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August 8, 2025 17 mins
Episode 22 of The Smarter Money Show takes a deep dive into Dividend Growth Investing - a strategy built on owning companies that consistently increase their dividend payouts over time. Discover how reinvesting dividends drives powerful compounding, the key traits of great dividend growth companies, and how to construct a balanced portfolio for both income and growth.

Learn why this approach offers a psychological edge during market downturns and how it can deliver long-term stability without chasing risky high yields. Whether you’re new to dividends or looking to refine your strategy, this episode offers a practical blueprint for building sustainable wealth. Perfect for investors who value consistency, compounding, and disciplined portfolio management.
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Episode Transcript

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Speaker 1 (00:00):
As always before we begin, this podcast is for informational
and educational purposes only. It is not financial advice. Always
do your own research and consult with a licensed advisor
before making any investment decisions. Welcome back to the Smarter
Money Show. I'm your host, and this is episode twenty two.
Today we're diving deep into a strategy that's often misunderstood,

(00:21):
frequently underestimated, and quietly responsible for building some of the
largest fortunes in the stock market, dividend growth investing. If
you've ever dismissed dividends as something only retirees care about,
it's time to rethink that. Dividend growth investing, when done right,
is one of the most powerful tools available to everyday
investors for building long term wealth. It blends the stability

(00:43):
of consistent cash flow with the exponential power of compounding,
all without requiring you to chase trends, time the market perfectly,
or obsess over financial news all day. Over the next
forty plus minutes, we're going to unpack this strategy in detail.
Here's what we'll cover. What dividend growth investing is and
how it's distinct from chasing high yield stocks. Why reinvested

(01:03):
dividends are a massive driver of total returns, with historical
data to back it up. The key traits of exceptional
dividend growth companies. How to evaluate whether a dividend is
sustainable and has room to grow. How to build a
dividend growth portfolio that balances income and growth. The psychological
advantage this strategy offers, especially in bear markets, tax considerations,

(01:25):
and global perspectives for international investors. Common pitfalls to avoid
when pursuing this strategy. A detailed step by step action
plan to start or refine your dividend growth investing journey.
Let's dive in what is dividend growth investing? At its heart,
Dividend growth investing is about investing in companies that not

(01:46):
only pay dividends, but consistently increase those dividends year after year.
The focus isn't on grabbing the highest yield available today,
but on finding companies with a proven track record of
growing their payouts over time. These companies are often industry
leaders with durable business models that can weather economic storms.
Think of household names like Johnson and Johnson, which has

(02:07):
raised his dividend for over sixty consecutive years, or Procter
and Gamble, a stable in consumer goods with a similar
track record. Tech giants like Microsoft and Apple have also
joined this club, blending growth with steadily increasing dividends. These
companies don't just pay shareholders, they reward loyalty by increasing
payouts through recessions, market crashes, and global crises. Now let's

(02:31):
contrast this with high yield investing. High yield stocks might
offer eight twelve percent dividends today, which can look tempting,
but they often come with risks. A high yield can
signal financial distress or an unsustainable payout. If that dividend
gets cut and the stock price tanks as a result,
your income stream and capital take a hit. Dividend growth investing,

(02:51):
by contrast, prioritizes sustainability and growth over flashy yields. For example,
consider two stocks. Stock A offers an eight percent yield
but no dividend growth. A ten thousand dollars investment generates
eight hundred dollars annually indefinitely, assuming no cuts. Stock B
starts with a two point five percent yield, but grows

(03:12):
its dividend by ten percent annually. In year one, your
ten thousand dollars investment pays two hundred and fifty dollars.
By year ten, that payout grows to six hundred and
forty eight dollars. By year twenty, it's one thousand, six
hundred and eighty four dollars, and that's without adding new money. Plus,
the stock price often rises with earnings, delivering capital gains

(03:33):
on top of the growing income. This is the power
of focusing on growth over immediate yield. Over a twenty
thirty year horizon, a lower yielding stock with strong dividend
growth will often voyage call outperform a high yield stock
with stagnant or risky payouts. Why reinvested dividends are so powerful,
Let's talk about the engine that drives dividend growth investing

(03:55):
reinvested dividends. Over the past century, dividends have account for
roughly forty fifty percent of the S and P five
hundred's total returns, and reinvestment is the key to unlocking
that potential. Here's how it works. When a company pays
you a dividend, you can take that cash and buy
more shares. Those new shares then generate their own dividends,
which you reinvest to buy even more shares. This creates

(04:19):
a compounding cycle. That grows exponentially over time. The longer
you stay invested, the more dramatic the results. To illustrate,
let's look at a historical example. If you had invested
ten thousand dollars in the S and P five hundred
in nineteen eighty and only taken the price appreciation, no
dividend reinvestment, you'd have about two hundred and sixty thousand
dollars by twenty twenty. But if you reinvested every dividend,

(04:42):
that same ten thousand dollars would have grown to over
seven hundred thousand dollars. That's nearly three times a return
driven entirely by reinvesting dividends. The magic really shines in
bear markets. When stock prices drop, you're reinvested dividends buy
more shares at lower prices, boosting your future income potential.
For instance, during the two thousand and eight two thousand
nine financial crisis, the S and P five hundred fell

(05:04):
by over fifty percent, but companies like Coca Cola and
Walmart continued raising dividends. Investors who reinvested during that period
scooped up shares at bargain prices, setting themselves up for
outside returns. When the market recovered. Here's another real world example, McDonald's.
If you invested ten thousand dollars in McDonald's in nineteen
ninety five and reinvested dividends by twenty twenty, your investment

(05:28):
would have grown to over one hundred fifty thousand dollars
with an annual dividend income exceeding five thousand dollars, all
from that initial ten thousand dollars. Without reinvestment, your returns
would have been a fraction of that. Traits of great
dividend growth companies. Not every company can sustain and grow
dividends over decades. To qualify as a great dividend growth stock,

(05:51):
a company needs specific qualities. Here are the key traits
to look for. Consistent earnings growth. Dividends come from profits.
A company with steady predictable earnings growth ideally five to
ten percent annually, can support ongoing dividend increases. Strong free
cash flow earnings are great, but cash is king. Free
cash flow revenue minus operating expenses and capital expenditures ensures

(06:15):
a company can fund dividends without relying on debt. Low
to moderate payout ratio this is the percentage of earnings
paid out as dividends. A payout ratio below sixty percent
gives a company room to grow dividends even during tough years.
For example, a company earning five dollars per share and
paying a two dollars dividend has a forty percent payout

(06:37):
ratio plenty of cushion, durable competitive advantage. Companies with strong
brands like Coca Cola, patents like Pfizer, or network effects
like Visa can maintain market dominance and profitability over time.
Conservative debt levels. High debt can choke a company's ability
to pay dividends and downturns. Look for a debt to

(06:57):
equity ratio below one point zero or manageable interest coverage ratios.
Shareholder friendly culture. The best dividend growth companies have management
teams that prioritize returning capital to shareholders through consistent dividend hikes.
Take Colgate Palmolive as an example. Its raises dividend for
over sixty years, maintains a payout ratio around fifty percent,

(07:18):
generates robust free cash flow, and dominates the global toothpaste
market with a strong brand. That's the kind of company
you want anchoring your portfolio. How to evaluate dividend sustainability
and growth. Picking the right dividend growth stocks requires digging
into the numbers. Here's a checklist to assess whether a
company's dividend is sustainable and likely to grow. Dividend history.

(07:41):
Look for companies with at least ten twenty years of
consecutive dividend increases. The dividend Aristocrats S and P five hundred.
Companies with twenty five plus years of increases or dividend
kings fifty plus years are good starting points. Payout ratio trends.
A rising payout ratio, say from forty percent to eighty

(08:02):
percent over a few years, can signal trouble as the
company may be stretching to maintain dividends. Aim for ratios
below sixty seventy percent for most industries. Earnings growth rate.
Companies with five ten percent annual earnings growth can typically
sustain similar dividend growth. Check historical earnings per share EPs
trends over five ten years. Free cash flow stability. Review

(08:26):
cash flow statements to ensure the company generates enough cash
to cover dividends even in recessions. A free cash flow
to dividend ratio above one point five is a good
signed debt levels. A debt to equity ratio below one
point zero or interest coverage earnings divided by interest expenses
above three to four indicates financial flexibility. Industry stability, consumer staples, healthcare,

(08:50):
and utilities tend to have steadier demand than cyclical sectors
like energy or materials. For example, Procter and Gamble thrives
regardless of economic conditions, while oil companies like Exonmobile face
volatility tied to commodity prices. Let's apply this to a
real company, Pepsi COO. It's raised dividends for fifty two
consecutive years, maintains a payout ratio around sixty five percent,

(09:13):
generate strong free cash flow, and operates in the stable
consumer staples sector. Its debt is manageable, and its global
brand insures consistent demand. That's a textbook dividend growth stock
portfolio construction for dividend growth. Building a dividend growth portfolio
requires balancing income, growth and diversification. Here's a framework to

(09:35):
get started. Core holdings fifty seventy percent. These are your
rock solid dividend aristocrats or kings like three M, Johnson
and Johnson, or Coca Cola. They typically yield two to
four percent with five eight percent annual dividend growth. These
are the backbone of your portfolio. Growth oriented dividend payers

(09:56):
twenty thirty percent. These are companies with lower yields s
one two percent but higher growth potential, often in tech
or healthcare. Think Microsoft, Apple, or United health Group, which
offers six twelve percent dividend growth rates. Opportunistic positions ten
twenty percent. These are newer dividend payers or undervalued companies

(10:17):
with strong fundamentals. For example, a stock like home Depot,
which has grown dividends rapidly but maybe temporarily out of favor,
could fit here. Aim for twenty forty individual stocks to
diversify across sectors consumer staples, healthcare, industrials, tech, and geographies US, Europe,
Emerging markets. If managing individual stocks feels overwhelming, consider ETFs

(10:42):
like the Schwab Us Dividend Equity ETF SCHD, Vanguard Dividend
Appreciation ETF, VIGOR I Shares Core Dividend Growth ETF DDER.
These funds focus on dividend growth companies and offer instant diversification.
For example, s HD tracks the Dow Jones US Dividend

(11:03):
one hundred index yielding around three point five percent. With
a focus on companies with strong fundamentals and consistent dividend growth,
Combining sixty percent individual stocks with forty percent ETFs can
simplify portfolio management while maintaining exposure to high quality companies.
The psychological edge in bear markets, dividend growth investing isn't

(11:25):
just about numbers. It's also a psychological lifeline. When markets
crash and your portfolio value drops twenty thirty percent, it's
easy to panic, but with a dividend growth strategy, your
income stream often keeps growing even in downturns. This anchors
you emotionally and keeps you focused on the long game.
During the two thousand and eight financial crisis, the S

(11:47):
and P five hundred plummeted, but many dividend growth companies
stayed resilient. For instance, Johnson and Johnson raises its dividend
by six point five percent in two thousand and nine,
and Walmart increased its payout by eight percent. Investors who
reinvested those dividends bought shares at rock bottom prices, setting
the stage for massive gains when the market recovered. This

(12:07):
strategy also reduces the temptation to sell at the wrong time.
Knowing your portfolio generates reliable, growing cash flow makes it
easier to ride out volatility. It's like owning rental properties
that keep paying rent even when property values dip. Taxes
and global considerations taxes can eat into your dividend income,

(12:28):
so it's worth understanding the rules. In the US, qualified
dividends from most US companies and some foreign ones are
taxed at zero percent, fifteen percent, or twenty percent, depending
on your income, significantly lower than ordinary income tax rates.
For example, a married couple filing jointly with taxable income
below ninety four thousand and fifty dollars in twenty twenty

(12:49):
five pays zero percent on qualified dividends. Outside the US
rules vary. In Germany, dividends face a twenty six point
three seven five percent withholding tax, though tax advantage accounts
like a reaser pension can mitigate this. In Canada, eligible
dividends from Canadian companies receive a dividend tax credit, reducing

(13:10):
the effective tax rate. International investors may face withholding taxes
on US dividends, for example thirty percent for non residents,
but treaties or brokers can sometimes reclaim part of this
if you invest globally, diversify across regions to reduce country
specific risks. For example, Nestle Switzerland and Unilever UK Netherlands

(13:32):
are global dividend growth stalwarts with stable payouts. Check with
your broker about tax advantage accounts like iras or tfsas
to minimize tax drag. Common mistakes to avoid dividend growth.
Investing sounds straightforward, but there are pitfalls to watch out for.
Chasing yield A ten percent yield might look attractive, but
it often signals a dividend cut is coming. Focus on

(13:55):
quality and growth, not just yield. Ignoring payout ratios. A
company paying out ninety percent of earnings as dividends has
little room for growth or resilience. Stick to ratios below
sixty seventy percent. Over concentrating in one sector. Loading up
on financials or energy stocks can backfire if those sectors
face headwinds. Spread your bets across industries forgetting recession resilience.

(14:18):
Test the company's dividend history through past downturns. Did it
maintain or grow its payout in two thousand and eight
two thousand and nine? Neglecting total return, dividends are only
part of the equation. A company with slow earnings growth
may struggle to maintain dividend increases, even if it looks
solid today. Step by step action plan. Ready to get started.

(14:40):
Here's a detailed roadmap. Define your goals. Are you seeking
income to live off, growth for the future, or both.
Our retiree might prioritize higher yielding aristocrats, while a younger
investor might lean toward growth oriented payers. Screen for quality.
Use tools like Yahoo Finance, morning Star or your brokerage's
screener to find companies with ten plus years of dividend increases,

(15:02):
payout ratios below sixty percent, and earnings growth above five percent. Diversify.
Build a portfolio of twenty forty stocks across at least
five seven sectors. Include a mix of high yield moderate
growth stocks for example a TANT and low yield high
growth stocks for example Visa. Consider adding ETFs for simplicity.

(15:23):
Set up reinvestment. Enroll in a dividend reinvestment plan, DRAP
through your broker to automatically reinvest dividends, maximizing compounding. Monitor.
Annually review your holdings once a year, focusing on fundamentals,
payout ratios, earnings, growth debt. Don't obsess over short term
price wings. Stay patient. Dividend growth investing rewards those who

(15:46):
stick with it for ten twenty years, resist the urge
to chase trends or panic during downturns. Final takeaway, Dividend
growth investing isn't about getting rich quick. It won't make
headlines or double your money in a year, but over decades,
it builds wealth quietly and relentlessly, combining growing income with
capital appreciation. It's a strategy that gives you stability, flexibility,

(16:10):
and the confidence to weather market storms, something few other
approaches can match. As a reminder, this podcast is for
informational and educational purposes only. It is not financial advice.
Always do your own research and consult with a licensed
advisor before making investment decisions. If you found this deep
dive valuable, follow the Smarter Money Show, leave a review,

(16:31):
and share it with someone who thinks dividends are just
for retirees. They might be surprised to learn their missing
out on one of the most powerful wealth building tools
out there. In our next episode, we'll tackle sector rotation strategies,
how to position your investments to thrive through different phases
of the economic cycle from expansion to recession and back

(16:51):
until then, stay smart, stay patient, and stay invested.
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