The Science of a Podcast

The Science of a Podcast

Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry. In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more. So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.

Episodes

December 6, 2022 6 min
The podcast industry has been crying out for more control over the types of ads programmatically inserted into podcast content. This episode reveals the solution we've all been waiting for.

Introducing MAGDA, Machine Augmented Guard for Dynamic Advertising. It is a guard to monitor and improve ad quality on dynamically inserted programmatic ads. Welcome to the future of programmatic advertising.

Make sure to follow us on:
Instagra...
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Have you heard of ethical true crime? How about victim advocacy in true crime?

In this episode, we are talking to podcaster Lanie Hobbs. Lanie is also the founder of The True Crime and Paranormal Podcast Festival, an event for ethical true crime podcasters, victim advocates, and paranormal creators.

We talk about ethics in true crime podcasts and what you can do as a podcaster AND a listener to be more ethical and aware of victim a...
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November 22, 2022 8 min
Do you know the difference between branding and marketing?

In this episode of PodBytes, we provide bite-sized pieces of information about the difference between marketing and branding and how podcasters need to figure out their branding before even thinking about marketing their podcast.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Twitter: https://twitter.com/spre...
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Are you making these common podcast mistakes?

In this episode, we are talking with Jonathan Zenti, a podcaster, producer, published author, and a true powerhouse in the podcast industry. He is also the head of content at Spreaker.

He will be sharing with us the common mistakes he sees podcasters make over and over again AND will be sharing tips on what they can do to avoid these mistakes.

Some of the mistakes we will cover include:...
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In the next year, Google will remove third-party cookies from Google Chrome. So how will the end of third-party cookies affect podcast advertising?

Most companies with ad tech are still using third-party data, which comes from cookies for podcast advertising in one way or another. And if you aren't planning ahead, you'll be left behind.

In this episode of PodBytes, we talk about how advertisers and ad-tech companies can prep...
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November 1, 2022 29 min
Have you ever thought of using TikTok to grow your podcast? If not, then this interview will change your mind.

In this episode, we chat with BJ, the co-host of Unrefined, all about how TikTok has been an essential tool in growing his podcast listenership.

Some of the topics we cover include:
📱 Why BJ decided to start a TikTok in the first place;
📱 What he did to grow his account to over 55K followers;
📱 and t...
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Why is it essential to be featured on other podcasts, and how will it grow my listenership?

In this episode of PodBytes, we not only discuss the importance of pitching yourself as a podcast guest but also cover topics like searching for podcasts to pitch yourself to and crafting the perfect pitch email.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Twitter: https:/...
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Interested in learning more about programmatic advertising?

In this episode, we are chatting all about programmatic advertising with Alanna Hunter, Spreaker from iHeart's Ads Operations Manager.

Some of the topics we cover include:
💰 the different types of programmatic (OMP, PMP, and Direct Sales);
💰 What are advertisers looking for when they want to buy programmatic advertising;
💰 and what makes a podcas...
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What is Ad fill? And why is it so important to consider if you want to use programmatic advertising to earn money with your podcast?

In this episode of PodBytes, we are providing you with bite-sized information about Ad fill and how CPMs are not the only thing you should focus on when considering podcast monetization.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Tw...
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Can you turn your podcasting passion into a full-time profession? Rosie Acosta did. And it helped her achieve one of her top business goals.

Rosie is the host of The Radically Loved® Podcast and is a meditation teacher, speaker, and author of You Are Radically Loved: A healing journey to self-love. And in this episode, we talk about her podcasting journey, including how podcasting became her full-time career.

Some of the things we ...
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September 26, 2022 2 min
Welcome to the Science of Podcast, a workshop-style podcast focused on providing actionable advice and information about the various sides of the podcast industry. As the popularity of podcasting continues to grow, there are more questions now than ever about this constantly changing industry.

So why don’t we answer them? In this weekly podcast hosted by Spreaker from iHeart, we talk about the many sides of podcasting, from success...
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