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September 19, 2025 60 mins

At some point, your success starts to feel like a trap.

You’ve got the title, the money, the corner office—but something’s off.You’re restless. You’re starting to wonder, is this it?And no one around you seems to get it.

This episode is for you.

Lon and Adam are back to break down Lon’s next book, The Gap—the emotional, spiritual, and practical space between the life you’ve built and the life you know is still out there.

They dive deep into the 12 Ascents; the stages every elite provider must go through to move from the lower curve (the life they’ve outgrown) to the upper line (the life they want to build). These all are born from 1,000+ rambles Lon has had with people just like you.

What to Expect:

--What “The Gap” actually is and how to know if you’re in it

--Why most high performers flatline in their 40s (even while making more money)

--The real reason success can start to feel suffocating

--The hidden cost of someone else’s scorecard

--Why “freedom” is usually a mask for “I don’t want this anymore”

--The first 4 ascents: how to start, when to stop tolerating, and why clarity only comes through action

--Adam’s own journey and why reinvention doesn’t always mean quitting

Key Takeaways:

->Awareness → Acknowledgment → Acceptance → Permission → Action

->There’s a version of you you haven’t met yet, but you can feel them getting closer

->You don’t have to quit to start. But you do have to start if you ever hope to quit.

->Burn the scorecard they gave you. Write the one that’s yours.

->You’re not alone. But you have to get around people who make you believe it.

->The most important chapter of your life won’t be written by your boss.

🔁 What’s Next?

If this episode speaks to you, this is an invitation to join the growing Normal 40 community to connect with like-minded individuals. Whether through a free Ramble, Lon's Insider group, or his bestselling book 'The Trade,' this episode is your call to action to start designing your next chapter.

Find it all right here: https://linktr.ee/lon.stroschein

Follow Adam Eaton here: https://www.linkedin.com/in/adam-eaton-21646a4/ 



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit normal40.substack.com
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