The Science of a Podcast

The Science of a Podcast

Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry. In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more. So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.

Episodes

May 23, 2023 5 mins
Wondering if you’ll ever need podcast transcription? This episode will answer all of your questions.

In this episode, we discuss the importance of having your show transcribed. Whether you're a seasoned podcaster or just starting out, understanding the importance of podcast transcription can have a significant impact on your show's accessibility, reach, and content optimization.

We also introduce our brand new transcription tool that...
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Have you ever feared monetising your content? Prime host Ciicii explains why you absolutely should not:

Host of That Bitch Is Positive, Ciicii, discusses how her spirituality content podcast has helped many in their life journey and how monetising her content has been an extremely positive experience : from opening doors in the podcast industry to being able to provide better quality to her listeners.

Topics that we talk about includ...
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Looking for a way to maximize your podcast revenue and be supported every step of the way?

In this episode, for the first time, we expose The Spreaker Prime Network. It's a curated collection of the top independent podcasts and networks in podcasting that are making serious money from a 360-degree approach to monetization. Prime network podcasts generate more revenue because they are not leaving any money on the table.

Join us in t...
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Looking to create opportunities from your podcast?

Spreaker's Prime Host, Justin Romano, talks to us about his experience as a public speaker in the TEDtalk conference while discussing the topic of smartphone addiction.
The host of Millennial Mental Health Channel, describes this public speaking monumental moment as a consequence of his podcast and gets into the details of the qualification necessary for it.

Topics that we talk about ...
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Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising?

In this episode, we divulge the three S's of podcast monetization success. We discuss how to implement these things into your podcast monetization strategy.

Join us in this episode of PodBytes where we discuss the value of programmatic advertising.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
...
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Interested in creating multiple successful podcasts, but don't know where to begin?

Spreaker's Prime Host, Seth Andrews, talks to us about his journey of creating two high achieving podcasts.

Different from his first show The Thinking Atheist, his new podcast, True Stories with Seth Andrews has seen exponential growth, because of the previous audience, as well as many other factors.

Topics that we talk about include:

💛 Strategies to ...
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Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising?

In this episode, we will talk about the evolution of the podcast ad, giving you background on the different types of podcast ads, which will set you up nicely for our part two which will drop the week after next.

Join us in this episode of PodBytes where we discuss the value of programmatic advertising.

Make sure to fo...
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Have you ever considered expanding your content to Podcasting?

Spreaker's Prime Host, Asha Christina, talks to us about her experience as a podcaster, after building a massive community on Youtube.

In a very candid conversation, the host of Quality Queen Control Podcast , describes her successful journey as a podcaster, using vulnerability and consistency as the main ingredients.

Topics that we talk about include:

💛 Tips on how to us...
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March 28, 2023 4 mins
Want to understand the key steps to give yourself the best shot at a successful cross-promotion?

Using cross-promotion as an audience growth tool can be extremely effective, but what's the best way to render results?

Join us in this episode of PodBytes where we discuss the benefits and the key steps you should take to run a successful cross-promotion.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: ...
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Do you want to build a strong online community but don't know where to begin?

Spreaker's Prime Host, Divine Philemond, talks to us about using authenticity to build strong and meaningful connections online.

Authenticity was one of the main tools Divine used to grow her magnificent podcast, P.O.V You’re My Therapist.

Topics that we talk about include:

💛 The fear of being judged and how to overcome it
🌟 Tactics to grow your podcast t...
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Welcome to The Science of a Podcast, a workshop-style podcast focused on providing actionable advice and information about the various sides of the podcast industry. As the popularity of podcasting continues to grow, there are more questions now than ever about this constantly changing industry. So why don’t we answer them?

In this weekly podcast hosted by Spreaker from iHeart, we talk about the many sides of podcasting, from succe...
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Let's talk about programmatic myths.

In this episode of PodBytes, we are providing you bite-size myth-busting pieces of information on programmatic advertising. There has been a lot of discussion in the industry around programmatic and we want to debunk two of those myths.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Twitter: https://twitter.com/spreaker
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Do you want to monetize your content but don't know where to begin?

Spreaker's own Jonathan Zenti is back again and in this episode, we are talking about creating content with the intent of monetizing it.

Topics that we talk about include:

🤯 Addressing the importance of content design, brand safety, and the research phase;
🤔 Mistakes podcasters make when trying to monetize their content and;
💸 Chatting about monetization lingo, li...
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February 14, 2023 5 mins
Does podcast length matter?

In this episode of PodBytes, we are providing you with bite-sized information about podcast length, and answering the question, does podcast length really matter?

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreaker
Twitter: https://twitter.com/spreaker
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Struggling to market your podcast?

We are talking to Sarah Carter-Hayes, the marketing brain behind the popular podcast Monsters Among Us.

And in this episode, we are talking about all things marketing, including:

🙌 Strategies for creating a loyal and dedicated podcast community;
🤯 the biggest misconception about using social media to promote your podcast and;
☝ One thing that every podcaster can do today, to start successfully mar...
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Why are podcast reviews important?

Reviews are also equally convincing for people as they are for bots – they’re proof that people have listened to your podcast and enjoyed it.

In this episode of PodBytes, we talk about the importance of podcast reviews and we'll give you five tips on how you can get more podcast reviews.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spreak...
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What are some of the best tactics to grow your podcast?

In this episode, we are talking to Taesha Glasgow, who grew her podcast, Just Sleep, to over six million downloads in a little over 18 months. But how did she do it?

We talk about three specific tactics that Taesha used to grow her podcast.

Some things we chat about include:
❓How keyword research, competitor research, and consistency helped her grow her podcast;
💸 What you need t...
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Ready for some more of the biggest mistakes you can commit as a podcaster?

You will inevitably make some podcasting mistakes when starting out, but why not learn from our mistakes?

In this episode of PodBytes, we discuss five MORE podcast mistakes, and we outline what you can do as a podcaster to avoid making them altogether.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.com/spr...
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January 10, 2023 31 mins
What is podcast SEO and why does it matter?

In this episode, we are talking to Jeff Baker, an SEO expert, all about the importance of podcast SEO and how you can use it to increase your listenership.

Some things we chat about include:
❓What are keywords, why are they important and how do you find them;
🤔 What is the #1 mistake people make when implementing podcast SEO and;
💻 Why a website is an integral piece in any podcaster's SEO ...
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What are some of the biggest mistakes you can commit as a podcaster?

You will inevitably make some podcasting mistakes when starting out, but why not learn from our mistakes?

In this episode of PodBytes, we not only discuss five podcast mistakes, but we talk all about what you can do as a podcaster to avoid making them altogether.

Make sure to follow us on:
Instagram: https://www.instagram.com/spreaker
Facebook: https://www.facebook.c...
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