Join us for an exclusive journey into the world of luxury real estate with Kofi Nartey, a true luminary in the field. With over 20 years of experience representing distinguished buyers and sellers, Kofi is the go-to broker for celebrities, prominent sports figures, and affluent clients across the globe. In this podcast, we delve into Kofi's journey, the intricacies of luxury real estate, and how he blends bespoke client services, cutting-edge technology, and global real estate reach. Kofi also shares his insights on achieving work-life balance in a demanding industry and how to recognize the untapped potential in people, whether you're a professional striving for equilibrium or a leader looking to inspire your team. Discover Kofi Nartey's secrets to not only thriving in the world of luxury real estate but also fostering personal growth and achieving the perfect work-life balance. Whether you're an aspiring real estate professional, a high-net-worth individual, or simply curious about the world of luxury property, this podcast is your ultimate guide to the opulent side of real estate and the art of unlocking human potential.
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(00:03):
Hello, lovely people. This isNicole and this is Samantha. With the
power of we, we are hereto switch it up and teach you about
business relationships and how to not onlysurvive, but make it in Los Angeles.
In each episode, we will havetop influential guests from the world of
real estate. We work hard,we stage hard, and we get it
(00:23):
done the power of Wei. Hey, Pavo, Hi doing today. I
am amazing. Thank you God,thank you for everything. It's been such
(00:48):
an amazing week. I can't eventell you. You know what when you
were sick yesterday, you know whatI did? What did you do?
I had Susan Foxley come in andteach about erasing the negative thought pattern and
bringing in the positive to our stylistsand they were dancing around. It was
so freaking cool. So yeah,even have my bracelet on every time I'm
(01:10):
gonna snap it. Love that.It's so good that even with our sales
team, when we bring in newguests just to show them a new way
for motivation. Yeah, I mean, you know, like everyone, everyone
you know has that time where wehave seventy two eighty thousand thoughts a day,
which is so crazy, and wealways think about the negative thoughts those
(01:32):
creep in from yesterday, the daybefore. So it's really important that we
stay in the positive, especially beingin business in LA and doing all this
because when you start thinking positive,you start manifesting a reality is something that
I believe. So if you thinkpositive, then you know, positive things
come into your life. It's thesame with our clients. If we're talking
about, like, you know,I'm having so many horrible clients, which
(01:53):
I have me insane. Instead offocusing on, oh, I have great
clients. I'm so grateful for myclients. They're bringing in great vibes and
all that stuff. Boom youth saidit. Girl. With that being said,
I'm so excited about our guest today. He's a leading authority on luxury
real estate. Kofi Nardi is thego to broker for celebrities, prominent sports
(02:15):
figures, and affluent clientele around theglobe. The leader of Global Read,
a private real estate firm with billionsof dollars in sales, Kofi has over
eighteen years of experience representing elite buyersand sellers of distinguished properties. He regularly
appears on national television and in printmedia outlets, including Wall Street Journal,
(02:38):
Los Angeles Times, Chicago Tribune,and many more. But most importantly,
he was featured agent on hd TV'sSelling La and made lots of appearances on
Million Dollars Listing. Prior to GlobalRed, Kofi was the founder and national
director of Compass Sports and Entertainment Division, where he were recrudd and lend,
(03:00):
the nation's only true group of vettedsport and entertainment specialist for four years.
He previously served as the director ofthe Sports and Entertainment Division for the boutique
firm The Agency, and was atap producer for Keller Williams. Coofy's experience
with both boutique and national real estatefirms has helped him achieve the perfect balance
(03:20):
of bespoke client services, cutting edgetechnology, and global real estate reach.
Welcome CoFe, Welcome Cofy. Ohmy god, I'm so excited you're on
because seriously, when I listen toyou, you're all You're so positive.
I see you at events and youjust have this like light that shines through
you that you want to help othersin my right part of my mission in
(03:46):
life is to leave it all onthe field and leave it all on the
earth. Right I have what Icall kofeisms or some of my life philosophies.
Wow. And one of my oneof my cofeisms is that we have
a responsibility during our lifetime to realizeall of our God given gifts and sharing
with the world. Wow. That'sso power out of all Can you say
that again? We have a responsibilityduring our lifetime to realize all of our
(04:09):
God given gifts and share them withthe world. What would you say your
three god giving gifts are? Well, I didn't prefer three, but I
will say that, you know,sharing from your gifts. If you're sharing
from your gifts, you never goout right definitely. And I think one
of my gifts is unpacking and decipheringinformation and making it accessible to people.
(04:30):
Yeah. Right, that is agift where I can I can take complex
information, complex concepts, and relaythat information to people in a way that
is informative but also aspirational and inspirationalbecause if you're not inspired to take action,
then you won't. That's so truein a way people understand, and
you're really good at doing that.Yeah and wait, wait, what age
did this start at? What it'sit's still ongoing, I know, but
(04:55):
you must have thought about this whenyou were young, or maybe two years
ago, and you're you know what, I'm not just about selling real estates,
right, There's so much more tome. And where is that?
Where did that come from? Insideof you? I think I think you
know, at a certain point inlife, you realize, or you're forced
into realizing, that there's so muchmore to you, right, because we're
(05:17):
not Most people aren't born to doexactly what they're doing. There's certain maybe
elite athletes or certain people who havephysical gifts that they can then hone and
specialize and become experts and become amazing, But in general, most people have
four or five, six, sevencareers in life, right, And when
you go through those transitions and thosephases, each time you unlock another version
(05:39):
of yourself. You build on whatyou've learned from the previous experience, and
then you enhance it going into thenext experience. But to your point,
I think you know, at acertain point, I realized I like sharing,
I like teaching, I like inspiring. I like, you know,
things that impact people's lives and changepeople's lives. And when I got into
real estate, there were moments inreal estate even in dealing with clients,
(06:00):
but I'd say more importantly in helpingto train other agents that I realized that
I could impact and influence their livesin a positive way. Yeah, that's
amazing. Wow, And you havethis a major office and major company right
now, and do you have alot of new agents coming in? Yeah,
so we we are in it's veryinteresting time right now. And like
(06:21):
as we're recording this podcast, rightthe real estate market is a little bit
influx. You know, it's atime in the industry where the cream is
rising to the top. So thepeople who are doubling down on their skills,
doubling down on their education, onthe things and tools that they have
to service their clients are making itthrough this interesting I'll call it wonky wonky
(06:43):
period of time right, right,And how do you see the market different
from this time last year? It'sit's totally different, right, So it's
totally different. So we're just seeingsuch a lack of inventory right especially you
know in the LA market, certainpockets are different than others. You know,
for there, i'd say about fourfive months ago, the big challenge
or interest rates, but actually buyershave come to grips they've come to grips
(07:04):
with the interest rates, which iscrazy because I just bought a house at
like six and a half percent,right, Like people think, have I
you lost your minds? Right,right? But historically six and a half
percent. It's the steel you know, when we think about rates that we're
in the eighteens, right, andmost people now part of the reason we
have the low inventory is because theydon't want to sell. They're married to
their rate. Either they got intoone of those three percent rates two point
(07:27):
eight, two point nine, orthey refinanced into it, and now they
want to hold onto that, right. Yeah, yeah, that's so,
that's so true. It's so funnywhen we think about like the rate even
or what's going on in the marketor pandemic, right, you think,
oh my gosh, this is what'sgoing to happen. So there's two ways
we can go. We can chooseto take the higher road and go,
(07:48):
you know what, whatever is happeningnow, I'm going to keep going,
use my skills and do what Igotta do to get to the top,
right, Or you can sit andbe in fear rights like an excuse exactly
what when I was in pandemic,I was like, I did not give
a shit, right, just didmy thing and I kept going right,
And it sounds like that's kind oflike what you do. But it's really
(08:09):
cool because you're teaching your people touse tools, which is today you have
to use tools. You have touse tools, and you kind of hit
the nail on the head. Ihave a podcast as well. I'll share
a little bit more about that aswe go. But in those moments of
holy shit, right, in thosemoments, I describe it as being in
(08:31):
a hole of desperation or a holeof preparation. Okay, are you in
a hole of desperation or are youin a hole of preparation? Because inevitably,
we're human, we're going to havethat emotion of damn this is bad
or dang this is a challenge orholy whatever, Right, but the length
of that feeling or that emotion shouldbe abbreviated if you're empowering yourself with positive
thoughts to say, Okay, nowit's time to transition into preparation for what
(08:54):
it's going to be like when Iget out of this hole. Exactly.
Oh my god, you guys,listen to what he's saying. It is
freaking amazing. That is exactly it. I want to take that saying,
Dasha, if you're listening, pleaselet's post that everywhere for our stylists.
Wow, that's so crazy. So, I mean you were at the agency.
One of my best friends worked forMauricio and how so they have really
(09:18):
taken their branding and gone crazy.They're a great company and you got to
learn a lot from them and thenwent off and did your own thing.
How amazing is that? Yeah,so I was there Jesus's probably eight nine
years ago at this point. Yeah, yeah, so I they were different
then, totally different. Yeah,totally totally different. I was with Keller
(09:39):
Williams at the time and sort ofhad built my own brand within Keller Williams
and Mauricio Yumanski, who started theagency, we met, you know a
few times, just through the industry. I ran into at an open house
and he said, hey, let'sgrab lunch. We grab lunch, and
he says, you know, I'mgetting ready to launch something new. You
know, I'm getting ready to leavewhere I am and and create a new
firm and want to have you comeon board and do what you're doing with
(10:01):
us. And so I did youknow within about five six months with them
launching, I joined, So thatwas in the first year and I was
there for four years, you know, after Beverly Hills. Yeah, in
Beverly Hills and a little a littleoffice that they had, you know,
and Billy Rose with Billy Rose forall of them when they first started.
No, it was it was itwas, to be honest, it was.
(10:22):
It was fun times. Yeah,it was you know when you're when
you're in startup mode anywhere. Yes, it's it's fun, you know.
And I shared an office with MikeLeepart heading new development and the what's the
other guy's name that I should JonathanRush, Jonathan if you're listening. We
(10:43):
love yet So those those it's almostlike dorm days. But you know,
all in this, you know,shared office and all just growing and building
and you know, seeing the companygrown. I'd say one thing that they
really did a good job of,especially early on, was the branding.
You know, even how incredible they'veexpanded and grown, you know, it
was really about the branding. AndI you know, at a certain point
(11:05):
they asked me to help manage anoffice and manage an office and really was
fun to help them grow and seethem grow. Yeah, and at one
moment to decide that you wanted tostart your own agency, you know,
I think, I think there's alwaysmoments where decisions are made by either a
push or a pull. Right,you're being pushed away from something or you're
being pulled towards another opportunity. AndI think, you know, at a
(11:26):
certain point, I realized that formy own growth, there were going to
be limitations where I was right,and so I wanted to expand beyond those
limitations. And you know, thethe agency had grown to that point,
they hadn't franchised at that point,they hadn't you know, grown nationally the
way they were national. But Ijust knew that there's there's some limitations here,
(11:48):
right, and some of those pointblank you're a teacher. Yeah,
So you needed to do your ownthings. Needed to do my own thing,
you know. And I was approachedmy Compass Actually at that time,
they were very new. They onlyhad about forty something agents in all of
California. But they approached me abouthelping launch and run a national sports and
entertainment division. Because at that pointI had been focused on sports and entertainment
(12:09):
clients. It was always about fiftypercent of my business because I played sports.
I also did acting for ten years, so I had a lot of
sports and entertainment contacts, you know, and that's part of what I helped,
you know, do at the agencyas well. But then I went
over to Compass and again rolled upmy sleeves and helped launch you know,
a true national sports and entertainment divisionthat's incredible. Yeah, I remember so.
(12:31):
And I used to speak on SteveSholl Yeah, I remember, you
know, Santiago was on it.And I forget the guy's name, the
owner, the one that started Compass. He came to Roberts, Yes,
Robert run and I had no ideawho it was. Yeah, and now
look at him, he's freaking huge. And I was like, if I
should have known huge. No,it's it's the same thing. It's zo.
(12:54):
I remember the lunch that I hadwith Mauricio. It was like just
a small quiet at lunch, andyou know, he told me about it
and wanted me to join. Andsame thing with Revkin. With Robert Revkin,
we had a little sushi lunch anda little quiet sushi place and he
said, here's what I'm doing,here's who I am. Here's what we're
building, and I, you know, ended up getting on board with them.
(13:15):
But the same thing happened. Youknow, a certain amount of time
goes by and it's time to growand expand, and finally it was time
to actually launch out and do myown thing. I think what's important,
listeners is that what you're hearing rightnow is like we're you know, we're
been around a while, and wetook it, like Kofi took his life
and was serious about it and showedhow good he could do things. And
(13:39):
that's why you got here where youare at. So like, Also,
what I took from that is like, you know, using the connections and
networking, like even taking a lunchwith someone, you never know what could
happen. Just never knowing as manypeople as you can and being open to
the part. And a lot ofpeople are shy when it comes to networking.
You wouldn't believe it, but I, you know, that's one of
the things I really pushed the girls. I have networking events and even though
(14:01):
there's sales stylists, they are shy. I'll give you some I'll give you
something to that. I literally justrecorded a podcast on networking. Okay,
but as you're talking about that,something else hit me. The shy people
have the greatest advantage in networking,and I'll tell you why. One of
the keys to networking is listening.Yeah, so if you can just open
(14:24):
up the conversation to get the otherperson talking, get them talking as much
as possible. One, your shynessis great because it saves you from over
talking, all right. Two youget to learn a lot about them.
Three they feel heard most of thetime in society. Now people don't feel
heard. It's right and for they'lllike you for that. They will like
you for that, So tell themyour shyness is a gift. Your shyness
(14:48):
is a gift. What you needto do is not learn how to create
conversation and be lovable and laughing,learn how to ask questions to keep them
talking. Yea, them talking?Yeah, I love that. We should
play that for team. So I'mjust curious, like, do you have
three people you really look up toin life? Or one? Yeah?
Sorry, one, three, four, whatever you want? You know,
(15:11):
it's it's there's a lot of peoplethat I look up to. I have
had to take a different approach tolike even mentorship within my business and industry
because I didn't have mentors coming upin the industry. I didn't have guidance
coming up in the industry. Iyou know, I had to read books
and read things online, and thebooks became my mentors. And I look
(15:35):
at people, you ask, youknow, what are my gifts. One
of my gifts is seeing potential inpeople. That's another one for sure.
And so I can see potential inpeople, and I can see gifts in
people, and I can see like, no matter who you're talking to,
somebody who's just starting or somebody who'sway ahead of you, or somebody who's
retired, if you listen the rightway, there's something to learn from every
(15:56):
single person you encounter, right Andif you listen and you watch what they're
doing, you can find their gift. Because even at the highest level of
excellence, there's usually a little bitof crazy involved. Sometimes we're distracted by
the crazy and we missed the gamestright. And so when I look at
who are my people that I lookup to? I look up to different
people for different things. Like Ishared on one of my podcasts that you
(16:18):
know, I had a I usethese hacks in life to remember how to
stay dialed in on the things thatI'm doing, and I gave myself a
name for a couple of years,and that name don't laugh at least don't
laugh too. Pard was kofik Obama, jord Arte Wallace, and Kofee Obama.
Jord Arte Wallace was an aggregation ofall the people that I looked up
(16:41):
to for different reasons, and soKofi is my name co And the Cobama
was Kobe Bryant because he had theMamba mentality. I love that part of
Kobe Obama because he just had acalmness and the way he approached things,
the Ni level of stress whatever,he had a calmness. Jorde Arte Wallace
so Jordan Michael Jordan. Of course, Arte was part of my last name.
Narte Wallace was actually from William Wallacefrom Braveheart, because I just thought
(17:04):
he was such a dynamic warrior,you know, a philosopher, right.
And the Usk at the end wasElon Musk, who I actually don't like
as a person, but he's oneof the most ambitious total this is out
there. I mean, nothing willstop him from pursuing his dreams. So
(17:25):
I took a little bit from eachperson and use it in the moments of
my life where I need to usethose aspects of their personalities. I love.
That's great, So wait, let'sdive in a little deeper. Ok,
you have that right right now?My listeners are like, okay,
how do I do that? Right? So you did? You write it
on a piece of paper and writeout all the positives for each one of
(17:45):
those people to kind of get itinto your body, or how do you
like what you looked up? Yeah? Yeah, yeah, yeah. I
think it's a pretty easy exercise becauseit's it's pretty easy to identify something you
like out of an individual person.Yep. It's really hard to find one
person that captures everything that you like. No, that's really hard to right,
It's hard to find that one modelthat says, Okay, yeah,
(18:07):
I love everything about what they're doingyea. And even even the name of
my podcast is the full Mogul podcast, right, and full mogul is the
highest and best version of yourself acrossall aspects of yourself. So Elon Musk
is an example. It's not fullmogul to me. He's not He's a
mogul, but it's not full mogulbecause he's not a great dad. He's
not a great husband, and he'snot you know, the other buckets just
aren't right. And so you know, if you can look at even some
(18:29):
of the people that you follow ona podcast, some of the people whose
books you read or shows you watch, look at them for what aspects of
them do you want to emulate?Emulate and you can leave the other parts
that you don't like to the side, leave those parts behind. That's brilliant.
Actually, I really like that becauseit's hard to find someone that you're
like, you know, I likethis, you know, coach for this
reason. I like, I'm noticingthat I'm using different types of coaches for
(18:53):
different parts of my life, andit really has changed the game for me
totally. Honestly, I'm all aboutcoaching. I think it's like the best
thing ever. And I mean,you know, watching some of the young
generation start coaching and how they're takingoff, I'm like, so that's why
I've been bringing in coaches for myteam. But it's yeah, that's really
(19:15):
cool. It's the same thing thatI've taken away from my experiences with different
brokerages, right, just being eventotally honest about you know, my experience,
like with the agency. You know, there were things that I liked
about the agency, and there werethings that I would never do that.
You know, I saw the agency, but I look at like a leader
like Mauricio. His superpower's charisma.Right, it's a superpower. Yeah,
(19:36):
it's not a it's amazing, it'sa superpower, right, right, right.
I even somebody like Robert Refkin,right, his superpower is focus.
Yeah, he was focused on takingthe company to a certain place. He
felt that focus, you know.And so there there again, there are
things about each of them that Iwould never emulate, right, And in
the ways that they build that Iwould never emulate. But those things it's
(20:00):
kind of easy to identify and extractthings from. Yeah, so center all
about like the full mogul lifestyle.I feel like for me that encompasses work
life balance and how do you Shealways brings this up on all the podcast.
Okay, so I'm gonna go important. I'm gonna say so, there's
no such thing as work life balance. Okay, nobody's ever said that to
(20:25):
us work life. If you haven'theard it on my podcast, you're gonna
hear it on this podcast today.There is no such thing as work life
balance, because the word balance impliesthat everything is equal at all times,
and everything is never equal in life. So true. Thank you for saying
that. That strives me. Youare pursuing work life balance. You are
(20:45):
setting yourself up for disappointment and failure. Okay, Okay. What we should
be striving for is work life peace. Okay. I love life peace.
So at any given point, youneed to be at peace with where the
different levels of your different buckets are. Okay. For example, I might
have to work extra long on aMonday or Tuesday, but guess what,
(21:07):
I met my kids soccer game onSaturday. I might have to take a
call at halftime at that soccer game, but guess what, I'm at the
game. So I'm at peace wherethose things are. I may not get
to work out three four times aweek, but I worked out two times
and then the third time was itbetter than nothing workout? So I keep
momentum. I met peace with wheremy workouts were that week. It's not
balanced, it's not balanced, butI'm at peace with it. And when
you look at those different buckets ofyour life, if you can catch things
(21:29):
before they get to redlining, that'sthe key. Yeah, you don't want
anything to be at such a deficitthat your health is going bad, your
relationships are going bad, your businessis suffering. Right, catch things before
the redline and you'll be at peaceas you move forward. Well, you
know what, give me five.That was seriously the most powerful thing I've
heard on all the podcasts. Excellent, freaking amazing. That is so important
(21:51):
because you know we work really hard, yes, and you know she's trying
to figure out work life balance andyou gotta do this. Bringing that word
piece into it is as long aslike for me, like as I'm okay
with how much I'm working, ifI'm doing stuff like whatever, taking a
walk, going to the gym,doing self love, as long as it's
right, that's great. That isThat's seriously the best Sam heard, honestly,
(22:17):
because you know everyone says, mywork here is done. Okay,
So tell us about your podcast.Yeah, we can't wait to hear about
it. Sure, sure, So, So I launched the full Mogul podcast.
You can just go to Fullmogil dotcom just spelled just like it sounds,
and you can see the episodes we'vereleased so far. I say we
because I've actually had my wife ona few times. You guys know,
(22:37):
my wife, beautiful human, Thankyou. And so my goal there was
really to speak to that pursuit ofthe highest and best version of yourself across
all aspects of yourself. So againbeing full mogul, not just a mogul,
but full mogul. And so wecover all kinds of things. Some
of the podcasts I do by myself, we've talked about everything from being excellent
(22:57):
to daily how bits. We hadone on haters. You know, we
did one called winner Winning It's notabout winning or losing, it's about always
winning. We did that one whichwas kind of fun. And I just
did one called for my Fellas,talking about things that men deal with because
men, again you not deal withdifferent things in society and you know,
(23:18):
aren't given that same space to expressthe challenges that we have. But it's
been it's been a fun journey.So fit you're just diving into something that
I really want to hear about.So for the fellas, now that women
are becoming, you know, bigentrepreneurs, it's different how I feel like
some men are. It's hard forthem and it's hard to find the women
(23:41):
man relationship. What do you thinkabout what I'm saying. Yeah, So,
so I touched on it a littlebit in that podcast. It's a
little different from me because I've beenmarried for seventeen years in December. But
you know, it's it's it's achallenge now because of what you're talking about.
Yes, finding someone who's goals andvisions and approach to a relationship align
(24:04):
with yours, right, And soI think it requires a new level of
both flexibility but also knowing yourself.Right, So when you're going into a
situation, you're going into a relationship, you know yourself enough to create room
for somebody else. It's it's whenthings it's when you're uncertain about things that
(24:26):
other ideas make you nervous, Right, Does that make sense? When you're
it's it's It's the same thing withlike insecurity. If you're insecure, then
other things feel like a threat.People who have nothing to do with you
feel like right, But if you'resecure, then you're not worried about it.
Like if if you know your name, so I could have a hundred
(24:47):
people come up to you and say, no, your name is this,
No, your name is that,No, your name is this, No,
your name is that? But noactually I know what my name is.
There's no insecurity or doubt about that, right, And so the same
thing with other ideas in life asit relates to relationships, but it's it's
still a challenge. Like I usemy my younger brother he's dating and you
know, as an example, andyou know, he's he's younger, millennial,
(25:07):
but similar to me, he's aboutchivalry, you know, he's he's
about opening doors and he's about payingfor things. It's amazing, you know.
And then he'll go on a dateand the woman's like, I don't
need you to do this. Idon't need you to do that because I'm
independent. It's different, it's it'stotally different. And then the second date
he's like, Okay, well let'sgo Dutch and they're like, well what
happened to yeah? And then they'relike, why are you opening my door?
(25:30):
Why are you paying my check?So it's it's it's an interesting space
to navigate. I should be askingyou. Yeah. I mean I feel
like because as a woman, especiallylike for me, I want to I've
always wanted to be able to takecare of myself. That's why, like
I work so hard. I neverwant to have to rely on a guy
necessarily because for me, I justeven if someone has a lot of money,
(25:52):
I just want to have that likesecurity and myself and know everything will
be okay. But I feel likeeven when you go on the first date,
like there's two sides. It's likeeither the guy pays and you look
at them as oh they're like chivalrousand they're a good person. But in
today's society now it's more looked atus. Oh, he's trying to sleep
with me, or he wants somethingfrom me, so I'm going to put
(26:14):
my car down too, so youdon't think anything's gonna happen. Yeah,
that's just the true exactly. It'sinteresting, and that's why it's hard to
know. And I feel like forme it's a little different because I'm good
at reading people. I can kindof tell what someone just by their energy.
But people out there who don't reallyaren't into with energy or something or
watch too much TV or you knowwhatever. It is like social media projects
(26:34):
that nature, right, right,So it's hard I think cipher. Yeah,
no, and that's insightful. That'sactually helpful for me because I'm raising
a daughter too, so she's gonnabe dating you know, in the next
maybe twenty years from now, butshe's fourteen now, I don't know about
twenty yea. But when she startsdating at forty, I think that you
(26:57):
know, she's gonna be dealing withthese things. Yeah, you know,
and it's definitely. It brings meback to an African proverb that you know,
I've related to life and business,but I never thought about it as
for relationships. But it's if youwant to go fast, go alone,
if you want to go far,go together, right, And I think
about opening up your life to somebodyelse to then be able to experience a
(27:21):
greater life and go further in life. And I think you know, as
you as you discussed wanting to havethat independence and wanting to be able to
do things yourself and take care ofyourself, I think that that's it's great,
but there's certain parts of it andmaybe you can really it's so that
you don't want to have to all. Yeah, and you want someone that
should and you want someone that opensthe door. That's why I am with
(27:44):
who I with, because I lovethe opening the doors. I love taking
care of I mean, you don'tthe one thing I don't you know,
as women like CEOs like me,they always have a hard time like expressing
what they need, you know whatI'm saying. And the other person might
not be a CEO, or theycould be, you know, a billionaire,
(28:06):
but it doesn't it doesn't matter aboutthat. What matters is I think
it comes back to their heart andwhat they want, you know what I'm
saying. Yeah, and being ableto like build something with someone, as
you were saying, having that partnerto build something with. Yeah. But
I feel like, I mean,it's a whole other podcast. It kind
of goes down. Yeah, welove you know, you're so good.
Let's talk about anything. Yeah,this is good. I mean, we
(28:30):
like to talk about it all.I do want to hear, like,
what was your favorite client to workwith? Because it sounds like you've done
so much, you've been in businessfor a long time. What was like,
you know, you're one of yourfavorite stories. I'll give two stories,
two people. A current client thatI have now and her name is
Jennifer Farrell. She's an amazing celebrityinterior designer. We're on our fifth deal
(28:52):
together. So you know, sheand her husband and me and my wife
had become like lifers. We're friendsfor life at this point. I actually
selling a property for her now inCalabasas two four five two oh Dry Canyon,
Cole Creek. Check it out please. But but she's been a joy
to work with because she she herattention to detail and the properties that she
(29:14):
creates are just absolutely amazing. Andit's cool to work with people where you
get to see their gifts in action. She'll take a property, walk through
a property that's dilapidated, old,and just see a vision, but actually
be able to bring that vision tolife. And that's a skill. It's
not even having ideas, but it'sthe action and execution of ideas that make
you great. That's what makes hergreat. And she wants to get results,
(29:38):
you know, so I even feelencouraged and pushed and motivated to get
the results for so I love workingwith her. She's a favorite client for
sure. The other favorite client experiencewas probably Michael Jordan, to be honest,
you know, I had a chancewhen I was with the agency to
represent the Jordan States, you know, went out there and with Mauricio actually,
and then they hired us, andthen I kind of took the from
(30:00):
there and flew back out by myself, did all these marketing and you know,
created these these videos that were likemany commercials, that went viral,
you know, and at the timethey were the most watched real estate videos
of all time, with over fourteenmillion views across the internet. You know,
they had me on TMZ, indifferent news channels. But what's great
about that experience is, you know, I ended up leaving the agency.
(30:22):
The listing stayed with them and thenthey lost it because you know, I
had been running points on all ofit. But nonetheless I didn't sell the
house. But it was a greatexperience, right, And I look at
I look at you know, theword fail as an acronym for find all
important lessons less It was one ofmy greatest failures quote unquote failures in my
(30:45):
real estate career because one it putme on a national map. It gave
me an opportunity to show my giftsand talents and creating these videos that went
viral. Obviously everybody knows Michael JordanI had built sports and entertainment as my
niche at that point, again,it can firmed that as I was the
guy, right and it was agreat learning experience. It was a great
learning experience. So I think sometimes, you know, we look at things
(31:07):
that we've done or things that wehaven't been able to do right as failures,
but sometimes those failures are the thingsthat propel us forward to great Exactly.
I agree with you a million percent. I mean, I being where
I am today, it's not fromjust everything going smoothly. I've like almost
lost my company a few times.Pandemic, you know, the kids,
(31:30):
they were like off their rockers fora minute. And you know what,
I've learned so much from that.I wouldn't trade it for the world.
Can I stop you for a secondand just double down on what you just
said, right, because I thinkthis is important for entrepreneurs in particular,
because entrepreneurs are extremely ambitious, right, CEOs like yourself are extremely ambitious and
(31:53):
almost lost my company multiple times,is what you said. And I think
sometimes people don't realize that to breakthrough the greatness, to break through to
the highest levels of success, notjust okay, I did a good job,
but the highest levels of success,you will face the brink of failure
multiple times. And if I didn't, like, I literally had to,
(32:14):
you know, give myself grace byhearing people like yourself by reading the stories
of Richard Branson crying when he soldVirgin Records. He cried when he sold
Virgin Records because that was his baby. He was a multi multi billion millionaire,
if not billionaire at that point,but he faced so many challenges even
getting that deal done, having toborrow money from this person. Same thing
with Elon Musk. Fortunately he hadrich friends and was able to borrow thirty
(32:37):
million dollars to make faire all thatmuch. But being on the brink of
failure multiple times, not even once, but multiple times, and being able
to fight through, to persevere rightto get to where you are now,
to be able to keep fighting andkeep going. So when you're in those
moments when you're feeling that, youhave to also recognize that there's something right
(32:59):
about what I'm doing. Because I'mfeeling extremely challenged right now. I'm feeling
this is a difficult road. Thisisn't easy. I've been kicked in the
teeth right, yeah, But youhave to be able to just keep fighting
through. And I think people listeningto this, if you're hearing the words
that we're saying, you're obviously listeningto this. These kinds of things are
what help you because two things can'toccupy the same space at the same time.
(33:20):
So when you have those negative thoughts, you need positive ideas and you
know, concepts to combat to combatthose challenges. Right, So I just
wanted to you know, sometimes youknow, we we throw away statements because
it's part of our lived experience.I'm part of our natural experience. But
there's so much gravity in the statementthat you just made that I wanted to
(33:42):
make sure that you know, thepeople are listening. Incredible. I feel
like I'm getting coached all this.Why you have been so incredible, it's
I mean, I've learned so muchtoday. What about you now? I
mean I had no idea. Imean we were in that magazine together.
Yeah, and you know it waslike, I'm when I heard you on
the panel, I'm real woman inreal estate event. That's why I was
(34:04):
so inspired. Just listening to younext to me, I was like,
I need to talk to me more. I know. So definitely have inspired
the Senias. Yeah, so thankyou so much. Trying. I mean,
like, you know, I can'teven geez a lot, yeah,
but not when someone's talking to me. So you you did it. Thank
(34:27):
you so much. Honestly amazing.I can't wait. I want to make
sure that you're at the story nextweek because that is a great event.
It's on June thirtieth, and we'llbe posting about it. We would love
to hear all about you know,keep in touch definitely. You know your
podcast sounds amazing. We'll send itout to if you guys want to get
(34:51):
a held of Kofi. How dowe do it? Easy? You can
find me on social media on Instagram. It's at KOFE Underscore Celebrity but it's
s E L L E B RI T Y so like selling two celebrities
and the name of my book aswell celebrity. And I know Nicole has
one last question, so do youwant to go? I don't want to
(35:15):
bring foot on the spall. Okay, I'll ask one more. My last
question for you is, so peopleare listening to you, right and they're
looking up to you, and youknow, do you hire? How can
they get a hold of you tocome work at your company? Do your
training? Do you what are you? What is your company? All of
(35:37):
it? That's I mean they alwayscall us and go who should we go
to? And there's eight zillion companies. Of course, I know all the
people and I'm like, I wantto hear you tell them why. Yes,
no, I'm glad you asked thatquestion, because we're actually on the
verge of opening up our hiring again. We did a little hiring round at
the top of the year and we'reabout a month away from really opening it
(35:59):
up to expand even further. Butthey can go to our company website,
which is Global read Global with noA so G L O, B l
R ed dot com. There's atab there for join the firm, put
your information in. It's all confidential. I know a lot of people want
to have a confidential conversation first,but we really take this is the approach
(36:19):
that I take. You know,even in our weekly team meetings, it's
a full Mogul approach. It's likeseventy percent real estate but thirty percent life
and why we're doing it, andthe mentality around why we're doing it,
and I want to you know,we really want to expand that to really
touch more agents, because the moreagents that we can touch with this approach
to the industry, the greater impactwe can have on this industry. And
(36:40):
this is an industry where we're fortunateenough to touch people usually one of their
biggest transitional points of life. Soone of my philosophies and how we do
business is we want to bring inspirationalexcellence. Inspirational excellence. So if we
do what we do at an excellentlevel, meaning everything from the contract to
the negotiation, to the engagement tothe follow up with our but we do
it with the right amount of energyand inspiration where they're drawn to working with
(37:05):
us, then we win. That'sincredible. I mean so many people.
I mean we're stagers obviously, sothe girls are out all the time,
and you know, they're like,do you have an agent, a favorite
agent? Do you have this?Do you have that? Oh? I
want to change careers. A lotof agents come and try and be stagers
and either they have it or theydon't, right, you know, so
it's really important, you know.So for Nicole to Teller Team, you
(37:29):
know what, this is another goodcompany to go for. It's I love
how you bring life into it becauseI didn't start my staging company for money,
I really didn't. I started itto show them that you can do
anything you fucking want. Totally.I just want to shout you guys out
for doing this right because you know, a lot of times, you know,
(37:52):
especially agents who not only are juststarting but have been in the business
for a long time, need reminders. They need reminders. Business people need
reminders, you know. If Ihope it's okay that I share, but
you know, doing a prayer beforewe started, Yeah, yes, I
think that that's amazing. You know, it's it's it's centering. It brings
you to the right place. Itlets me know that you're coming from a
(38:13):
place of wanting to give, youknow, even from God's life. And
so I think that you know whatyou guys are doing. Just keep doing
it right. Thank you, Isay, when you're you know, like
I said, when you're giving froma gi if you don't run out,
but there are no words wasted whenyou're coming from the right place. Yeah.
So I appreciate you guys having meon. Thank you. So this
has been incredible. Thank you guys. We are so happy to have had
(38:36):
this amazing podcast. So stay tuned.
Hello, lovely people. This isNicole and this is Samantha. With the
power of we, we are hereto switch it up and teach you about
business relationships and how to not onlysurvive, but make it in Los Angeles.
In each episode, we will havetop influential guests from the world of
real estate. We work hard,we stage hard, and we get it
(00:23):
done the power of Wei. Hey, Pavo, Hi doing today. I
am amazing. Thank you God,thank you for everything. It's been such
(00:48):
an amazing week. I can't eventell you. You know what when you
were sick yesterday, you know whatI did? What did you do?
I had Susan Foxley come in andteach about erasing the negative thought pattern and
bringing in the positive to our stylistsand they were dancing around. It was
so freaking cool. So yeah,even have my bracelet on every time I'm
(01:10):
gonna snap it. Love that.It's so good that even with our sales
team, when we bring in newguests just to show them a new way
for motivation. Yeah, I mean, you know, like everyone, everyone
you know has that time where wehave seventy two eighty thousand thoughts a day,
which is so crazy, and wealways think about the negative thoughts those
(01:32):
creep in from yesterday, the daybefore. So it's really important that we
stay in the positive, especially beingin business in LA and doing all this
because when you start thinking positive,you start manifesting a reality is something that
I believe. So if you thinkpositive, then you know, positive things
come into your life. It's thesame with our clients. If we're talking
about, like, you know,I'm having so many horrible clients, which
(01:53):
I have me insane. Instead offocusing on, oh, I have great
clients. I'm so grateful for myclients. They're bringing in great vibes and
all that stuff. Boom youth saidit. Girl. With that being said,
I'm so excited about our guest today. He's a leading authority on luxury
real estate. Kofi Nardi is thego to broker for celebrities, prominent sports
(02:15):
figures, and affluent clientele around theglobe. The leader of Global Read,
a private real estate firm with billionsof dollars in sales, Kofi has over
eighteen years of experience representing elite buyersand sellers of distinguished properties. He regularly
appears on national television and in printmedia outlets, including Wall Street Journal,
(02:38):
Los Angeles Times, Chicago Tribune,and many more. But most importantly,
he was featured agent on hd TV'sSelling La and made lots of appearances on
Million Dollars Listing. Prior to GlobalRed, Kofi was the founder and national
director of Compass Sports and Entertainment Division, where he were recrudd and lend,
(03:00):
the nation's only true group of vettedsport and entertainment specialist for four years.
He previously served as the director ofthe Sports and Entertainment Division for the boutique
firm The Agency, and was atap producer for Keller Williams. Coofy's experience
with both boutique and national real estatefirms has helped him achieve the perfect balance
(03:20):
of bespoke client services, cutting edgetechnology, and global real estate reach.
Welcome CoFe, Welcome Cofy. Ohmy god, I'm so excited you're on
because seriously, when I listen toyou, you're all You're so positive.
I see you at events and youjust have this like light that shines through
you that you want to help othersin my right part of my mission in
(03:46):
life is to leave it all onthe field and leave it all on the
earth. Right I have what Icall kofeisms or some of my life philosophies.
Wow. And one of my oneof my cofeisms is that we have
a responsibility during our lifetime to realizeall of our God given gifts and sharing
with the world. Wow. That'sso power out of all Can you say
that again? We have a responsibilityduring our lifetime to realize all of our
(04:09):
God given gifts and share them withthe world. What would you say your
three god giving gifts are? Well, I didn't prefer three, but I
will say that, you know,sharing from your gifts. If you're sharing
from your gifts, you never goout right definitely. And I think one
of my gifts is unpacking and decipheringinformation and making it accessible to people.
(04:30):
Yeah. Right, that is agift where I can I can take complex
information, complex concepts, and relaythat information to people in a way that
is informative but also aspirational and inspirationalbecause if you're not inspired to take action,
then you won't. That's so truein a way people understand, and
you're really good at doing that.Yeah and wait, wait, what age
did this start at? What it'sit's still ongoing, I know, but
(04:55):
you must have thought about this whenyou were young, or maybe two years
ago, and you're you know what, I'm not just about selling real estates,
right, There's so much more tome. And where is that?
Where did that come from? Insideof you? I think I think you
know, at a certain point inlife, you realize, or you're forced
into realizing, that there's so muchmore to you, right, because we're
(05:17):
not Most people aren't born to doexactly what they're doing. There's certain maybe
elite athletes or certain people who havephysical gifts that they can then hone and
specialize and become experts and become amazing, But in general, most people have
four or five, six, sevencareers in life, right, And when
you go through those transitions and thosephases, each time you unlock another version
(05:39):
of yourself. You build on whatyou've learned from the previous experience, and
then you enhance it going into thenext experience. But to your point,
I think you know, at acertain point, I realized I like sharing,
I like teaching, I like inspiring. I like, you know,
things that impact people's lives and changepeople's lives. And when I got into
real estate, there were moments inreal estate even in dealing with clients,
(06:00):
but I'd say more importantly in helpingto train other agents that I realized that
I could impact and influence their livesin a positive way. Yeah, that's
amazing. Wow, And you havethis a major office and major company right
now, and do you have alot of new agents coming in? Yeah,
so we we are in it's veryinteresting time right now. And like
(06:21):
as we're recording this podcast, rightthe real estate market is a little bit
influx. You know, it's atime in the industry where the cream is
rising to the top. So thepeople who are doubling down on their skills,
doubling down on their education, onthe things and tools that they have
to service their clients are making itthrough this interesting I'll call it wonky wonky
(06:43):
period of time right, right,And how do you see the market different
from this time last year? It'sit's totally different, right, So it's
totally different. So we're just seeingsuch a lack of inventory right especially you
know in the LA market, certainpockets are different than others. You know,
for there, i'd say about fourfive months ago, the big challenge
or interest rates, but actually buyershave come to grips they've come to grips
(07:04):
with the interest rates, which iscrazy because I just bought a house at
like six and a half percent,right, Like people think, have I
you lost your minds? Right,right? But historically six and a half
percent. It's the steel you know, when we think about rates that we're
in the eighteens, right, andmost people now part of the reason we
have the low inventory is because theydon't want to sell. They're married to
their rate. Either they got intoone of those three percent rates two point
(07:27):
eight, two point nine, orthey refinanced into it, and now they
want to hold onto that, right. Yeah, yeah, that's so,
that's so true. It's so funnywhen we think about like the rate even
or what's going on in the marketor pandemic, right, you think,
oh my gosh, this is what'sgoing to happen. So there's two ways
we can go. We can chooseto take the higher road and go,
(07:48):
you know what, whatever is happeningnow, I'm going to keep going,
use my skills and do what Igotta do to get to the top,
right, Or you can sit andbe in fear rights like an excuse exactly
what when I was in pandemic,I was like, I did not give
a shit, right, just didmy thing and I kept going right,
And it sounds like that's kind oflike what you do. But it's really
(08:09):
cool because you're teaching your people touse tools, which is today you have
to use tools. You have touse tools, and you kind of hit
the nail on the head. Ihave a podcast as well. I'll share
a little bit more about that aswe go. But in those moments of
holy shit, right, in thosemoments, I describe it as being in
(08:31):
a hole of desperation or a holeof preparation. Okay, are you in
a hole of desperation or are youin a hole of preparation? Because inevitably,
we're human, we're going to havethat emotion of damn this is bad
or dang this is a challenge orholy whatever, Right, but the length
of that feeling or that emotion shouldbe abbreviated if you're empowering yourself with positive
thoughts to say, Okay, nowit's time to transition into preparation for what
(08:54):
it's going to be like when Iget out of this hole. Exactly.
Oh my god, you guys,listen to what he's saying. It is
freaking amazing. That is exactly it. I want to take that saying,
Dasha, if you're listening, pleaselet's post that everywhere for our stylists.
Wow, that's so crazy. So, I mean you were at the agency.
One of my best friends worked forMauricio and how so they have really
(09:18):
taken their branding and gone crazy.They're a great company and you got to
learn a lot from them and thenwent off and did your own thing.
How amazing is that? Yeah,so I was there Jesus's probably eight nine
years ago at this point. Yeah, yeah, so I they were different
then, totally different. Yeah,totally totally different. I was with Keller
(09:39):
Williams at the time and sort ofhad built my own brand within Keller Williams
and Mauricio Yumanski, who started theagency, we met, you know a
few times, just through the industry. I ran into at an open house
and he said, hey, let'sgrab lunch. We grab lunch, and
he says, you know, I'mgetting ready to launch something new. You
know, I'm getting ready to leavewhere I am and and create a new
firm and want to have you comeon board and do what you're doing with
(10:01):
us. And so I did youknow within about five six months with them
launching, I joined, So thatwas in the first year and I was
there for four years, you know, after Beverly Hills. Yeah, in
Beverly Hills and a little a littleoffice that they had, you know,
and Billy Rose with Billy Rose forall of them when they first started.
No, it was it was itwas, to be honest, it was.
(10:22):
It was fun times. Yeah,it was you know when you're when
you're in startup mode anywhere. Yes, it's it's fun, you know.
And I shared an office with MikeLeepart heading new development and the what's the
other guy's name that I should JonathanRush, Jonathan if you're listening. We
(10:43):
love yet So those those it's almostlike dorm days. But you know,
all in this, you know,shared office and all just growing and building
and you know, seeing the companygrown. I'd say one thing that they
really did a good job of,especially early on, was the branding.
You know, even how incredible they'veexpanded and grown, you know, it
was really about the branding. AndI you know, at a certain point
(11:05):
they asked me to help manage anoffice and manage an office and really was
fun to help them grow and seethem grow. Yeah, and at one
moment to decide that you wanted tostart your own agency, you know,
I think, I think there's alwaysmoments where decisions are made by either a
push or a pull. Right,you're being pushed away from something or you're
being pulled towards another opportunity. AndI think, you know, at a
(11:26):
certain point, I realized that formy own growth, there were going to
be limitations where I was right,and so I wanted to expand beyond those
limitations. And you know, thethe agency had grown to that point,
they hadn't franchised at that point,they hadn't you know, grown nationally the
way they were national. But Ijust knew that there's there's some limitations here,
(11:48):
right, and some of those pointblank you're a teacher. Yeah,
So you needed to do your ownthings. Needed to do my own thing,
you know. And I was approachedmy Compass Actually at that time,
they were very new. They onlyhad about forty something agents in all of
California. But they approached me abouthelping launch and run a national sports and
entertainment division. Because at that pointI had been focused on sports and entertainment
(12:09):
clients. It was always about fiftypercent of my business because I played sports.
I also did acting for ten years, so I had a lot of
sports and entertainment contacts, you know, and that's part of what I helped,
you know, do at the agencyas well. But then I went
over to Compass and again rolled upmy sleeves and helped launch you know,
a true national sports and entertainment divisionthat's incredible. Yeah, I remember so.
(12:31):
And I used to speak on SteveSholl Yeah, I remember, you
know, Santiago was on it.And I forget the guy's name, the
owner, the one that started Compass. He came to Roberts, Yes,
Robert run and I had no ideawho it was. Yeah, and now
look at him, he's freaking huge. And I was like, if I
should have known huge. No,it's it's the same thing. It's zo.
(12:54):
I remember the lunch that I hadwith Mauricio. It was like just
a small quiet at lunch, andyou know, he told me about it
and wanted me to join. Andsame thing with Revkin. With Robert Revkin,
we had a little sushi lunch anda little quiet sushi place and he
said, here's what I'm doing,here's who I am. Here's what we're
building, and I, you know, ended up getting on board with them.
(13:15):
But the same thing happened. Youknow, a certain amount of time
goes by and it's time to growand expand, and finally it was time
to actually launch out and do myown thing. I think what's important,
listeners is that what you're hearing rightnow is like we're you know, we're
been around a while, and wetook it, like Kofi took his life
and was serious about it and showedhow good he could do things. And
(13:39):
that's why you got here where youare at. So like, Also,
what I took from that is like, you know, using the connections and
networking, like even taking a lunchwith someone, you never know what could
happen. Just never knowing as manypeople as you can and being open to
the part. And a lot ofpeople are shy when it comes to networking.
You wouldn't believe it, but I, you know, that's one of
the things I really pushed the girls. I have networking events and even though
(14:01):
there's sales stylists, they are shy. I'll give you some I'll give you
something to that. I literally justrecorded a podcast on networking. Okay,
but as you're talking about that,something else hit me. The shy people
have the greatest advantage in networking,and I'll tell you why. One of
the keys to networking is listening.Yeah, so if you can just open
(14:24):
up the conversation to get the otherperson talking, get them talking as much
as possible. One, your shynessis great because it saves you from over
talking, all right. Two youget to learn a lot about them.
Three they feel heard most of thetime in society. Now people don't feel
heard. It's right and for they'lllike you for that. They will like
you for that, So tell themyour shyness is a gift. Your shyness
(14:48):
is a gift. What you needto do is not learn how to create
conversation and be lovable and laughing,learn how to ask questions to keep them
talking. Yea, them talking?Yeah, I love that. We should
play that for team. So I'mjust curious, like, do you have
three people you really look up toin life? Or one? Yeah?
Sorry, one, three, four, whatever you want? You know,
(15:11):
it's it's there's a lot of peoplethat I look up to. I have
had to take a different approach tolike even mentorship within my business and industry
because I didn't have mentors coming upin the industry. I didn't have guidance
coming up in the industry. Iyou know, I had to read books
and read things online, and thebooks became my mentors. And I look
(15:35):
at people, you ask, youknow, what are my gifts. One
of my gifts is seeing potential inpeople. That's another one for sure.
And so I can see potential inpeople, and I can see gifts in
people, and I can see like, no matter who you're talking to,
somebody who's just starting or somebody who'sway ahead of you, or somebody who's
retired, if you listen the rightway, there's something to learn from every
(15:56):
single person you encounter, right Andif you listen and you watch what they're
doing, you can find their gift. Because even at the highest level of
excellence, there's usually a little bitof crazy involved. Sometimes we're distracted by
the crazy and we missed the gamestright. And so when I look at
who are my people that I lookup to? I look up to different
people for different things. Like Ishared on one of my podcasts that you
(16:18):
know, I had a I usethese hacks in life to remember how to
stay dialed in on the things thatI'm doing, and I gave myself a
name for a couple of years,and that name don't laugh at least don't
laugh too. Pard was kofik Obama, jord Arte Wallace, and Kofee Obama.
Jord Arte Wallace was an aggregation ofall the people that I looked up
(16:41):
to for different reasons, and soKofi is my name co And the Cobama
was Kobe Bryant because he had theMamba mentality. I love that part of
Kobe Obama because he just had acalmness and the way he approached things,
the Ni level of stress whatever,he had a calmness. Jorde Arte Wallace
so Jordan Michael Jordan. Of course, Arte was part of my last name.
Narte Wallace was actually from William Wallacefrom Braveheart, because I just thought
(17:04):
he was such a dynamic warrior,you know, a philosopher, right.
And the Usk at the end wasElon Musk, who I actually don't like
as a person, but he's oneof the most ambitious total this is out
there. I mean, nothing willstop him from pursuing his dreams. So
(17:25):
I took a little bit from eachperson and use it in the moments of
my life where I need to usethose aspects of their personalities. I love.
That's great, So wait, let'sdive in a little deeper. Ok,
you have that right right now?My listeners are like, okay,
how do I do that? Right? So you did? You write it
on a piece of paper and writeout all the positives for each one of
(17:45):
those people to kind of get itinto your body, or how do you
like what you looked up? Yeah? Yeah, yeah, yeah. I
think it's a pretty easy exercise becauseit's it's pretty easy to identify something you
like out of an individual person.Yep. It's really hard to find one
person that captures everything that you like. No, that's really hard to right,
It's hard to find that one modelthat says, Okay, yeah,
(18:07):
I love everything about what they're doingyea. And even even the name of
my podcast is the full Mogul podcast, right, and full mogul is the
highest and best version of yourself acrossall aspects of yourself. So Elon Musk
is an example. It's not fullmogul to me. He's not He's a
mogul, but it's not full mogulbecause he's not a great dad. He's
not a great husband, and he'snot you know, the other buckets just
aren't right. And so you know, if you can look at even some
(18:29):
of the people that you follow ona podcast, some of the people whose
books you read or shows you watch, look at them for what aspects of
them do you want to emulate?Emulate and you can leave the other parts
that you don't like to the side, leave those parts behind. That's brilliant.
Actually, I really like that becauseit's hard to find someone that you're
like, you know, I likethis, you know, coach for this
reason. I like, I'm noticingthat I'm using different types of coaches for
(18:53):
different parts of my life, andit really has changed the game for me
totally. Honestly, I'm all aboutcoaching. I think it's like the best
thing ever. And I mean,you know, watching some of the young
generation start coaching and how they're takingoff, I'm like, so that's why
I've been bringing in coaches for myteam. But it's yeah, that's really
(19:15):
cool. It's the same thing thatI've taken away from my experiences with different
brokerages, right, just being eventotally honest about you know, my experience,
like with the agency. You know, there were things that I liked
about the agency, and there werethings that I would never do that.
You know, I saw the agency, but I look at like a leader
like Mauricio. His superpower's charisma.Right, it's a superpower. Yeah,
(19:36):
it's not a it's amazing, it'sa superpower, right, right, right.
I even somebody like Robert Refkin,right, his superpower is focus.
Yeah, he was focused on takingthe company to a certain place. He
felt that focus, you know.And so there there again, there are
things about each of them that Iwould never emulate, right, And in
the ways that they build that Iwould never emulate. But those things it's
(20:00):
kind of easy to identify and extractthings from. Yeah, so center all
about like the full mogul lifestyle.I feel like for me that encompasses work
life balance and how do you Shealways brings this up on all the podcast.
Okay, so I'm gonna go important. I'm gonna say so, there's
no such thing as work life balance. Okay, nobody's ever said that to
(20:25):
us work life. If you haven'theard it on my podcast, you're gonna
hear it on this podcast today.There is no such thing as work life
balance, because the word balance impliesthat everything is equal at all times,
and everything is never equal in life. So true. Thank you for saying
that. That strives me. Youare pursuing work life balance. You are
(20:45):
setting yourself up for disappointment and failure. Okay, Okay. What we should
be striving for is work life peace. Okay. I love life peace.
So at any given point, youneed to be at peace with where the
different levels of your different buckets are. Okay. For example, I might
have to work extra long on aMonday or Tuesday, but guess what,
(21:07):
I met my kids soccer game onSaturday. I might have to take a
call at halftime at that soccer game, but guess what, I'm at the
game. So I'm at peace wherethose things are. I may not get
to work out three four times aweek, but I worked out two times
and then the third time was itbetter than nothing workout? So I keep
momentum. I met peace with wheremy workouts were that week. It's not
balanced, it's not balanced, butI'm at peace with it. And when
you look at those different buckets ofyour life, if you can catch things
(21:29):
before they get to redlining, that'sthe key. Yeah, you don't want
anything to be at such a deficitthat your health is going bad, your
relationships are going bad, your businessis suffering. Right, catch things before
the redline and you'll be at peaceas you move forward. Well, you
know what, give me five.That was seriously the most powerful thing I've
heard on all the podcasts. Excellent, freaking amazing. That is so important
(21:51):
because you know we work really hard, yes, and you know she's trying
to figure out work life balance andyou gotta do this. Bringing that word
piece into it is as long aslike for me, like as I'm okay
with how much I'm working, ifI'm doing stuff like whatever, taking a
walk, going to the gym,doing self love, as long as it's
right, that's great. That isThat's seriously the best Sam heard, honestly,
(22:17):
because you know everyone says, mywork here is done. Okay,
So tell us about your podcast.Yeah, we can't wait to hear about
it. Sure, sure, So, So I launched the full Mogul podcast.
You can just go to Fullmogil dotcom just spelled just like it sounds,
and you can see the episodes we'vereleased so far. I say we
because I've actually had my wife ona few times. You guys know,
(22:37):
my wife, beautiful human, Thankyou. And so my goal there was
really to speak to that pursuit ofthe highest and best version of yourself across
all aspects of yourself. So againbeing full mogul, not just a mogul,
but full mogul. And so wecover all kinds of things. Some
of the podcasts I do by myself, we've talked about everything from being excellent
(22:57):
to daily how bits. We hadone on haters. You know, we
did one called winner Winning It's notabout winning or losing, it's about always
winning. We did that one whichwas kind of fun. And I just
did one called for my Fellas,talking about things that men deal with because
men, again you not deal withdifferent things in society and you know,
(23:18):
aren't given that same space to expressthe challenges that we have. But it's
been it's been a fun journey.So fit you're just diving into something that
I really want to hear about.So for the fellas, now that women
are becoming, you know, bigentrepreneurs, it's different how I feel like
some men are. It's hard forthem and it's hard to find the women
(23:41):
man relationship. What do you thinkabout what I'm saying. Yeah, So,
so I touched on it a littlebit in that podcast. It's a
little different from me because I've beenmarried for seventeen years in December. But
you know, it's it's it's achallenge now because of what you're talking about.
Yes, finding someone who's goals andvisions and approach to a relationship align
(24:04):
with yours, right, And soI think it requires a new level of
both flexibility but also knowing yourself.Right, So when you're going into a
situation, you're going into a relationship, you know yourself enough to create room
for somebody else. It's it's whenthings it's when you're uncertain about things that
(24:26):
other ideas make you nervous, Right, Does that make sense? When you're
it's it's It's the same thing withlike insecurity. If you're insecure, then
other things feel like a threat.People who have nothing to do with you
feel like right, But if you'resecure, then you're not worried about it.
Like if if you know your name, so I could have a hundred
(24:47):
people come up to you and say, no, your name is this,
No, your name is that,No, your name is this, No,
your name is that? But noactually I know what my name is.
There's no insecurity or doubt about that, right, And so the same
thing with other ideas in life asit relates to relationships, but it's it's
still a challenge. Like I usemy my younger brother he's dating and you
know, as an example, andyou know, he's he's younger, millennial,
(25:07):
but similar to me, he's aboutchivalry, you know, he's he's
about opening doors and he's about payingfor things. It's amazing, you know.
And then he'll go on a dateand the woman's like, I don't
need you to do this. Idon't need you to do that because I'm
independent. It's different, it's it'stotally different. And then the second date
he's like, Okay, well let'sgo Dutch and they're like, well what
happened to yeah? And then they'relike, why are you opening my door?
(25:30):
Why are you paying my check?So it's it's it's an interesting space
to navigate. I should be askingyou. Yeah. I mean I feel
like because as a woman, especiallylike for me, I want to I've
always wanted to be able to takecare of myself. That's why, like
I work so hard. I neverwant to have to rely on a guy
necessarily because for me, I justeven if someone has a lot of money,
(25:52):
I just want to have that likesecurity and myself and know everything will
be okay. But I feel likeeven when you go on the first date,
like there's two sides. It's likeeither the guy pays and you look
at them as oh they're like chivalrousand they're a good person. But in
today's society now it's more looked atus. Oh, he's trying to sleep
with me, or he wants somethingfrom me, so I'm going to put
(26:14):
my car down too, so youdon't think anything's gonna happen. Yeah,
that's just the true exactly. It'sinteresting, and that's why it's hard to
know. And I feel like forme it's a little different because I'm good
at reading people. I can kindof tell what someone just by their energy.
But people out there who don't reallyaren't into with energy or something or
watch too much TV or you knowwhatever. It is like social media projects
(26:34):
that nature, right, right,So it's hard I think cipher. Yeah,
no, and that's insightful. That'sactually helpful for me because I'm raising
a daughter too, so she's gonnabe dating you know, in the next
maybe twenty years from now, butshe's fourteen now, I don't know about
twenty yea. But when she startsdating at forty, I think that you
(26:57):
know, she's gonna be dealing withthese things. Yeah, you know,
and it's definitely. It brings meback to an African proverb that you know,
I've related to life and business,but I never thought about it as
for relationships. But it's if youwant to go fast, go alone,
if you want to go far,go together, right, And I think
about opening up your life to somebodyelse to then be able to experience a
(27:21):
greater life and go further in life. And I think you know, as
you as you discussed wanting to havethat independence and wanting to be able to
do things yourself and take care ofyourself, I think that that's it's great,
but there's certain parts of it andmaybe you can really it's so that
you don't want to have to all. Yeah, and you want someone that
should and you want someone that opensthe door. That's why I am with
(27:44):
who I with, because I lovethe opening the doors. I love taking
care of I mean, you don'tthe one thing I don't you know,
as women like CEOs like me,they always have a hard time like expressing
what they need, you know whatI'm saying. And the other person might
not be a CEO, or theycould be, you know, a billionaire,
(28:06):
but it doesn't it doesn't matter aboutthat. What matters is I think
it comes back to their heart andwhat they want, you know what I'm
saying. Yeah, and being ableto like build something with someone, as
you were saying, having that partnerto build something with. Yeah. But
I feel like, I mean,it's a whole other podcast. It kind
of goes down. Yeah, welove you know, you're so good.
Let's talk about anything. Yeah,this is good. I mean, we
(28:30):
like to talk about it all.I do want to hear, like,
what was your favorite client to workwith? Because it sounds like you've done
so much, you've been in businessfor a long time. What was like,
you know, you're one of yourfavorite stories. I'll give two stories,
two people. A current client thatI have now and her name is
Jennifer Farrell. She's an amazing celebrityinterior designer. We're on our fifth deal
(28:52):
together. So you know, sheand her husband and me and my wife
had become like lifers. We're friendsfor life at this point. I actually
selling a property for her now inCalabasas two four five two oh Dry Canyon,
Cole Creek. Check it out please. But but she's been a joy
to work with because she she herattention to detail and the properties that she
(29:14):
creates are just absolutely amazing. Andit's cool to work with people where you
get to see their gifts in action. She'll take a property, walk through
a property that's dilapidated, old,and just see a vision, but actually
be able to bring that vision tolife. And that's a skill. It's
not even having ideas, but it'sthe action and execution of ideas that make
you great. That's what makes hergreat. And she wants to get results,
(29:38):
you know, so I even feelencouraged and pushed and motivated to get
the results for so I love workingwith her. She's a favorite client for
sure. The other favorite client experiencewas probably Michael Jordan, to be honest,
you know, I had a chancewhen I was with the agency to
represent the Jordan States, you know, went out there and with Mauricio actually,
and then they hired us, andthen I kind of took the from
(30:00):
there and flew back out by myself, did all these marketing and you know,
created these these videos that were likemany commercials, that went viral,
you know, and at the timethey were the most watched real estate videos
of all time, with over fourteenmillion views across the internet. You know,
they had me on TMZ, indifferent news channels. But what's great
about that experience is, you know, I ended up leaving the agency.
(30:22):
The listing stayed with them and thenthey lost it because you know, I
had been running points on all ofit. But nonetheless I didn't sell the
house. But it was a greatexperience, right, And I look at
I look at you know, theword fail as an acronym for find all
important lessons less It was one ofmy greatest failures quote unquote failures in my
(30:45):
real estate career because one it putme on a national map. It gave
me an opportunity to show my giftsand talents and creating these videos that went
viral. Obviously everybody knows Michael JordanI had built sports and entertainment as my
niche at that point, again,it can firmed that as I was the
guy, right and it was agreat learning experience. It was a great
learning experience. So I think sometimes, you know, we look at things
(31:07):
that we've done or things that wehaven't been able to do right as failures,
but sometimes those failures are the thingsthat propel us forward to great Exactly.
I agree with you a million percent. I mean, I being where
I am today, it's not fromjust everything going smoothly. I've like almost
lost my company a few times.Pandemic, you know, the kids,
(31:30):
they were like off their rockers fora minute. And you know what,
I've learned so much from that.I wouldn't trade it for the world.
Can I stop you for a secondand just double down on what you just
said, right, because I thinkthis is important for entrepreneurs in particular,
because entrepreneurs are extremely ambitious, right, CEOs like yourself are extremely ambitious and
(31:53):
almost lost my company multiple times,is what you said. And I think
sometimes people don't realize that to breakthrough the greatness, to break through to
the highest levels of success, notjust okay, I did a good job,
but the highest levels of success,you will face the brink of failure
multiple times. And if I didn't, like, I literally had to,
(32:14):
you know, give myself grace byhearing people like yourself by reading the stories
of Richard Branson crying when he soldVirgin Records. He cried when he sold
Virgin Records because that was his baby. He was a multi multi billion millionaire,
if not billionaire at that point,but he faced so many challenges even
getting that deal done, having toborrow money from this person. Same thing
with Elon Musk. Fortunately he hadrich friends and was able to borrow thirty
(32:37):
million dollars to make faire all thatmuch. But being on the brink of
failure multiple times, not even once, but multiple times, and being able
to fight through, to persevere rightto get to where you are now,
to be able to keep fighting andkeep going. So when you're in those
moments when you're feeling that, youhave to also recognize that there's something right
(32:59):
about what I'm doing. Because I'mfeeling extremely challenged right now. I'm feeling
this is a difficult road. Thisisn't easy. I've been kicked in the
teeth right, yeah, But youhave to be able to just keep fighting
through. And I think people listeningto this, if you're hearing the words
that we're saying, you're obviously listeningto this. These kinds of things are
what help you because two things can'toccupy the same space at the same time.
(33:20):
So when you have those negative thoughts, you need positive ideas and you
know, concepts to combat to combatthose challenges. Right, So I just
wanted to you know, sometimes youknow, we we throw away statements because
it's part of our lived experience.I'm part of our natural experience. But
there's so much gravity in the statementthat you just made that I wanted to
(33:42):
make sure that you know, thepeople are listening. Incredible. I feel
like I'm getting coached all this.Why you have been so incredible, it's
I mean, I've learned so muchtoday. What about you now? I
mean I had no idea. Imean we were in that magazine together.
Yeah, and you know it waslike, I'm when I heard you on
the panel, I'm real woman inreal estate event. That's why I was
(34:04):
so inspired. Just listening to younext to me, I was like,
I need to talk to me more. I know. So definitely have inspired
the Senias. Yeah, so thankyou so much. Trying. I mean,
like, you know, I can'teven geez a lot, yeah,
but not when someone's talking to me. So you you did it. Thank
(34:27):
you so much. Honestly amazing.I can't wait. I want to make
sure that you're at the story nextweek because that is a great event.
It's on June thirtieth, and we'llbe posting about it. We would love
to hear all about you know,keep in touch definitely. You know your
podcast sounds amazing. We'll send itout to if you guys want to get
(34:51):
a held of Kofi. How dowe do it? Easy? You can
find me on social media on Instagram. It's at KOFE Underscore Celebrity but it's
s E L L E B RI T Y so like selling two celebrities
and the name of my book aswell celebrity. And I know Nicole has
one last question, so do youwant to go? I don't want to
(35:15):
bring foot on the spall. Okay, I'll ask one more. My last
question for you is, so peopleare listening to you, right and they're
looking up to you, and youknow, do you hire? How can
they get a hold of you tocome work at your company? Do your
training? Do you what are you? What is your company? All of
(35:37):
it? That's I mean they alwayscall us and go who should we go
to? And there's eight zillion companies. Of course, I know all the
people and I'm like, I wantto hear you tell them why. Yes,
no, I'm glad you asked thatquestion, because we're actually on the
verge of opening up our hiring again. We did a little hiring round at
the top of the year and we'reabout a month away from really opening it
(35:59):
up to expand even further. Butthey can go to our company website,
which is Global read Global with noA so G L O, B l
R ed dot com. There's atab there for join the firm, put
your information in. It's all confidential. I know a lot of people want
to have a confidential conversation first,but we really take this is the approach
(36:19):
that I take. You know,even in our weekly team meetings, it's
a full Mogul approach. It's likeseventy percent real estate but thirty percent life
and why we're doing it, andthe mentality around why we're doing it,
and I want to you know,we really want to expand that to really
touch more agents, because the moreagents that we can touch with this approach
to the industry, the greater impactwe can have on this industry. And
(36:40):
this is an industry where we're fortunateenough to touch people usually one of their
biggest transitional points of life. Soone of my philosophies and how we do
business is we want to bring inspirationalexcellence. Inspirational excellence. So if we
do what we do at an excellentlevel, meaning everything from the contract to
the negotiation, to the engagement tothe follow up with our but we do
it with the right amount of energyand inspiration where they're drawn to working with
(37:05):
us, then we win. That'sincredible. I mean so many people.
I mean we're stagers obviously, sothe girls are out all the time,
and you know, they're like,do you have an agent, a favorite
agent? Do you have this?Do you have that? Oh? I
want to change careers. A lotof agents come and try and be stagers
and either they have it or theydon't, right, you know, so
it's really important, you know.So for Nicole to Teller Team, you
(37:29):
know what, this is another goodcompany to go for. It's I love
how you bring life into it becauseI didn't start my staging company for money,
I really didn't. I started itto show them that you can do
anything you fucking want. Totally.I just want to shout you guys out
for doing this right because you know, a lot of times, you know,
(37:52):
especially agents who not only are juststarting but have been in the business
for a long time, need reminders. They need reminders. Business people need
reminders, you know. If Ihope it's okay that I share, but
you know, doing a prayer beforewe started, Yeah, yes, I
think that that's amazing. You know, it's it's it's centering. It brings
you to the right place. Itlets me know that you're coming from a
(38:13):
place of wanting to give, youknow, even from God's life. And
so I think that you know whatyou guys are doing. Just keep doing
it right. Thank you, Isay, when you're you know, like
I said, when you're giving froma gi if you don't run out,
but there are no words wasted whenyou're coming from the right place. Yeah.
So I appreciate you guys having meon. Thank you. So this
has been incredible. Thank you guys. We are so happy to have had
(38:36):
this amazing podcast. So stay tuned.
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