In the early 2000's, Cabot Hosiery Mills lost some important clientele. They were short on funds but Ric Cabot quickly pivoted and turned the company around, and started Darn Tough. He gave some socks away at a local marathon and the rest is history!
Darn Tough socks are guaranteed for life. Listen to learn why!
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Sources/links:
Darn Tough Website: https://darntough.com/
Social Media:
https://twitter.com/DarnTough
https://www.linkedin.com/company/darn-tough-vermont/
https://www.instagram.com/darntoughvermont/
https://www.facebook.com/DarnToughVermont
Sock and Awe:
http://www.sevendaysvt.com/vermont/sock-and-awe/Content?oid=2242205
Cabot Sock Sale [SIV 53]
https://www.youtube.com/watch?v=KtDljIM9gQQ
Darn Tough Vermont : Our Mill
https://www.youtube.com/watch?v=X0anIAZT4T8
Darn Tough sock factory expansion will add 250 to 300 jobs in Northfield:
https://vtdigger.org/2015/02/08/darn-tough-sock-factory-expansion-will-add-250-300-jobs-northfield/
How This Vermont Sock Company Became a $40 Million Business in a Town of 3,000:
https://www.inc.com/leigh-buchanan/how-darn-tough-became-a-forty-million-dollar-sock-business.html
Darn Tough Sock Warranty:
Reddit:https://www.reddit.com/r/BuyItForLife/comments/33nbnn/has_anyone_ever_used_their_darn_tough_sock/
Darn Tough and National Life Cut a Combined 100 Jobs in Vermont:
https://www.sevendaysvt.com/OffMessage/archives/2020/06/24/darn-tough-and-national-life-cut-a-combined-100-jobs-in-vermont
Cabot Hosiery Mills Wiki:
https://en.wikipedia.org/wiki/Cabot_Hosiery_Mills
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