February 25, 2025 • 36 mins
For more go to https://pleasurelit.com
You can find more about the TechRing & Dr. Elliot Justin at myfirmtech.com
With love & pleasure,
Pleasurelit Queen Patricia
For educational and informative purposes only and does not constitute medical advice.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the Pleasure LED Podcast, a podcast.
To. Inspire and empower you on your
pleasure journey to help you unlock and widen your pleasure
potential to be and live pleasure LED.
(00:21):
Hi, I am Patricia, the host of the Pleasure LED podcast.
I'm also known as the multi award-winning a pleasure and toy
queen with a treasury of over 300 and plus Polito toys and
kinky tools. I'm a certified conscious
tantric kink and pleasure educator, trauma informed, a
(00:41):
mentor, a creator, a reviewer and so much more than that.
But before we're going to get into this pleasure LED episode,
I would love. It if you could screenshot this.
Podcast episode and share it. On your social.
Medias, tag me and if there's a guest speaker, tag the guest
speaker with your take away messages so we can see it and
(01:05):
support you on your pleasure journey.
TuneIn to be inspired and empowered on your pleasure
journey. Today I have got a guest speaker
with me, Doctor Elliot Justin, who is the CEO and founder of
Firmtech, the first sex tech company dedicated to improving
men's erectile fitness. He has a background in emergency
(01:26):
medicine and healthcare technology consulting.
And today we are going to talk about one of his products, I
believe, which is tech ring, which got me very curious.
And as you know, as the pleasureand toy queen, I have got a huge
passion for pleasure toys and especially if I can get someone
to talk about them even better. So welcome to the podcast.
(01:49):
It's. Great to be here.
We have and we have more products than just that.
Wow, amazing. I actually have a background in
nursing and then I got all into toys, so I'm.
Curious to hear how. You have got from that
background emergency medicine ended up into.
(02:09):
Next tech. Well, I guess there, there,
there. There are two components to
that. One is personal.
I think I'm I'm the only doctor,maybe the only man I know.
His mother took her to see urologist twice when he was a
teenager because he's masturbating too much.
My mother's concerned. I wouldn't get into college.
So you know, when I got to medical school, I was very
interested in an aphrodisiacs actually, and I went to the
(02:32):
medical library to read about them.
Just be back in 1975 ish. There was exactly a long line of
doctors behind me interested in this subject.
I was the only one and there's and there was, you know, they're
recommending then the things that are recommended today that
supposedly a natural maca rude Johimbe, you know, things of
that nature and and none that worked by always interested in
(02:54):
what can be done to improve sexual health and pleasure.
So skipping ahead many years, I live in Montana and I have
horses and in 2015 I I broke 6 ribs and six vertebrae.
You know, I have this illusion sometimes I'm a Centaur.
It can be a dangerous illusion like, you know, like you're one
(03:15):
with your horse. And anyway, fortunately, I
didn't damage my spinal cord, but it got me interested in
what's going on, the rehabilitation of men or women
who've had a spinal sexual rehabilitation.
Men and women have had a spinal cord injury.
And there were several claims inthe medical literature.
And it amuses me that we call itliterature because a lot of it
(03:35):
is just fiction, frankly, as we all know, after COVID, it's just
not reproducible. Anyway, there were five papers,
peer reviewed papers. Renowned neurologists claim that
they were able to restore sexualfunction with neuromodulation.
So what is neuromodulation? We that's like cardiac
pacemaking, basically placing electrode, some some organ in
(03:56):
the body and using that electrode to stimulate some
function, neurophysiologic, you know, function.
I tried this out on two Rams, male sheep and got erection and
ejaculation. We just got defecation and
urination. So it was not exactly bedroom
friendly, maybe in certain isolated communities in Sydney
(04:19):
or London, in New York City or San Francisco, but the general
population, this was not good. So the usual pathway after that
would be to go out and raise fifteen, $20 million and go to
some place like the Congo or Brazil or Colombia and test out
on men. Instead, I thought, let me just
test out of myself. So I had a urology friend at the
University of California San Francisco plant Electro by my
(04:42):
cavernous nerve and my cudental nerve, everyone's two favorite
nerves because they're that no one talks about, but they're the
nerves responsible for erection and orgasm in in men and women.
I felt nothing. I know I don't think we actually
know how that we don't understand fully how erections
(05:04):
are produced or orgasm produced in men and women.
I think, and it's interesting. My wife says this Aphrodite, I'm
maybe she's right, but I don't think we know what happens.
So because because generally therest rest of the body we can
make with electrodes, we can make things happen.
And in this case we, we couldn't.
(05:24):
So a urology professor at the University of Utah heard about
what I was that done. I called it Project O for
obvious reasons. And he said, Gee, that's
interesting. I want to come up with a way of
counting the number nocturnal erections that men have because
they're leading indicators of cardiovascular health.
This goes back about three yearsand I said, what the fuck?
What really? I've never heard that.
I mean, I, we all know about morning wood and we laugh about
(05:47):
morning wood, but a healthy man should have 3 or 4 nocturnal
directions per night and they'resignificant.
If, if that number goes down, Patricia, men will have our men.
If the number, if man goes to zero, he has a 50% chance of
having a heart attack in two years and an 88 percent chance
of having a stroke in three years.
That's a, that's interesting because we know in, in medicine,
(06:10):
we treat associations, high blood pressure is associated
with heart attack and stroke, but doesn't predict.
Whereas if a man's number of nocturnal erections goes down,
it's predictive. So he, this doctor, I thought
that was really interesting because this would be like a
vital sign that would be a lot more motivating to men than hey,
(06:32):
how many steps took yesterday. So I had this doctor, like most
doctors in the United States or Australia, is what I call
Cochrane virgin. They just aren't, they're not
familiar with sex toys. I am.
And I've never come felt had a Cochrane that I liked.
You know, the Cochranes are generally hard silicone rings
(06:55):
and they suck. They pinch, they're
uncomfortable, and men have diabetes or hypertension or
compromised circulation that can't be won safely from one
20-30 minutes. They're not designed to increase
a man's pleasure either. They're just designed to, if you
hold the blood in the penis and an orphan to be fully effective,
a man has to have an erection. They can't put on a man is
(07:15):
flasted, they can't put on discreetly.
You have to have an erection andjust, you know, and and then
it's like a noose on your Dick. Well, what guy wants to put a
really wants to lynch his penis?So they've never really caught
on. I mean, United States, probably
in Australia too, 90% of gay guys use cochranes regularly.
They're more into it. Only 10% straight men do,
whereas vibrators are everywhere.
(07:37):
So one of my goals since this isa pleasure toy company toy toy
podcast, it's the it's the mainstream Cochranes, good
Cochranes, Cochranes that are safe and effective and ideally
also give data about about a man's sexual health.
Yeah, it's interesting because like over my lifetime so far,
I've had two maybe who have useda Cochrane before, a penis ring.
(08:02):
Oh yeah, we've got balloons here.
We go to the P side. I came across 2.
But as soon as I talk about them, pleasure toys in general,
men are usually the ones who like, oh, that's not for me,
It's just for women. And I'm like, no, there's so
much more out for male. And because I've got such big
male audience as well, they're very interested in penis palms.
(08:23):
I recently had like so many questions about penis palms, but
also booty toys, the penis ring.And when I did some research on
this in history as well, It's really interesting how far we've
actually come because back in the days they used like eyelid
from a goat and then put that onwet, let it dry.
So it tightens up. So they could use that.
(08:45):
I'm like, this is interesting and now we are so far.
The problem with use with leather is it gets wet
tightened. You got to go to the ER to get
cut off or you got to cut off athome.
But let's just let's contrast vibrators with cockpins for a
moment. So I'm, I'm old, I'm 71 years
old. My mother is vibrator was in the
(09:06):
bottom drafted draw of supply closet in the garage because
this would be like the late 50s,early 60s.
There's so much embarrassing with that.
And back when I was more rapidlydating in the 70s and 80s, there
was still a certain shame for women embarrassment to be using
a vibrate. You got to come penetrate of
sex. You got to come.
You know, it's not natural, blahblah.
And now they're mainstream like,you know, I don't know how many
my wife calls because a different point of her pleasure
(09:30):
of sex, she she wants a different, different type of
stimulation. And that's that's normal.
And I, you know, my daughter takes them on dates and we'll
give and gives them away Bachelorette parties.
So vibrators have become normative for women with
enormous, you know, not just neurologic benefit, pleasure,
but also vascular benefit because vibrators not especially
(09:54):
in post menopausal women, they maintain the blood flow that and
that maintains that keep maintains lubrication.
Men don't have. So what do men have?
Well, men have shit. I mean, talking about you
mentioned pumps before pumps cancertainly make a penis bigger,
but do they increase the blood flow?
(10:14):
And we don't know. And actually we are working with
one of the, I can't mention them, but I'll tell you they're
the largest manufacturer of penis pumps in the world out in
the United States and the base in the UK.
You can probably guess who they are and they market in
Australia. We are doing, they are doing
actually both of us, it's being done independently by a
researcher are looking to address this issue.
(10:36):
Anecdotally, men say, you know, I must say I got harder pump,
but do they get harder as opposed to just, you know,
bigger? And that study's going to kick
off probably next week. And that's going to be really
interesting because now that we have the tech ring we have, we
can give men data about any intervention.
But meaning, you know, so that like, let's just focus on
(10:59):
testosterone therapy. Well, what's your baseline and
what's the, and, and what's your, what's your goal?
So, you know, one of the mistakes that doctors make here
in Australia throughout the world would say with
lipoproteins and statins or blood pressure and medications
is we chase a number. Well, I don't really give a shit
whether my cholesterol is 180 or300.
(11:21):
I want, it's going on my coronary, coronary arteries with
testosterone. And but what doctors do we chase
a number? We just chase a number.
And we, and that numbers generalized from everyone that
we don't know whether that's a good number for you or a good
number for me. And look, look, look at you and
I, Patricia, we're both different genders, different
ages. But if you and I went to a
(11:41):
doctor and said I got high bloodpressure or I'm depressed, they
put us on the same dose, the same pill.
And that's stupid. So with data, with, with, with a
smart wearable, which is what we've invented with data, you
can then get data that for yourself, it's objective, it's
actionable, and it's you, it's individualized.
So Recus testosterone therapy, Igo to my local urologist here
(12:05):
because I want to experience themedial care that old doc old
people get here in Australia. You get 10 minutes to the doctor
and they don't. So they tell you doctor, Gee, I
didn't tell us doctor, I have EDI, just told them, hey, you
know, I'm 71 years old and I'm getting older and you know,
it's, I just want to keep my function the way I am right now.
And of course we recommend two things, take a pill and take
(12:26):
testosterone. So with the pill, it again
doesn't make sense. Ideally, of course, you want to
know your baseline. So with our tech ring, we
measure how hard a man gets, howlong the last he's had both when
he's having sex because he can wear it during sex comfortably
and, and, and, and, and overnight.
So I actually know that the pillhas no impact whatsoever because
(12:46):
I have a baseline number and I can take this pill.
And I, and I've been back to this doctor now twice.
And of course his response is, is it working?
And I said, I don't see any effect.
He says, well, let's just AA dosage.
And this is, you know, this is how this is, this is what's
wrong with medicine Testosterone.
His goal is to keep my my total serum testosterone at 600.
What that's what where does thatnumber come from?
(13:08):
What I want to know most men want to know with testosterone
therapy is, is my Dick staying as hard as I want to be?
So I got to count the nocturnalsand measure during sex and is my
muscle mass? Am I losing muscle mass or
gaining muscle mass? Just put tape measure on it for
your money, bicep or over your pectoral muscles and you'll and
you and you have a number and then you can measure the impact
(13:29):
of of therapy. So that's what we are
revolutionizing urologist sexology for men, adventure for
women because we're working on device declarers that will make
your sexual health objective. You know, we all, we're all on
the road from sexual erectile fitness to erectile dysfunction.
We all men and women and we all would like to maintain our
(13:52):
fitness, but we need data for that.
Otherwise it's just objective. And then we don't know where we
are on that road because we don't have a dashboard.
And now we are. With technology, you get sport.
Yeah, we are still. We're still in that evolving
stage of actually collecting thedata, like you said.
And similar to like women in menopause, it's not talked
(14:13):
enough about. So I still read comments from
other women. Oh, this is happening to me.
And also sudden I'm dryer, the orgasm feels different.
I'm not getting as wet. And then someone else then
explains, Oh yeah, menopause does this, this, this, oh, why
is no one telling me about this?Why am I not learning about
that? And now that we know that, we
should actually put more education out there.
(14:35):
And like you said, we also need to come up with things where we
can collect data baselines. It's similar to our sleep that
we are tracking now as well. Not just the steps that we are
tracking. We are tracking sleep.
Now I can wear a ring that tracks my sleep and my sleep.
If I go to the doctor and I say I've got sleeping problems like
someone else and could end up with a sleeping pill.
But it's actually how, how am I falling asleep or am I waking up
(14:58):
all the time? Like what is my baseline and how
can I work on that to improve that?
And if I do like little small changes in my lifestyle, I might
be able to actually change or improve my sleep as well.
Well, think about sleep for a moment.
So we live in this incredible age of healthcare wearables,
except for sex, and that's the gap that that we fill.
(15:19):
I was unaware until about a yearand a half ago that the sleep
doctors think that every episodeof quality sleep REM sleep is
accompanied by an erection. Well, what's what's more
accurate way of quantifying yourREM sleep A peripheral.
I mean this thing you have on a finger or wrist that's that's
telling you about your sleep is looking at your at your body
(15:41):
motions. But we now have the ability to
look at an organ that actually the wrecks during sleep.
And so we have we you know, our device and there's a paper that
that's been proposed to do this will be this will be a
different, albeit published thatwill I believe that our device
is going to be more accurate wayof people following the quality
of their sleep than than peripheral.
(16:01):
And there's at Bailey Universityin Houston, there's a doctor's
going to compare our device withWOOP, which is one of the, you
know, one of the people of the popular, you know, you know,
wearables. The another thing that we've
discover with our, with our device is because we've, we've
documented now close to like 4546 thousand erections.
(16:26):
We have this largest data depository of erections in, in,
in the world. And most of the recommendations
for men that are made about sex about, about pills and things.
They're based on a couple 100 people.
And if you go back to the original Viagra papers, there
were seven of them when they when they got FDA approval in
the United States. Two of them just show it was no
better than placebo. And the one that showed the most
(16:48):
efficacy was in men who were recovering from prostate
surgery. Well, for everyone in between
because most men are most men aren't covering prostate
surgery. It's the effect is minimal and
probably logic placebo, placebo.And why is that one of the
questions that men or their female partners or or the doctor
(17:08):
should ask if they if they have they worry about their sexual
health. They want to maintain sexual
health is is your problem that you can't attain erection or is
your problem you can't sustain an erection?
Well, most men if a guy can't attain erection, you've got a
big problem. Use urologist in the
cardiovascular cup. We're taking too many
medications that are affecting your Dick.
But if a man can contain an erection, even though he has
(17:31):
might have diabetes or hypertension or taking
medications that are affecting his can contain erection, he's
getting blood in. So the PD5 medications, the
Viagra, the Cialis, the other medication that class they put
blood in. But that means that that's
that'll help that guy, but it's not his major problem.
The major problem is he loses the erection.
He has what I call fading erection syndrome or more to the
(17:51):
point, so often venous leak. So what do I mean by that?
When I believe that the two mostcommon causes of erectile
dysfunction in men as they get older are venous leak in
combination with performance anxiety.
The two kind of feed on each other.
So you know you when I was 14 years old, I could have an I
(18:14):
could hold a girl's hand and getan erection for an hour and a
half without losing it. It doesn't happen to my age
anymore, although mentally I could be just as turned on,
maybe more, maybe more turned onbecause my fancy is almost more
explicit today. But the blood leaves the penis
now why is that? Now they're obviously they're
issues of, of novelty and you know, the things that, that,
(18:35):
that enter into it, but there's a problem with blood leaking the
penis and the clutch as well too.
So an example of this. And now look, if I flew to CU in
Brisbane and I was on a plane for a long time, my socks would
get a little bit tight, my ringswould get tight in my fingers
because and that wouldn't happenwhen I was 10 years old.
Why? Because the smooth muscle around
my small veins, they weaken withage.
(18:58):
You can't strengthen the gym. They weaken with age and the
blood vessels. Small veins get stiffer as well
too. So you don't pump blood back to
the heart as easily. What's the impact of the penis
to the clitoris? With impact of the penises the
blood leads the penis faster. And what's the answer?
It's not a pill to put my blood in, it's a ring to hold the
blood in the penis. The vibrator helps women,
(19:19):
doesn't help the men as much because it the vibration
themselves maintain maintain theblood flow as I said before.
So we need to mainstream cock rings.
Now let me ask you, do you desire a?
Deeper. Connection with yourself and
maybe. Others, do you desire to?
Unlock and widen your pleasure potential for an orgasmic life
(19:43):
to be and live pleasure lit. Then I invite you.
To go to pleasurelit dot. Com to start your pleasure
exploration journey, a journey that will transform your life.
I will see you there. Men need disaster cockerings as
crutches, but the way women see vibrate, it's an enhancer.
(20:06):
It's it's not a crutch not to bebe ashamed of or embarrassed
about. And, you know, there's a lot of
talk about the orgasm gap. Well, there's a there's a,
there's a gap in how we treat Venus League and good.
And it cuts the, and it cuts theother way.
Men need to overcome their inhibitions and put it, you
know, and put a ring on. You know, one of the jokes we
have at meetings is how to tell the difference in it's actually
(20:28):
policy not just to straighten a gay man.
How to tell difference in a straight man, a gay man with one
question. Do you use a cock ring?
Gay guy? Yeah, last night, straight guy.
I don't need that. That's a male pride thing.
It's like Superman and Kryptonite and stupid.
I was just wondering why would like the guys that I have talked
so far about it, they just say Idon't like the feeling of it of
(20:50):
of something like restricting medown there.
Then I had someone else. Yeah, I don't need it.
Well, I don't need toys. I'm good without toys from the
penis rings that I know we have come quite far as well.
Like, I mean, I was talking about gauntlets, but we've got
silicon, stainless steel ones, We've got ones that are really
stretchy. We've got ones with vibrators on
there now so women can have somestimulation at the same time.
(21:14):
I had a recently, I had a doublepenis ring that goes around the
balls, goes around the penis andhas a vibe to stimulate the
perineum as well. So the guy could have just like
sensations all over. I mean, there are quite a few
amazing and interesting ones outthere now.
So how can we support men? We designed our rings, you know,
(21:36):
when we had, when we became interested in collecting data
overnight, we had to solve the cock ring problem.
The cock ring problem is a material problem.
Let's forget about the ones thatare made out of steel or
leather, that those are more forkink rather than for, you know,
impact. Yeah.
So, so mostly made out of silicone.
(21:56):
The problem with silicone is it's a stiffer material.
It does. It does not allow the arterial
blood to flow into the penis easily.
So it couldn't be couldn't be used overnight.
So our our rings are made out of, I mean, here's a tech ring
made out of soft elastomer. So it's soft pressed easily,
it's stretchy, it doesn't lousy arterial blood in, but only
(22:18):
constrains the venous return. And it's pretty much
one-size-fits-all. If you're bigger than this, no
one wants to have sex with you. So.
I would also just. Like to add a little.
Note to this episode about. The material of the tech ring
because it is elastometer if youfollow me for.
A while you will know that. I personally only use material
that is non porous and. Give you that little note.
(22:40):
Here, if you do use porous material, it will need to be
replaced. In due time.
Because you cannot clean it properly.
What? We call our maximum performance
ring, which is a non tech version to enhance the male
orgasm. How vibrating you know what do
men have again? They got nothing.
They got strokers which had never caught on because you
(23:01):
can't improve upon a hand or a mouth with a with a pump, a pump
vibrating thing for most men andmost so the this the maximum
performance ring is made out of a stiffer elastomer.
It's comfortable but a little bit stiffer and we tested it put
the right amount of pressure over the urethra to increase the
(23:22):
male ejaculatory phase by 50%. So my ejaculatory phase goes to
four seconds to 7 seconds. That's a dynamite orgasm.
And most guys, of course we think we're all well, we think
we're connoisseurs of our own pleasure because start wanking
off when we're 1213 years old and we measure frankly the our
partners by whether they can provide as much pleasure for us
as we as ideally more than we then we can for ourselves.
(23:45):
So we a ring that puts the rightamount of pressure over the
urethra and it's comfortable because it's made out of out of
a soft elastomer addresses the the discomfort, you know, no
problem. We have almost no men other than
really big men returning our I mean, our return rate is like,
you know, fraction in infinitesimal because we've
(24:08):
designed a comfortable ring. Now there isn't there are men.
Men are not used to wearing things on the overnight sock
overnight. Women often will sleep in a
negligee or panties or whatever.You know, guys usually sleep
naked and I, you know, I take myrings and watches off.
I totally get it. So sometimes what we recommend
to men if they're going to use our ring products, especially
overnight for data collection iswe're around the house for a
(24:31):
couple hours. Don't collect data.
Just get used to it. I mean, you know, it's because
it's men are men are not used towrapping things, wrapping things
around their genitals. But our rings are are uniquely
comfortable and they're the onlyrings that have been research
proven for safety. But we have, again, we've
documented like 4 or 6000 erections.
We have had no complications. You know, no one has to go to
(24:53):
the ER and plus they they open and close with a hook kind of
just like a bra. So what's the difference now
compared to a normal cock ring? Compared to your tech ring?
Well, the tech. Ring is the only ring in the in
the world that has data. So.
But how does it work so? Sure.
There's there's a sensor here, pressure sensor there.
(25:15):
There's a strain gauge in the hook.
So as the penis expands in size,it puts it puts pressure on the
pressure sensor and pulls and pulls on.
The hook and. Then the computer then
interprets that data and rates the hardest.
The erection one to 10 scale with 10 being rock hard and you
(25:37):
need to have 4.5 or A5 to to penetrate.
So and then we also measure how long the erection lasts.
So with this data, men can then measure the impact of diabetes,
hypertension supplements pills alcohols recreational drugs
relationships upon upon their sexual performance.
(25:58):
So that goes like onto like an app or something so I can.
Then see, yeah, we're in the Google and Apple stores.
Yeah. So I can then see.
Oh OK the last week I had so so many hard like 8 erection here 6
erection here. Now I've drunk alcohol all
weekend and I had like a reaction of 3 here and maybe a 2
(26:19):
here and then like a good periodof nothing.
So I know alcohol doesn't give me good erections.
So this is like kind of where we're heading.
Let's show you what the data looks like.
So when the Google and Apple stores.
We always say as a PT for example as well what data we
have we can work on and to improve and.
You can track it, you can hack it.
(26:39):
So there around shortly before midnight, you see that I'm
having sex and I have three morenocturnal erections.
So this is good good cardiovascular health and we
also send notifications. So it could be, hey, Elliot,
you're your erections are half as far as they were last month.
Is a is anything changed by taking medications?
(27:01):
Your risk your your your risk for for heart disease.
What you need to record a couplemore times that this problem
persists. Go see a doctor.
Or it could be, hey Elliot, you're, you're having twice as
much sex this last last 30 days before what?
Are you doing? Keep up interesting the same
similar to screen time. I get a notification every week.
(27:22):
Your screen time was such and such.
Maybe you should work on that orit was half than than the week
before. Are you on holidays?
Well. I think that I think that
monitoring wants sex a lot more dress than mining on screen
time, but yes. Yeah, yeah, yeah, yeah.
Now I'm just making it simple for people to get their head
around how and why we might wantto collect data and how we how
(27:43):
it is already within our systemsanyway.
So this is just erection and specific male.
This will become the standard for research and care in the
future that just especially men over the age of 45 or men who
are have a problem just the way we we want to know our baseline
little proteins or baseline blood pressure or baseline sugar
(28:03):
or all this other data. What do we, what do we care
about, especially men more than pretty much anything else is our
sexual health? Yeah, and women are about 5
seconds behind in answering thatquestion.
Where are you currently at on your pleasure journey and what
brings? What is this?
Something that brings you the most pleasure?
That's. A great question.
(28:26):
This business is actually has given me more pleasure than any
other business I've ever done. I've started sys companies, I've
had four exits. This however is a legacy.
Other things I've done become emergency medicine or research
are not as much fun or as significant as this.
(28:46):
We are going to change urology, sexology and gynecology by
providing men and women and the healthcare providers for the
objective data about their sexual health.
And no one else is is doing thatright now.
So it's it's, it's I'm one, I amsurprised that no one else is
doing it. My wife and I to my partner in
this business, we go to conferences and we look around
and think what what you know, you know, the people just do,
(29:11):
oh, it's another fertility app app or it's another app about do
I have an STI? Do I have an STI or you're in
tract infection. Like these things have already
been done. We have an Asian population.
Sex is so important to our happiness, to the strength of
our relationships and to our overall health.
(29:32):
I mean, so here's some examples.I mean, we know that the people
have sex every day to reduce thecourse levels by up to 50%.
Are we doctors should be recommending sex every day as
often as possible to people, frequently to people because
they will benefit from it. We know that in men over the age
of 70 have sex twice a week thatthey can cut their, their risk
(29:56):
of cardiovascular death by half.You can die anyway, but that's
a, that's a profound benefit. And we know that we can
strengthen relationships with frequent sex.
We know that in the United States by 23 as well, too.
People in a committed relationship who have sex twice
a week versus those who have sextwice a month have half the
separation of divorce rate. That's a that's a profound
(30:18):
benefit. I mean, here here at, you know,
I'm here in Montana, our governor has, has a family
initiative. You know, they want, they want
to keep the family unit togetherbecause overall there are
benefits for, to children in terms of education, crime,
performance, performance, life and keep the, the, the, the
family here together. Because here's, here's something
that the governor, the Commission of health could
(30:40):
recommend without any cost. There's no, there's no program
here. Just tell people to go out and
have more sex and there'll be and there'll be a profound
impact because they're not goingto do that.
Is there anything else you wouldlike to add about your tech ring
that we haven't talked about? Yes, we are working on on on the
(31:00):
next version of it and which will come out in Q3 of the next
of this year. And that version will actually
be able to tell men the girth oftheir penis to you know a micro
millimeter. So posts are just ranking
erections on a hardness scale. We'll actually be able to tell
them a big they get in response to intervention.
We're also adding the accelerometer which allow which
(31:21):
allow for games, vacation. So Sol ramen, you can tell
people what position they're having sex and how approximately
how many calories they're burning.
So it could be, hey Elliot, thatmissionary position thing is
getting kind of boring. Maybe send send a notice to my
wife. Hey, you've just been having sex
in the same position for the last 30 days.
Maybe you want to change it up alittle bit?
(31:41):
So in regards to like data, how is that with keeping the data
safe like privacy? Sure.
It's on the cloud. It's on Amazon Web Service is
the largest hoster of medical data in the world.
So it's what hospitals use in the United States, insurance
companies use in the United States.
So is it actually absolutely secure?
(32:03):
We hope it is. It's as secure as it as it can
be. So I have no access to anyone's
data. All the data is in Armitage.
So when someone uses our device or register the company every
time they use a device, it's their their e-mail address is
translated into a numbers just ajumble of random numbers and
(32:25):
goes to the cloud. So the only there's only one
person in the company who has access to the data and he has
signed called United States HIPAA contract, which is health
information performance privacy Act blah blah.
And so he's actually jailed if he revealed it would that if he
showed my data to anyone withoutmy permission, that would be a
breach that he could face jail time.
(32:48):
So when people, when researchersuse our data there, it's all
anonymous. It's all anonymous.
You know they are. They're not.
They don't have people's names or doctors too.
Where can people find you if they're interested in that or
finding out more about what you do?
Sure. You can find us at my firm, Tech
MYFIM tesh.com. You can meet me personally at
(33:11):
elliotliot@myfirmted.com and we also we do we do have
distribution in Australia and I will be in Perth.
If you want to meet me personally.
I'll be in Perth the first week of of March for the Australia
New Zealand Urology Conference. What is your #1 tip or one of
the best tips you would give someone about pleasure?
(33:34):
Then this is our last question. We usually share the audience
with that. Planned for it plan for pleasure
people what people rely too muchon spontaneity and because of
consequence they don't Make Loveenough and they don't Make Love
with imagination. You know Patricia, if you were
to come for dinner here in Montana my my place here and I'm
(33:55):
a very good cook and hope you docome go ride horses.
We'll have fun come during the summer.
If you were to come for dinner, I wouldn't say just when you're
around the doorbell. Oh, you know, kind of a move for
a good meal. Let's see what's in the
refrigerator. Oh, we've got some leftover
rotisserie chicken and put that in the microwave.
You know, I would plan a meal for you.
(34:16):
And people need to approach themlove making it the same way.
They just, you know, people haveall sorts of excuses today.
Oh, we're busy, the kids work. I'm tired.
Plan and then commit to it. You know, we don't, we don't go
to the gym and get fit spontaneously mail, go to the
gym today or go to the gym and you know, what am I going to do
today in the gym? I don't know what to do.
(34:37):
I'll do that and I'll do that. No, there's a fucking white
board. I'm not suggesting that people
have a white board in the bedroom.
Well, that might be a kinky fun idea.
I kind of like the idea, but we do people need to, to, to commit
to it. We, you know, it's not, it's not
just when you people are dating and they'll put out a little bit
more. It's if you want to.
(34:57):
I mean, sex is so wonderful and they're, you know, they're,
there's certain things that we can do every day, rich or poor,
and to enjoy our life. And one of them is sex.
So plan and don't just, you know, it's not something, you
know, you know, I don't if, if I'm enjoying a good meal, I
don't just have, you know, one course.
(35:19):
I have multiple courses and spices and condiments and I just
do our analogy, just just sex. It's the same thing.
Everyone can have a better sex life.
They can take it from good to great with planning and
imagination. Thank you for sharing and thank
you for coming onto the podcast.Thank you, it was a pleasure.
Stay firm. Put a ring on it.
Thank you so much for tuning into this Pleasure Lit episode.
(35:42):
I would love it if you could share this episode along with
your loved ones and also make sure you fall and subscribe to
my channel so you don't miss outon any future episodes.
And if you haven't rated or reviewed the Polish Lit Podcast
yet, it might be time to do thisnow.
I will see you or hear you at one of my next episodes.
(36:03):
With love and pleasure.
Welcome to the Pleasure LED Podcast, a podcast.
To. Inspire and empower you on your
pleasure journey to help you unlock and widen your pleasure
potential to be and live pleasure LED.
(00:21):
Hi, I am Patricia, the host of the Pleasure LED podcast.
I'm also known as the multi award-winning a pleasure and toy
queen with a treasury of over 300 and plus Polito toys and
kinky tools. I'm a certified conscious
tantric kink and pleasure educator, trauma informed, a
(00:41):
mentor, a creator, a reviewer and so much more than that.
But before we're going to get into this pleasure LED episode,
I would love. It if you could screenshot this.
Podcast episode and share it. On your social.
Medias, tag me and if there's a guest speaker, tag the guest
speaker with your take away messages so we can see it and
(01:05):
support you on your pleasure journey.
TuneIn to be inspired and empowered on your pleasure
journey. Today I have got a guest speaker
with me, Doctor Elliot Justin, who is the CEO and founder of
Firmtech, the first sex tech company dedicated to improving
men's erectile fitness. He has a background in emergency
(01:26):
medicine and healthcare technology consulting.
And today we are going to talk about one of his products, I
believe, which is tech ring, which got me very curious.
And as you know, as the pleasureand toy queen, I have got a huge
passion for pleasure toys and especially if I can get someone
to talk about them even better. So welcome to the podcast.
(01:49):
It's. Great to be here.
We have and we have more products than just that.
Wow, amazing. I actually have a background in
nursing and then I got all into toys, so I'm.
Curious to hear how. You have got from that
background emergency medicine ended up into.
(02:09):
Next tech. Well, I guess there, there,
there. There are two components to
that. One is personal.
I think I'm I'm the only doctor,maybe the only man I know.
His mother took her to see urologist twice when he was a
teenager because he's masturbating too much.
My mother's concerned. I wouldn't get into college.
So you know, when I got to medical school, I was very
interested in an aphrodisiacs actually, and I went to the
(02:32):
medical library to read about them.
Just be back in 1975 ish. There was exactly a long line of
doctors behind me interested in this subject.
I was the only one and there's and there was, you know, they're
recommending then the things that are recommended today that
supposedly a natural maca rude Johimbe, you know, things of
that nature and and none that worked by always interested in
(02:54):
what can be done to improve sexual health and pleasure.
So skipping ahead many years, I live in Montana and I have
horses and in 2015 I I broke 6 ribs and six vertebrae.
You know, I have this illusion sometimes I'm a Centaur.
It can be a dangerous illusion like, you know, like you're one
(03:15):
with your horse. And anyway, fortunately, I
didn't damage my spinal cord, but it got me interested in
what's going on, the rehabilitation of men or women
who've had a spinal sexual rehabilitation.
Men and women have had a spinal cord injury.
And there were several claims inthe medical literature.
And it amuses me that we call itliterature because a lot of it
(03:35):
is just fiction, frankly, as we all know, after COVID, it's just
not reproducible. Anyway, there were five papers,
peer reviewed papers. Renowned neurologists claim that
they were able to restore sexualfunction with neuromodulation.
So what is neuromodulation? We that's like cardiac
pacemaking, basically placing electrode, some some organ in
(03:56):
the body and using that electrode to stimulate some
function, neurophysiologic, you know, function.
I tried this out on two Rams, male sheep and got erection and
ejaculation. We just got defecation and
urination. So it was not exactly bedroom
friendly, maybe in certain isolated communities in Sydney
(04:19):
or London, in New York City or San Francisco, but the general
population, this was not good. So the usual pathway after that
would be to go out and raise fifteen, $20 million and go to
some place like the Congo or Brazil or Colombia and test out
on men. Instead, I thought, let me just
test out of myself. So I had a urology friend at the
University of California San Francisco plant Electro by my
(04:42):
cavernous nerve and my cudental nerve, everyone's two favorite
nerves because they're that no one talks about, but they're the
nerves responsible for erection and orgasm in in men and women.
I felt nothing. I know I don't think we actually
know how that we don't understand fully how erections
(05:04):
are produced or orgasm produced in men and women.
I think, and it's interesting. My wife says this Aphrodite, I'm
maybe she's right, but I don't think we know what happens.
So because because generally therest rest of the body we can
make with electrodes, we can make things happen.
And in this case we, we couldn't.
(05:24):
So a urology professor at the University of Utah heard about
what I was that done. I called it Project O for
obvious reasons. And he said, Gee, that's
interesting. I want to come up with a way of
counting the number nocturnal erections that men have because
they're leading indicators of cardiovascular health.
This goes back about three yearsand I said, what the fuck?
What really? I've never heard that.
I mean, I, we all know about morning wood and we laugh about
(05:47):
morning wood, but a healthy man should have 3 or 4 nocturnal
directions per night and they'resignificant.
If, if that number goes down, Patricia, men will have our men.
If the number, if man goes to zero, he has a 50% chance of
having a heart attack in two years and an 88 percent chance
of having a stroke in three years.
That's a, that's interesting because we know in, in medicine,
(06:10):
we treat associations, high blood pressure is associated
with heart attack and stroke, but doesn't predict.
Whereas if a man's number of nocturnal erections goes down,
it's predictive. So he, this doctor, I thought
that was really interesting because this would be like a
vital sign that would be a lot more motivating to men than hey,
(06:32):
how many steps took yesterday. So I had this doctor, like most
doctors in the United States or Australia, is what I call
Cochrane virgin. They just aren't, they're not
familiar with sex toys. I am.
And I've never come felt had a Cochrane that I liked.
You know, the Cochranes are generally hard silicone rings
(06:55):
and they suck. They pinch, they're
uncomfortable, and men have diabetes or hypertension or
compromised circulation that can't be won safely from one
20-30 minutes. They're not designed to increase
a man's pleasure either. They're just designed to, if you
hold the blood in the penis and an orphan to be fully effective,
a man has to have an erection. They can't put on a man is
(07:15):
flasted, they can't put on discreetly.
You have to have an erection andjust, you know, and and then
it's like a noose on your Dick. Well, what guy wants to put a
really wants to lynch his penis?So they've never really caught
on. I mean, United States, probably
in Australia too, 90% of gay guys use cochranes regularly.
They're more into it. Only 10% straight men do,
whereas vibrators are everywhere.
(07:37):
So one of my goals since this isa pleasure toy company toy toy
podcast, it's the it's the mainstream Cochranes, good
Cochranes, Cochranes that are safe and effective and ideally
also give data about about a man's sexual health.
Yeah, it's interesting because like over my lifetime so far,
I've had two maybe who have useda Cochrane before, a penis ring.
(08:02):
Oh yeah, we've got balloons here.
We go to the P side. I came across 2.
But as soon as I talk about them, pleasure toys in general,
men are usually the ones who like, oh, that's not for me,
It's just for women. And I'm like, no, there's so
much more out for male. And because I've got such big
male audience as well, they're very interested in penis palms.
(08:23):
I recently had like so many questions about penis palms, but
also booty toys, the penis ring.And when I did some research on
this in history as well, It's really interesting how far we've
actually come because back in the days they used like eyelid
from a goat and then put that onwet, let it dry.
So it tightens up. So they could use that.
(08:45):
I'm like, this is interesting and now we are so far.
The problem with use with leather is it gets wet
tightened. You got to go to the ER to get
cut off or you got to cut off athome.
But let's just let's contrast vibrators with cockpins for a
moment. So I'm, I'm old, I'm 71 years
old. My mother is vibrator was in the
(09:06):
bottom drafted draw of supply closet in the garage because
this would be like the late 50s,early 60s.
There's so much embarrassing with that.
And back when I was more rapidlydating in the 70s and 80s, there
was still a certain shame for women embarrassment to be using
a vibrate. You got to come penetrate of
sex. You got to come.
You know, it's not natural, blahblah.
And now they're mainstream like,you know, I don't know how many
my wife calls because a different point of her pleasure
(09:30):
of sex, she she wants a different, different type of
stimulation. And that's that's normal.
And I, you know, my daughter takes them on dates and we'll
give and gives them away Bachelorette parties.
So vibrators have become normative for women with
enormous, you know, not just neurologic benefit, pleasure,
but also vascular benefit because vibrators not especially
(09:54):
in post menopausal women, they maintain the blood flow that and
that maintains that keep maintains lubrication.
Men don't have. So what do men have?
Well, men have shit. I mean, talking about you
mentioned pumps before pumps cancertainly make a penis bigger,
but do they increase the blood flow?
(10:14):
And we don't know. And actually we are working with
one of the, I can't mention them, but I'll tell you they're
the largest manufacturer of penis pumps in the world out in
the United States and the base in the UK.
You can probably guess who they are and they market in
Australia. We are doing, they are doing
actually both of us, it's being done independently by a
researcher are looking to address this issue.
(10:36):
Anecdotally, men say, you know, I must say I got harder pump,
but do they get harder as opposed to just, you know,
bigger? And that study's going to kick
off probably next week. And that's going to be really
interesting because now that we have the tech ring we have, we
can give men data about any intervention.
But meaning, you know, so that like, let's just focus on
(10:59):
testosterone therapy. Well, what's your baseline and
what's the, and, and what's your, what's your goal?
So, you know, one of the mistakes that doctors make here
in Australia throughout the world would say with
lipoproteins and statins or blood pressure and medications
is we chase a number. Well, I don't really give a shit
whether my cholesterol is 180 or300.
(11:21):
I want, it's going on my coronary, coronary arteries with
testosterone. And but what doctors do we chase
a number? We just chase a number.
And we, and that numbers generalized from everyone that
we don't know whether that's a good number for you or a good
number for me. And look, look, look at you and
I, Patricia, we're both different genders, different
ages. But if you and I went to a
(11:41):
doctor and said I got high bloodpressure or I'm depressed, they
put us on the same dose, the same pill.
And that's stupid. So with data, with, with, with a
smart wearable, which is what we've invented with data, you
can then get data that for yourself, it's objective, it's
actionable, and it's you, it's individualized.
So Recus testosterone therapy, Igo to my local urologist here
(12:05):
because I want to experience themedial care that old doc old
people get here in Australia. You get 10 minutes to the doctor
and they don't. So they tell you doctor, Gee, I
didn't tell us doctor, I have EDI, just told them, hey, you
know, I'm 71 years old and I'm getting older and you know,
it's, I just want to keep my function the way I am right now.
And of course we recommend two things, take a pill and take
(12:26):
testosterone. So with the pill, it again
doesn't make sense. Ideally, of course, you want to
know your baseline. So with our tech ring, we
measure how hard a man gets, howlong the last he's had both when
he's having sex because he can wear it during sex comfortably
and, and, and, and, and overnight.
So I actually know that the pillhas no impact whatsoever because
(12:46):
I have a baseline number and I can take this pill.
And I, and I've been back to this doctor now twice.
And of course his response is, is it working?
And I said, I don't see any effect.
He says, well, let's just AA dosage.
And this is, you know, this is how this is, this is what's
wrong with medicine Testosterone.
His goal is to keep my my total serum testosterone at 600.
What that's what where does thatnumber come from?
(13:08):
What I want to know most men want to know with testosterone
therapy is, is my Dick staying as hard as I want to be?
So I got to count the nocturnalsand measure during sex and is my
muscle mass? Am I losing muscle mass or
gaining muscle mass? Just put tape measure on it for
your money, bicep or over your pectoral muscles and you'll and
you and you have a number and then you can measure the impact
(13:29):
of of therapy. So that's what we are
revolutionizing urologist sexology for men, adventure for
women because we're working on device declarers that will make
your sexual health objective. You know, we all, we're all on
the road from sexual erectile fitness to erectile dysfunction.
We all men and women and we all would like to maintain our
(13:52):
fitness, but we need data for that.
Otherwise it's just objective. And then we don't know where we
are on that road because we don't have a dashboard.
And now we are. With technology, you get sport.
Yeah, we are still. We're still in that evolving
stage of actually collecting thedata, like you said.
And similar to like women in menopause, it's not talked
(14:13):
enough about. So I still read comments from
other women. Oh, this is happening to me.
And also sudden I'm dryer, the orgasm feels different.
I'm not getting as wet. And then someone else then
explains, Oh yeah, menopause does this, this, this, oh, why
is no one telling me about this?Why am I not learning about
that? And now that we know that, we
should actually put more education out there.
(14:35):
And like you said, we also need to come up with things where we
can collect data baselines. It's similar to our sleep that
we are tracking now as well. Not just the steps that we are
tracking. We are tracking sleep.
Now I can wear a ring that tracks my sleep and my sleep.
If I go to the doctor and I say I've got sleeping problems like
someone else and could end up with a sleeping pill.
But it's actually how, how am I falling asleep or am I waking up
(14:58):
all the time? Like what is my baseline and how
can I work on that to improve that?
And if I do like little small changes in my lifestyle, I might
be able to actually change or improve my sleep as well.
Well, think about sleep for a moment.
So we live in this incredible age of healthcare wearables,
except for sex, and that's the gap that that we fill.
(15:19):
I was unaware until about a yearand a half ago that the sleep
doctors think that every episodeof quality sleep REM sleep is
accompanied by an erection. Well, what's what's more
accurate way of quantifying yourREM sleep A peripheral.
I mean this thing you have on a finger or wrist that's that's
telling you about your sleep is looking at your at your body
(15:41):
motions. But we now have the ability to
look at an organ that actually the wrecks during sleep.
And so we have we you know, our device and there's a paper that
that's been proposed to do this will be this will be a
different, albeit published thatwill I believe that our device
is going to be more accurate wayof people following the quality
of their sleep than than peripheral.
(16:01):
And there's at Bailey Universityin Houston, there's a doctor's
going to compare our device withWOOP, which is one of the, you
know, one of the people of the popular, you know, you know,
wearables. The another thing that we've
discover with our, with our device is because we've, we've
documented now close to like 4546 thousand erections.
(16:26):
We have this largest data depository of erections in, in,
in the world. And most of the recommendations
for men that are made about sex about, about pills and things.
They're based on a couple 100 people.
And if you go back to the original Viagra papers, there
were seven of them when they when they got FDA approval in
the United States. Two of them just show it was no
better than placebo. And the one that showed the most
(16:48):
efficacy was in men who were recovering from prostate
surgery. Well, for everyone in between
because most men are most men aren't covering prostate
surgery. It's the effect is minimal and
probably logic placebo, placebo.And why is that one of the
questions that men or their female partners or or the doctor
(17:08):
should ask if they if they have they worry about their sexual
health. They want to maintain sexual
health is is your problem that you can't attain erection or is
your problem you can't sustain an erection?
Well, most men if a guy can't attain erection, you've got a
big problem. Use urologist in the
cardiovascular cup. We're taking too many
medications that are affecting your Dick.
But if a man can contain an erection, even though he has
(17:31):
might have diabetes or hypertension or taking
medications that are affecting his can contain erection, he's
getting blood in. So the PD5 medications, the
Viagra, the Cialis, the other medication that class they put
blood in. But that means that that's
that'll help that guy, but it's not his major problem.
The major problem is he loses the erection.
He has what I call fading erection syndrome or more to the
(17:51):
point, so often venous leak. So what do I mean by that?
When I believe that the two mostcommon causes of erectile
dysfunction in men as they get older are venous leak in
combination with performance anxiety.
The two kind of feed on each other.
So you know you when I was 14 years old, I could have an I
(18:14):
could hold a girl's hand and getan erection for an hour and a
half without losing it. It doesn't happen to my age
anymore, although mentally I could be just as turned on,
maybe more, maybe more turned onbecause my fancy is almost more
explicit today. But the blood leaves the penis
now why is that? Now they're obviously they're
issues of, of novelty and you know, the things that, that,
(18:35):
that enter into it, but there's a problem with blood leaking the
penis and the clutch as well too.
So an example of this. And now look, if I flew to CU in
Brisbane and I was on a plane for a long time, my socks would
get a little bit tight, my ringswould get tight in my fingers
because and that wouldn't happenwhen I was 10 years old.
Why? Because the smooth muscle around
my small veins, they weaken withage.
(18:58):
You can't strengthen the gym. They weaken with age and the
blood vessels. Small veins get stiffer as well
too. So you don't pump blood back to
the heart as easily. What's the impact of the penis
to the clitoris? With impact of the penises the
blood leads the penis faster. And what's the answer?
It's not a pill to put my blood in, it's a ring to hold the
blood in the penis. The vibrator helps women,
(19:19):
doesn't help the men as much because it the vibration
themselves maintain maintain theblood flow as I said before.
So we need to mainstream cock rings.
Now let me ask you, do you desire a?
Deeper. Connection with yourself and
maybe. Others, do you desire to?
Unlock and widen your pleasure potential for an orgasmic life
(19:43):
to be and live pleasure lit. Then I invite you.
To go to pleasurelit dot. Com to start your pleasure
exploration journey, a journey that will transform your life.
I will see you there. Men need disaster cockerings as
crutches, but the way women see vibrate, it's an enhancer.
(20:06):
It's it's not a crutch not to bebe ashamed of or embarrassed
about. And, you know, there's a lot of
talk about the orgasm gap. Well, there's a there's a,
there's a gap in how we treat Venus League and good.
And it cuts the, and it cuts theother way.
Men need to overcome their inhibitions and put it, you
know, and put a ring on. You know, one of the jokes we
have at meetings is how to tell the difference in it's actually
(20:28):
policy not just to straighten a gay man.
How to tell difference in a straight man, a gay man with one
question. Do you use a cock ring?
Gay guy? Yeah, last night, straight guy.
I don't need that. That's a male pride thing.
It's like Superman and Kryptonite and stupid.
I was just wondering why would like the guys that I have talked
so far about it, they just say Idon't like the feeling of it of
(20:50):
of something like restricting medown there.
Then I had someone else. Yeah, I don't need it.
Well, I don't need toys. I'm good without toys from the
penis rings that I know we have come quite far as well.
Like, I mean, I was talking about gauntlets, but we've got
silicon, stainless steel ones, We've got ones that are really
stretchy. We've got ones with vibrators on
there now so women can have somestimulation at the same time.
(21:14):
I had a recently, I had a doublepenis ring that goes around the
balls, goes around the penis andhas a vibe to stimulate the
perineum as well. So the guy could have just like
sensations all over. I mean, there are quite a few
amazing and interesting ones outthere now.
So how can we support men? We designed our rings, you know,
(21:36):
when we had, when we became interested in collecting data
overnight, we had to solve the cock ring problem.
The cock ring problem is a material problem.
Let's forget about the ones thatare made out of steel or
leather, that those are more forkink rather than for, you know,
impact. Yeah.
So, so mostly made out of silicone.
(21:56):
The problem with silicone is it's a stiffer material.
It does. It does not allow the arterial
blood to flow into the penis easily.
So it couldn't be couldn't be used overnight.
So our our rings are made out of, I mean, here's a tech ring
made out of soft elastomer. So it's soft pressed easily,
it's stretchy, it doesn't lousy arterial blood in, but only
(22:18):
constrains the venous return. And it's pretty much
one-size-fits-all. If you're bigger than this, no
one wants to have sex with you. So.
I would also just. Like to add a little.
Note to this episode about. The material of the tech ring
because it is elastometer if youfollow me for.
A while you will know that. I personally only use material
that is non porous and. Give you that little note.
(22:40):
Here, if you do use porous material, it will need to be
replaced. In due time.
Because you cannot clean it properly.
What? We call our maximum performance
ring, which is a non tech version to enhance the male
orgasm. How vibrating you know what do
men have again? They got nothing.
They got strokers which had never caught on because you
(23:01):
can't improve upon a hand or a mouth with a with a pump, a pump
vibrating thing for most men andmost so the this the maximum
performance ring is made out of a stiffer elastomer.
It's comfortable but a little bit stiffer and we tested it put
the right amount of pressure over the urethra to increase the
(23:22):
male ejaculatory phase by 50%. So my ejaculatory phase goes to
four seconds to 7 seconds. That's a dynamite orgasm.
And most guys, of course we think we're all well, we think
we're connoisseurs of our own pleasure because start wanking
off when we're 1213 years old and we measure frankly the our
partners by whether they can provide as much pleasure for us
as we as ideally more than we then we can for ourselves.
(23:45):
So we a ring that puts the rightamount of pressure over the
urethra and it's comfortable because it's made out of out of
a soft elastomer addresses the the discomfort, you know, no
problem. We have almost no men other than
really big men returning our I mean, our return rate is like,
you know, fraction in infinitesimal because we've
(24:08):
designed a comfortable ring. Now there isn't there are men.
Men are not used to wearing things on the overnight sock
overnight. Women often will sleep in a
negligee or panties or whatever.You know, guys usually sleep
naked and I, you know, I take myrings and watches off.
I totally get it. So sometimes what we recommend
to men if they're going to use our ring products, especially
overnight for data collection iswe're around the house for a
(24:31):
couple hours. Don't collect data.
Just get used to it. I mean, you know, it's because
it's men are men are not used towrapping things, wrapping things
around their genitals. But our rings are are uniquely
comfortable and they're the onlyrings that have been research
proven for safety. But we have, again, we've
documented like 4 or 6000 erections.
We have had no complications. You know, no one has to go to
(24:53):
the ER and plus they they open and close with a hook kind of
just like a bra. So what's the difference now
compared to a normal cock ring? Compared to your tech ring?
Well, the tech. Ring is the only ring in the in
the world that has data. So.
But how does it work so? Sure.
There's there's a sensor here, pressure sensor there.
(25:15):
There's a strain gauge in the hook.
So as the penis expands in size,it puts it puts pressure on the
pressure sensor and pulls and pulls on.
The hook and. Then the computer then
interprets that data and rates the hardest.
The erection one to 10 scale with 10 being rock hard and you
(25:37):
need to have 4.5 or A5 to to penetrate.
So and then we also measure how long the erection lasts.
So with this data, men can then measure the impact of diabetes,
hypertension supplements pills alcohols recreational drugs
relationships upon upon their sexual performance.
(25:58):
So that goes like onto like an app or something so I can.
Then see, yeah, we're in the Google and Apple stores.
Yeah. So I can then see.
Oh OK the last week I had so so many hard like 8 erection here 6
erection here. Now I've drunk alcohol all
weekend and I had like a reaction of 3 here and maybe a 2
(26:19):
here and then like a good periodof nothing.
So I know alcohol doesn't give me good erections.
So this is like kind of where we're heading.
Let's show you what the data looks like.
So when the Google and Apple stores.
We always say as a PT for example as well what data we
have we can work on and to improve and.
You can track it, you can hack it.
(26:39):
So there around shortly before midnight, you see that I'm
having sex and I have three morenocturnal erections.
So this is good good cardiovascular health and we
also send notifications. So it could be, hey, Elliot,
you're your erections are half as far as they were last month.
Is a is anything changed by taking medications?
(27:01):
Your risk your your your risk for for heart disease.
What you need to record a couplemore times that this problem
persists. Go see a doctor.
Or it could be, hey Elliot, you're, you're having twice as
much sex this last last 30 days before what?
Are you doing? Keep up interesting the same
similar to screen time. I get a notification every week.
(27:22):
Your screen time was such and such.
Maybe you should work on that orit was half than than the week
before. Are you on holidays?
Well. I think that I think that
monitoring wants sex a lot more dress than mining on screen
time, but yes. Yeah, yeah, yeah, yeah.
Now I'm just making it simple for people to get their head
around how and why we might wantto collect data and how we how
(27:43):
it is already within our systemsanyway.
So this is just erection and specific male.
This will become the standard for research and care in the
future that just especially men over the age of 45 or men who
are have a problem just the way we we want to know our baseline
little proteins or baseline blood pressure or baseline sugar
(28:03):
or all this other data. What do we, what do we care
about, especially men more than pretty much anything else is our
sexual health? Yeah, and women are about 5
seconds behind in answering thatquestion.
Where are you currently at on your pleasure journey and what
brings? What is this?
Something that brings you the most pleasure?
That's. A great question.
(28:26):
This business is actually has given me more pleasure than any
other business I've ever done. I've started sys companies, I've
had four exits. This however is a legacy.
Other things I've done become emergency medicine or research
are not as much fun or as significant as this.
(28:46):
We are going to change urology, sexology and gynecology by
providing men and women and the healthcare providers for the
objective data about their sexual health.
And no one else is is doing thatright now.
So it's it's, it's I'm one, I amsurprised that no one else is
doing it. My wife and I to my partner in
this business, we go to conferences and we look around
and think what what you know, you know, the people just do,
(29:11):
oh, it's another fertility app app or it's another app about do
I have an STI? Do I have an STI or you're in
tract infection. Like these things have already
been done. We have an Asian population.
Sex is so important to our happiness, to the strength of
our relationships and to our overall health.
(29:32):
I mean, so here's some examples.I mean, we know that the people
have sex every day to reduce thecourse levels by up to 50%.
Are we doctors should be recommending sex every day as
often as possible to people, frequently to people because
they will benefit from it. We know that in men over the age
of 70 have sex twice a week thatthey can cut their, their risk
(29:56):
of cardiovascular death by half.You can die anyway, but that's
a, that's a profound benefit. And we know that we can
strengthen relationships with frequent sex.
We know that in the United States by 23 as well, too.
People in a committed relationship who have sex twice
a week versus those who have sextwice a month have half the
separation of divorce rate. That's a that's a profound
(30:18):
benefit. I mean, here here at, you know,
I'm here in Montana, our governor has, has a family
initiative. You know, they want, they want
to keep the family unit togetherbecause overall there are
benefits for, to children in terms of education, crime,
performance, performance, life and keep the, the, the, the
family here together. Because here's, here's something
that the governor, the Commission of health could
(30:40):
recommend without any cost. There's no, there's no program
here. Just tell people to go out and
have more sex and there'll be and there'll be a profound
impact because they're not goingto do that.
Is there anything else you wouldlike to add about your tech ring
that we haven't talked about? Yes, we are working on on on the
(31:00):
next version of it and which will come out in Q3 of the next
of this year. And that version will actually
be able to tell men the girth oftheir penis to you know a micro
millimeter. So posts are just ranking
erections on a hardness scale. We'll actually be able to tell
them a big they get in response to intervention.
We're also adding the accelerometer which allow which
(31:21):
allow for games, vacation. So Sol ramen, you can tell
people what position they're having sex and how approximately
how many calories they're burning.
So it could be, hey Elliot, thatmissionary position thing is
getting kind of boring. Maybe send send a notice to my
wife. Hey, you've just been having sex
in the same position for the last 30 days.
Maybe you want to change it up alittle bit?
(31:41):
So in regards to like data, how is that with keeping the data
safe like privacy? Sure.
It's on the cloud. It's on Amazon Web Service is
the largest hoster of medical data in the world.
So it's what hospitals use in the United States, insurance
companies use in the United States.
So is it actually absolutely secure?
(32:03):
We hope it is. It's as secure as it as it can
be. So I have no access to anyone's
data. All the data is in Armitage.
So when someone uses our device or register the company every
time they use a device, it's their their e-mail address is
translated into a numbers just ajumble of random numbers and
(32:25):
goes to the cloud. So the only there's only one
person in the company who has access to the data and he has
signed called United States HIPAA contract, which is health
information performance privacy Act blah blah.
And so he's actually jailed if he revealed it would that if he
showed my data to anyone withoutmy permission, that would be a
breach that he could face jail time.
(32:48):
So when people, when researchersuse our data there, it's all
anonymous. It's all anonymous.
You know they are. They're not.
They don't have people's names or doctors too.
Where can people find you if they're interested in that or
finding out more about what you do?
Sure. You can find us at my firm, Tech
MYFIM tesh.com. You can meet me personally at
(33:11):
elliotliot@myfirmted.com and we also we do we do have
distribution in Australia and I will be in Perth.
If you want to meet me personally.
I'll be in Perth the first week of of March for the Australia
New Zealand Urology Conference. What is your #1 tip or one of
the best tips you would give someone about pleasure?
(33:34):
Then this is our last question. We usually share the audience
with that. Planned for it plan for pleasure
people what people rely too muchon spontaneity and because of
consequence they don't Make Loveenough and they don't Make Love
with imagination. You know Patricia, if you were
to come for dinner here in Montana my my place here and I'm
(33:55):
a very good cook and hope you docome go ride horses.
We'll have fun come during the summer.
If you were to come for dinner, I wouldn't say just when you're
around the doorbell. Oh, you know, kind of a move for
a good meal. Let's see what's in the
refrigerator. Oh, we've got some leftover
rotisserie chicken and put that in the microwave.
You know, I would plan a meal for you.
(34:16):
And people need to approach themlove making it the same way.
They just, you know, people haveall sorts of excuses today.
Oh, we're busy, the kids work. I'm tired.
Plan and then commit to it. You know, we don't, we don't go
to the gym and get fit spontaneously mail, go to the
gym today or go to the gym and you know, what am I going to do
today in the gym? I don't know what to do.
(34:37):
I'll do that and I'll do that. No, there's a fucking white
board. I'm not suggesting that people
have a white board in the bedroom.
Well, that might be a kinky fun idea.
I kind of like the idea, but we do people need to, to, to commit
to it. We, you know, it's not, it's not
just when you people are dating and they'll put out a little bit
more. It's if you want to.
(34:57):
I mean, sex is so wonderful and they're, you know, they're,
there's certain things that we can do every day, rich or poor,
and to enjoy our life. And one of them is sex.
So plan and don't just, you know, it's not something, you
know, you know, I don't if, if I'm enjoying a good meal, I
don't just have, you know, one course.
(35:19):
I have multiple courses and spices and condiments and I just
do our analogy, just just sex. It's the same thing.
Everyone can have a better sex life.
They can take it from good to great with planning and
imagination. Thank you for sharing and thank
you for coming onto the podcast.Thank you, it was a pleasure.
Stay firm. Put a ring on it.
Thank you so much for tuning into this Pleasure Lit episode.
(35:42):
I would love it if you could share this episode along with
your loved ones and also make sure you fall and subscribe to
my channel so you don't miss outon any future episodes.
And if you haven't rated or reviewed the Polish Lit Podcast
yet, it might be time to do thisnow.
I will see you or hear you at one of my next episodes.
(36:03):
With love and pleasure.
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