October 19, 2022 • 17 mins
If you are a founder or CEO and are thinking about starting a podcast please listen to this first. I can save you time and money and have a much more effective way for you to tell your story, sell your product and raise more money. Sound like a dream come true? It's actually incredibly obtainable.
Quote
“Fundraising isn’t about the money, that’s just one outcome. Fundraising is about people.”
― Jeremy Reis
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Highlites with time stamps:
00:00 Branded podcast for CEOs or Founder
00:24 The S-P-A strategy
01:54 Podcasting for Funding
03:30 The cheat code to build audience
06:18 Production should be quality
07:53 Amplifying your podcast
10:35 Booked that guesting now
11:18 Get the help of an expert or hire Heartcast media
12:10 Always sharpen your skills and yourself
14:50 Conclusion
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Quote
“Fundraising isn’t about the money, that’s just one outcome. Fundraising is about people.”
― Jeremy Reis
Sponsored by Heartcast Media
https://www.heartcastmedia.com/
Highlites with time stamps:
00:00 Branded podcast for CEOs or Founder
00:24 The S-P-A strategy
01:54 Podcasting for Funding
03:30 The cheat code to build audience
06:18 Production should be quality
07:53 Amplifying your podcast
10:35 Booked that guesting now
11:18 Get the help of an expert or hire Heartcast media
12:10 Always sharpen your skills and yourself
14:50 Conclusion
Let's Connect!
Instagram: https://www.instagram.com/mollydruland
Website: https://mollyruland.com/
LinkedIn: https://www.linkedin.com/in/heartcastmedia/
Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland
If you are interested one on one business consultation click here:
https://mollyruland.com/coaching/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Hey, what's up. It's me. It's Molly. Back to the next
one hundred and thanks for tuning in. I appreciate you. I'm really excited
to talk about branded podcasts in relationto founders and CEOs because I think it's
super important and I think that there'sa lot of ways that you can use
a podcast that can really increase yourbottom line, especially if you're a CEO
(00:30):
or founder. So this one isone percent for you. I really like
to focus on what I call theSPA of any digital content strategy, and
it's, you know, pretty simple, but you know, for me,
it's pretty pretty great formula. It'sthe SPA strategy production and amplification, and
podcasts are a great place to reallyexercise this method because it's super super effective.
(00:53):
So anytime you want to create anynew content, you need to have
a strategy. What kind of tellingyou creating, why are you creating it,
who are you trying to reach,you know, etc. Need to
have a strategy behind it, andyou also want to make sure you're producing
it really well and it looks reallygood, and then you got to go
show everybody. So if you're aCEO or a founder or you're aware right,
(01:14):
you have spent a whole bunch oftime trying to convince people that you
have this great idea and maybe yourpreset or maybe you've already gotten funded,
but you've spent a lot of time, like you created this technology, you've
created this service, you've created somethingreally great, and you've gone out and
you're looking for investors or you've gotteninvestors, and you have spent a lot
of time telling your personal story,right, because a lot of times that's
what drives these products is the peoplebehind it and not always the service itself.
(01:38):
So you have this great ground bakingthing, but what's really setting you
apart is your story. So nowyou went out and you got the money,
but now you needed to tell thisstory to the rest of the world
so you can get there by in. But you also need to go sell
this product that you just got moneyfor. Because the thing about getting money
is they expect a whole lot ofmoney back really really soon. So once
(02:00):
you get those dollars, you gotto hit the ground running. So there's
two different phases to podcasting for funding. So if your precede, then you
need to show on your deck thatyou have gone on podcast to get the
message out and do some branding.So going on other people's podcasts and really
talking about your service, your product, your story, et cetera. Precede
(02:22):
is never a bad idea because thenyou can shop that content up YadA YadA.
We're gonna talk about that in aminute. If you've already got funding,
then you have a little bit ofa budget, and so you might
think to yourself, well, Ishould start a podcast, but you might
be shocked by this. I'm gonnaactually advise against that because you need to
(02:43):
go make more money and you needto sell your products. So if you
are already like multiple rounds in andyou've got traction shores, creating a podcast
can be great. But I thinka lot of times people confuse branded podcasting
meaning like you're going to have apodcast for your business like your Coalgate,
and you're gonna have a podcast abouttoothpaste like that. That's not really what
a brand a podcast encapsulates. It'sreally much more broad than that. So,
(03:05):
for in my opinion, you knowa brand of podcast, the guest
across the table is more important thanthe audience. So sure, if you're
a huge company, Colgate, Toyota, whatever, yeah, you might have
a podcast. There's a two sprushcompany with a podcast about brush your teeth.
It's brilliant, right, But ifyou're a small business owner, or
you're a CEO or you're a founder, right, like, building that audience
is going to be a super heavylike lift, and it's going to be
(03:29):
an uphill battle. It's going totake a lot of time, and it's
going to distract you and take awayresources from you going and selling your product
and or raising more money and ortelling your personal story. So the cheet
code to that is to go onother people's podcasts right down with opp because
that is the real time saver rightthere, and you can really maximize it.
So again the SPA comes back intoplay strategy, production and amplification.
(03:53):
So whose podcasts are you going togo on? And why? You know,
big podcasts are not always the bestpodcast sometimes targeted small audiences. You
know, I love a good smallaudience. It can be more beneficial for
your situation. And again, witha proper podcast strategy, the relationship is
really what you're going for. Soit's not just about using somebody to get
(04:15):
in front of their network because theyhave a huge audience and you don't have
that audience. But also think aboutin a way where you're creating a relationship
with the person whose podcasts you're goingon, and then you're therefore creating like
a runway and an opportunity to dobusiness with that person or to be referred
to other people by that person,you know, whatever it might be.
Or maybe they have a huge network. They can share your message, your
(04:36):
app, your product, your service, whatever it is that you're trying to
raise money for or spread awareness about. So going on other people's podcasts is
incredibly beneficial to you, but strategyis super important. Also, what are
you going to do with that contentonce you have gone on those podcasts?
And how is that podcast How isthat content going to serve the two most
(04:58):
important things? And that's number one, telling the story to the world and
number two selling your product, Ormaybe it's the other way around. Maybe
number one is selling your product,number two is telling your story. But
what I said, what I'm proposingis that you can do both. You
go on other people's podcasts, andyou have a signature talk if you will,
right like, if you haven't doneany presentations, then you have like
a signature talk and you have yourCTAs and you naturally lead people, and
(05:21):
you went to toastmakers and you're superbadass right like like I am not,
but I'm working on right. Well, you want to do the same thing
with podcasts. Like you you're obviouslynot crafting a speech when you go on
somebody else's podcast, but you cancertainly prepare ten questions that you really like
to be asked and really good atanswering. You can also do a pre
call with a person whose podcasts you'regoing on and make sure that you're dialing
(05:44):
in on the things that you wantto talk about. Or if you get
really good like some of these professionaljournalists, you know, then you know
like Terry Schultz. I don't knowif you've ever listened to her, She's
amazing. She controls that conversation.So Channer, channel your inner Terry Schultz,
and you really want to control theconversation when you're going on these podcasts.
So as if founder and CEO istrying to raise money, you want
(06:05):
to make sure you're telling the storyand selling your products. So you want
to make sure that every time they'reasking you a question, you're leading it
back to heading them down the paththat you want to go in and what's
going to happen is then once youhave that production right, strategy, production
amplification, once you have that interviewdone, you know you want to well,
(06:26):
first of all, let me notget ahead of myself. Production means
quality to me. Production is qualitydoesn't mean like piecing it together, highing
somebody on fiber means quality. Sobuy a microphone. You know how much
I love telling you all to buya microphone. Make sure you have a
decent camera angle right, Like I'musing a Logitech camera. I bought this
super badass Opal webcam, and mylaptop I's too old and Ivan Costa Rica,
(06:47):
so I can't even plug the thingin. But I'm using a Logitech
cam. I just put it ona selfie stick and I put it in
front of the screen so it lookslike I'm making eye contact with you,
you know what I mean. Like, you know, you don't have to
completely overthink it here, but youwant to show up looking good so that
your presentation can be the best possibleand then you can use that content later.
(07:08):
So now, once you've gone onthat interview, you can take that
link, you can take that videothat you've been on and you can chop
it up into lots of little piecesof content short form video, and if
you were intentional and strategic about thethings that you talked about, then you're
gonna have three or four or fivedifferent clips of you, like telling your
personal story and you the person,and you the founder and how you got
(07:30):
here you came to this realization.But then you'll also have a whole bunch
of clips about your products and howrevolutionary it is and how great it is
and how it's on the market andwhat it's doing for people and what it's
revolutionizing whatever, whatever your stick iswith your product, service app, whatever.
Then now you've got content to representboth. So even though you went
on one interview and it was somebodyelse's podcast, you're not just relying on
(07:54):
their audience because you're taking that contentyou're chopping up. You're creating content that's
going to serve you and your personalInstagram and of course the company by furthering
your personal story. But then you'realso going to have clips as you can
use for the company's Instagram and thecompany's LinkedIn profile to make sure that you're
really ticking all the boxes. Andyou're going on one podcast and now you've
got eight pieces of short form content. My puppies walking around the background and
(08:16):
distracting me here. But now you'vegot eight pieces of short form content,
and you're killing it because you wenton one podcast, but you're showing up
everywhere. And if you're really smart, you're making sure, if it was
a really well known podcast, thatyou're keeping the guests or the host rather
in some of those clips to giveyou that social proof so that you can
also tag that host, because that'sthe other way you win this game is
(08:37):
by the amplification, right, theA and the SPA. You gotta then
take all those clips and you needto tag the shit out of everybody involved
in that thing on the internet,and you need to use all eight of
those little short clips, and youneed to put them all on LinkedIn or
your TikTok or your Instagram or whateverit is, your audiences and where you're
trying to reach people, and makesure you're tagging that podcast that you went
(08:58):
on. Tagg host, tag thenetwork, tag the producer, tag anything.
You can. Just get it infront of people so you can take
one interview. Now you've got eightpieces of content for for the business,
for for you, you're killing andyou're tagging everybody on LinkedIn, and now
you have really amplified that singular messageor that singular interview that actually has multiple
(09:18):
messages in it, and I youknow, it really kind of touches on
this idea, like I hate theconcept of repurposing content because I think it's
inaccurate. Right to me, repurposingis like I did a panel discussion and
I'm taking an interview and I'm choppingit up and I'm repurposing it into a
completely different piece of content. Beingintentional and strategic and highly visible with your
(09:43):
content, it's not repurposing it.It's just being smart. So if you
go on somebody else's podcast and youcan take all that content, you can
put it all over your social mediaand you're really maximizing, right, the
visibility with the content that you arecreating. You're not repurposing it. You're
not recyc You're being crazy intentional withthe visibility of your content to make sure
(10:05):
that you are raising that money.Because at the end of the day,
you are the CEO, you arethe founder, you are the thing pushing
this thing uphill. You're the facebehind the thing, and so you got
to get in front of people andshow them why these people invest in you
and why your product, in yourservice, your app, or your revolutionary
product is so great. And Iknow that can be really difficult. So
(10:26):
my advice, right, the bestway that you can use this fantastic medium
of podcasting is by going on otherpeople's podcasts and then maximizing that content.
But again, you got to makesure you look good, you sound good,
you know what you're talking about,and you're driving everybody to the point
that you want to go. Sothere's a lot of other things you want
to do. Make sure your CTAsare tight, really drive people to one
(10:46):
link if possible, maybe create differentlanding pages so you can track things.
But I'm not going to get intoall that. I think the basic care
is that going on other people's podcastsis a gold mine. But here's the
pro tip of the hour right.Podcasts are booking three to six months out,
So if you plan on hitting thedecks and raising some more money in
January, boo boo, you bettergo apply to get on some podcasts right
(11:07):
now, because you're already late.If you want to do things in Q
two, then you want to startworking on that around Christmas time, so
you know, everybody's booked up,even you know, some of the smaller
podcasts are booked up. And ifyou want to get on the really good
podcasts, they're definitely going to bebooked up for at least three months.
So give yourself a proper runway toget that done. Now. I always
(11:28):
advise advise hiring a real company.I am adamantly imposed to things like fiber
and not because I am opposed toany sort of global workforce whatsoever. Most
of my team is all over theworld. I love flex and time zones.
I just find it to be verypredatory and it's not a reliable source.
And people deserve to get paid morethan that. They deserve to get
(11:48):
paid a living wage in whatever countryit is that they live in. So
really, like, consider bringing somebodyin full time, or hire a company
like Hardcast Media, and we willwipe love it for you, and we
will pick the time. Sampson willmake you look snoopers, not make you
look, but we will show theworld house smart you are and show the
world how great your product is.And we will do all that for you.
All you gotta do is send usthe link but whatever it is that
(12:09):
you do, don't underestimate the powerof other people's podcasts in raising a whole
lot of funds, because those areactive audiences. That's evergreen content. You're
maximizing on somebody else's entire audience,and you're gonna, ultimately you're gonna get
better at really talking about yourself andyour product. All of this is like
(12:31):
riding a bike. Even me,right I've done some public speaking could definitely
be better, even though I've hadgreat success with it. People like it,
people laugh, some people leave theroom crying, but whatever, we
don't focus on the negative around here. But the point is is that I
think I'm pretty good at it,but really I kind of suck. And
when I started this podcast, Ilisten to it because I can't expect other
people to listen to it if Ican't listen to myself, and my God,
(12:54):
I have so much room for improvementeven right now. So well,
all this podcast has done is reallymake me more intentional with my content,
sharpen my sword, get me betterat this public presentation, being more succinct
with my thoughts, offering value,not speaking too fast, and really trying
to get better at my craps.So going on other people's podcast is a
(13:16):
great way to really like narrow downyour CTA's, really get your signature talks
in line, get more confident.Listen to yourself so you don't say um
and right because that's my gent right, I say that all the time.
So you listen to yourself, improveupon it right, strategy, production,
amplification. Then go on a littlesprint. Right, I'm a big fan
(13:37):
of three month sprints. Going athree month sprint, going as many podcasts
as you possibly can in a threemonth period, and then take all that
content. Imagine if you made eightvideos from every podcast that you went on,
so right, you have like thewhole YouTube video, but then you
made four clips, right, youknow, for you and four clips for
the business. And now you've goteight clips. You went on four podcast
(14:00):
a month. Let's just say forsix months, that's twenty podcast times eight.
You've got one hundred and sixty videos. Actually, you have one hundred
and sixty eight videos now that aregonna that you can use on Instagram,
you can use on TikTok, youcan use on LinkedIn, you can use
on Twitter, and you can useon Facebook, and you can use those
over and over and over again becausethe algorithm right. So wouldn't you benefit
(14:26):
from having one hundred and sixty eightvideos from just being super intentional and going
on a targeted list of really greatpodcasts to expand that reach, you know,
like one podcast a week for youknow, six months. Man,
I don't think that's that big ofa deal. I did my math wrong.
I said a three months sprint,but I gave you six months numbers.
I'm not re recording this because I'mnot perfect. So the point is,
(14:50):
if you did six months sprint,you'd have one hundred and sixty eight
videos. That maths probably wrong too, But the point is I'm not good
at math. But podcasts are agreat way to market your products. So
if you want some help with that, we have booking agents at Hardcast Media.
We can set you up with reallygreat podcasts. We bet and we
book them all that, But youcan also do it yourself places like pod
match and podcast guests, and there'sall kinds of platforms for you to go
(15:11):
on and do it. So ifyou're really busy and you don't want to
spend that time, you can hiresomebody and if you've got some time you
can start setting them up now.But that is a fantastic way for you
to maximize other people's podcasts and theirdistribution and their investment in their time.
But you got to make sure youlook and sound good because they're not going
to pick you to be on yourpodcast if you don't have a microphone,
(15:31):
because unlike your BNI meetings, peopleare a lot pickier about having people on
their podcasts that do not have microphones. So little pro tip there. So
I promise to keep these short,and I feel like this one's going a
little long. So those are themost important things to consider, the three
most important things to consider when you'retrying to raise money as a CEO or
founder, and how you can usea podcast to get that done. So
(15:52):
I hope this was helpful. There'sno book report this week because you know,
to be honest, I'm not readinga book a week anymore. I
keep her in the same book.I'm listening to the twenty one Irrefutable Laws
of Leadership, but like the thirdtime, and I'm about to listen to
one hundred million dollar offers after that, because not to be the fifth time
for that book, because you know, they're so valuable and there are so
many gems in them, and I, you know, I went out on
(16:15):
my way to listen to a bunchof books authored by women, but then
I just felt like I was checkingboxes to read like like, so I'm
just sort of rewinding a little bit, and I've read so many other books
that I'll share with you, ButI think this was enough information today.
So thanks for hanging out with me. I hope it was valuable and I'll
catch you next week where I'm gonnahave even more tips about how a podcast
(16:36):
can make you more money in yourbusiness. Today, thank you for tuning
into the next one hundred Sponsored byHeartcast Media. We are a digital media
creative agency focusing on branding, marketingstrategy and amplification for personal branding to podcasting.
We've got you covered and to continuethis conversation, join me on Instagram.
(16:59):
My personal account is Molly d Ruinand of course you can also refine
us at heartcast Media. That's wherethe really good stuff is going down,
So join me there. Let's continuethe conversation and until next week, have
a good one. Produced by HeartcastMedia,
Hey, what's up. It's me. It's Molly. Back to the next
one hundred and thanks for tuning in. I appreciate you. I'm really excited
to talk about branded podcasts in relationto founders and CEOs because I think it's
super important and I think that there'sa lot of ways that you can use
a podcast that can really increase yourbottom line, especially if you're a CEO
(00:30):
or founder. So this one isone percent for you. I really like
to focus on what I call theSPA of any digital content strategy, and
it's, you know, pretty simple, but you know, for me,
it's pretty pretty great formula. It'sthe SPA strategy production and amplification, and
podcasts are a great place to reallyexercise this method because it's super super effective.
(00:53):
So anytime you want to create anynew content, you need to have
a strategy. What kind of tellingyou creating, why are you creating it,
who are you trying to reach,you know, etc. Need to
have a strategy behind it, andyou also want to make sure you're producing
it really well and it looks reallygood, and then you got to go
show everybody. So if you're aCEO or a founder or you're aware right,
(01:14):
you have spent a whole bunch oftime trying to convince people that you
have this great idea and maybe yourpreset or maybe you've already gotten funded,
but you've spent a lot of time, like you created this technology, you've
created this service, you've created somethingreally great, and you've gone out and
you're looking for investors or you've gotteninvestors, and you have spent a lot
of time telling your personal story,right, because a lot of times that's
what drives these products is the peoplebehind it and not always the service itself.
(01:38):
So you have this great ground bakingthing, but what's really setting you
apart is your story. So nowyou went out and you got the money,
but now you needed to tell thisstory to the rest of the world
so you can get there by in. But you also need to go sell
this product that you just got moneyfor. Because the thing about getting money
is they expect a whole lot ofmoney back really really soon. So once
(02:00):
you get those dollars, you gotto hit the ground running. So there's
two different phases to podcasting for funding. So if your precede, then you
need to show on your deck thatyou have gone on podcast to get the
message out and do some branding.So going on other people's podcasts and really
talking about your service, your product, your story, et cetera. Precede
(02:22):
is never a bad idea because thenyou can shop that content up YadA YadA.
We're gonna talk about that in aminute. If you've already got funding,
then you have a little bit ofa budget, and so you might
think to yourself, well, Ishould start a podcast, but you might
be shocked by this. I'm gonnaactually advise against that because you need to
(02:43):
go make more money and you needto sell your products. So if you
are already like multiple rounds in andyou've got traction shores, creating a podcast
can be great. But I thinka lot of times people confuse branded podcasting
meaning like you're going to have apodcast for your business like your Coalgate,
and you're gonna have a podcast abouttoothpaste like that. That's not really what
a brand a podcast encapsulates. It'sreally much more broad than that. So,
(03:05):
for in my opinion, you knowa brand of podcast, the guest
across the table is more important thanthe audience. So sure, if you're
a huge company, Colgate, Toyota, whatever, yeah, you might have
a podcast. There's a two sprushcompany with a podcast about brush your teeth.
It's brilliant, right, But ifyou're a small business owner, or
you're a CEO or you're a founder, right, like, building that audience
is going to be a super heavylike lift, and it's going to be
(03:29):
an uphill battle. It's going totake a lot of time, and it's
going to distract you and take awayresources from you going and selling your product
and or raising more money and ortelling your personal story. So the cheet
code to that is to go onother people's podcasts right down with opp because
that is the real time saver rightthere, and you can really maximize it.
So again the SPA comes back intoplay strategy, production and amplification.
(03:53):
So whose podcasts are you going togo on? And why? You know,
big podcasts are not always the bestpodcast sometimes targeted small audiences. You
know, I love a good smallaudience. It can be more beneficial for
your situation. And again, witha proper podcast strategy, the relationship is
really what you're going for. Soit's not just about using somebody to get
(04:15):
in front of their network because theyhave a huge audience and you don't have
that audience. But also think aboutin a way where you're creating a relationship
with the person whose podcasts you're goingon, and then you're therefore creating like
a runway and an opportunity to dobusiness with that person or to be referred
to other people by that person,you know, whatever it might be.
Or maybe they have a huge network. They can share your message, your
(04:36):
app, your product, your service, whatever it is that you're trying to
raise money for or spread awareness about. So going on other people's podcasts is
incredibly beneficial to you, but strategyis super important. Also, what are
you going to do with that contentonce you have gone on those podcasts?
And how is that podcast How isthat content going to serve the two most
(04:58):
important things? And that's number one, telling the story to the world and
number two selling your product, Ormaybe it's the other way around. Maybe
number one is selling your product,number two is telling your story. But
what I said, what I'm proposingis that you can do both. You
go on other people's podcasts, andyou have a signature talk if you will,
right like, if you haven't doneany presentations, then you have like
a signature talk and you have yourCTAs and you naturally lead people, and
(05:21):
you went to toastmakers and you're superbadass right like like I am not,
but I'm working on right. Well, you want to do the same thing
with podcasts. Like you you're obviouslynot crafting a speech when you go on
somebody else's podcast, but you cancertainly prepare ten questions that you really like
to be asked and really good atanswering. You can also do a pre
call with a person whose podcasts you'regoing on and make sure that you're dialing
(05:44):
in on the things that you wantto talk about. Or if you get
really good like some of these professionaljournalists, you know, then you know
like Terry Schultz. I don't knowif you've ever listened to her, She's
amazing. She controls that conversation.So Channer, channel your inner Terry Schultz,
and you really want to control theconversation when you're going on these podcasts.
So as if founder and CEO istrying to raise money, you want
(06:05):
to make sure you're telling the storyand selling your products. So you want
to make sure that every time they'reasking you a question, you're leading it
back to heading them down the paththat you want to go in and what's
going to happen is then once youhave that production right, strategy, production
amplification, once you have that interviewdone, you know you want to well,
(06:26):
first of all, let me notget ahead of myself. Production means
quality to me. Production is qualitydoesn't mean like piecing it together, highing
somebody on fiber means quality. Sobuy a microphone. You know how much
I love telling you all to buya microphone. Make sure you have a
decent camera angle right, Like I'musing a Logitech camera. I bought this
super badass Opal webcam, and mylaptop I's too old and Ivan Costa Rica,
(06:47):
so I can't even plug the thingin. But I'm using a Logitech
cam. I just put it ona selfie stick and I put it in
front of the screen so it lookslike I'm making eye contact with you,
you know what I mean. Like, you know, you don't have to
completely overthink it here, but youwant to show up looking good so that
your presentation can be the best possibleand then you can use that content later.
(07:08):
So now, once you've gone onthat interview, you can take that
link, you can take that videothat you've been on and you can chop
it up into lots of little piecesof content short form video, and if
you were intentional and strategic about thethings that you talked about, then you're
gonna have three or four or fivedifferent clips of you, like telling your
personal story and you the person,and you the founder and how you got
(07:30):
here you came to this realization.But then you'll also have a whole bunch
of clips about your products and howrevolutionary it is and how great it is
and how it's on the market andwhat it's doing for people and what it's
revolutionizing whatever, whatever your stick iswith your product, service app, whatever.
Then now you've got content to representboth. So even though you went
on one interview and it was somebodyelse's podcast, you're not just relying on
(07:54):
their audience because you're taking that contentyou're chopping up. You're creating content that's
going to serve you and your personalInstagram and of course the company by furthering
your personal story. But then you'realso going to have clips as you can
use for the company's Instagram and thecompany's LinkedIn profile to make sure that you're
really ticking all the boxes. Andyou're going on one podcast and now you've
got eight pieces of short form content. My puppies walking around the background and
(08:16):
distracting me here. But now you'vegot eight pieces of short form content,
and you're killing it because you wenton one podcast, but you're showing up
everywhere. And if you're really smart, you're making sure, if it was
a really well known podcast, thatyou're keeping the guests or the host rather
in some of those clips to giveyou that social proof so that you can
also tag that host, because that'sthe other way you win this game is
(08:37):
by the amplification, right, theA and the SPA. You gotta then
take all those clips and you needto tag the shit out of everybody involved
in that thing on the internet,and you need to use all eight of
those little short clips, and youneed to put them all on LinkedIn or
your TikTok or your Instagram or whateverit is, your audiences and where you're
trying to reach people, and makesure you're tagging that podcast that you went
(08:58):
on. Tagg host, tag thenetwork, tag the producer, tag anything.
You can. Just get it infront of people so you can take
one interview. Now you've got eightpieces of content for for the business,
for for you, you're killing andyou're tagging everybody on LinkedIn, and now
you have really amplified that singular messageor that singular interview that actually has multiple
(09:18):
messages in it, and I youknow, it really kind of touches on
this idea, like I hate theconcept of repurposing content because I think it's
inaccurate. Right to me, repurposingis like I did a panel discussion and
I'm taking an interview and I'm choppingit up and I'm repurposing it into a
completely different piece of content. Beingintentional and strategic and highly visible with your
(09:43):
content, it's not repurposing it.It's just being smart. So if you
go on somebody else's podcast and youcan take all that content, you can
put it all over your social mediaand you're really maximizing, right, the
visibility with the content that you arecreating. You're not repurposing it. You're
not recyc You're being crazy intentional withthe visibility of your content to make sure
(10:05):
that you are raising that money.Because at the end of the day,
you are the CEO, you arethe founder, you are the thing pushing
this thing uphill. You're the facebehind the thing, and so you got
to get in front of people andshow them why these people invest in you
and why your product, in yourservice, your app, or your revolutionary
product is so great. And Iknow that can be really difficult. So
(10:26):
my advice, right, the bestway that you can use this fantastic medium
of podcasting is by going on otherpeople's podcasts and then maximizing that content.
But again, you got to makesure you look good, you sound good,
you know what you're talking about,and you're driving everybody to the point
that you want to go. Sothere's a lot of other things you want
to do. Make sure your CTAsare tight, really drive people to one
(10:46):
link if possible, maybe create differentlanding pages so you can track things.
But I'm not going to get intoall that. I think the basic care
is that going on other people's podcastsis a gold mine. But here's the
pro tip of the hour right.Podcasts are booking three to six months out,
So if you plan on hitting thedecks and raising some more money in
January, boo boo, you bettergo apply to get on some podcasts right
(11:07):
now, because you're already late.If you want to do things in Q
two, then you want to startworking on that around Christmas time, so
you know, everybody's booked up,even you know, some of the smaller
podcasts are booked up. And ifyou want to get on the really good
podcasts, they're definitely going to bebooked up for at least three months.
So give yourself a proper runway toget that done. Now. I always
(11:28):
advise advise hiring a real company.I am adamantly imposed to things like fiber
and not because I am opposed toany sort of global workforce whatsoever. Most
of my team is all over theworld. I love flex and time zones.
I just find it to be verypredatory and it's not a reliable source.
And people deserve to get paid morethan that. They deserve to get
(11:48):
paid a living wage in whatever countryit is that they live in. So
really, like, consider bringing somebodyin full time, or hire a company
like Hardcast Media, and we willwipe love it for you, and we
will pick the time. Sampson willmake you look snoopers, not make you
look, but we will show theworld house smart you are and show the
world how great your product is.And we will do all that for you.
All you gotta do is send usthe link but whatever it is that
(12:09):
you do, don't underestimate the powerof other people's podcasts in raising a whole
lot of funds, because those areactive audiences. That's evergreen content. You're
maximizing on somebody else's entire audience,and you're gonna, ultimately you're gonna get
better at really talking about yourself andyour product. All of this is like
(12:31):
riding a bike. Even me,right I've done some public speaking could definitely
be better, even though I've hadgreat success with it. People like it,
people laugh, some people leave theroom crying, but whatever, we
don't focus on the negative around here. But the point is is that I
think I'm pretty good at it,but really I kind of suck. And
when I started this podcast, Ilisten to it because I can't expect other
people to listen to it if Ican't listen to myself, and my God,
(12:54):
I have so much room for improvementeven right now. So well,
all this podcast has done is reallymake me more intentional with my content,
sharpen my sword, get me betterat this public presentation, being more succinct
with my thoughts, offering value,not speaking too fast, and really trying
to get better at my craps.So going on other people's podcast is a
(13:16):
great way to really like narrow downyour CTA's, really get your signature talks
in line, get more confident.Listen to yourself so you don't say um
and right because that's my gent right, I say that all the time.
So you listen to yourself, improveupon it right, strategy, production,
amplification. Then go on a littlesprint. Right, I'm a big fan
(13:37):
of three month sprints. Going athree month sprint, going as many podcasts
as you possibly can in a threemonth period, and then take all that
content. Imagine if you made eightvideos from every podcast that you went on,
so right, you have like thewhole YouTube video, but then you
made four clips, right, youknow, for you and four clips for
the business. And now you've goteight clips. You went on four podcast
(14:00):
a month. Let's just say forsix months, that's twenty podcast times eight.
You've got one hundred and sixty videos. Actually, you have one hundred
and sixty eight videos now that aregonna that you can use on Instagram,
you can use on TikTok, youcan use on LinkedIn, you can use
on Twitter, and you can useon Facebook, and you can use those
over and over and over again becausethe algorithm right. So wouldn't you benefit
(14:26):
from having one hundred and sixty eightvideos from just being super intentional and going
on a targeted list of really greatpodcasts to expand that reach, you know,
like one podcast a week for youknow, six months. Man,
I don't think that's that big ofa deal. I did my math wrong.
I said a three months sprint,but I gave you six months numbers.
I'm not re recording this because I'mnot perfect. So the point is,
(14:50):
if you did six months sprint,you'd have one hundred and sixty eight
videos. That maths probably wrong too, But the point is I'm not good
at math. But podcasts are agreat way to market your products. So
if you want some help with that, we have booking agents at Hardcast Media.
We can set you up with reallygreat podcasts. We bet and we
book them all that, But youcan also do it yourself places like pod
match and podcast guests, and there'sall kinds of platforms for you to go
(15:11):
on and do it. So ifyou're really busy and you don't want to
spend that time, you can hiresomebody and if you've got some time you
can start setting them up now.But that is a fantastic way for you
to maximize other people's podcasts and theirdistribution and their investment in their time.
But you got to make sure youlook and sound good because they're not going
to pick you to be on yourpodcast if you don't have a microphone,
(15:31):
because unlike your BNI meetings, peopleare a lot pickier about having people on
their podcasts that do not have microphones. So little pro tip there. So
I promise to keep these short,and I feel like this one's going a
little long. So those are themost important things to consider, the three
most important things to consider when you'retrying to raise money as a CEO or
founder, and how you can usea podcast to get that done. So
(15:52):
I hope this was helpful. There'sno book report this week because you know,
to be honest, I'm not readinga book a week anymore. I
keep her in the same book.I'm listening to the twenty one Irrefutable Laws
of Leadership, but like the thirdtime, and I'm about to listen to
one hundred million dollar offers after that, because not to be the fifth time
for that book, because you know, they're so valuable and there are so
many gems in them, and I, you know, I went out on
(16:15):
my way to listen to a bunchof books authored by women, but then
I just felt like I was checkingboxes to read like like, so I'm
just sort of rewinding a little bit, and I've read so many other books
that I'll share with you, ButI think this was enough information today.
So thanks for hanging out with me. I hope it was valuable and I'll
catch you next week where I'm gonnahave even more tips about how a podcast
(16:36):
can make you more money in yourbusiness. Today, thank you for tuning
into the next one hundred Sponsored byHeartcast Media. We are a digital media
creative agency focusing on branding, marketingstrategy and amplification for personal branding to podcasting.
We've got you covered and to continuethis conversation, join me on Instagram.
(16:59):
My personal account is Molly d Ruinand of course you can also refine
us at heartcast Media. That's wherethe really good stuff is going down,
So join me there. Let's continuethe conversation and until next week, have
a good one. Produced by HeartcastMedia,
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