Briana does a deep dive into her eclectic brand Priveè Label, which she created in 2019. “I’m trying to create a brand for the modern-day woman,” says Briana, particularly for those women based amid the glitz and glam of Sin City.
Mz. Skittlez unpacks the Priveè Label brand, offering valuable lessons that every small business owner should take to heart in today’s noisy market.
This conversation is a crash course to creating a thriving online retail brand—from the power of video marketing, to illustrating your ideal customer enjoying your product’s benefits, to addressing pain points in your messaging, to creating foolproof systems and processes around your business.
Key Topics:
Building Priveè Label in Las Vegas (01:03)
Briana’s biggest struggle in building a retail business (03:27)
Why video content is king (06:51)
Showing your personas wearing the pieces you offer (09:47)
Having your products’ features supercede your customers’ problems (13:35)
Nailing your systems (23:57)
An live example of creating a piece of content that converts (33:00)
Briana’s Gurl Mobb experience (37:25)
Connect with Briana:
Follow her on Instagram: www.instagram.com/_briiiana
Connect with Mz. Skittlez:
Follow her on Instagram: www.instagram.com/mzskittlez
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