Episode #53 | Marc Lawn | Discomfortably innovative with AI

In this episode, Lasse Rindom speaks with Marc Lawn about the intersection of AI, strategy, and the evolving nature of work. Their discussion navigates the balance between hype and reality, touching on:

• Where AI optimists are actually right and where their enthusiasm turns into hubris
• How AI challenges traditional work structures and forces a rethink of hierarchies and control
• Why businesses need to embrace discomfort to foster real innovation
• The hidden risks of blindly automating processes without questioning their value
• The role of curiosity and trust in navigating technological transformation

This conversation goes beyond surface-level AI discussions, questioning how we structure work, measure success, and create value in an AI-driven world. Do you want to know more about Marc Lawn? Marc is a visionary executive leader with over 30 years of experience in driving transformational change across industries, including, chemicals, consumer goods, media, hospitality, renewable energy & cleantech. Known for his strategic insight and operational expertise, Marc has successfully led high-stakes projects that balance ambitious growth with sustainable business practices. His career spans senior roles within Fortune 500 companies and advisory positions, where he has helped organisations navigate complex challenges, with specific expertise in energy transition initiatives, by leveraging his deep understanding of market dynamics, customer needs, and competitive landscapes.