September 14, 2022 • 15 mins
It can be a challenge to get in front of new people, especially if you are an author. However, you have some really effective options outside of the normal PR methods and podcasting is one of them. From hosting your own podcast to going on other people's podcasts, theres gold in them hills.
Join me as I cover the 3 pillars of a successful digital media content plan for authors using podcasting as a vehicle.
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Chapters
00:00 Introduction
00:43 Benefits of having a podcast as an author
02:33 Let’s talk about the strategy
04:50 Next step is the production
08:21 Your amplification process
10:25 Engaging with your audience
12:16 The book report for this week
15:04 Outro
Malcolm Gladwell
Talking to Strangers
https://amzn.to/3BtXafP
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Join me as I cover the 3 pillars of a successful digital media content plan for authors using podcasting as a vehicle.
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Chapters
00:00 Introduction
00:43 Benefits of having a podcast as an author
02:33 Let’s talk about the strategy
04:50 Next step is the production
08:21 Your amplification process
10:25 Engaging with your audience
12:16 The book report for this week
15:04 Outro
Malcolm Gladwell
Talking to Strangers
https://amzn.to/3BtXafP
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:10):
Welcome back to the next one hundred. It's me Molly Rowland. Don't touch
that dial. It's Wednesday morning.I'm coming in hot and I got some
stuff to talk to you about today, all right, So without further ado,
we're just going to jump right in. So last week I had the
absolute opportunity to speak at the NationalPress Club about podcasting for authors and how
(00:34):
that can be beneficial, and Ithought, you know, this is a
great topic for a podcast episode forthe next one hundred. So if you
are a business owner and author,anybody who's looking to get some eyes on
your stuff and then going on podcastsor having a podcast is a really great
tool. But we're going to specificallytalk about authors today. So first things
(00:57):
first, there's a whole lot ofbenefits having a podcast. You know,
podcast creates strategic relationships with people whothat can help you sell your book or
promote your business, right and whocan help you sell more books and promote
your books and promote your business.So the only question that you really want
to ask yourself is do you wantto have your own podcasts or do you
want to go on other people's podcasts. So here's a short answer. If
(01:19):
you aren't going. I wouldn't recommendcreating a podcast just for your book because
you might not want to record fora long time about just the book,
you know, and you're kind oflimiting yourself, and it's a whole lot
of work, it's expensive, ittakes time, there's a real build up
there, and so only making itabout one book might be shortsighted. As
an author, you might want toconsider having the podcasts or the overreaching podcast
(01:42):
be you and your brand, andthen you could have different seasons about the
different books that you're writing about.So when you have your own podcast,
you have a lot more control overwhat's going on. You can control the
quality, the aesthetic, the timing, the release date, etc. Etc.
Etc. The badness is you're onehundred percent sponsible financially, and that
can be expensive. Other people's podcastsyou don't have as much quality control on
(02:06):
the aesthetic, on what's going onon everything else, but you do have
a lot less financial responsibility. Sothere's a given and take there. So
if you're looking to do a booktoward of sorts, then having your own
or going on other people's podcast isprobably going to serve you the best.
So you know, me a.Three pillars of any digital content game plan
(02:27):
is strategy, production, and amplification. Right the SPA man strategy, production,
amplification. So let's talk about thestrategy. First number one, go
on great guests and go on bea great guest and get great guests.
And let me try this again,get great guests and go on great podcasts.
So don't say yes to everybody,and don't say yes to everything.
(02:51):
Every invitation isn't your right audience.It's just like dating. You know,
I like to say swipe right onlife, but you know, maybe not
on everybody. You know what I'msaying. You gotta you gotta have a
game plan. You gotta have astrategy for who you want to get in
front of why, and you wantto make sure that the podcasts that you're
going or the podcast that you're hostingare hitting those targets. Quality over quantity.
(03:13):
Sometimes numbers do lie. I know, you mask people gonna freak out.
You're gonna get real upset by that, but it's true. Sometimes podcasts
with higher downloads doesn't mean higher return. So make sure that you know you're
going on podcasts that have high qualityand don't get sucked in by the numbers.
Plus some of those shows might beharder to get on and they might
(03:35):
not just because everything that glitters ain'tgold, right, So just because it
seems like the best place, itdoesn't always mean more conversions at the end.
Sometimes smaller audiences can be more engaged, more targeted, and more interested
in what you have to say.Every interview needs to have a purpose and
a clear CTA. You need toprovide the listeners with direct links to what
(03:55):
it is that you are trying tosell. So if it's your book,
then you need to have a linkto your book on your website. Ideally,
you always want to push people backto your own website because then you
can get them onto your email list, you can bring them into the fold,
and now you have their content andyou're pleasing mister Google. Because at
the end of the day, weall work for robots, right, So
make sure that you're driving people inone place. Don't say I'll find me
(04:18):
here, find me there. Givethem three different links. Man, It's
like when you ask people three questions, they only answer one. Don't give
people too much homework, Send themto one page. Mollyrulin dot com.
Forward slash my new book right,keep it easy, breezy, beautiful.
Have a plan for your content,your specific goals. If you're doing a
book tour, map out when thatbook tour is going to be. If
(04:41):
you're gonna do how many episodes areyou willing to go on? How many
episodes are you willing to have agame plan, map it out, and
then do that shit all right.Next step is production. Whoop boop.
A lot of people get lost inthe sauce on production and they spend ten
hours on garage band. It doesn'twork out for them and they miss the
most obvious thing. So we yeskthe strategy is super important, and yes,
(05:03):
the amplification is super important, andyes, so as the production,
but not in the way you think. So let's start at the very beginning.
Be insanely prepared for every interview.Do your research while the guests.
Podcasting is interviewing. I'm sorry,Podcasting is intimate. Make the experience memorable
for everybody. Right, I'm gonnasay that again. Podcasting is intimate.
(05:25):
Make the experience memorable for everybody.So research the guests, research the show,
research the audience. Know who's comingon your show. Research your guests.
Research everything they've done, ask goodquestions, really make the experience memorable
because people are in the room withyou. Right, Podcasting has that intimate
kind of vibe like they're there,so do a good job and make them
(05:46):
say, man, Molly is sucha good interview, or she asked such
good questions, she's so committed tothis, that's really awesome. That's really
impressive. Right. Number two,by a microphone. By a microphone,
or almost three years in the pandemic. You need to buy a microphone.
If you want to get booked onhigh quality podcasts to promote your content,
and you don't have a microphone,you are not going to get picked because
(06:10):
we are in at the time wherepeople don't want to look. You need
to outsource your content. You needyou to always outsource your content to somebody
who can do it better, likea heartcast media, right. And most
podcast people who are like producing theirown content are paying somebody to do that
because it's one thing. If youknow, listen, if you have a
podcast that's about like the Nanny andyou're talking about you know, your favorite
(06:31):
show, you can do it ina you can do it on anchor.
I don't really care, do youboo? I don't care. It's a
passion project. But if you areproducing content to represent your business, you
need to have it professionally produced,period. And you need to have a
microphone. Oh but there was akiller plosive on that one. Backup,
Sorry Matt, but listen, youneed to have a microphone, right,
(06:53):
So you know, you need tomake sure that you're representing properly. And
so if you're going on really greatpodcasts, quality podcast they're probably paying a
production team. They're not gonna pickyou if you sound like you're in a
two minute can Man link. Soyou want to get on high quality podcasts,
you need to have quiet, highquality sound for real. Number two
(07:14):
create or number three create ten questionsthat you want to be asked that make
all the listeners lead to immediately wantingto buy your focus in as they finish
the podcast. Don't leave it tothe host to ask you great questions.
Come up with your own questions,submit them, lead people down the path
that you want them to go.And the last one, do a test
(07:35):
call with the person that you're gonnawhose podcast you're gonna be on, like
build a little report, I getto know them, and then also check
out their situation. You know,if they're like, oh, yeah,
man, I totally do my podcastfrom my phone and usually when I'm at
Whole Food, you can be like, listen, Tom, I'm not the
one. I'm out right, I'mnot doing that to my brand. You
got an opportunity to that before therecording. Or you might show up and
(07:57):
they might look like a YouTuber withlike the blue and pink lights in the
back and they got this like blurredout video and they're clearly on a DSLR.
You might want to go get thatmicrophone a little sooner. So you
want to make sure that you're matchingthe quality and the vibe and the energy
of your host to make sure thatthey're all in and that they're insanely prepared
as well. Next stop boop boopamplification. All right, too many of
(08:20):
y'all think this is the field ofdreams, man, But when you go
on a podcast, even if it'snot your podcast, you need to take
that video. You need to chopit up and do a whole bunch of
other videos. Right. You needto create content from the content and create
a plan for the content, becauseevery piece of content is like the Gremlins,
like you sprinkle some water on itand it multiplies. Right, Gary
V says, make ten one hundredpieces of content a day. I think
(08:41):
that's bullshit. I think people willhate you if you do that, honestly,
and who has time for that andwho can pay some Come on,
man, that is too much.However, However, going on podcasts and
not telling anybody about it, it'snot it. And if you're really like
interested in telling your story and creatinga brand, then you need to have
five or six video is from thatone podcast that you went on three stories.
(09:03):
I'm not talking about ten minute videos. I'm talking about thirteen seconds,
sixteen second, twenty four second longvideos, little spicy bites that are on
your social to let everybody know whatyou're doing. You need to have a
plan for that, especially if you'reselling books. Look, if you are
a if you are somebody that doeslike masterminds, No, you're not trying
to reach a million people, right, You're not trying to reach a million
(09:24):
people to get five people to buyyour product, you know, But if
you're an author, you need toreach a million people to sell one hundred
thousand books. Like that's just themath. That's probably not really the math.
But you know what I'm saying,you got to cast a wider net,
and so having short form content todo that is effective. Make sure
you're tagging people, man. Toomany of you have podcasts. Too many
(09:46):
of my clients have podcasts, andthey don't tell the guests that the podcast
is coming out. They don't givethem links, they don't give them graphics,
they don't they don't tag them.I've been on podcasts. They don't
even tag me when it's come out. They missed the whole leg jug of
my audience because they weren't at mentioningpeople. So go out there and at
mention the hell out of everybody that'sbeen on your podcasts and do it on
(10:07):
every single one of those pieces ofshort form content. Thank the host,
thank the people, thank the studio, thank the people that they work for,
Thank anybody that you can. Andtag the living shit out of people
on LinkedIn so they see that you'rebusy and you're doing things and you're selling
books, all right, And thenthis is the last one is engagement,
man. You have got to reallyengage with your fans. Like social media
(10:28):
is not a one way street.You gotta go on there you got it.
And it's not just harding the comments. It's like, you know,
going to other people's accounts, engagewith them if you're going to if you
never you're going on some of thesepodcasts, go on to their social media
accounts, make some comments, engagewith their audience in advance, put some
effort and time into it. RightMet's like dating. You know, you
really like somebody, you want toget to know them, You want to
(10:48):
be a part of their life.You want to be involved. You're not
just showing up and saying, lookat me, look how great I am,
and I'm out of here right Like, that's not it. That is
not it at all. So makesure that you're engaging with people and communicating
with them. So you know,for all the Naughty by Nature fans,
are you down with opp plot twistthat is other people's podcasts. You know
they were ahead of their time.Nobody knew they were digital branding geniuses,
(11:11):
but there we are. So youknow, without further ado, you know,
if you want to start a podcast, or you want to get booked
on other people's podcasts, or youwant to create short form content from the
podcast that you have been going onor the podcast that you're hosting. Hit
me up, your girls, gota whole team full of people that can
make that happen for you, SoHardcast Media. We are here to solve
(11:33):
those problems for you any time thatyou need. So just let me know.
I can craft a nice little proposalfor you that I know that you
will love. So without further ado, I'm gonna say goodbye, and I'm
gonna wish you all well, andI hope you have a wonderful week.
I hope you found this content valuablesfor all my authors out there. And
before I go, don't forget thatif you are looking to get on a
(11:54):
bunch of podcast a lot of thosepodcasts are not booking until twenty twenty three.
If you plan on doing some marketingfor your book at the end of
the year of Biboo, you late, you better hurry up and go get
it on a whole bunch of podcastsand I can help you with that,
So don't freak out. I gotyou. But until the next episode,
be excellent to one another and I'llcatch you on the next one. I
(12:15):
wonder if I could get the readingrainbow like sound file, and it's probably
not open source, but I'm gonnatry because Yo, it's time for the
Black Report. I'm super hype aboutthis one because well, it's relevant to
everything that we just talked about todayand especially for all my authors out there.
So it's gonna segue a little bitinto audiobooks, which is gonna be
(12:37):
one of my next topics. Buttalking to Strangers, So is this a
business book? No? Is ita book? Yes? That was terrible,
But the point is I was init for the production. First of
all, I like Malcolm Gladwell.I don't really give a shit if he
thinks we should work from home ornot. At some point, you just,
you know, you just can't careso much about what people think,
(12:58):
honestly. But I digress. Okayit Did's written some awesome books, and
the last one, Talking to Strangers. He opens and he says it's a
combination of a podcast in an audiobookand the sonic landscaping on that Jammie jam
is unmatched. Is so good.He opens and closes with Sandra Blands like
recordings. He plays old scratchy recordingsfrom like cig agents from the eighties.
(13:22):
It is brilliant and the way thathe makes it happen. It's just so
incredible. It's just he's such acommitment to the quality of the work that
he does. And so if you'relooking to be inspired, if you're an
author and you're about to go onsome podcasts and maybe you're thinking about an
audiobook, or maybe you've already donean audiobook and you're man, you know,
especially if you haven't done any golisten to this book and go check
(13:45):
it out. And there's a lotof really great information in there about how
policing in America's intrinsically flawed, andthere's a whole bunch of data to back
it up. So the next timewith your you know, you're slightly racist
family members who are all about thatthat rhetoric, he got some good information
to give them. But in themeantime, it's a great example of production
on how things can work. Andof course there's some gems in there from
(14:07):
Malcolm Gladwell. So I try toread business development books, but they can't
all be that way. I meanthe tipping point. I mean a lot
of his other books are very businessdevelopment. This is a slightly different slant,
but man, it inspired me.And after I listened to that book.
We got a contract for where seventyeight books from book publisher to do
audio books. And if you don'tthink that that impacted how we recorded that
content, I got something for you. So I can't recommend that book enough.
(14:31):
It is just a sonic journey thatis worth every minute invested in it.
And as an author, I thinkyou'll get really inspired by it and
you'll you'll think about some cool stuffto do with your content. So on
that note, I hope you enjoythe book. I give it a five
out of five because I'm a suckerfor some good audio and I hope you
(14:52):
like it if you read it.If you've read it, hit me up
on Instagram. Let's talk about Let'sget some of that engagement I was just
talking about. And until then,I'll catch you on the flo up side.
Kids, be good. Thank youfor tuning into the next one hundred.
Sponsored by Heartcast Media. We area digital media creative agency focusing on
branding, marketing strategy and amplification forpersonal branding to podcasting. We've got you
(15:16):
covered and to continue this conversation,join me on Instagram. My personal account
is Molly d Ruin and of courseyou can also refine us at heartcast Media.
That's where the really good stuff isgoing down, so join me there,
Let's continue the conversation and until nextweek, have a good one.
Produced by heartcast Media.
Welcome back to the next one hundred. It's me Molly Rowland. Don't touch
that dial. It's Wednesday morning.I'm coming in hot and I got some
stuff to talk to you about today, all right, So without further ado,
we're just going to jump right in. So last week I had the
absolute opportunity to speak at the NationalPress Club about podcasting for authors and how
(00:34):
that can be beneficial, and Ithought, you know, this is a
great topic for a podcast episode forthe next one hundred. So if you
are a business owner and author,anybody who's looking to get some eyes on
your stuff and then going on podcastsor having a podcast is a really great
tool. But we're going to specificallytalk about authors today. So first things
(00:57):
first, there's a whole lot ofbenefits having a podcast. You know,
podcast creates strategic relationships with people whothat can help you sell your book or
promote your business, right and whocan help you sell more books and promote
your books and promote your business.So the only question that you really want
to ask yourself is do you wantto have your own podcasts or do you
want to go on other people's podcasts. So here's a short answer. If
(01:19):
you aren't going. I wouldn't recommendcreating a podcast just for your book because
you might not want to record fora long time about just the book,
you know, and you're kind oflimiting yourself, and it's a whole lot
of work, it's expensive, ittakes time, there's a real build up
there, and so only making itabout one book might be shortsighted. As
an author, you might want toconsider having the podcasts or the overreaching podcast
(01:42):
be you and your brand, andthen you could have different seasons about the
different books that you're writing about.So when you have your own podcast,
you have a lot more control overwhat's going on. You can control the
quality, the aesthetic, the timing, the release date, etc. Etc.
Etc. The badness is you're onehundred percent sponsible financially, and that
can be expensive. Other people's podcastsyou don't have as much quality control on
(02:06):
the aesthetic, on what's going onon everything else, but you do have
a lot less financial responsibility. Sothere's a given and take there. So
if you're looking to do a booktoward of sorts, then having your own
or going on other people's podcast isprobably going to serve you the best.
So you know, me a.Three pillars of any digital content game plan
(02:27):
is strategy, production, and amplification. Right the SPA man strategy, production,
amplification. So let's talk about thestrategy. First number one, go
on great guests and go on bea great guest and get great guests.
And let me try this again,get great guests and go on great podcasts.
So don't say yes to everybody,and don't say yes to everything.
(02:51):
Every invitation isn't your right audience.It's just like dating. You know,
I like to say swipe right onlife, but you know, maybe not
on everybody. You know what I'msaying. You gotta you gotta have a
game plan. You gotta have astrategy for who you want to get in
front of why, and you wantto make sure that the podcasts that you're
going or the podcast that you're hostingare hitting those targets. Quality over quantity.
(03:13):
Sometimes numbers do lie. I know, you mask people gonna freak out.
You're gonna get real upset by that, but it's true. Sometimes podcasts
with higher downloads doesn't mean higher return. So make sure that you know you're
going on podcasts that have high qualityand don't get sucked in by the numbers.
Plus some of those shows might beharder to get on and they might
(03:35):
not just because everything that glitters ain'tgold, right, So just because it
seems like the best place, itdoesn't always mean more conversions at the end.
Sometimes smaller audiences can be more engaged, more targeted, and more interested
in what you have to say.Every interview needs to have a purpose and
a clear CTA. You need toprovide the listeners with direct links to what
(03:55):
it is that you are trying tosell. So if it's your book,
then you need to have a linkto your book on your website. Ideally,
you always want to push people backto your own website because then you
can get them onto your email list, you can bring them into the fold,
and now you have their content andyou're pleasing mister Google. Because at
the end of the day, weall work for robots, right, So
make sure that you're driving people inone place. Don't say I'll find me
(04:18):
here, find me there. Givethem three different links. Man, It's
like when you ask people three questions, they only answer one. Don't give
people too much homework, Send themto one page. Mollyrulin dot com.
Forward slash my new book right,keep it easy, breezy, beautiful.
Have a plan for your content,your specific goals. If you're doing a
book tour, map out when thatbook tour is going to be. If
(04:41):
you're gonna do how many episodes areyou willing to go on? How many
episodes are you willing to have agame plan, map it out, and
then do that shit all right.Next step is production. Whoop boop.
A lot of people get lost inthe sauce on production and they spend ten
hours on garage band. It doesn'twork out for them and they miss the
most obvious thing. So we yeskthe strategy is super important, and yes,
(05:03):
the amplification is super important, andyes, so as the production,
but not in the way you think. So let's start at the very beginning.
Be insanely prepared for every interview.Do your research while the guests.
Podcasting is interviewing. I'm sorry,Podcasting is intimate. Make the experience memorable
for everybody. Right, I'm gonnasay that again. Podcasting is intimate.
(05:25):
Make the experience memorable for everybody.So research the guests, research the show,
research the audience. Know who's comingon your show. Research your guests.
Research everything they've done, ask goodquestions, really make the experience memorable
because people are in the room withyou. Right, Podcasting has that intimate
kind of vibe like they're there,so do a good job and make them
(05:46):
say, man, Molly is sucha good interview, or she asked such
good questions, she's so committed tothis, that's really awesome. That's really
impressive. Right. Number two,by a microphone. By a microphone,
or almost three years in the pandemic. You need to buy a microphone.
If you want to get booked onhigh quality podcasts to promote your content,
and you don't have a microphone,you are not going to get picked because
(06:10):
we are in at the time wherepeople don't want to look. You need
to outsource your content. You needyou to always outsource your content to somebody
who can do it better, likea heartcast media, right. And most
podcast people who are like producing theirown content are paying somebody to do that
because it's one thing. If youknow, listen, if you have a
podcast that's about like the Nanny andyou're talking about you know, your favorite
(06:31):
show, you can do it ina you can do it on anchor.
I don't really care, do youboo? I don't care. It's a
passion project. But if you areproducing content to represent your business, you
need to have it professionally produced,period. And you need to have a
microphone. Oh but there was akiller plosive on that one. Backup,
Sorry Matt, but listen, youneed to have a microphone, right,
(06:53):
So you know, you need tomake sure that you're representing properly. And
so if you're going on really greatpodcasts, quality podcast they're probably paying a
production team. They're not gonna pickyou if you sound like you're in a
two minute can Man link. Soyou want to get on high quality podcasts,
you need to have quiet, highquality sound for real. Number two
(07:14):
create or number three create ten questionsthat you want to be asked that make
all the listeners lead to immediately wantingto buy your focus in as they finish
the podcast. Don't leave it tothe host to ask you great questions.
Come up with your own questions,submit them, lead people down the path
that you want them to go.And the last one, do a test
(07:35):
call with the person that you're gonnawhose podcast you're gonna be on, like
build a little report, I getto know them, and then also check
out their situation. You know,if they're like, oh, yeah,
man, I totally do my podcastfrom my phone and usually when I'm at
Whole Food, you can be like, listen, Tom, I'm not the
one. I'm out right, I'mnot doing that to my brand. You
got an opportunity to that before therecording. Or you might show up and
(07:57):
they might look like a YouTuber withlike the blue and pink lights in the
back and they got this like blurredout video and they're clearly on a DSLR.
You might want to go get thatmicrophone a little sooner. So you
want to make sure that you're matchingthe quality and the vibe and the energy
of your host to make sure thatthey're all in and that they're insanely prepared
as well. Next stop boop boopamplification. All right, too many of
(08:20):
y'all think this is the field ofdreams, man, But when you go
on a podcast, even if it'snot your podcast, you need to take
that video. You need to chopit up and do a whole bunch of
other videos. Right. You needto create content from the content and create
a plan for the content, becauseevery piece of content is like the Gremlins,
like you sprinkle some water on itand it multiplies. Right, Gary
V says, make ten one hundredpieces of content a day. I think
(08:41):
that's bullshit. I think people willhate you if you do that, honestly,
and who has time for that andwho can pay some Come on,
man, that is too much.However, However, going on podcasts and
not telling anybody about it, it'snot it. And if you're really like
interested in telling your story and creatinga brand, then you need to have
five or six video is from thatone podcast that you went on three stories.
(09:03):
I'm not talking about ten minute videos. I'm talking about thirteen seconds,
sixteen second, twenty four second longvideos, little spicy bites that are on
your social to let everybody know whatyou're doing. You need to have a
plan for that, especially if you'reselling books. Look, if you are
a if you are somebody that doeslike masterminds, No, you're not trying
to reach a million people, right, You're not trying to reach a million
(09:24):
people to get five people to buyyour product, you know, But if
you're an author, you need toreach a million people to sell one hundred
thousand books. Like that's just themath. That's probably not really the math.
But you know what I'm saying,you got to cast a wider net,
and so having short form content todo that is effective. Make sure
you're tagging people, man. Toomany of you have podcasts. Too many
(09:46):
of my clients have podcasts, andthey don't tell the guests that the podcast
is coming out. They don't givethem links, they don't give them graphics,
they don't they don't tag them.I've been on podcasts. They don't
even tag me when it's come out. They missed the whole leg jug of
my audience because they weren't at mentioningpeople. So go out there and at
mention the hell out of everybody that'sbeen on your podcasts and do it on
(10:07):
every single one of those pieces ofshort form content. Thank the host,
thank the people, thank the studio, thank the people that they work for,
Thank anybody that you can. Andtag the living shit out of people
on LinkedIn so they see that you'rebusy and you're doing things and you're selling
books, all right, And thenthis is the last one is engagement,
man. You have got to reallyengage with your fans. Like social media
(10:28):
is not a one way street.You gotta go on there you got it.
And it's not just harding the comments. It's like, you know,
going to other people's accounts, engagewith them if you're going to if you
never you're going on some of thesepodcasts, go on to their social media
accounts, make some comments, engagewith their audience in advance, put some
effort and time into it. RightMet's like dating. You know, you
really like somebody, you want toget to know them, You want to
(10:48):
be a part of their life.You want to be involved. You're not
just showing up and saying, lookat me, look how great I am,
and I'm out of here right Like, that's not it. That is
not it at all. So makesure that you're engaging with people and communicating
with them. So you know,for all the Naughty by Nature fans,
are you down with opp plot twistthat is other people's podcasts. You know
they were ahead of their time.Nobody knew they were digital branding geniuses,
(11:11):
but there we are. So youknow, without further ado, you know,
if you want to start a podcast, or you want to get booked
on other people's podcasts, or youwant to create short form content from the
podcast that you have been going onor the podcast that you're hosting. Hit
me up, your girls, gota whole team full of people that can
make that happen for you, SoHardcast Media. We are here to solve
(11:33):
those problems for you any time thatyou need. So just let me know.
I can craft a nice little proposalfor you that I know that you
will love. So without further ado, I'm gonna say goodbye, and I'm
gonna wish you all well, andI hope you have a wonderful week.
I hope you found this content valuablesfor all my authors out there. And
before I go, don't forget thatif you are looking to get on a
(11:54):
bunch of podcast a lot of thosepodcasts are not booking until twenty twenty three.
If you plan on doing some marketingfor your book at the end of
the year of Biboo, you late, you better hurry up and go get
it on a whole bunch of podcastsand I can help you with that,
So don't freak out. I gotyou. But until the next episode,
be excellent to one another and I'llcatch you on the next one. I
(12:15):
wonder if I could get the readingrainbow like sound file, and it's probably
not open source, but I'm gonnatry because Yo, it's time for the
Black Report. I'm super hype aboutthis one because well, it's relevant to
everything that we just talked about todayand especially for all my authors out there.
So it's gonna segue a little bitinto audiobooks, which is gonna be
(12:37):
one of my next topics. Buttalking to Strangers, So is this a
business book? No? Is ita book? Yes? That was terrible,
But the point is I was init for the production. First of
all, I like Malcolm Gladwell.I don't really give a shit if he
thinks we should work from home ornot. At some point, you just,
you know, you just can't careso much about what people think,
(12:58):
honestly. But I digress. Okayit Did's written some awesome books, and
the last one, Talking to Strangers. He opens and he says it's a
combination of a podcast in an audiobookand the sonic landscaping on that Jammie jam
is unmatched. Is so good.He opens and closes with Sandra Blands like
recordings. He plays old scratchy recordingsfrom like cig agents from the eighties.
(13:22):
It is brilliant and the way thathe makes it happen. It's just so
incredible. It's just he's such acommitment to the quality of the work that
he does. And so if you'relooking to be inspired, if you're an
author and you're about to go onsome podcasts and maybe you're thinking about an
audiobook, or maybe you've already donean audiobook and you're man, you know,
especially if you haven't done any golisten to this book and go check
(13:45):
it out. And there's a lotof really great information in there about how
policing in America's intrinsically flawed, andthere's a whole bunch of data to back
it up. So the next timewith your you know, you're slightly racist
family members who are all about thatthat rhetoric, he got some good information
to give them. But in themeantime, it's a great example of production
on how things can work. Andof course there's some gems in there from
(14:07):
Malcolm Gladwell. So I try toread business development books, but they can't
all be that way. I meanthe tipping point. I mean a lot
of his other books are very businessdevelopment. This is a slightly different slant,
but man, it inspired me.And after I listened to that book.
We got a contract for where seventyeight books from book publisher to do
audio books. And if you don'tthink that that impacted how we recorded that
content, I got something for you. So I can't recommend that book enough.
(14:31):
It is just a sonic journey thatis worth every minute invested in it.
And as an author, I thinkyou'll get really inspired by it and
you'll you'll think about some cool stuffto do with your content. So on
that note, I hope you enjoythe book. I give it a five
out of five because I'm a suckerfor some good audio and I hope you
(14:52):
like it if you read it.If you've read it, hit me up
on Instagram. Let's talk about Let'sget some of that engagement I was just
talking about. And until then,I'll catch you on the flo up side.
Kids, be good. Thank youfor tuning into the next one hundred.
Sponsored by Heartcast Media. We area digital media creative agency focusing on
branding, marketing strategy and amplification forpersonal branding to podcasting. We've got you
(15:16):
covered and to continue this conversation,join me on Instagram. My personal account
is Molly d Ruin and of courseyou can also refine us at heartcast Media.
That's where the really good stuff isgoing down, so join me there,
Let's continue the conversation and until nextweek, have a good one.
Produced by heartcast Media.
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