausethat's my personality. You know, maybe
it's a trauma response, who knows, but I love it. So if
you're not familiar with the book,check it out. One hundred million dollars
offers Alex or Mosey. Get iton audible. You know, like I
said, he has nothing to sellyou. He says that all the time,
(13:37):
but he himself joined Masterminds and gotcoaching and spent tons and tons of
money and worked with the best people, and then he synthesized all of it
and he just gives out all thisvalue all the time. So if you're
gonna follow any social media, makesure that it's his and then mine.
I'm just kidding, but no,seriously, totally worth following. Best book
I've read all year, although theJohn Z Maxwell twenty one year if Laws
(14:00):
of Leadership is definitely going to giveit a run, but top two books
for sure. It should be inyour arsenal Get it run, don't want
go to audible download it? Getit. Tag me in a post.
You know, when you fall inlove with little Alex, you tag me
and him in a post and youtell him Mama sent you. Until then,
Hey, if you read it,if you love it, too.
Let's talk about a man. Hitme up in the comments. Let's talk
(14:22):
about it. And by the way, if you're listening to this podcast,
man, connect with me on LinkedIn, you know, like, leave me
a comment, let me know you, let me know you're out there.
I'm gonna play like a ground controlledmajor Tom because sometimes I feel like I'm
floating in a spaceship all alone.Just kidding. I think I hit fifty
downloads, which is which is notgreat. But I appreciate all fifty of
you. You. I just wantyou to know that. And one day
(14:43):
maybe I'll listen back on this episodeand be like, oh my god,
that's so crazy because now I havelike five hundred billion downloads a week.
But until then, you my boo. Thanks guys, appreciate you and I'll
see you next week. Thank youfor tuning into the next one hundred.
Sponsored by Heartcast Media. We area digital media creative agency focusing on branding,
(15:05):
marketing strategy and amplification for personal brandingto podcasting. We've got you covered
and to continue this conversation, joinme on Instagram. My personal account is
Molly d Ruined, and of courseyou can also refine us at heartcast Media.
That's where the really good stuff isgoing down, so join me there,
Let's continue the conversation and until nextweek, have a good one.
(15:28):
Produced by heartcast Media.
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