#58 The Road Back Home: How to Reinvent a Failing Business (and Yourself) with Stephanie Stuckey

What if you had the chance to reclaim your family’s legacy, resurrect a once-iconic brand, and bet everything on a dream? 

Stephanie Stuckey, CEO of Stuckey’s Corporation, joins Lon Stroschein to discuss her unexpected journey from law and public service to buying back an iconic brand her grandfather start in 1937.


“You never know when opportunity will knock—but when it does, you have to be willing to bet on yourself, even if no one else will.” – Stephanie Stuckey

Taking back a brand and a company is one thing, but what it will demand from you is another.

Lon and Stephanie dive into the emotions behind taking the leap when opportunity knocks. She reflects on the moment she got the call that Stuckey’s was for sale, the gut-wrenching decision to invest her savings and the reality of stepping into a role she never planned for.

Her story is a lesson in resilience, reinvention, and embracing the unknown. 

Key Takeaways

• Bet on yourself, even when no one else will. Stephanie took a risk when her family and banks said no—because she believed in what Stuckey’s could be.
• You don’t need to have it all figured out. She didn’t know how to read a balance sheet or run a company, but she learned along the way.
• Brand value is more than numbers. The emotional connection people had to Stuckey’s was its biggest asset—something you can’t put on a balance sheet.
• It’s never too late to reinvent yourself. Stephanie was in her 50s when she made this leap—proof that midlife is a time for bold moves, not settling.

What's next?
Support Stephanie’s mission by purchasing Stuckey’s products! Find them at Hobby Lobby, Rural King, Food Lion, and other retailers—or order directly at Stuckeys.com.

Feeling stuck in your own success? Join The Insider at Normal40.com for coaching, insights, and a community of high performers redefining their future. This is your sign—it’s time to take the leap.

Find it all right here: https://linktr.ee/lon.stroschein 
Stephany Stuckey: https://www.linkedin.com/in/stephaniestuckey/

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