March 10, 2025 • 41 mins
The second part of our conversation with Sadie Glenn starts by switching into how she formed her own social media and photography company, SR Driven Media. Glenn works for a number of drivers in NHRA, such as her husband Dallas, Angie and Matt Smith, Corey Reed, and others. She then digs into having a degree but also being self-taught with the spacing changing over the years; what she tries to accomplish with her work for her clients; the importance of having something (the business) for herself; the openness and honesty Glenn brings to her personal social media pages; her plans for the 2025 season with her racing and her business.
Original music created by Tony Monge.
Follow me here: https://linktr.ee/kellycrandall
Original music created by Tony Monge.
Follow me here: https://linktr.ee/kellycrandall
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:07):
Hey, everyone, Welcome to the Racing Writers Podcast. I'm your host,
Kelly Krandall. We are back with the second part of
our conversation with Sadie Glenn and we're gonna pick up
by switching gears and talking about her business SR Driven Media.
Sadie provides photography and social media for various drivers within NHRAA,
such as her husband Dallas, of course, Angie and Matt Smith,
Corey Reid and others. So we're gonna talk all about that,
(00:28):
how that has changed over the years, because Sadie has
a degree, but of course between photography and social media
and PR, so many things have evolved over the years.
So being self taught as well adapting really fascinating conversation
about all of that. I also ask Sadie what she's
trying to accomplish for her client. That goes into an
interesting conversation of trying to be different with each one.
(00:50):
Of course, when you're running social media pages, it's very
easy to fall into a trap of everything looking the same.
And then we're gonna end our conversation talking about what's
ahead in twenty twenty five, both her outlook for her
racing as well as another year the tenth year of
her business SR Driven Media. So that's where we're going
to pick up and end our conversation today. I hope
you enjoy it. Here is part two with Sadie Glynn.
(01:19):
You mentioned the business, and this leads to a whole
slew of things that I want to get into because
you know, your husband's great, You're great, you got the driving,
but the social media and the business side of it
is the part that I'm fascinated by. So let's thick
love SR Driven Media. I need to know. Okay, the
backstory here, because we talked about you knew early on
(01:39):
realistic about driving was an ambiit. But you've talked about
being in school for marketing or communications. So when did
the light bulb go off? Sadie? How did we get
to you having your own business now?
Speaker 2 (01:52):
Okay? So WHOA So, like anything in my life, it
kind of just happened very organically. So I remember being
in junior dragsters when digital cameras first came out, like
those point and shoots, you know, and I would just
spam my friends like cameras were the coolest thing I
(02:12):
had ever seen. Obviously, we did not have camera phones yet. Okay,
but I would just take pictures of my friends drag racing,
literally what I do for work now. So people would
make fun of me, like why do you always have
your camera with you blah blah blah blah blah, but
jokes on them now. So it started out with just
the love of photographing memories really, and then I really
(02:37):
was always interested in marketing and like how to expand
someone's brand, and so I went to school for that.
And then after I graduated, I was like, Okay, I'm
at a crossroads, you know, because I was going to
move to North Carolina after I graduated. You know, in
Portland you can work for Nike, which is wonderful. It's
(03:00):
a great company to work for. But I was like,
I'm not staying here, so I don't know, I don't
know what I want to do. I was like, okay, well,
I'm good with social media with my own racing, and
I had just met Kelly Wade with wind Light News,
(03:20):
and so by going to the races to see Dallas,
I had started conversations with Kelly and she brought me
on as her intern for wind Light Communications or Windline
News now for two seasons, and I just helped her
(03:40):
with all of her clients, like including Shane and Jonathan Gray,
which is the dad and uncle to Taylor and Tanner.
Like I remember Taylor and Tanner when they were just beaties,
and so it's so funny. Like watching Daytona, I was like,
why is he a man? Like he's a full grown
man now and it's freaking me out. And so after
(04:04):
two years, Kelly decided to step away from drag racing
and she's like, you know what, I really think if
you wanted to, you could be successful at this. And
so she gave me her blessing, which was super. She's
one of my closest colleagues and friends. I adore her,
and so that's when I started. I saw our driven Media,
(04:24):
which stands for Sadie Renee because at the time I
was still Sadie Floyd and I was hoping, you know,
after a couple more years, Dallas eventually was gonna propose,
because at that point we had been together for like
five years. I was like, I'll be damned if I
have to change all of my legal stuff over so
(04:46):
what names are not changing? Sadie Renee perfect. So it
just kind of happened. I was like I love photography
and taking photos, but I love showing people's personalities, Like
that's my favorite part in my job. And I'm a
(05:06):
little unconventional, like I do poke fun at my clients,
like in like not in a malicious way, but I
feel like some of them are so serious sometimes when
I first like they hire me, which is funny because
I'm just like, first off, we're having fun, We're drag racing,
Like this is so stinking cool. But that's how people are.
(05:28):
People want to relate to people, you know, Like that's
how you know, we get it done. So through that,
it started really small. I had pro stoc Alan Johnson,
Chris mcgahey. Mason was a little baby at that time,
which is so weird that he's old now too. That
(05:50):
was in twenty sixteen. I opened that. So this year
will be my tenth season. So it's been so much.
I love my job, like I love racing obviously, but
to be able to like take the two things I
love most and put them into a career, I'm like,
not a lot of people get that lucky to make
(06:11):
that work. So I'm very very blessed. I love it.
It's so much fun.
Speaker 1 (06:17):
You mentioned going to school. How much have you also
self taught yourself over the years, because technology, right and
even social media is constantly changing, so it's probably completely
different from what you initially learned.
Speaker 2 (06:29):
Oh man, Yes, I graduated in two thousand and thirteen
or something like that around there, and you know, social
media was there, but it was nothing like it is now.
And you know, I always remember some of the older
gentlemen that I would race against. They would kind of
make fun of me and my posting on Facebook about
(06:52):
my racing even if I say didn't do well or
like say my engine blew up. But some how I'm
still like getting sponsors, you know, I'm like, I'm utilizing
the tools I have in front of me. And so
it's funny now that a lot of those same men
are coming to me now, which kind of makes me like,
(07:14):
but you know, they just it was a different generation
than it didn't have to deal with that. You just
got money because you were you were good, so it
didn't matter as much as you know, obviously, sponsors want
people to do well, but they also just want their
brand represented, you know. So I think a lot of
(07:35):
I learned a lot with Kelly on like writing press
releases after like race recaps and all that stuff, and
I learned that that's not necessarily how my brain works.
Like at the end of the race day after like
taking photos, talking to people all day, it's like to
sit down and like recap, it's like my brain just
(07:56):
powers down as soon as I sit down. And Kelly
was always so patient with me. I was like, I
can do it, but it's just got my brain. We
just got to take a second. But as far as
like putting a caption with ten different clients like that,
I don't even have to think about it. It's so weird.
It just like comes out and I'm like, okay, here
(08:19):
we go. So really, since every year, I feel like
there's something new to learn, I'm never not learning, which
is awesome. Like college taught me a lot of the
brick and mortar stuff, you know, but I would be
interested to see how they're teaching it now. Ten years later,
(08:39):
when I went into drag racing media, there was only
maybe two or three social media people. Like it was
very pr heavy, and you know, that serves a purpose absolutely,
but I think for the first couple of years I
was kind of a scoffed at, like there's no way
(09:01):
that that's gonna be an okay business model to not
do PR on top of it and just do social
media like he's no longer there. I remember an individual
said like, there's no way that social media is going
to be important in a racing program, and I said, okay, yes, sir, Yeah, you.
Speaker 1 (09:24):
Know, like today it's almost like that maybe kind of
dominates or I don't know what the word I'm looking for,
but it's almost like it is not bigger or more important,
but gosh, what's the word I'm looking for? Like there's
almost more social media than PR sometimes.
Speaker 2 (09:41):
Right, And it's like sometimes that's how we find out
about team announcements, yes, yes, yes, Or I'm like I'm
like if I'm not chronically on my phone twenty our seven,
like what if I miss something, like especially with your work,
Like I don't know how you could take a break
from your phone, Like what if someone announces something and
(10:02):
you don't catch it in the first three and a
half seconds? Like what even is that? So? Yeah that
that's a whole nother ballgame, you know.
Speaker 1 (10:14):
Yeah, yeah, So social media has become the place to
make announcements. It's and I so I guess that's kind
of ties back to my points, like there might be
stuff just on social now that is not being sent
out in a press room. Yes, right, so that, yeah,
that's kind of where I was going there where it's
almost like it is more so than PR sometimes or
at least.
Speaker 2 (10:33):
Yeah, right, I've definitely noticed, especially like probably like the
last five years, definitely, I mean before twenty twenty. But
it's like it's so substantial that, you know, I feel
like a successful race team needs both for sure, but
(10:55):
it's like both of them are so important, know, and
sometimes I'm like, oh, well, why didn't they send out
a press release on that? You know. So I think
it's like not changing of the guarden any way, but
just different definitely different times than when I started. You know,
(11:15):
there was like a whole press room of people that
you know, wouldn't even go to the starting line for
the races, which is fine because they needed their job
was in the media room like bam bam, you know,
and it's crazy to me, I would, you know, I
like to get to know my people, not saying that
(11:36):
they didn't, but I was like, do you even know
these people? You know, like if you're just in the media.
I feel like there's a crucial part of your job
that you're not getting to absorb. But also, if I
was paid to do that, I would probably just do
what I was paid to, like if I wasn't already
(11:58):
like in racing like I was, you know.
Speaker 1 (12:00):
Yeah, And for some people, it is just a job
and they don't have that personal relationship with their clients, right,
It's like I'm here to do a job.
Speaker 2 (12:08):
I always find it interesting too.
Speaker 1 (12:10):
Of as you said there, what something you just said
resonated with me about why why didn't they send a
press release on that? So me being on the media
side of it, that is what I struggle with. I
love social media, and you said it there. I think
we're very much alike in we live on our phones, right,
I can't go without checking my phone. Yeah, but there
(12:32):
are times where here in the NASCAR world, stuff will
end up on social, you know, teams will put something
on social or announce something on social, and I'm like, man,
I like, where's the press release? Can Can I have
a little more detail? Can I have a quote?
Speaker 2 (12:48):
Right? Yeah?
Speaker 1 (12:51):
Can I have more background info on whatever you just
told me are announcing? So I kind of struggle with that, because,
as we're talking about, the world has changed so much
that there's times where we lean so much on social
media and we get away from that traditional how we're
disseminating information.
Speaker 2 (13:11):
Yes, I love a good press release and a quote.
Like my my biggest gripe with social is like, say
I post an HRA article or something for somebody, It's
like they don't they only read the byline and they
don't actually read the article. And I was like, well,
if you read the article and the quote, you would
(13:33):
know exactly what it was about. Shout out to reading it,
you know. And I love social media for the access
that it is given everyone, really, but sometimes the downfall
of that is like I'm like, okay, you know, you
(13:54):
know comment sections.
Speaker 1 (13:56):
Yeah, because it's easier to put something on social sometimes
than to be like, all right, I need this send
out a whole a whole information path, right, And again
I get it, but it's there's times where selfishly speaking
as a media members, like man, I couldn't use a
little more information of.
Speaker 2 (14:10):
That, right, You're like, okay, a little elaboration.
Speaker 1 (14:14):
With fine, So for you, Sadie, what are you trying
to accomplish? Then? With the way you approach working for
your clients, what like, what's the goal, what's the biggest
thing that you're trying to get across for them.
Speaker 2 (14:28):
Yeah. So, since I have a degree in marketing, a
lot of people think I do sponsorship and stuff like that.
But since I'm a one woman business, I had to
kind of separate. I was like, Okay, I I don't
want to look for millions of dollars for people because
(14:48):
that just stresses me out. I would never sleep. I
could do it, but I'm just like, ooh, So my
plan as with my business is to bring a genuine
personality I suppose of each person I work with, and
just like organic stuff. Like I obviously people know which
(15:12):
clients I work for, but I like it to look separate,
Like I don't want it to be cookie cutter for
each person. So if I could accomplish with my business
obviously increasing their fan base, you know, with follower numbers
and all that stuff, but if I could create a
(15:35):
package for each person that a sponsor sees and says
they want to be a part of that perfect like that.
That's the biggest thing for me is I love the photography.
I love the behind the scenes and all that stuff.
But I think if I can create the package and
(15:57):
really show you who these people are, that's my favorite
part of the job.
Speaker 1 (16:02):
How much does it mean to you to have something
of your own? And I asked that because from the
outside looking in, you've got a fantastic husband who you
can just be there for him. You have your racing
who you could just focus on that. And then there
would be people who said, well, why even get into business,
Like why not just be a driver's wife? And then oh,
(16:23):
by the way, I race a little bit on my own,
So why or in or how much does it mean
to you to have something of your own?
Speaker 2 (16:30):
This business has been well definitely was my saving grace
in the years where I didn't have my own race
car when we first moved to North Carolina because we
were adulting. I was like, how can I stay in
racing because I love it so much, but make a
job and a career out of it? And so I
(16:53):
have loved my business. I can't believe it's already been
ten years, which is crazy, and like, people, you'll keep
hiring me, which is wonderful. Like they're like, we love
specifically what you do, and we want to hire you
that's like I could take that stuff to the grave,
like with happiness. Like that's crazy to me. So you know,
(17:15):
a lot of people are like, well, why don't you
just be a driver's wife, which is nothing wrong with
that power too yet, but I get so bored so easily.
Like when we were in Bradenton, I only had a
few clients, so I was, you know, in Dallas's trailer
most of the time. I was like, Okay, we don't
run for another four hours. Great? Great. I was like, yay,
(17:43):
Which I need to remember that when I'm crazy busy,
like ed at the Gators or something, I'll like, hey,
remember remember the good times? All?
Speaker 1 (17:50):
Yeah?
Speaker 2 (17:51):
Oh man? Yeah. And so I've just always been kind
of a go getter in a way where I'm like, Okay,
I love being there for my husband and racing my
own stuff. But as our driven media has really become
like my biggest dream because I'm still in racing and
(18:15):
I'm able to. I've just always loved hyping people up,
and at the end of the day, that's what I
do for a living, you know, whether it be through photos, videos,
I just love showing people that we're all normal, like,
and I've noticed like in the last few years, there's
been like a really big shift on just showing especially
(18:42):
in NASCAR, like just showing the normality of the people
like I grew up with, like Dale Senior, like larger
than life, like you could not like I never felt
like not that I didn't know him, but like he
was always like you know, and like last night we
(19:03):
were watching TikTok and it's just funny little stuff, you know,
like behind the scenes of this interview where another driver
is like behind him like creep in. Like I love
that stuff. So to have my own business and kind
of have it be my baby since I'm the only
(19:23):
person that does all the work. Because people are like, well,
why don't you hire someone, I was like, well, I
know what I can do, not saying that I don't
trust anybody, but it's kind of hard to, you know,
give it to someone else. Also, I'm like, Okay, I've
worked so hard for ten years, like here's this, you know,
(19:43):
so that might be a little unrey if I think
about it, but you know, so it's it's really nice
to have my own thing and have like another niche
that I can go into, which is really nice. Besides
being a driver's wife and or a racer.
Speaker 1 (20:02):
So the relatable aspect is something that I could not
agree more with, and it's why I was so happy
and those of us in NASCAR were so happy with
the Netflix documentary docuseries at the end of last year
because it was like, Okay, give us something more, give
fans something more on these drivers that's not just a
race recap. And I think that series went very well. Okay,
(20:25):
you said there about showing people that I think the
way you said it was basically showing people that were
normal or whatever it was that you just said there,
And I want to latch onto that because the best
thing that I love about you, Sadie, is how you
do your social media because it's such a kind of
a juxtaposition of how you were talking about showcasing your
(20:48):
talents and then what you show on social media for yourself.
And the reason that I love it so much is
because it is normal and it's real, and there's all
of these discussions about what is real and not real
on social media. Don't believe everything you see, right, people
just want to show you the good side. You don't
do that, and I love it. You know you, thank you,
(21:10):
You're on there. Talking about your anxiety. You're on there
talking about having bad days or how you know how
stressful Race weekend was. So I guess where I want
to start with that is just why, why why lean
into that really kind of being so open and honest?
Speaker 2 (21:30):
I really don't know. I feel like I've always been
very open and honest, and I don't know, like if
I've just always been like that, Like I grew up
in a family that was very open and honest and
you know, expressed how they felt, and so I don't
I don't know if it comes from me telling my
(21:52):
story as a cancer survivor growing up to be very
open about things. But I've just never thought twice about
not showing it like it is. Like last year we
had quite possibly the worst season with my Dragster that
I've ever seen anyone have ever maybe in life. And
(22:17):
like my husband so smart, like so smart, and if
him and Greg Anderson and Rob Downing the Creuse like
and all their knowledge cannot figure out why my motor
isn't physically running, like that's crazy to me, you know.
So I I just I've never sometimes when I do post,
(22:41):
I'm like, I don't want people to like feel sorry
for me, you know, like that's not what I'm trying
to do. But I think a lot of social media
is people just showing highlights, and I think it's it's
tough for me sometimes, like showcasing my client successes, which
is wonderful, I'm so happy for them, but I'm like, Okay,
(23:04):
I want to show the other sides also of racing,
because only one person gets to win in your category,
like so, and it's not always rainbows and butterflies, and
so I've just always kind of been open whether that
was a blessing or a curse. Like sometimes I'm like,
(23:27):
I'll ask Dallas. I was like, you know, I'm gonna
post this video. I think it was one of them
where in Norwalk I was getting ready to put on
my helmet and I just like started crying, and because
I was so upset for Dallas. You know, he spends
all this time on the car and it's not working,
(23:50):
so on top of trying to go for a championship,
he's having to worry about this, you know, And then
I'm going up there with like no confidence at all.
I'm like, is the car gonna run? Maybe we don't know.
I'm going to try to give it the gas, so
I you know, I would ask Dallas because I never
want to make him look like he's in a bad
(24:11):
light because he's so smart. But honestly, he's a boy
and he doesn't care. He's like, post whatever you want, Like,
I really don't care. And so I've just always liked
to show both sides of it because I hope somewhere
down the road will be the successes and so I'll
be able to show both sides. And I wasn't just
(24:32):
showing a highlight reel of what I feel like people
want to see or should see. I've just never really
had like a facade up because I can see it
with other people immediately and I like, like, I hate it,
and so I was like, I just want to make
sure I'm never liked that.
Speaker 1 (24:53):
Yeah, it's interesting because there's there's gonna be there's going
to be both sides of reaction actions to it, right,
because I always worry. I'm like, well, I don't want
to come off like I'm complaining, but there's times where
it's like I want to post stuff because I'm like,
well it's real, as you're saying, like it's this is
not all rainbows and butterflies. I don't want to just
(25:14):
be a person that shows the good stuff on social media.
And I think that's what I really respect about you
is because, particularly as I said talking about anxiety, talking
about self confidence, there are things on there that you
mentioned or put and it might only be like a
fifteen second video or thirty second video, but you're touching
on how you're feeling, and I feel like that goes
such a long way.
Speaker 2 (25:34):
I really appreciate that. Yeah, I had like when someone
comes up to me at the racetrack and is like
I've never met them before and they're like, we see
your videos and we love them. Like that is such
a compliment because I'm just like on my couch, like,
hopefully people will like this, you know, And you know,
(25:55):
I just always wanted to keep it honest. I don't know,
I just don't. I can tell immediately when someone is
not posting the full truth, like on their social whether
it's a celebrity or like, and I get so turned
off by that. So I guess I always wanted to
make sure that mine never was like that. You know.
(26:18):
Sometimes I'm like, ooh, I sound really complaining, but I
hope that people know where I'm coming from, you know,
so it really Yeah, sometimes I have a hard time
with it. I love my social and all the people
that have said such good things about it, but I'm like,
I never want people that think I'm complaining or something
(26:40):
like I don't know, I'm like, it's this weird. I
don't know if it's this weird like imposter syndrome or
whatever the heck it is like, Oh, you're you're a
driver's wife, which is wonderful, but you should stick to
that kind of thing, Like it's just like weird in
my brain.
Speaker 1 (27:00):
Is that also maybe the biggest misconception too of oh,
which are just a driver, You're just a driver's life.
Speaker 2 (27:06):
Yeah. A lot of people, well are just since I
bought my dragster at the end of twenty twenty two,
are just finding out that I race at all. You know,
unless they grew up in the Northwest with me, they
probably wouldn't have known, you know. So to them, I
am the SR Droven Media owner and Dallas's wife, which
(27:30):
are two very valid and wonderful things to be. But
I feel like a big part of my identity also,
my whole life has been racing, no matter if it's
been one race a year or ten, you know, it
really doesn't matter to me. So I think people are
still learning that I have this other part of me
(27:54):
and I'm not trying to like race now that my
husband races professionally, you know, Like I don't know, We're
just finally in a financial situation where my business has
been successful, which is wonderful, so I can fund my
own car. You know. It's not because he now races
(28:15):
pro stock, you know. So I think sometimes it's a misconception.
They're like, oh, well, you're just racing blah blah blah.
Like I worry about sometimes people that are super successful racing,
like win all the races and everything looking at my
stuff like oh what a try hard you know, like
(28:36):
oh she can't she can't win any races, but she's
posting all over like cringe, you know. But I I
just need to not worry about that, yeah, you know,
because then like people like you that I totally admire
and respect say you like my videos, and I'm like validation.
Think goodness, you know, well.
Speaker 1 (28:56):
I think because I think for me, I really it
resonated when you were talking earlier about why am I
doing this? What do I love about this? And I
think that's the most important part about being a human
is just do what you're doing something for you? What
do you love? Why am I here? And I even
struggle with that sometimes in racing, because I have to
(29:18):
remind myself that when I get so upset over how
things are going in NASCAR or how you know, people
constantly complaining about NASCAR and social media like get I
get almost defensive and I'm like, wait a minute, I
don't need to be defensive. That's not my job. I'm
here because I love telling stories, because I love reporting
(29:44):
on what's going on. So there's times where I have
to remind myself why am I here? I love At
the end of the day, I love just watching race cars.
So I think what you're talking there, like, that's how
you approach your social media. That's just how I try
to approach Yeah, my job as well. It's like what
do you love? And do it for you?
Speaker 2 (30:02):
Yeah? Right? I know. I feel the same like I am. Obviously,
I have never raced an i h R A or PDRA.
I think they're wonderful sanctioning bodies. I am an nh
R A writer die and like obviously is anyone perfect. No,
But when people talk badly about the sanctioning body, like
(30:26):
I have a hard time not getting defensive too. I'm like, okay, well,
first off, it's not my job chill, but like you can't.
I don't know. I've just never actively gone on someone's
social media that I don't like and comment.
Speaker 1 (30:43):
Oh yeah, that's both.
Speaker 2 (30:44):
Really, that's wild. Like I see things every hour that
I don't like on social media and I keep scrolling,
I don't say anything.
Speaker 1 (30:55):
And a whole other podcast.
Speaker 2 (30:58):
Oh girl. So I I just sometimes have to remind myself. Okay,
I I got this race car. Although it's challenging me
to the ends of all time, I got back into
it because I wanted to remind myself why I fell
(31:19):
in love with drag racing, and so I can have
an outlet, you know, like to get this energy out.
I'm like, because I'm not going to run a marathon,
that's not gonna happen, and so I just I, yeah,
it's it's tough.
Speaker 1 (31:37):
Being a human is tough, though, right a girl. At
the end of the day, let me tell you, being
a human is tough. Okay, So to wind down here,
we talked about so much, but to wind down because again,
drag racing season is right around the corner, at least
for you know, nhr A sanctioned events. We talked about
the shootout in Bradington, which is always fun. So I guess,
(31:59):
so what are your plans first off, for twenty twenty
five you individually maybe with the with the race car,
but just what are you looking forward to with the
new season, Because first off, as you said, it's going
to be ten years with the business, but Dallas is
back chasing a championship, and as I said, your plans,
So I guess kind of your your broad overall view
of what's what's to come.
Speaker 2 (32:18):
Yeah, I'm really excited. Uh so as far as my
own racing goes, I'm really excited to just have a
car that runs decently. And I think the changes Dallas
has been making over the winner are really gonna I
think we went a little too high tech. It was
(32:39):
a bunch of custom stuff on the engine and in theory,
super cool for what we're needing to do, not consistent
and as we've learned, a lot of grimlins come from it,
so we're kind of going back to basics. So I'm
excited because I know that's going to run well once
(32:59):
we get it off the Dino this weekend. I just
have a really good feeling because I think if eventually
the tides well turned, like last year was so difficult,
I'm like, there's no way that this doesn't turn for
me eventually, you know, like at least I held up
right that. I mean, if we did another year of this,
(33:23):
I you know, I wouldn't quit, but I'd be like,
let's maybe sell this car and try another one, or
so I don't Yeah, this one's it needs an exercise. Yes,
this one sucks and so so not quite to exorcism stage.
But I'm just excited to race again and go up
(33:46):
there and like build my confidence again. I think that's
when I want to work on most this season, is
once we get the car right, I think it'll be
easier to not worry about if it's gonna sputter or
spin off the line. You know, I can focus on
doing the same thing with me and how I drive
(34:09):
and just doing everything the same all the time, because
my mind's been everywhere else the last season because I
was like, okay, that is making a weird noise. Should
I shut it? Off like this that, like this, that
and the other thing. So I'm really excited to get
back into it and kind of just rallied the shit
out of it, you know, like I just want to
(34:31):
make so many passes that were exhausted. That's where I'm at.
And for business, I'm just so thankful for all the
people that have been with me, either all ten years
or even the last year. Like I have a really
(34:52):
great core group of people. And then I tend to
like hire smaller accounts throughout the season, but I love
all of them the same, and so if I could continue,
I just want to bring value to them. And so
sometimes I get a little ahead of myself. I'm like, Okay,
I want all the gadgets that are cool, like I
(35:13):
need the GoPro, I need this blah blah blah blah blah,
even though I have only two hands. So I'm like, Okay,
this year, I thought focus on quality over quantity. Like
obviously we want to get content out all the time
all the time, but I would rather it be less
(35:37):
frequent and actually track and go somewhere. Then you know,
just be like here's another burnout, Like you know, how
many burnouts am I gonna see. I'm like, okay, I
love that. It's super cool, especially in slow motion. But
I'm like, h so, I maybe because I'm looking at
it all day. So as far as with Dallas driving man,
(36:01):
his season was so incredible last year, even though it
stressed me out and I did not sleep like the
last two months of the season, and he slept perfectly.
Speaker 1 (36:14):
He was told for the championship race. I remember asking
him about that several time.
Speaker 2 (36:19):
I'm like, dude, championship, Oh yeah, and I married a
serial killer, honestly, Like he so funny, like he He's like,
what's wrong. I was like, well, you're leading the points
and there are like four other people that could win
the championship depending on how this last race day goes.
(36:42):
He goes, it's all good.
Speaker 1 (36:43):
Yeah.
Speaker 2 (36:45):
I was like, okay, that's why you're driving and I'm not.
And I told him like as soon as the countdown started,
I said, I just know you were going to stress
me out to literally the last round of Pomona And
was I not right. I was like, like it was
such a great case scenario. We love Greg. He is
like a second dad to Dallas, like so kind. He
(37:09):
has really taken Dallas under his wing. The last twelve
thirteen years, Dallas has been on the team and taught
Dallas so much, you know, so it was kind of difficult,
Like I love Greg and his family so much, but
I want my husband to do well. But I'm excited
for the team overall. There was like all kind I
was like, I'm gonna pass out, Like I just need
(37:31):
to know the outcome. Like when they were both stage,
I said, can we like get this over with? Like
this is the worst six seconds of my life. So
I'm like, I wo. I mean, what a good place
to be in going for a championship. So I hope
that he has another great year. So but I was like,
I just need to figure out how to channel that stress.
(37:55):
So maybe by if my car runs better, I can
release it more. That's what I'm going to go with.
Speaker 1 (38:00):
But no matter what, it's going to be busy. I
mean that's the best way to say, is it's gonna
be busy.
Speaker 2 (38:06):
Yeah, yes, yes, good problems to have, good.
Speaker 1 (38:08):
Problems to have. All right, Sadie, we could just keep
talking forever, and I'm sure we'll keep talking once we
get off the air here, but let me end this
podcast I'm so glad, as I said at the start,
that we got to do this. I think your story
is awesome and I'm just nosy and curious and wanted
to know more about it much so I appreciate you
doing this today.
Speaker 2 (38:25):
Of course, thanks for having me on.
Speaker 1 (38:34):
All right, we're back to wrap things up. First off,
thank you Sadie for coming on the podcast. Thank you
for just being an incredible person all the time that
you gave me. I think she is really truly as
I posted on social media, she is such a hustler,
but she's also just a great person. And when I
posted the first part of the conversation last week, that
was what all of your comments were, folks who know
Sadie in the comments section on social media talking about
(38:56):
just how awesome she is, and that did my heart. Well,
I'm glad I brought her on the podcast and that
it was so well received. So Sadie, thank you once again,
and you got a nice little following. If you want
to know more about Sadie see the work that she's doing,
you can follow her individual social media pages. She is
Sadie Glenn's sixty four to sixty nine on Instagram. You
(39:17):
can also find her on Facebook on TikTok. You can
also follow the SR driven Media Instagram account. Just go
to SR driven Media and then srdrivenmedia dot com mentioned
that earlier is where you can see all of her clients,
so who she's working for, as well as how she
approaches the job and what she provides. So all of
(39:38):
that great information I have. I hope you will check
out Sadie, see what she's doing, and give her a follow.
With that, if you enjoyed the conversation, I hope you're
following me. I hope you leave a rating and review.
You can also do that on social media. I am
very easy to find with my handle across all platforms
from Instagram, Facebook, LinkedIn, YouTube, very to find me. Appreciate
(40:00):
all the feedback, Thank you for clicking and listening. Thank
you for downloading. We are rolling right along. As I
like to say on the podcast strong downloads. Appreciate all
the feedback mentioned the comments on last week's episode, so
please doing that. I appreciate it very much. And with that,
let's wrap this up. I will see you again soon
with a brand new episode of the Racing Writers Podcast.
Hey, everyone, Welcome to the Racing Writers Podcast. I'm your host,
Kelly Krandall. We are back with the second part of
our conversation with Sadie Glenn and we're gonna pick up
by switching gears and talking about her business SR Driven Media.
Sadie provides photography and social media for various drivers within NHRAA,
such as her husband Dallas, of course, Angie and Matt Smith,
Corey Reid and others. So we're gonna talk all about that,
(00:28):
how that has changed over the years, because Sadie has
a degree, but of course between photography and social media
and PR, so many things have evolved over the years.
So being self taught as well adapting really fascinating conversation
about all of that. I also ask Sadie what she's
trying to accomplish for her client. That goes into an
interesting conversation of trying to be different with each one.
(00:50):
Of course, when you're running social media pages, it's very
easy to fall into a trap of everything looking the same.
And then we're gonna end our conversation talking about what's
ahead in twenty twenty five, both her outlook for her
racing as well as another year the tenth year of
her business SR Driven Media. So that's where we're going
to pick up and end our conversation today. I hope
you enjoy it. Here is part two with Sadie Glynn.
(01:19):
You mentioned the business, and this leads to a whole
slew of things that I want to get into because
you know, your husband's great, You're great, you got the driving,
but the social media and the business side of it
is the part that I'm fascinated by. So let's thick
love SR Driven Media. I need to know. Okay, the
backstory here, because we talked about you knew early on
(01:39):
realistic about driving was an ambiit. But you've talked about
being in school for marketing or communications. So when did
the light bulb go off? Sadie? How did we get
to you having your own business now?
Speaker 2 (01:52):
Okay? So WHOA So, like anything in my life, it
kind of just happened very organically. So I remember being
in junior dragsters when digital cameras first came out, like
those point and shoots, you know, and I would just
spam my friends like cameras were the coolest thing I
(02:12):
had ever seen. Obviously, we did not have camera phones yet. Okay,
but I would just take pictures of my friends drag racing,
literally what I do for work now. So people would
make fun of me, like why do you always have
your camera with you blah blah blah blah blah, but
jokes on them now. So it started out with just
the love of photographing memories really, and then I really
(02:37):
was always interested in marketing and like how to expand
someone's brand, and so I went to school for that.
And then after I graduated, I was like, Okay, I'm
at a crossroads, you know, because I was going to
move to North Carolina after I graduated. You know, in
Portland you can work for Nike, which is wonderful. It's
(03:00):
a great company to work for. But I was like,
I'm not staying here, so I don't know, I don't
know what I want to do. I was like, okay, well,
I'm good with social media with my own racing, and
I had just met Kelly Wade with wind Light News,
(03:20):
and so by going to the races to see Dallas,
I had started conversations with Kelly and she brought me
on as her intern for wind Light Communications or Windline
News now for two seasons, and I just helped her
(03:40):
with all of her clients, like including Shane and Jonathan Gray,
which is the dad and uncle to Taylor and Tanner.
Like I remember Taylor and Tanner when they were just beaties,
and so it's so funny. Like watching Daytona, I was like,
why is he a man? Like he's a full grown
man now and it's freaking me out. And so after
(04:04):
two years, Kelly decided to step away from drag racing
and she's like, you know what, I really think if
you wanted to, you could be successful at this. And
so she gave me her blessing, which was super. She's
one of my closest colleagues and friends. I adore her,
and so that's when I started. I saw our driven Media,
(04:24):
which stands for Sadie Renee because at the time I
was still Sadie Floyd and I was hoping, you know,
after a couple more years, Dallas eventually was gonna propose,
because at that point we had been together for like
five years. I was like, I'll be damned if I
have to change all of my legal stuff over so
(04:46):
what names are not changing? Sadie Renee perfect. So it
just kind of happened. I was like I love photography
and taking photos, but I love showing people's personalities, Like
that's my favorite part in my job. And I'm a
(05:06):
little unconventional, like I do poke fun at my clients,
like in like not in a malicious way, but I
feel like some of them are so serious sometimes when
I first like they hire me, which is funny because
I'm just like, first off, we're having fun, We're drag racing,
Like this is so stinking cool. But that's how people are.
(05:28):
People want to relate to people, you know, Like that's
how you know, we get it done. So through that,
it started really small. I had pro stoc Alan Johnson,
Chris mcgahey. Mason was a little baby at that time,
which is so weird that he's old now too. That
(05:50):
was in twenty sixteen. I opened that. So this year
will be my tenth season. So it's been so much.
I love my job, like I love racing obviously, but
to be able to like take the two things I
love most and put them into a career, I'm like,
not a lot of people get that lucky to make
(06:11):
that work. So I'm very very blessed. I love it.
It's so much fun.
Speaker 1 (06:17):
You mentioned going to school. How much have you also
self taught yourself over the years, because technology, right and
even social media is constantly changing, so it's probably completely
different from what you initially learned.
Speaker 2 (06:29):
Oh man, Yes, I graduated in two thousand and thirteen
or something like that around there, and you know, social
media was there, but it was nothing like it is now.
And you know, I always remember some of the older
gentlemen that I would race against. They would kind of
make fun of me and my posting on Facebook about
(06:52):
my racing even if I say didn't do well or
like say my engine blew up. But some how I'm
still like getting sponsors, you know, I'm like, I'm utilizing
the tools I have in front of me. And so
it's funny now that a lot of those same men
are coming to me now, which kind of makes me like,
(07:14):
but you know, they just it was a different generation
than it didn't have to deal with that. You just
got money because you were you were good, so it
didn't matter as much as you know, obviously, sponsors want
people to do well, but they also just want their
brand represented, you know. So I think a lot of
(07:35):
I learned a lot with Kelly on like writing press
releases after like race recaps and all that stuff, and
I learned that that's not necessarily how my brain works.
Like at the end of the race day after like
taking photos, talking to people all day, it's like to
sit down and like recap, it's like my brain just
(07:56):
powers down as soon as I sit down. And Kelly
was always so patient with me. I was like, I
can do it, but it's just got my brain. We
just got to take a second. But as far as
like putting a caption with ten different clients like that,
I don't even have to think about it. It's so weird.
It just like comes out and I'm like, okay, here
(08:19):
we go. So really, since every year, I feel like
there's something new to learn, I'm never not learning, which
is awesome. Like college taught me a lot of the
brick and mortar stuff, you know, but I would be
interested to see how they're teaching it now. Ten years later,
(08:39):
when I went into drag racing media, there was only
maybe two or three social media people. Like it was
very pr heavy, and you know, that serves a purpose absolutely,
but I think for the first couple of years I
was kind of a scoffed at, like there's no way
(09:01):
that that's gonna be an okay business model to not
do PR on top of it and just do social
media like he's no longer there. I remember an individual
said like, there's no way that social media is going
to be important in a racing program, and I said, okay, yes, sir, Yeah, you.
Speaker 1 (09:24):
Know, like today it's almost like that maybe kind of
dominates or I don't know what the word I'm looking for,
but it's almost like it is not bigger or more important,
but gosh, what's the word I'm looking for? Like there's
almost more social media than PR sometimes.
Speaker 2 (09:41):
Right, And it's like sometimes that's how we find out
about team announcements, yes, yes, yes, Or I'm like I'm
like if I'm not chronically on my phone twenty our seven,
like what if I miss something, like especially with your work,
Like I don't know how you could take a break
from your phone, Like what if someone announces something and
(10:02):
you don't catch it in the first three and a
half seconds? Like what even is that? So? Yeah that
that's a whole nother ballgame, you know.
Speaker 1 (10:14):
Yeah, yeah, So social media has become the place to
make announcements. It's and I so I guess that's kind
of ties back to my points, like there might be
stuff just on social now that is not being sent
out in a press room. Yes, right, so that, yeah,
that's kind of where I was going there where it's
almost like it is more so than PR sometimes or
at least.
Speaker 2 (10:33):
Yeah, right, I've definitely noticed, especially like probably like the
last five years, definitely, I mean before twenty twenty. But
it's like it's so substantial that, you know, I feel
like a successful race team needs both for sure, but
(10:55):
it's like both of them are so important, know, and
sometimes I'm like, oh, well, why didn't they send out
a press release on that? You know. So I think
it's like not changing of the guarden any way, but
just different definitely different times than when I started. You know,
(11:15):
there was like a whole press room of people that
you know, wouldn't even go to the starting line for
the races, which is fine because they needed their job
was in the media room like bam bam, you know,
and it's crazy to me, I would, you know, I
like to get to know my people, not saying that
(11:36):
they didn't, but I was like, do you even know
these people? You know, like if you're just in the media.
I feel like there's a crucial part of your job
that you're not getting to absorb. But also, if I
was paid to do that, I would probably just do
what I was paid to, like if I wasn't already
(11:58):
like in racing like I was, you know.
Speaker 1 (12:00):
Yeah, And for some people, it is just a job
and they don't have that personal relationship with their clients, right,
It's like I'm here to do a job.
Speaker 2 (12:08):
I always find it interesting too.
Speaker 1 (12:10):
Of as you said there, what something you just said
resonated with me about why why didn't they send a
press release on that? So me being on the media
side of it, that is what I struggle with. I
love social media, and you said it there. I think
we're very much alike in we live on our phones, right,
I can't go without checking my phone. Yeah, but there
(12:32):
are times where here in the NASCAR world, stuff will
end up on social, you know, teams will put something
on social or announce something on social, and I'm like, man,
I like, where's the press release? Can Can I have
a little more detail? Can I have a quote?
Speaker 2 (12:48):
Right? Yeah?
Speaker 1 (12:51):
Can I have more background info on whatever you just
told me are announcing? So I kind of struggle with that, because,
as we're talking about, the world has changed so much
that there's times where we lean so much on social
media and we get away from that traditional how we're
disseminating information.
Speaker 2 (13:11):
Yes, I love a good press release and a quote.
Like my my biggest gripe with social is like, say
I post an HRA article or something for somebody, It's
like they don't they only read the byline and they
don't actually read the article. And I was like, well,
if you read the article and the quote, you would
(13:33):
know exactly what it was about. Shout out to reading it,
you know. And I love social media for the access
that it is given everyone, really, but sometimes the downfall
of that is like I'm like, okay, you know, you
(13:54):
know comment sections.
Speaker 1 (13:56):
Yeah, because it's easier to put something on social sometimes
than to be like, all right, I need this send
out a whole a whole information path, right, And again
I get it, but it's there's times where selfishly speaking
as a media members, like man, I couldn't use a
little more information of.
Speaker 2 (14:10):
That, right, You're like, okay, a little elaboration.
Speaker 1 (14:14):
With fine, So for you, Sadie, what are you trying
to accomplish? Then? With the way you approach working for
your clients, what like, what's the goal, what's the biggest
thing that you're trying to get across for them.
Speaker 2 (14:28):
Yeah. So, since I have a degree in marketing, a
lot of people think I do sponsorship and stuff like that.
But since I'm a one woman business, I had to
kind of separate. I was like, Okay, I I don't
want to look for millions of dollars for people because
(14:48):
that just stresses me out. I would never sleep. I
could do it, but I'm just like, ooh, So my
plan as with my business is to bring a genuine
personality I suppose of each person I work with, and
just like organic stuff. Like I obviously people know which
(15:12):
clients I work for, but I like it to look separate,
Like I don't want it to be cookie cutter for
each person. So if I could accomplish with my business
obviously increasing their fan base, you know, with follower numbers
and all that stuff, but if I could create a
(15:35):
package for each person that a sponsor sees and says
they want to be a part of that perfect like that.
That's the biggest thing for me is I love the photography.
I love the behind the scenes and all that stuff.
But I think if I can create the package and
(15:57):
really show you who these people are, that's my favorite
part of the job.
Speaker 1 (16:02):
How much does it mean to you to have something
of your own? And I asked that because from the
outside looking in, you've got a fantastic husband who you
can just be there for him. You have your racing
who you could just focus on that. And then there
would be people who said, well, why even get into business,
Like why not just be a driver's wife? And then oh,
(16:23):
by the way, I race a little bit on my own,
So why or in or how much does it mean
to you to have something of your own?
Speaker 2 (16:30):
This business has been well definitely was my saving grace
in the years where I didn't have my own race
car when we first moved to North Carolina because we
were adulting. I was like, how can I stay in
racing because I love it so much, but make a
job and a career out of it? And so I
(16:53):
have loved my business. I can't believe it's already been
ten years, which is crazy, and like, people, you'll keep
hiring me, which is wonderful. Like they're like, we love
specifically what you do, and we want to hire you
that's like I could take that stuff to the grave,
like with happiness. Like that's crazy to me. So you know,
(17:15):
a lot of people are like, well, why don't you
just be a driver's wife, which is nothing wrong with
that power too yet, but I get so bored so easily.
Like when we were in Bradenton, I only had a
few clients, so I was, you know, in Dallas's trailer
most of the time. I was like, Okay, we don't
run for another four hours. Great? Great. I was like, yay,
(17:43):
Which I need to remember that when I'm crazy busy,
like ed at the Gators or something, I'll like, hey,
remember remember the good times? All?
Speaker 1 (17:50):
Yeah?
Speaker 2 (17:51):
Oh man? Yeah. And so I've just always been kind
of a go getter in a way where I'm like, Okay,
I love being there for my husband and racing my
own stuff. But as our driven media has really become
like my biggest dream because I'm still in racing and
(18:15):
I'm able to. I've just always loved hyping people up,
and at the end of the day, that's what I
do for a living, you know, whether it be through photos, videos,
I just love showing people that we're all normal, like,
and I've noticed like in the last few years, there's
been like a really big shift on just showing especially
(18:42):
in NASCAR, like just showing the normality of the people
like I grew up with, like Dale Senior, like larger
than life, like you could not like I never felt
like not that I didn't know him, but like he
was always like you know, and like last night we
(19:03):
were watching TikTok and it's just funny little stuff, you know,
like behind the scenes of this interview where another driver
is like behind him like creep in. Like I love
that stuff. So to have my own business and kind
of have it be my baby since I'm the only
(19:23):
person that does all the work. Because people are like, well,
why don't you hire someone, I was like, well, I
know what I can do, not saying that I don't
trust anybody, but it's kind of hard to, you know,
give it to someone else. Also, I'm like, Okay, I've
worked so hard for ten years, like here's this, you know,
(19:43):
so that might be a little unrey if I think
about it, but you know, so it's it's really nice
to have my own thing and have like another niche
that I can go into, which is really nice. Besides
being a driver's wife and or a racer.
Speaker 1 (20:02):
So the relatable aspect is something that I could not
agree more with, and it's why I was so happy
and those of us in NASCAR were so happy with
the Netflix documentary docuseries at the end of last year
because it was like, Okay, give us something more, give
fans something more on these drivers that's not just a
race recap. And I think that series went very well. Okay,
(20:25):
you said there about showing people that I think the
way you said it was basically showing people that were
normal or whatever it was that you just said there,
And I want to latch onto that because the best
thing that I love about you, Sadie, is how you
do your social media because it's such a kind of
a juxtaposition of how you were talking about showcasing your
(20:48):
talents and then what you show on social media for yourself.
And the reason that I love it so much is
because it is normal and it's real, and there's all
of these discussions about what is real and not real
on social media. Don't believe everything you see, right, people
just want to show you the good side. You don't
do that, and I love it. You know you, thank you,
(21:10):
You're on there. Talking about your anxiety. You're on there
talking about having bad days or how you know how
stressful Race weekend was. So I guess where I want
to start with that is just why, why why lean
into that really kind of being so open and honest?
Speaker 2 (21:30):
I really don't know. I feel like I've always been
very open and honest, and I don't know, like if
I've just always been like that, Like I grew up
in a family that was very open and honest and
you know, expressed how they felt, and so I don't
I don't know if it comes from me telling my
(21:52):
story as a cancer survivor growing up to be very
open about things. But I've just never thought twice about
not showing it like it is. Like last year we
had quite possibly the worst season with my Dragster that
I've ever seen anyone have ever maybe in life. And
(22:17):
like my husband so smart, like so smart, and if
him and Greg Anderson and Rob Downing the Creuse like
and all their knowledge cannot figure out why my motor
isn't physically running, like that's crazy to me, you know.
So I I just I've never sometimes when I do post,
(22:41):
I'm like, I don't want people to like feel sorry
for me, you know, like that's not what I'm trying
to do. But I think a lot of social media
is people just showing highlights, and I think it's it's
tough for me sometimes, like showcasing my client successes, which
is wonderful, I'm so happy for them, but I'm like, Okay,
(23:04):
I want to show the other sides also of racing,
because only one person gets to win in your category,
like so, and it's not always rainbows and butterflies, and
so I've just always kind of been open whether that
was a blessing or a curse. Like sometimes I'm like,
(23:27):
I'll ask Dallas. I was like, you know, I'm gonna
post this video. I think it was one of them
where in Norwalk I was getting ready to put on
my helmet and I just like started crying, and because
I was so upset for Dallas. You know, he spends
all this time on the car and it's not working,
(23:50):
so on top of trying to go for a championship,
he's having to worry about this, you know, And then
I'm going up there with like no confidence at all.
I'm like, is the car gonna run? Maybe we don't know.
I'm going to try to give it the gas, so
I you know, I would ask Dallas because I never
want to make him look like he's in a bad
(24:11):
light because he's so smart. But honestly, he's a boy
and he doesn't care. He's like, post whatever you want, Like,
I really don't care. And so I've just always liked
to show both sides of it because I hope somewhere
down the road will be the successes and so I'll
be able to show both sides. And I wasn't just
(24:32):
showing a highlight reel of what I feel like people
want to see or should see. I've just never really
had like a facade up because I can see it
with other people immediately and I like, like, I hate it,
and so I was like, I just want to make
sure I'm never liked that.
Speaker 1 (24:53):
Yeah, it's interesting because there's there's gonna be there's going
to be both sides of reaction actions to it, right,
because I always worry. I'm like, well, I don't want
to come off like I'm complaining, but there's times where
it's like I want to post stuff because I'm like,
well it's real, as you're saying, like it's this is
not all rainbows and butterflies. I don't want to just
(25:14):
be a person that shows the good stuff on social media.
And I think that's what I really respect about you
is because, particularly as I said talking about anxiety, talking
about self confidence, there are things on there that you
mentioned or put and it might only be like a
fifteen second video or thirty second video, but you're touching
on how you're feeling, and I feel like that goes
such a long way.
Speaker 2 (25:34):
I really appreciate that. Yeah, I had like when someone
comes up to me at the racetrack and is like
I've never met them before and they're like, we see
your videos and we love them. Like that is such
a compliment because I'm just like on my couch, like,
hopefully people will like this, you know, And you know,
(25:55):
I just always wanted to keep it honest. I don't know,
I just don't. I can tell immediately when someone is
not posting the full truth, like on their social whether
it's a celebrity or like, and I get so turned
off by that. So I guess I always wanted to
make sure that mine never was like that. You know.
(26:18):
Sometimes I'm like, ooh, I sound really complaining, but I
hope that people know where I'm coming from, you know,
so it really Yeah, sometimes I have a hard time
with it. I love my social and all the people
that have said such good things about it, but I'm like,
I never want people that think I'm complaining or something
(26:40):
like I don't know, I'm like, it's this weird. I
don't know if it's this weird like imposter syndrome or
whatever the heck it is like, Oh, you're you're a
driver's wife, which is wonderful, but you should stick to
that kind of thing, Like it's just like weird in
my brain.
Speaker 1 (27:00):
Is that also maybe the biggest misconception too of oh,
which are just a driver, You're just a driver's life.
Speaker 2 (27:06):
Yeah. A lot of people, well are just since I
bought my dragster at the end of twenty twenty two,
are just finding out that I race at all. You know,
unless they grew up in the Northwest with me, they
probably wouldn't have known, you know. So to them, I
am the SR Droven Media owner and Dallas's wife, which
(27:30):
are two very valid and wonderful things to be. But
I feel like a big part of my identity also,
my whole life has been racing, no matter if it's
been one race a year or ten, you know, it
really doesn't matter to me. So I think people are
still learning that I have this other part of me
(27:54):
and I'm not trying to like race now that my
husband races professionally, you know, Like I don't know, We're
just finally in a financial situation where my business has
been successful, which is wonderful, so I can fund my
own car. You know. It's not because he now races
(28:15):
pro stock, you know. So I think sometimes it's a misconception.
They're like, oh, well, you're just racing blah blah blah.
Like I worry about sometimes people that are super successful racing,
like win all the races and everything looking at my
stuff like oh what a try hard you know, like
(28:36):
oh she can't she can't win any races, but she's
posting all over like cringe, you know. But I I
just need to not worry about that, yeah, you know,
because then like people like you that I totally admire
and respect say you like my videos, and I'm like validation.
Think goodness, you know, well.
Speaker 1 (28:56):
I think because I think for me, I really it
resonated when you were talking earlier about why am I
doing this? What do I love about this? And I
think that's the most important part about being a human
is just do what you're doing something for you? What
do you love? Why am I here? And I even
struggle with that sometimes in racing, because I have to
(29:18):
remind myself that when I get so upset over how
things are going in NASCAR or how you know, people
constantly complaining about NASCAR and social media like get I
get almost defensive and I'm like, wait a minute, I
don't need to be defensive. That's not my job. I'm
here because I love telling stories, because I love reporting
(29:44):
on what's going on. So there's times where I have
to remind myself why am I here? I love At
the end of the day, I love just watching race cars.
So I think what you're talking there, like, that's how
you approach your social media. That's just how I try
to approach Yeah, my job as well. It's like what
do you love? And do it for you?
Speaker 2 (30:02):
Yeah? Right? I know. I feel the same like I am. Obviously,
I have never raced an i h R A or PDRA.
I think they're wonderful sanctioning bodies. I am an nh
R A writer die and like obviously is anyone perfect. No,
But when people talk badly about the sanctioning body, like
(30:26):
I have a hard time not getting defensive too. I'm like, okay, well,
first off, it's not my job chill, but like you can't.
I don't know. I've just never actively gone on someone's
social media that I don't like and comment.
Speaker 1 (30:43):
Oh yeah, that's both.
Speaker 2 (30:44):
Really, that's wild. Like I see things every hour that
I don't like on social media and I keep scrolling,
I don't say anything.
Speaker 1 (30:55):
And a whole other podcast.
Speaker 2 (30:58):
Oh girl. So I I just sometimes have to remind myself. Okay,
I I got this race car. Although it's challenging me
to the ends of all time, I got back into
it because I wanted to remind myself why I fell
(31:19):
in love with drag racing, and so I can have
an outlet, you know, like to get this energy out.
I'm like, because I'm not going to run a marathon,
that's not gonna happen, and so I just I, yeah,
it's it's tough.
Speaker 1 (31:37):
Being a human is tough, though, right a girl. At
the end of the day, let me tell you, being
a human is tough. Okay, So to wind down here,
we talked about so much, but to wind down because again,
drag racing season is right around the corner, at least
for you know, nhr A sanctioned events. We talked about
the shootout in Bradington, which is always fun. So I guess,
(31:59):
so what are your plans first off, for twenty twenty
five you individually maybe with the with the race car,
but just what are you looking forward to with the
new season, Because first off, as you said, it's going
to be ten years with the business, but Dallas is
back chasing a championship, and as I said, your plans,
So I guess kind of your your broad overall view
of what's what's to come.
Speaker 2 (32:18):
Yeah, I'm really excited. Uh so as far as my
own racing goes, I'm really excited to just have a
car that runs decently. And I think the changes Dallas
has been making over the winner are really gonna I
think we went a little too high tech. It was
(32:39):
a bunch of custom stuff on the engine and in theory,
super cool for what we're needing to do, not consistent
and as we've learned, a lot of grimlins come from it,
so we're kind of going back to basics. So I'm
excited because I know that's going to run well once
(32:59):
we get it off the Dino this weekend. I just
have a really good feeling because I think if eventually
the tides well turned, like last year was so difficult,
I'm like, there's no way that this doesn't turn for
me eventually, you know, like at least I held up
right that. I mean, if we did another year of this,
(33:23):
I you know, I wouldn't quit, but I'd be like,
let's maybe sell this car and try another one, or
so I don't Yeah, this one's it needs an exercise. Yes,
this one sucks and so so not quite to exorcism stage.
But I'm just excited to race again and go up
(33:46):
there and like build my confidence again. I think that's
when I want to work on most this season, is
once we get the car right, I think it'll be
easier to not worry about if it's gonna sputter or
spin off the line. You know, I can focus on
doing the same thing with me and how I drive
(34:09):
and just doing everything the same all the time, because
my mind's been everywhere else the last season because I
was like, okay, that is making a weird noise. Should
I shut it? Off like this that, like this, that
and the other thing. So I'm really excited to get
back into it and kind of just rallied the shit
out of it, you know, like I just want to
(34:31):
make so many passes that were exhausted. That's where I'm at.
And for business, I'm just so thankful for all the
people that have been with me, either all ten years
or even the last year. Like I have a really
(34:52):
great core group of people. And then I tend to
like hire smaller accounts throughout the season, but I love
all of them the same, and so if I could continue,
I just want to bring value to them. And so
sometimes I get a little ahead of myself. I'm like, Okay,
I want all the gadgets that are cool, like I
(35:13):
need the GoPro, I need this blah blah blah blah blah,
even though I have only two hands. So I'm like, Okay,
this year, I thought focus on quality over quantity. Like
obviously we want to get content out all the time
all the time, but I would rather it be less
(35:37):
frequent and actually track and go somewhere. Then you know,
just be like here's another burnout, Like you know, how
many burnouts am I gonna see. I'm like, okay, I
love that. It's super cool, especially in slow motion. But
I'm like, h so, I maybe because I'm looking at
it all day. So as far as with Dallas driving man,
(36:01):
his season was so incredible last year, even though it
stressed me out and I did not sleep like the
last two months of the season, and he slept perfectly.
Speaker 1 (36:14):
He was told for the championship race. I remember asking
him about that several time.
Speaker 2 (36:19):
I'm like, dude, championship, Oh yeah, and I married a
serial killer, honestly, Like he so funny, like he He's like,
what's wrong. I was like, well, you're leading the points
and there are like four other people that could win
the championship depending on how this last race day goes.
(36:42):
He goes, it's all good.
Speaker 1 (36:43):
Yeah.
Speaker 2 (36:45):
I was like, okay, that's why you're driving and I'm not.
And I told him like as soon as the countdown started,
I said, I just know you were going to stress
me out to literally the last round of Pomona And
was I not right. I was like, like it was
such a great case scenario. We love Greg. He is
like a second dad to Dallas, like so kind. He
(37:09):
has really taken Dallas under his wing. The last twelve
thirteen years, Dallas has been on the team and taught
Dallas so much, you know, so it was kind of difficult,
Like I love Greg and his family so much, but
I want my husband to do well. But I'm excited
for the team overall. There was like all kind I
was like, I'm gonna pass out, Like I just need
(37:31):
to know the outcome. Like when they were both stage,
I said, can we like get this over with? Like
this is the worst six seconds of my life. So
I'm like, I wo. I mean, what a good place
to be in going for a championship. So I hope
that he has another great year. So but I was like,
I just need to figure out how to channel that stress.
(37:55):
So maybe by if my car runs better, I can
release it more. That's what I'm going to go with.
Speaker 1 (38:00):
But no matter what, it's going to be busy. I
mean that's the best way to say, is it's gonna
be busy.
Speaker 2 (38:06):
Yeah, yes, yes, good problems to have, good.
Speaker 1 (38:08):
Problems to have. All right, Sadie, we could just keep
talking forever, and I'm sure we'll keep talking once we
get off the air here, but let me end this
podcast I'm so glad, as I said at the start,
that we got to do this. I think your story
is awesome and I'm just nosy and curious and wanted
to know more about it much so I appreciate you
doing this today.
Speaker 2 (38:25):
Of course, thanks for having me on.
Speaker 1 (38:34):
All right, we're back to wrap things up. First off,
thank you Sadie for coming on the podcast. Thank you
for just being an incredible person all the time that
you gave me. I think she is really truly as
I posted on social media, she is such a hustler,
but she's also just a great person. And when I
posted the first part of the conversation last week, that
was what all of your comments were, folks who know
Sadie in the comments section on social media talking about
(38:56):
just how awesome she is, and that did my heart. Well,
I'm glad I brought her on the podcast and that
it was so well received. So Sadie, thank you once again,
and you got a nice little following. If you want
to know more about Sadie see the work that she's doing,
you can follow her individual social media pages. She is
Sadie Glenn's sixty four to sixty nine on Instagram. You
(39:17):
can also find her on Facebook on TikTok. You can
also follow the SR driven Media Instagram account. Just go
to SR driven Media and then srdrivenmedia dot com mentioned
that earlier is where you can see all of her clients,
so who she's working for, as well as how she
approaches the job and what she provides. So all of
(39:38):
that great information I have. I hope you will check
out Sadie, see what she's doing, and give her a follow.
With that, if you enjoyed the conversation, I hope you're
following me. I hope you leave a rating and review.
You can also do that on social media. I am
very easy to find with my handle across all platforms
from Instagram, Facebook, LinkedIn, YouTube, very to find me. Appreciate
(40:00):
all the feedback, Thank you for clicking and listening. Thank
you for downloading. We are rolling right along. As I
like to say on the podcast strong downloads. Appreciate all
the feedback mentioned the comments on last week's episode, so
please doing that. I appreciate it very much. And with that,
let's wrap this up. I will see you again soon
with a brand new episode of the Racing Writers Podcast.
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