74. The Future of Copy & Messaging in 2025 and Why Getting Personal is More Important Than Ever with Samantha Hoilett

Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready?

In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.

Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that could completely change how we connect with our audiences.

In this value-packed conversation, we dive into:

➡️ The simple shift that’s helping businesses book out their services months in advance
➡️ A controversial take on sophisticated selling that’s changing everything
➡️ The unexpected way some brands are creating instant connection

Because here’s what I know for sure: The businesses that thrive in 2024 won’t be the ones with the biggest budgets - they’ll be the ones who understand this key principle we discuss in the episode.

HAZAL'S LINKS:
The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind
Marketing Call Book $20k Marketing Call
Download $20k Plug-and-play Marketing Planner: Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

SAMANTHA'S LINKS:
Instagram: Here
The Bold Messaging Diaries: Here
Website: https://samanthahoilett.com/