Discoverability vs Searchability: Why Naming Your Podcast Episodes Matters

Its an industry hot topic that usually focuses on episode numbers vs SEO, but not today. Let's face it, we all work for the Google machine so if we are going to invest time and money into a podcast then let's get every bit of value out of it and give ourselves the best shot at it. Episode numbers in the title of your podcast aint it, trust me.

Featured Book in this episode

Get Different: Marketing That Can't Be Ignored!
Mike Michalowicz
Check it here: https://gogetdifferent.com

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Instagram: @mollydruland
Website: https://mollyruland.com/

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Words from Molly

Thank you for tuning in to the next 100 sponsored by Heartcast Media. We are a digital media creative agency focusing on branding, marketing, strategy, and amplification for personal branding to podcasting. We've got you covered and to continue this conversation, join me on Instagram. My account is @mollydruland and of course, you can also find us at Heartcast Media. That's where the really good stuff is going down. So join me there. Let's continue the conversation. And until next week, have a good one.

Chapters
00:00 Introduction
01:00 How podcasts are discovered
01:48 What is discoverability and searchability?
04:16 How to name your podcast episodes?
09:43 The book report for this week
12:46 Outro

Sponsored by Heartcast Media
https://www.heartcastmedia.com/