From the very beginning of his entrepreneurial journey, Travis found his forte in building celebrity brands in a pre-Instagram world. Later on, he had the opportunity to realize his dream of starting his own watch company in 2011. Flex Watches was catapulted to soaring heights through The Profit, largely thanks to the business’s commitment to its philanthropic mission.
Today’s conversation covers Travis’s multifaceted career as an entrepreneur offering a behind-the-scenes look at what it takes to deal with the many challenges of launching and scaling a business.
Since selling Flex following his time on The Profit, and despite all the success he has achieved while building his personal brand and portfolio, Travis finds himself continually drawn back to the watch brand, driven by a desire to leave a legacy defined by charity. He echoes his earlier success principle in the world of business: that story is what really sells a brand.
Finally, Travis gets into the ups and downs of the entrepreneurial life, from finding success in one project to failure in the next, from seeing a million dollars in revenue one moment and losing it all on a failed venture the next.
For him, surrounding yourself with like-minded high-achievers and keeping your eyes on the impact you want to make can carry you through the lowest of times in the fast-paced world of business!
Key Topics: Travis’s journey as an entrepreneur (01:07) Behind the scenes of partnering with Viacom (04:44) Why cash is essential when scaling a business (10:25) What keeps Travis hungry to achieve more (19:50) The importance of branding (25:40) The power of storytelling (32:12) Surrounding yourself with people that uplift you (34:51) Overcoming depression (38:44)
Connect with Travis: Follow her on Instagram: www.instagram.com/trav
Connect with Mz. Skittlez: Follow her on Instagram: www.instagram.com/mzskittlez
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