February 14, 2025 • 28 mins
Join us on The POWER of We as we dive into the world of luxury real estate with Jonathan Pach, a dynamic force blending media, marketing, and sales. With over 15 years in real estate and 17 years in entertainment, Jonathan shares his journey from global marketing to closing multimillion-dollar deals. Now at Compass, he’s redefining success in Los Angeles’ luxury market. Tune in for insider strategies, industry insights, and the power of connection in high-stakes real estate.
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Episode Transcript
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Speaker 1 (00:06):
Hello, lovely people.
Speaker 2 (00:07):
This is Nicole and this is Samantha. With the power
of we.
Speaker 3 (00:11):
We are here to switch it up and teach you
about business relationships and how to not only survive but
make it in Los Angeles.
Speaker 2 (00:18):
In each episode, we will have top influential guests from
the world of real estate.
Speaker 1 (00:23):
We work hard, we stage hard.
Speaker 2 (00:25):
And we get it done the power of Wey Nicole.
Speaker 3 (00:44):
Hello, how are you today?
Speaker 1 (00:46):
We're back. We are back.
Speaker 3 (00:48):
It's twenty twenty five. It's been a crazy year so far.
I thought it was going to be a whole different start,
but yeah, okay, I think we're staying on our toes, right.
Speaker 2 (00:58):
Yep, Yeah, it's been I've already started crying.
Speaker 1 (01:03):
It's been crazy.
Speaker 2 (01:04):
I mean, we've literally got to help so many people
in the last three weeks. That's why I'm so emotional,
because all these victims out there, these fire victims, you know,
it's like it reminds me of the pandemic when I
was helping people. But I want to say, they're in
such gratitude. It's so nice and anything we could do
(01:25):
really to give really cool.
Speaker 3 (01:26):
To see how our community has really been together to
really help all these people who are struggling from all
these fires. Yes, it's an incredible thing.
Speaker 1 (01:34):
It's been crazy.
Speaker 2 (01:36):
But we have an exciting guest here, so let me
get to this. Jonathan Pack is a dynamic real estate
professional known for his captivating presence and achievements in marketing
and creative arts. With over fifteen years of experience in
media and real estate sales, he blends innovative strategies with
(01:57):
entertainment expertise honed over seventeen years as a TV host
and red carpet presenter. After successfully leading a global marketing
agency in London, Jonathan transitioned to real estate, quickly producing
tens of millions of sales at Douglas Ellman and now
(02:17):
he's joining a great new agency called Compass.
Speaker 1 (02:22):
So let's get started.
Speaker 3 (02:23):
Welcome Johnny.
Speaker 4 (02:27):
That was a good wikipedia, you.
Speaker 2 (02:29):
Got that right, and we're so happy you're here.
Speaker 1 (02:32):
It's unbelievable.
Speaker 2 (02:33):
I know we've talked about having you come on for
a while. Wow, and he was supposed to come on
the day of the fires, So I know, I think
that was a crazy for you know, being able to change.
But I mean your I mean, let's talk about who
you are and who you were in London first.
Speaker 5 (02:50):
Yeah, Riot for sure. Well, yeah, that's many, many years
of like, yeah, experience. I suppose I don't know where
do I start really moves here for you ago from
London with my wife. I had a I had a
very successful advertising marketing agency in London at the time,
(03:10):
and I think during COVID everybody was in lockdown.
Speaker 4 (03:15):
The weather in England is like disastrous.
Speaker 5 (03:19):
You imagine being you know, stuck at home when you
know absolutely yeah, it was.
Speaker 4 (03:25):
Quite it was quite depressive.
Speaker 5 (03:27):
We so we watched a lot of TV in that time.
We fell in love with the program Million Dollars Listening, Okay, yes,
and then we just kind of looked at each other
and for is this really it? Are we going to
be here in our quiet little cottage in Surrey, south
of London.
Speaker 1 (03:43):
From sorry, just make the movie. I love that exactly.
Speaker 5 (03:47):
The holiday, Yes, it wasn't far from where we lived,
but you can imagine very very quiet and you know, you're.
Speaker 1 (03:56):
Your mind, Yes, I would be losing it.
Speaker 5 (04:00):
Know, So we were just like, let's just get out
to America and see what we can do. So we
got the visas arranged and I moved my company out
here at the time.
Speaker 1 (04:10):
Good for you and.
Speaker 5 (04:10):
Then look, you know, three years later, I'm a compass,
I'm a realtor. There, I closed down my advertising agency
and selling selling luxury real estate in Los Angeles.
Speaker 4 (04:22):
What can you say?
Speaker 3 (04:23):
Yeah, that's amazing. How was the transition from marketing to
real estate? Like? What tools were you able to bring
that helped you?
Speaker 4 (04:30):
I brought my team.
Speaker 1 (04:32):
Well that's the first that's what you do. That's great.
Speaker 4 (04:35):
You know this.
Speaker 5 (04:36):
Yeah, you have to have a dynamic creative team around
you at all times. And and you know, when I
got here, I established the best photographers, videographers, social media experts.
Because when you're selling a product where whatever it may
be media classified ads, you know, luxury car, watch it,
(04:59):
you know, state, it's all the same process. So if
you take your team with you, super creative team, you
get a new list in within real estate and you
just create an amazing marketing campaign around that particular problem.
Speaker 2 (05:13):
And I really see you on your marketing. Your marketing
is bar Nune.
Speaker 4 (05:16):
It's really great.
Speaker 2 (05:18):
Thank you so much. And you know, I mean, obviously
you've been on a lot of red carpets, so you
know they put you in front. I mean, you see
a lot of people you know people you can get nervous,
but you seem very suave and cool.
Speaker 5 (05:31):
Yeah, well, like you have to be really like, Yeah,
I've hosted quite a number of high profile events and
I've covered some amazing film premiers and events in that
time internationally, you know, La London, and yeah, you are
rubbing up against the elite in the Hollywood as it were,
(05:52):
and it's great and it's a magical moment. But at
the end of the day, they're just normal people.
Speaker 2 (06:00):
They're just normally and it teaches you probably had to
deal with the high end clients in Los Angeles because
I know Nicole and I deal with those people all
the time.
Speaker 1 (06:10):
And what do you think.
Speaker 2 (06:11):
It's like, Yeah, it's just so people.
Speaker 1 (06:15):
They're just normal.
Speaker 2 (06:16):
But the thing is is that you have to make
sure that everything you do you do it with the class.
Speaker 5 (06:22):
Yeah, absolutely, class, sophistication, professionalism. You know, listen really well
and just build that immediate rapport. And I think like
with myself, I've always been a people's person, you know
when we first met, and I've always had that energy
and I love meeting people and I love networking and
sharing experiences, and you're you're doing that at.
Speaker 4 (06:46):
These red carpet events.
Speaker 5 (06:48):
You know, you're you're with that famous star in that moment,
and I want to know about them.
Speaker 4 (06:54):
How did they get there?
Speaker 5 (06:55):
You know, how have they mastered their life to being
here in this incredible Hollywood film premiere? Like I want
to know what makes them sick?
Speaker 2 (07:04):
That's actually really good because it's all a journey.
Speaker 1 (07:06):
All of us are on the journey, you know.
Speaker 2 (07:09):
So I know that Nicole and her team they really
work hard on getting to know their clients because they
want to be a friend.
Speaker 4 (07:16):
To them, right, absolutely.
Speaker 2 (07:17):
Yeah, So I mean you can speak on that.
Speaker 3 (07:20):
Yeah. I think it's just so important to connect with
people on like a human level. I think sometimes like
when I read a lot of sales books or anything
like that, people forget that, you know, we're all human
beings and we just want to connect. And as long
as you're listening and building that report, then it's really
easy to make that connection.
Speaker 5 (07:35):
Yeah, definitely. I mean, you know, I've had these I've
had these celebrity friends.
Speaker 4 (07:40):
Right, you know, for a long period of time.
Speaker 5 (07:42):
You're still staying in touch with them, and you just
you just like I think with building connections and relationships
with people, it's always you have to stay in touch
with these people exactly.
Speaker 1 (07:55):
Oh my god, I can you please say that again?
Speaker 4 (07:58):
You just got to stay in touch exactly.
Speaker 2 (08:00):
I tell my team all the time, please stay in
touch with your clients even after you stay especially.
Speaker 3 (08:07):
In real estate, with us with the agents, or with
you with your clients. I mean, it's all the same thing,
because you know, especially today, like with TikTok and all this,
everyone's like they're they're what is it called, like they
only have like fifteen seconds their attention span. Yes, So
if you literally like everyone forgets things, it's true. So
if you don't call them, be like, oh oh my god, forgot.
(08:28):
I was going to do that, but I forgot. Yeah,
it's like just connecting and really following off the clients.
Speaker 1 (08:32):
That's so true.
Speaker 2 (08:34):
So tell us how did you decide to transition from
Douglas Elman, which is an amazing company.
Speaker 1 (08:41):
Yeah, amazing, one of the top.
Speaker 2 (08:43):
I mean, I can't say enough about them to Compass,
which it seems like everyone he's going there too.
Speaker 3 (08:51):
I have like most of my clients honestly are from Compass.
Speaker 1 (08:53):
Yeah, I mean all the big big dogs are going on.
Speaker 5 (08:57):
I just needed like I was a Douglas Settlement for
year and a half and it was a great experience
to my journey into real estate here. And I just
felt that I wasn't I don't know, I wasn't receiving
the kind of guidance and support and mentorship that I needed.
Compass came along. I recognized that they were fastly taking
(09:21):
over the real estate.
Speaker 1 (09:21):
World, right, Yeah, definitely.
Speaker 5 (09:24):
And when I met with them, I just had such
a good feeling there. They really look after their agents
to the nth degree. I walked into the office and
the buzz and the atmosphere in the office, I was like, Wow,
I need to be a part of this, and I
need to be surrounded by the biggest agents in the
industry exactly from them. And yeah, look, you know three
(09:50):
hundred offices all over the US. They did over thirty
one billion in sales last year. They just acquired Christie's
and at Properties. You know, some of my colleagues have
followed suit now with Tracy Tudor joining with all of
her amazing team.
Speaker 1 (10:06):
She's amazing.
Speaker 4 (10:07):
Oh, she's incredible.
Speaker 5 (10:08):
And to have her on the full floor and access
to her when you know, when you like for that
type of education.
Speaker 2 (10:15):
Is right, that's incredible, that's true.
Speaker 5 (10:18):
And it's just been such a breath of fresh air.
Let alone, the marketing and the tech is just it's unbelievable.
Speaker 2 (10:25):
I know that the people that run Compass came from
Tech absolutely right, So it's a completely different bodac Right.
It's really interesting because Robert makes a big Robert. Yeah,
I'll never forget. I spoke at Steve Shaw like a
million years ago, like I don't even know, fifteen years ago,
(10:48):
and he was there when the Compass wasn't even out,
and he stood up and spoke and I was like, wow,
he's very smart.
Speaker 4 (10:54):
Oh, incredibly smart.
Speaker 2 (10:56):
And then like soon after Compass went crazy, I was like, wow, you.
Speaker 4 (11:01):
Know that I onboarded within an hour. Robert Refkin is
video calling me from his cab in New York.
Speaker 1 (11:10):
That's incredible.
Speaker 4 (11:11):
Welcome to the team.
Speaker 5 (11:13):
That's what I'm talking little moments with.
Speaker 3 (11:16):
Some important it makes I feel valued and important about Yeah.
Speaker 5 (11:19):
I was like, I'm in the right place for I've
been there eight weeks and it's just been incredible and
I'm just I'm so grateful to be there.
Speaker 2 (11:27):
Then You're you're here in America. That's like a dream
corner for you and you're getting to be in the best.
Speaker 3 (11:33):
Did you always want to come to America a year?
Speaker 5 (11:36):
I was here about eight or nine years ago with
my TV career. I had a sponsorship. I worked for
the likes of QBC. I did a bit for the
Access Hollywood Reporter. You know, a lot of red carpet stuff.
And I was here for a short time. But I
loved La and then I obviously I moved back and
(11:59):
I I set up my advertising in the marketing agency.
I took a little break from being a buzzing TV host,
and then I met my wife, and then you know,
in that moment, we we came back out here structured,
more organized and ready to kick out.
Speaker 3 (12:17):
And how did you in your way?
Speaker 1 (12:19):
Met great question?
Speaker 5 (12:21):
Yeah, give us the I have my company. We're in
a we work in Liverpool Street and in the city.
Loved it, miss it, missed working.
Speaker 1 (12:30):
Wow, we work. People talking about we working? I hear
Oh I met on Hinge.
Speaker 5 (12:37):
Well, so she was she's been in wealth management all
of her life and and you know, she just joined
the we work. So I was casually chatting her up
in the elevator and I did a little bit of
a Stalkrish type of thing. I said to her, A
bunch of us are going out for drinks later on tonight.
Speaker 4 (13:00):
Do you want to join us?
Speaker 5 (13:02):
She's like, yeah, yeah, I'm up for meeting you people.
Speaker 4 (13:04):
She turns up. It's just me and her.
Speaker 5 (13:08):
I got a couple of tequila's ready, couple of drinks,
and then we had a few drinks, and then it
turned into a date and then and then we went
on you know, multiple days.
Speaker 1 (13:18):
Does she like living here?
Speaker 5 (13:20):
Yeah, yeah, she loves it absolutely. It's very, very different
to living in London, and.
Speaker 4 (13:27):
You know, it's just.
Speaker 5 (13:28):
It's a totally different alien environment and there's a lot
for us to get used to. But we are so
intertwined now with the Cali relaxed style living and working
in the sunshine makes.
Speaker 2 (13:43):
That's what everyone says that moves from.
Speaker 3 (13:46):
Like, so what would you say, Like the main difference
is like an environment and people, Like what are the
people like in London versus like La.
Speaker 5 (13:53):
One thing I really miss is is that kind of
community feel and the interaction.
Speaker 1 (13:58):
With one another in London.
Speaker 4 (14:01):
Yeah, I missed that everyone.
Speaker 1 (14:03):
I've heard the streets and.
Speaker 5 (14:05):
You know, people people in the coffee shops and each
other it's more.
Speaker 4 (14:10):
Of a communal film.
Speaker 2 (14:12):
Here.
Speaker 5 (14:12):
Everybody drives everywhere, see many people on the streets, and
nobody's walking around. So we we missed that interaction with people,
I must admit, but wouldn't change it. Wouldn't change it
for the world. I l A has so many amazing
aspects to it. And look, I know everybody says that
(14:33):
he is a very relaxed environment, but we still get relax.
Speaker 1 (14:40):
I don't know what you're talking about it relax maybe
like four hours a day.
Speaker 3 (14:49):
What I've heard is that people in London have like
the how do you say it? Like they to live
and then here we live to work.
Speaker 5 (14:59):
If you if you think of about this now right?
So I used to walk ten minutes in the rain
to the train. Used to get the train to London
forty five minutes and then you're on the subway the
tube for another thirty minutes until you get into the office.
Speaker 1 (15:16):
So you're seeing a lot of different people.
Speaker 4 (15:18):
You're surrounded by people washed in.
Speaker 1 (15:21):
That's actually cool.
Speaker 4 (15:22):
I like that, It's pretty.
Speaker 5 (15:23):
Cool, but it's also stress so stressful as compared to
I live in Beverly Hills. I drive down the road
five minutes in her car in the sunshine right through
the Compass office.
Speaker 1 (15:35):
It's true. I love that comfortside.
Speaker 3 (15:39):
Long have people been going into the office Now.
Speaker 4 (15:41):
I'm in there every single day I was offices.
Speaker 2 (15:44):
But we just did an event there with Louis Guys. Right, Yeah,
she did a lunch and learn and we made sure
that we had food for everybody and we did a
little presentation. But what I was going to say is
I like that because I see so many people in there.
So what would you say is changed for you since
(16:08):
you've been to Compass. What's the biggest thing that has
changed for you to make you I mean, you've really
started selling a lot more in the eight weeks.
Speaker 5 (16:17):
The mentorship from you know, my manager Pat, He's she's amazing.
Speaker 4 (16:23):
Yeah, Oh my god, she's amazing. She's been in.
Speaker 1 (16:25):
She's been in the business forever.
Speaker 4 (16:27):
Yeah, and she's so accessible.
Speaker 5 (16:30):
Whenever I've got an issue or a problem with a
contract or a list in or whatever it may be,
her door's always open. So to have that guide and
it's like, I'll get an emotional about it because you know,
I just I just fell out of five vescros five
Can you imagine over the.
Speaker 4 (16:48):
Past six weeks it's a crazy time, but I look
at it as.
Speaker 5 (16:53):
It's just paved in the way and it's created opportunity,
bigger opportunity.
Speaker 2 (16:58):
Exactly when when things are I always say this, when
things are uncomfortable, that's when you're really starting to grow.
Speaker 1 (17:05):
When you're comfortable, you're not growing. It's so true. But gosh,
it's so nice to have you here.
Speaker 5 (17:13):
Oh no, absolutely, I was just going to say so.
She she's been incredibly supportive. The the atmosphere in the
in the office has been amazing. Everybody's doing business and
everybody's on the phone. Yeah three million, six million, ten million,
they're closing every single day.
Speaker 4 (17:29):
And to be around that is that.
Speaker 1 (17:31):
Wait, I really want to talk about that.
Speaker 2 (17:33):
Because we go to offices constantly and there's not very
many people from the offices.
Speaker 1 (17:38):
It drives my reps crazy.
Speaker 3 (17:40):
I have to say the agency and Compass and there's
one warm Beverly Hills on the corner.
Speaker 1 (17:49):
Yeah, yeah, it's right.
Speaker 5 (17:50):
Yeah.
Speaker 3 (17:51):
Well, they they have good like go to rapport with
like the agents. It seems like they like going there
to hang out.
Speaker 1 (17:57):
And you know they hang out. They go to London.
Speaker 2 (18:00):
So when I started, let me tell you, I always
did cocktail events so that the agents would come always
at Cafe Roma and they'd all come from Beverly Hills
and it was such great way to do business. And
just like about right before, like a year ago, I
did one and they've been like, where were you?
Speaker 1 (18:20):
But we've had so much going on in Los Angeles.
Speaker 2 (18:22):
But we are going to be back. We're going to
do an event, and I think it really really helps
all of us because you know what, we're all a team.
I'm state, we're staging your real estate. Yeah, there's so
much so we're all partners. We're all here to do.
Speaker 1 (18:40):
This together, you know what I'm saying. Definitely, so well,
that's really exciting and it's amazing.
Speaker 4 (18:46):
I wanted to say another thing on that.
Speaker 5 (18:48):
Compass have the biggest soft market platform in the industry now,
so we have our private exclusive Probably thirty to forty
percent of us our business with Compass ages.
Speaker 4 (19:01):
Is between each other.
Speaker 1 (19:02):
That's incredible.
Speaker 4 (19:03):
We've off market.
Speaker 5 (19:04):
So you know, with the latest fires recently you've probably
seen on the Real Deal there was some great articles
about Compass once again just talking about how unfortunately all
of these people have lost their homes, but because of
our private exclusive off market platform. We were able to
rehouse hundreds of people from exclusive listings that only we have.
Speaker 2 (19:29):
Yeah, and it's really interesting because our phones were ringing
like crazy. Oh yeah, and we had so many people
finding in the first five days, they were finding beautiful
homes and I will say they were not price gouging
at that point, so that I like when I see
that that the agents are not doing that, because that's unfair,
(19:50):
you know, it's not okay. And also like we're doing
our best to put in like you know, eighty to
one hundred thousand dollars worth of inventory for a good price.
Work really hard to work with these clients, and I
love when the agents show up and like walk them
through everything. Not just we walk them through, but we're
(20:10):
all a team. So I know Compass does that a lot,
and that's really really.
Speaker 5 (20:14):
We've been donating and volunteering heavily, you know, to the
fire Department, to the Red Cross, which has been exceptional,
you know, delivering food and water to the fire department.
There's a picture on my Instagram where I'm like, hold
and I got water bottles and they were so grateful
(20:35):
for it at the time because they're working so hard
out there to keep us safe and the resources just
haven't been there.
Speaker 4 (20:45):
So hopefully it's all going to change.
Speaker 1 (20:47):
Now, definitely it's going to change.
Speaker 2 (20:50):
So if someone was going to choose a realtor, why
would they choose.
Speaker 4 (20:56):
You just got to call me and I'll just make
the magic happen.
Speaker 1 (21:00):
I have to say, you wanted to be on this podcast.
You are relentless.
Speaker 2 (21:05):
Let me tell you if you need a realtor, he
will not stop going. He will do it and he's
very detailed. So that's really good.
Speaker 1 (21:13):
That's great about you.
Speaker 5 (21:15):
Think of me like I don't fluff around, like I
say it how it is, which is great. I'm a
hard negotiation from London, you know, many many years of
experiencing media and real estate sales. Sales is sales at
the end of the day, it's the same process. But
I just I just I want to help people. I
(21:36):
don't want I'm not all about you know, getting the check,
even though the checks are amazing, But I want to help.
I want to help people just move on to the
next transition of their life, whether they're you know, whether
they're selling, whether they're buying. Because a lot of my customers,
especially in this current market have been divorces or and
(21:59):
it's been a really emotional.
Speaker 2 (22:00):
Time, very hard, very hard. So you're not just a
real estate agent, you're also a therapist and a friend.
Speaker 4 (22:07):
Absolutely.
Speaker 1 (22:08):
Yeah, it's true.
Speaker 2 (22:09):
And you know what I always tell clients, I say,
we help people's dreams come true, because that's really what
we're doing, whether they want it or not.
Speaker 1 (22:18):
But you know, we're helping them.
Speaker 2 (22:19):
Get out of you know, good situations to buy another house,
or we're helping them, you know, to their next level
of whatever they're going to do or their next journey.
Speaker 1 (22:29):
You know what I'm saying.
Speaker 3 (22:29):
That's true.
Speaker 2 (22:30):
And and you know, I mean, Nicole, I know that
with you and your team, you work really closely with
the the clients to make sure that they you know,
you communicate a lot with the agents, Yeah.
Speaker 3 (22:45):
To make sure they're happy. I think communication is just
one of the biggest things you can do.
Speaker 4 (22:48):
Absolutely, I tell my reps.
Speaker 3 (22:50):
I tell everyone that, I mean, really, any type of
relationship you need to communicate. It goes both ways. Yeah,
And I do have a question for you, So what
are your main goals for twenty two five?
Speaker 1 (23:00):
Here?
Speaker 4 (23:01):
And I want to hit fifty million in sales.
Speaker 3 (23:03):
Incredible.
Speaker 1 (23:04):
Yeah, I love that, and we will be staging all
of them before you.
Speaker 4 (23:14):
That's absolutely right.
Speaker 5 (23:17):
Yeah, Like you know, I've had a good warm up,
let's say, in to real estate, and it's been great
and you know, tens of millions and sales at this point.
Speaker 4 (23:26):
But now it's time to execute. The market is changing, yep.
Speaker 5 (23:29):
The property prices have been rising because so much demand
properties right now. Inventry was exceptionally low as it as
it was, but now there's such a need. If anybody
needs to sell their home, now's the time to do
it because you can get an outstanding price for that.
Speaker 3 (23:46):
Yeah, it's true.
Speaker 4 (23:48):
You know, I joined real estate in what.
Speaker 5 (23:51):
They said was the worst market since two thousand and
eight cracks, you know, and it's been it's been bloody challenging.
Speaker 1 (23:59):
Yeah, yeah, but it makes you stronger.
Speaker 5 (24:02):
I've managed to get myself through that and now it's
time to really exit execute get my deliver.
Speaker 1 (24:09):
So how are you going to do that?
Speaker 2 (24:10):
With your social media and all your background that you
have in entertainment, are you using any of that to
you know, win new clients.
Speaker 5 (24:19):
I always get invited to lots of different events, so
I use those events to leverage a network as well.
Speaker 4 (24:27):
I can exactly that face to face.
Speaker 1 (24:30):
You're attacking my language.
Speaker 2 (24:31):
That is so important. I really want to stress this
networking is the number one thing you can do. And
this is what I've always said since I started my company.
And it's also fun, you know what I'm saying. It's
you meet so many cool.
Speaker 1 (24:46):
Pers I love it.
Speaker 5 (24:48):
I love that, and I'm a true believer that the
universe has put all of us together.
Speaker 1 (24:53):
So I know what, trust me, I'm going to talk
to you offline. Trust me.
Speaker 5 (24:58):
But you're supposed to bump into somebody. There's a rooson
there and you need to exploit and explore that as
much as you can. But my, my, my way of
prospecting and lead generation is just I've been hammering the phones.
Speaker 4 (25:14):
That's it.
Speaker 1 (25:15):
That's really funny, isn't it.
Speaker 2 (25:16):
Because my son, her brother works in commercial real estate
in for and he like spends hours on the phone,
but he's closing closing clothing and it works.
Speaker 4 (25:30):
Absolutely works.
Speaker 5 (25:32):
You know, just a simple script and you know, just
very much not too pushy, but in a way of hey,
mister Bigglesworth, you know we've had the fires inventories low
I'm just wondering if there's an opportunity here that you
might consider setting your home straight to the point.
Speaker 2 (25:52):
And how does it feel when that person says, oh,
I was just looking for a real estate agent.
Speaker 1 (25:57):
That's right.
Speaker 4 (25:58):
Sometimes universe Yeah, yeah, they're foths and stuff like that.
Speaker 5 (26:06):
But you call them back, You're like, you appreciate your
language there, But I'm just wondering if we could work
together and I've managed.
Speaker 4 (26:13):
To turn.
Speaker 1 (26:15):
Impressive.
Speaker 5 (26:16):
Because you can't take it too literally having a bad day,
you know, it's something going on in their life, you know,
don't take it to heart. Give them a call back
the next day and say, hey, I didn't get you
at your best moment there, but can we talk about
real estate today?
Speaker 4 (26:31):
And you know, don't be afraid. Don't be afraid.
Speaker 2 (26:35):
So if you're a new agent, listen to what he
just said, don't be afraid. You've got to make those calls,
even a lead home stage and you got to make
those calls.
Speaker 1 (26:44):
Yeah, absolutely, I agree, because we can.
Speaker 5 (26:48):
We can get the good thing about la is we
we have so much unlimited access to the super wealthy.
We're so grateful to have that, whether that's door knocking
at some of the best match in Beverly Hills, or
whether that's just you know, getting their phone numbers which
are available and just having a conversation with them, just
(27:08):
a nice, candid conversation.
Speaker 2 (27:09):
It sounds like you really are grateful for being in
America and you're taking advantage of everything you can and
it's you know what, it's actually really nice to see,
you know, especially with all this stuff going on, the pandemic,
this that people were like a little down on America.
But you know what, there is so much. We have
so much here and it's just such a blessing and
(27:31):
it's so nice to see that. And it's been so
nice to have you on here.
Speaker 1 (27:36):
Yeah, thank you so much for you So talk to us,
tell us how do we get ahold of you?
Speaker 5 (27:41):
Just check out my website Jonathan pash dot com. All
of my listings are on there, all of my informations
on there.
Speaker 4 (27:46):
If you're looking to.
Speaker 5 (27:48):
Sell or buy a home in this current market, just
absolutely give me a call. I'll be I'll be on
the phone, so I'll be tenacious. I've got my own
team and we get the job done.
Speaker 4 (27:58):
And that's it.
Speaker 1 (27:59):
We love it.
Speaker 2 (28:00):
Let's get to work, so you've heard it here on
the Power of We.
Speaker 4 (28:05):
Thank you so much for having me. Thank you all right.
Speaker 1 (28:08):
Oh yay, good god, that was awesome. You're very easy.
I love that.
Speaker 4 (28:15):
Yeah, they cover had some good beats on it.
Hello, lovely people.
Speaker 2 (00:07):
This is Nicole and this is Samantha. With the power
of we.
Speaker 3 (00:11):
We are here to switch it up and teach you
about business relationships and how to not only survive but
make it in Los Angeles.
Speaker 2 (00:18):
In each episode, we will have top influential guests from
the world of real estate.
Speaker 1 (00:23):
We work hard, we stage hard.
Speaker 2 (00:25):
And we get it done the power of Wey Nicole.
Speaker 3 (00:44):
Hello, how are you today?
Speaker 1 (00:46):
We're back. We are back.
Speaker 3 (00:48):
It's twenty twenty five. It's been a crazy year so far.
I thought it was going to be a whole different start,
but yeah, okay, I think we're staying on our toes, right.
Speaker 2 (00:58):
Yep, Yeah, it's been I've already started crying.
Speaker 1 (01:03):
It's been crazy.
Speaker 2 (01:04):
I mean, we've literally got to help so many people
in the last three weeks. That's why I'm so emotional,
because all these victims out there, these fire victims, you know,
it's like it reminds me of the pandemic when I
was helping people. But I want to say, they're in
such gratitude. It's so nice and anything we could do
(01:25):
really to give really cool.
Speaker 3 (01:26):
To see how our community has really been together to
really help all these people who are struggling from all
these fires. Yes, it's an incredible thing.
Speaker 1 (01:34):
It's been crazy.
Speaker 2 (01:36):
But we have an exciting guest here, so let me
get to this. Jonathan Pack is a dynamic real estate
professional known for his captivating presence and achievements in marketing
and creative arts. With over fifteen years of experience in
media and real estate sales, he blends innovative strategies with
(01:57):
entertainment expertise honed over seventeen years as a TV host
and red carpet presenter. After successfully leading a global marketing
agency in London, Jonathan transitioned to real estate, quickly producing
tens of millions of sales at Douglas Ellman and now
(02:17):
he's joining a great new agency called Compass.
Speaker 1 (02:22):
So let's get started.
Speaker 3 (02:23):
Welcome Johnny.
Speaker 4 (02:27):
That was a good wikipedia, you.
Speaker 2 (02:29):
Got that right, and we're so happy you're here.
Speaker 1 (02:32):
It's unbelievable.
Speaker 2 (02:33):
I know we've talked about having you come on for
a while. Wow, and he was supposed to come on
the day of the fires, So I know, I think
that was a crazy for you know, being able to change.
But I mean your I mean, let's talk about who
you are and who you were in London first.
Speaker 5 (02:50):
Yeah, Riot for sure. Well, yeah, that's many, many years
of like, yeah, experience. I suppose I don't know where
do I start really moves here for you ago from
London with my wife. I had a I had a
very successful advertising marketing agency in London at the time,
(03:10):
and I think during COVID everybody was in lockdown.
Speaker 4 (03:15):
The weather in England is like disastrous.
Speaker 5 (03:19):
You imagine being you know, stuck at home when you
know absolutely yeah, it was.
Speaker 4 (03:25):
Quite it was quite depressive.
Speaker 5 (03:27):
We so we watched a lot of TV in that time.
We fell in love with the program Million Dollars Listening, Okay, yes,
and then we just kind of looked at each other
and for is this really it? Are we going to
be here in our quiet little cottage in Surrey, south
of London.
Speaker 1 (03:43):
From sorry, just make the movie. I love that exactly.
Speaker 5 (03:47):
The holiday, Yes, it wasn't far from where we lived,
but you can imagine very very quiet and you know, you're.
Speaker 1 (03:56):
Your mind, Yes, I would be losing it.
Speaker 5 (04:00):
Know, So we were just like, let's just get out
to America and see what we can do. So we
got the visas arranged and I moved my company out
here at the time.
Speaker 1 (04:10):
Good for you and.
Speaker 5 (04:10):
Then look, you know, three years later, I'm a compass,
I'm a realtor. There, I closed down my advertising agency
and selling selling luxury real estate in Los Angeles.
Speaker 4 (04:22):
What can you say?
Speaker 3 (04:23):
Yeah, that's amazing. How was the transition from marketing to
real estate? Like? What tools were you able to bring
that helped you?
Speaker 4 (04:30):
I brought my team.
Speaker 1 (04:32):
Well that's the first that's what you do. That's great.
Speaker 4 (04:35):
You know this.
Speaker 5 (04:36):
Yeah, you have to have a dynamic creative team around
you at all times. And and you know, when I
got here, I established the best photographers, videographers, social media experts.
Because when you're selling a product where whatever it may
be media classified ads, you know, luxury car, watch it,
(04:59):
you know, state, it's all the same process. So if
you take your team with you, super creative team, you
get a new list in within real estate and you
just create an amazing marketing campaign around that particular problem.
Speaker 2 (05:13):
And I really see you on your marketing. Your marketing
is bar Nune.
Speaker 4 (05:16):
It's really great.
Speaker 2 (05:18):
Thank you so much. And you know, I mean, obviously
you've been on a lot of red carpets, so you
know they put you in front. I mean, you see
a lot of people you know people you can get nervous,
but you seem very suave and cool.
Speaker 5 (05:31):
Yeah, well, like you have to be really like, Yeah,
I've hosted quite a number of high profile events and
I've covered some amazing film premiers and events in that
time internationally, you know, La London, and yeah, you are
rubbing up against the elite in the Hollywood as it were,
(05:52):
and it's great and it's a magical moment. But at
the end of the day, they're just normal people.
Speaker 2 (06:00):
They're just normally and it teaches you probably had to
deal with the high end clients in Los Angeles because
I know Nicole and I deal with those people all
the time.
Speaker 1 (06:10):
And what do you think.
Speaker 2 (06:11):
It's like, Yeah, it's just so people.
Speaker 1 (06:15):
They're just normal.
Speaker 2 (06:16):
But the thing is is that you have to make
sure that everything you do you do it with the class.
Speaker 5 (06:22):
Yeah, absolutely, class, sophistication, professionalism. You know, listen really well
and just build that immediate rapport. And I think like
with myself, I've always been a people's person, you know
when we first met, and I've always had that energy
and I love meeting people and I love networking and
sharing experiences, and you're you're doing that at.
Speaker 4 (06:46):
These red carpet events.
Speaker 5 (06:48):
You know, you're you're with that famous star in that moment,
and I want to know about them.
Speaker 4 (06:54):
How did they get there?
Speaker 5 (06:55):
You know, how have they mastered their life to being
here in this incredible Hollywood film premiere? Like I want
to know what makes them sick?
Speaker 2 (07:04):
That's actually really good because it's all a journey.
Speaker 1 (07:06):
All of us are on the journey, you know.
Speaker 2 (07:09):
So I know that Nicole and her team they really
work hard on getting to know their clients because they
want to be a friend.
Speaker 4 (07:16):
To them, right, absolutely.
Speaker 2 (07:17):
Yeah, So I mean you can speak on that.
Speaker 3 (07:20):
Yeah. I think it's just so important to connect with
people on like a human level. I think sometimes like
when I read a lot of sales books or anything
like that, people forget that, you know, we're all human
beings and we just want to connect. And as long
as you're listening and building that report, then it's really
easy to make that connection.
Speaker 5 (07:35):
Yeah, definitely. I mean, you know, I've had these I've
had these celebrity friends.
Speaker 4 (07:40):
Right, you know, for a long period of time.
Speaker 5 (07:42):
You're still staying in touch with them, and you just
you just like I think with building connections and relationships
with people, it's always you have to stay in touch
with these people exactly.
Speaker 1 (07:55):
Oh my god, I can you please say that again?
Speaker 4 (07:58):
You just got to stay in touch exactly.
Speaker 2 (08:00):
I tell my team all the time, please stay in
touch with your clients even after you stay especially.
Speaker 3 (08:07):
In real estate, with us with the agents, or with
you with your clients. I mean, it's all the same thing,
because you know, especially today, like with TikTok and all this,
everyone's like they're they're what is it called, like they
only have like fifteen seconds their attention span. Yes, So
if you literally like everyone forgets things, it's true. So
if you don't call them, be like, oh oh my god, forgot.
(08:28):
I was going to do that, but I forgot. Yeah,
it's like just connecting and really following off the clients.
Speaker 1 (08:32):
That's so true.
Speaker 2 (08:34):
So tell us how did you decide to transition from
Douglas Elman, which is an amazing company.
Speaker 1 (08:41):
Yeah, amazing, one of the top.
Speaker 2 (08:43):
I mean, I can't say enough about them to Compass,
which it seems like everyone he's going there too.
Speaker 3 (08:51):
I have like most of my clients honestly are from Compass.
Speaker 1 (08:53):
Yeah, I mean all the big big dogs are going on.
Speaker 5 (08:57):
I just needed like I was a Douglas Settlement for
year and a half and it was a great experience
to my journey into real estate here. And I just
felt that I wasn't I don't know, I wasn't receiving
the kind of guidance and support and mentorship that I needed.
Compass came along. I recognized that they were fastly taking
(09:21):
over the real estate.
Speaker 1 (09:21):
World, right, Yeah, definitely.
Speaker 5 (09:24):
And when I met with them, I just had such
a good feeling there. They really look after their agents
to the nth degree. I walked into the office and
the buzz and the atmosphere in the office, I was like, Wow,
I need to be a part of this, and I
need to be surrounded by the biggest agents in the
industry exactly from them. And yeah, look, you know three
(09:50):
hundred offices all over the US. They did over thirty
one billion in sales last year. They just acquired Christie's
and at Properties. You know, some of my colleagues have
followed suit now with Tracy Tudor joining with all of
her amazing team.
Speaker 1 (10:06):
She's amazing.
Speaker 4 (10:07):
Oh, she's incredible.
Speaker 5 (10:08):
And to have her on the full floor and access
to her when you know, when you like for that
type of education.
Speaker 2 (10:15):
Is right, that's incredible, that's true.
Speaker 5 (10:18):
And it's just been such a breath of fresh air.
Let alone, the marketing and the tech is just it's unbelievable.
Speaker 2 (10:25):
I know that the people that run Compass came from
Tech absolutely right, So it's a completely different bodac Right.
It's really interesting because Robert makes a big Robert. Yeah,
I'll never forget. I spoke at Steve Shaw like a
million years ago, like I don't even know, fifteen years ago,
(10:48):
and he was there when the Compass wasn't even out,
and he stood up and spoke and I was like, wow,
he's very smart.
Speaker 4 (10:54):
Oh, incredibly smart.
Speaker 2 (10:56):
And then like soon after Compass went crazy, I was like, wow, you.
Speaker 4 (11:01):
Know that I onboarded within an hour. Robert Refkin is
video calling me from his cab in New York.
Speaker 1 (11:10):
That's incredible.
Speaker 4 (11:11):
Welcome to the team.
Speaker 5 (11:13):
That's what I'm talking little moments with.
Speaker 3 (11:16):
Some important it makes I feel valued and important about Yeah.
Speaker 5 (11:19):
I was like, I'm in the right place for I've
been there eight weeks and it's just been incredible and
I'm just I'm so grateful to be there.
Speaker 2 (11:27):
Then You're you're here in America. That's like a dream
corner for you and you're getting to be in the best.
Speaker 3 (11:33):
Did you always want to come to America a year?
Speaker 5 (11:36):
I was here about eight or nine years ago with
my TV career. I had a sponsorship. I worked for
the likes of QBC. I did a bit for the
Access Hollywood Reporter. You know, a lot of red carpet stuff.
And I was here for a short time. But I
loved La and then I obviously I moved back and
(11:59):
I I set up my advertising in the marketing agency.
I took a little break from being a buzzing TV host,
and then I met my wife, and then you know,
in that moment, we we came back out here structured,
more organized and ready to kick out.
Speaker 3 (12:17):
And how did you in your way?
Speaker 1 (12:19):
Met great question?
Speaker 5 (12:21):
Yeah, give us the I have my company. We're in
a we work in Liverpool Street and in the city.
Loved it, miss it, missed working.
Speaker 1 (12:30):
Wow, we work. People talking about we working? I hear
Oh I met on Hinge.
Speaker 5 (12:37):
Well, so she was she's been in wealth management all
of her life and and you know, she just joined
the we work. So I was casually chatting her up
in the elevator and I did a little bit of
a Stalkrish type of thing. I said to her, A
bunch of us are going out for drinks later on tonight.
Speaker 4 (13:00):
Do you want to join us?
Speaker 5 (13:02):
She's like, yeah, yeah, I'm up for meeting you people.
Speaker 4 (13:04):
She turns up. It's just me and her.
Speaker 5 (13:08):
I got a couple of tequila's ready, couple of drinks,
and then we had a few drinks, and then it
turned into a date and then and then we went
on you know, multiple days.
Speaker 1 (13:18):
Does she like living here?
Speaker 5 (13:20):
Yeah, yeah, she loves it absolutely. It's very, very different
to living in London, and.
Speaker 4 (13:27):
You know, it's just.
Speaker 5 (13:28):
It's a totally different alien environment and there's a lot
for us to get used to. But we are so
intertwined now with the Cali relaxed style living and working
in the sunshine makes.
Speaker 2 (13:43):
That's what everyone says that moves from.
Speaker 3 (13:46):
Like, so what would you say, Like the main difference
is like an environment and people, Like what are the
people like in London versus like La.
Speaker 5 (13:53):
One thing I really miss is is that kind of
community feel and the interaction.
Speaker 1 (13:58):
With one another in London.
Speaker 4 (14:01):
Yeah, I missed that everyone.
Speaker 1 (14:03):
I've heard the streets and.
Speaker 5 (14:05):
You know, people people in the coffee shops and each
other it's more.
Speaker 4 (14:10):
Of a communal film.
Speaker 2 (14:12):
Here.
Speaker 5 (14:12):
Everybody drives everywhere, see many people on the streets, and
nobody's walking around. So we we missed that interaction with people,
I must admit, but wouldn't change it. Wouldn't change it
for the world. I l A has so many amazing
aspects to it. And look, I know everybody says that
(14:33):
he is a very relaxed environment, but we still get relax.
Speaker 1 (14:40):
I don't know what you're talking about it relax maybe
like four hours a day.
Speaker 3 (14:49):
What I've heard is that people in London have like
the how do you say it? Like they to live
and then here we live to work.
Speaker 5 (14:59):
If you if you think of about this now right?
So I used to walk ten minutes in the rain
to the train. Used to get the train to London
forty five minutes and then you're on the subway the
tube for another thirty minutes until you get into the office.
Speaker 1 (15:16):
So you're seeing a lot of different people.
Speaker 4 (15:18):
You're surrounded by people washed in.
Speaker 1 (15:21):
That's actually cool.
Speaker 4 (15:22):
I like that, It's pretty.
Speaker 5 (15:23):
Cool, but it's also stress so stressful as compared to
I live in Beverly Hills. I drive down the road
five minutes in her car in the sunshine right through
the Compass office.
Speaker 1 (15:35):
It's true. I love that comfortside.
Speaker 3 (15:39):
Long have people been going into the office Now.
Speaker 4 (15:41):
I'm in there every single day I was offices.
Speaker 2 (15:44):
But we just did an event there with Louis Guys. Right, Yeah,
she did a lunch and learn and we made sure
that we had food for everybody and we did a
little presentation. But what I was going to say is
I like that because I see so many people in there.
So what would you say is changed for you since
(16:08):
you've been to Compass. What's the biggest thing that has
changed for you to make you I mean, you've really
started selling a lot more in the eight weeks.
Speaker 5 (16:17):
The mentorship from you know, my manager Pat, He's she's amazing.
Speaker 4 (16:23):
Yeah, Oh my god, she's amazing. She's been in.
Speaker 1 (16:25):
She's been in the business forever.
Speaker 4 (16:27):
Yeah, and she's so accessible.
Speaker 5 (16:30):
Whenever I've got an issue or a problem with a
contract or a list in or whatever it may be,
her door's always open. So to have that guide and
it's like, I'll get an emotional about it because you know,
I just I just fell out of five vescros five
Can you imagine over the.
Speaker 4 (16:48):
Past six weeks it's a crazy time, but I look
at it as.
Speaker 5 (16:53):
It's just paved in the way and it's created opportunity,
bigger opportunity.
Speaker 2 (16:58):
Exactly when when things are I always say this, when
things are uncomfortable, that's when you're really starting to grow.
Speaker 1 (17:05):
When you're comfortable, you're not growing. It's so true. But gosh,
it's so nice to have you here.
Speaker 5 (17:13):
Oh no, absolutely, I was just going to say so.
She she's been incredibly supportive. The the atmosphere in the
in the office has been amazing. Everybody's doing business and
everybody's on the phone. Yeah three million, six million, ten million,
they're closing every single day.
Speaker 4 (17:29):
And to be around that is that.
Speaker 1 (17:31):
Wait, I really want to talk about that.
Speaker 2 (17:33):
Because we go to offices constantly and there's not very
many people from the offices.
Speaker 1 (17:38):
It drives my reps crazy.
Speaker 3 (17:40):
I have to say the agency and Compass and there's
one warm Beverly Hills on the corner.
Speaker 1 (17:49):
Yeah, yeah, it's right.
Speaker 5 (17:50):
Yeah.
Speaker 3 (17:51):
Well, they they have good like go to rapport with
like the agents. It seems like they like going there
to hang out.
Speaker 1 (17:57):
And you know they hang out. They go to London.
Speaker 2 (18:00):
So when I started, let me tell you, I always
did cocktail events so that the agents would come always
at Cafe Roma and they'd all come from Beverly Hills
and it was such great way to do business. And
just like about right before, like a year ago, I
did one and they've been like, where were you?
Speaker 1 (18:20):
But we've had so much going on in Los Angeles.
Speaker 2 (18:22):
But we are going to be back. We're going to
do an event, and I think it really really helps
all of us because you know what, we're all a team.
I'm state, we're staging your real estate. Yeah, there's so
much so we're all partners. We're all here to do.
Speaker 1 (18:40):
This together, you know what I'm saying. Definitely, so well,
that's really exciting and it's amazing.
Speaker 4 (18:46):
I wanted to say another thing on that.
Speaker 5 (18:48):
Compass have the biggest soft market platform in the industry now,
so we have our private exclusive Probably thirty to forty
percent of us our business with Compass ages.
Speaker 4 (19:01):
Is between each other.
Speaker 1 (19:02):
That's incredible.
Speaker 4 (19:03):
We've off market.
Speaker 5 (19:04):
So you know, with the latest fires recently you've probably
seen on the Real Deal there was some great articles
about Compass once again just talking about how unfortunately all
of these people have lost their homes, but because of
our private exclusive off market platform. We were able to
rehouse hundreds of people from exclusive listings that only we have.
Speaker 2 (19:29):
Yeah, and it's really interesting because our phones were ringing
like crazy. Oh yeah, and we had so many people
finding in the first five days, they were finding beautiful
homes and I will say they were not price gouging
at that point, so that I like when I see
that that the agents are not doing that, because that's unfair,
(19:50):
you know, it's not okay. And also like we're doing
our best to put in like you know, eighty to
one hundred thousand dollars worth of inventory for a good price.
Work really hard to work with these clients, and I
love when the agents show up and like walk them
through everything. Not just we walk them through, but we're
(20:10):
all a team. So I know Compass does that a lot,
and that's really really.
Speaker 5 (20:14):
We've been donating and volunteering heavily, you know, to the
fire Department, to the Red Cross, which has been exceptional,
you know, delivering food and water to the fire department.
There's a picture on my Instagram where I'm like, hold
and I got water bottles and they were so grateful
(20:35):
for it at the time because they're working so hard
out there to keep us safe and the resources just
haven't been there.
Speaker 4 (20:45):
So hopefully it's all going to change.
Speaker 1 (20:47):
Now, definitely it's going to change.
Speaker 2 (20:50):
So if someone was going to choose a realtor, why
would they choose.
Speaker 4 (20:56):
You just got to call me and I'll just make
the magic happen.
Speaker 1 (21:00):
I have to say, you wanted to be on this podcast.
You are relentless.
Speaker 2 (21:05):
Let me tell you if you need a realtor, he
will not stop going. He will do it and he's
very detailed. So that's really good.
Speaker 1 (21:13):
That's great about you.
Speaker 5 (21:15):
Think of me like I don't fluff around, like I
say it how it is, which is great. I'm a
hard negotiation from London, you know, many many years of
experiencing media and real estate sales. Sales is sales at
the end of the day, it's the same process. But
I just I just I want to help people. I
(21:36):
don't want I'm not all about you know, getting the check,
even though the checks are amazing, But I want to help.
I want to help people just move on to the
next transition of their life, whether they're you know, whether
they're selling, whether they're buying. Because a lot of my customers,
especially in this current market have been divorces or and
(21:59):
it's been a really emotional.
Speaker 2 (22:00):
Time, very hard, very hard. So you're not just a
real estate agent, you're also a therapist and a friend.
Speaker 4 (22:07):
Absolutely.
Speaker 1 (22:08):
Yeah, it's true.
Speaker 2 (22:09):
And you know what I always tell clients, I say,
we help people's dreams come true, because that's really what
we're doing, whether they want it or not.
Speaker 1 (22:18):
But you know, we're helping them.
Speaker 2 (22:19):
Get out of you know, good situations to buy another house,
or we're helping them, you know, to their next level
of whatever they're going to do or their next journey.
Speaker 1 (22:29):
You know what I'm saying.
Speaker 3 (22:29):
That's true.
Speaker 2 (22:30):
And and you know, I mean, Nicole, I know that
with you and your team, you work really closely with
the the clients to make sure that they you know,
you communicate a lot with the agents, Yeah.
Speaker 3 (22:45):
To make sure they're happy. I think communication is just
one of the biggest things you can do.
Speaker 4 (22:48):
Absolutely, I tell my reps.
Speaker 3 (22:50):
I tell everyone that, I mean, really, any type of
relationship you need to communicate. It goes both ways. Yeah,
And I do have a question for you, So what
are your main goals for twenty two five?
Speaker 1 (23:00):
Here?
Speaker 4 (23:01):
And I want to hit fifty million in sales.
Speaker 3 (23:03):
Incredible.
Speaker 1 (23:04):
Yeah, I love that, and we will be staging all
of them before you.
Speaker 4 (23:14):
That's absolutely right.
Speaker 5 (23:17):
Yeah, Like you know, I've had a good warm up,
let's say, in to real estate, and it's been great
and you know, tens of millions and sales at this point.
Speaker 4 (23:26):
But now it's time to execute. The market is changing, yep.
Speaker 5 (23:29):
The property prices have been rising because so much demand
properties right now. Inventry was exceptionally low as it as
it was, but now there's such a need. If anybody
needs to sell their home, now's the time to do
it because you can get an outstanding price for that.
Speaker 3 (23:46):
Yeah, it's true.
Speaker 4 (23:48):
You know, I joined real estate in what.
Speaker 5 (23:51):
They said was the worst market since two thousand and
eight cracks, you know, and it's been it's been bloody challenging.
Speaker 1 (23:59):
Yeah, yeah, but it makes you stronger.
Speaker 5 (24:02):
I've managed to get myself through that and now it's
time to really exit execute get my deliver.
Speaker 1 (24:09):
So how are you going to do that?
Speaker 2 (24:10):
With your social media and all your background that you
have in entertainment, are you using any of that to
you know, win new clients.
Speaker 5 (24:19):
I always get invited to lots of different events, so
I use those events to leverage a network as well.
Speaker 4 (24:27):
I can exactly that face to face.
Speaker 1 (24:30):
You're attacking my language.
Speaker 2 (24:31):
That is so important. I really want to stress this
networking is the number one thing you can do. And
this is what I've always said since I started my company.
And it's also fun, you know what I'm saying. It's
you meet so many cool.
Speaker 1 (24:46):
Pers I love it.
Speaker 5 (24:48):
I love that, and I'm a true believer that the
universe has put all of us together.
Speaker 1 (24:53):
So I know what, trust me, I'm going to talk
to you offline. Trust me.
Speaker 5 (24:58):
But you're supposed to bump into somebody. There's a rooson
there and you need to exploit and explore that as
much as you can. But my, my, my way of
prospecting and lead generation is just I've been hammering the phones.
Speaker 4 (25:14):
That's it.
Speaker 1 (25:15):
That's really funny, isn't it.
Speaker 2 (25:16):
Because my son, her brother works in commercial real estate
in for and he like spends hours on the phone,
but he's closing closing clothing and it works.
Speaker 4 (25:30):
Absolutely works.
Speaker 5 (25:32):
You know, just a simple script and you know, just
very much not too pushy, but in a way of hey,
mister Bigglesworth, you know we've had the fires inventories low
I'm just wondering if there's an opportunity here that you
might consider setting your home straight to the point.
Speaker 2 (25:52):
And how does it feel when that person says, oh,
I was just looking for a real estate agent.
Speaker 1 (25:57):
That's right.
Speaker 4 (25:58):
Sometimes universe Yeah, yeah, they're foths and stuff like that.
Speaker 5 (26:06):
But you call them back, You're like, you appreciate your
language there, But I'm just wondering if we could work
together and I've managed.
Speaker 4 (26:13):
To turn.
Speaker 1 (26:15):
Impressive.
Speaker 5 (26:16):
Because you can't take it too literally having a bad day,
you know, it's something going on in their life, you know,
don't take it to heart. Give them a call back
the next day and say, hey, I didn't get you
at your best moment there, but can we talk about
real estate today?
Speaker 4 (26:31):
And you know, don't be afraid. Don't be afraid.
Speaker 2 (26:35):
So if you're a new agent, listen to what he
just said, don't be afraid. You've got to make those calls,
even a lead home stage and you got to make
those calls.
Speaker 1 (26:44):
Yeah, absolutely, I agree, because we can.
Speaker 5 (26:48):
We can get the good thing about la is we
we have so much unlimited access to the super wealthy.
We're so grateful to have that, whether that's door knocking
at some of the best match in Beverly Hills, or
whether that's just you know, getting their phone numbers which
are available and just having a conversation with them, just
(27:08):
a nice, candid conversation.
Speaker 2 (27:09):
It sounds like you really are grateful for being in
America and you're taking advantage of everything you can and
it's you know what, it's actually really nice to see,
you know, especially with all this stuff going on, the pandemic,
this that people were like a little down on America.
But you know what, there is so much. We have
so much here and it's just such a blessing and
(27:31):
it's so nice to see that. And it's been so
nice to have you on here.
Speaker 1 (27:36):
Yeah, thank you so much for you So talk to us,
tell us how do we get ahold of you?
Speaker 5 (27:41):
Just check out my website Jonathan pash dot com. All
of my listings are on there, all of my informations
on there.
Speaker 4 (27:46):
If you're looking to.
Speaker 5 (27:48):
Sell or buy a home in this current market, just
absolutely give me a call. I'll be I'll be on
the phone, so I'll be tenacious. I've got my own
team and we get the job done.
Speaker 4 (27:58):
And that's it.
Speaker 1 (27:59):
We love it.
Speaker 2 (28:00):
Let's get to work, so you've heard it here on
the Power of We.
Speaker 4 (28:05):
Thank you so much for having me. Thank you all right.
Speaker 1 (28:08):
Oh yay, good god, that was awesome. You're very easy.
I love that.
Speaker 4 (28:15):
Yeah, they cover had some good beats on it.
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