In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.
Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that could completely change how we connect with our audiences.
In this value-packed conversation, we dive into:
➡️ The simple shift that’s helping businesses book out their services months in advance
➡️ A controversial take on sophisticated selling that’s changing everything
➡️ The unexpected way some brands are creating instant connection
Because here’s what I know for sure: The businesses that thrive in 2024 won’t be the ones with the biggest budgets - they’ll be the ones who understand this key principle we discuss in the episode.
HAZAL'S LINKS:
The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind
Marketing Call Book $20k Marketing Call
Download $20k Plug-and-play Marketing Planner: Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/
SAMANTHA'S LINKS:
Instagram: Here
The Bold Messaging Diaries: Here
Website: https://samanthahoilett.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com