Ep. 318 | RFK Racing

The social media team for RFK Racing does things a little differently than most others with its mix of serious and straightforward and fun and honest content. We’re meeting the team behind the accounts and how they got to RFK Racing. Then we jump into one member transitioning into motorsports from college athletics; how the posting process works with multiple people having account access; any approval process for posting; it being a conscious shift in how in-race updates are presented; keeping the emotions in check during the race; the change in engagement over the years; having other race teams engage with the content; the return on investment with social media; who spends them mot time online; content or a post they are each most proud of contributing.  

Original music created by Tony Monge. 

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