Episode #63 | Tom Reuner | Putting outcome at the core of AI

In this episode, Lasse Rindom is joined by one of his favourite analysts - Tom Reuner. Principal Analyst at PAC, Tom is known for calling out hype, challenging lazy narratives, and bringing a historian’s lens to enterprise tech. They discuss:

• Why orchestration beats buzzwords in the race to value
• How agentic AI won’t fix anything if your architecture’s still a mess
• The repeated failure to turn tech promise into operational change
• Why ambiguity is the true enemy of enterprise AI
• And what providers conveniently leave out when talking transformation

Tom combines deep market insight with just the right amount of cynicism - plus decades of experience working with automation, cloud, AI, and enterprise service delivery.If you’re tired of decks with no outcomes and pilots with no path to production, this one’s worth your time.  Do you want to know more about Tom Reuner Tom Reuner is a Principal Analyst at PAC based in London, UK.Tom is passionate about helping clients solve business problems and understand technology adoption. He has gained a strong reputation for blending developing innovation frameworks with pragmatic advice while connecting communities. Leveraging his long entrenchment in the automation community and having worked with some of the brightest minds in AI for a startup, Tom guides PAC’s thought leadership on automation and AI. Tom’s extensive knowledge of the market will allow him to contribute to PAC’s research in Europe and in the US on a broad range of hot topics including cloud transformation, Artificial Intelligence (AI) and automation, and software platforms (like ServiceNow and Salesforce).His deep understanding of market dynamics comes from having held senior high-profile positions at multiple analyst firms, where his responsibilities included research, consulting, and business development. Tom is based in London and will be directly involved in PAC’s UK coverage as well as our Software and IT Services (SITSI®) Research Program and international consulting projects. Tom has a Ph.D. in history from the University of Göttingen in Germany.