August 12, 2025 • 52 mins
What if you stopped waiting until you felt “ready”... and just built the business anyway? Shauna Lynn welcomes Amanda Kaufman, founder of The Coaches Plaza and host of The Amanda Kaufman Show. With over $2 million in revenue and a mission to help coaches scale without social media burnout, Amanda shares what really happens behind the glossy success stories.
From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.
Her philosophy? Wealth loves time, but success loves speed.
Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.
This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster.
Timestamps:
(00:01) - (00:02) - Meet Amanda Kaufman
(04:15) - (04:16) - Building a business from just 8 names
(12:40) - (12:41) - Sales vs. marketing: the real difference
(28:05) - (28:06) - What it really means to scale sustainably
(41:55) - (41:56) - Final advice: do what matters to you
Resources:
Amanda Kaufman:
Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.
With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.
From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.
Her philosophy? Wealth loves time, but success loves speed.
Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.
This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster.
Timestamps:
(00:01) - (00:02) - Meet Amanda Kaufman
(04:15) - (04:16) - Building a business from just 8 names
(12:40) - (12:41) - Sales vs. marketing: the real difference
(28:05) - (28:06) - What it really means to scale sustainably
(41:55) - (41:56) - Final advice: do what matters to you
Resources:
- Set up a free Coaching Assessment call with Shauna Lynn: AboutShaunaLynn.com/coachme
- Learn more about the show: AboutShaunaLynn.com/podcast
Amanda Kaufman:
- Learn more about Amanda Kaufman: https://thecoachesplaza.com/home?_atid=LpNr6o6Al5JLM97Og8gcr04f9CxQPM
- Get your Coaching Message Assessment Scorecard: score.thecoachesplaza.com
- Follow Amanda on Facebook: https://www.facebook.com/ChatwithAmandaKaufman/
- Follow Amanda on Instagram: https://www.instagram.com/theamandakaufman
- Watch Amanda on Youtube: https://www.youtube.com/@theamandakaufmanshow
- Follow Amanda on TikTok: https://www.tiktok.com/@thecoachesplaza
- Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandackaufman/
Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.
With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.
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