She’s Getting the Gold!

In this episode of The Spin Chicks, Erika turns the mic on Michelle to talk about her work with previous guest Lashinda Demus as she prepares to receive her gold medal at the Olympic Games in Paris. Lashinda’s journey to the first-ever medal reallocation ceremony has been a long one, and Michelle takes us back to the track at South Carolina, where they met as student-athlete and SID. Michelle recounts the emotional phone call when Lashinda learned she would finally receive her gold medal. Working with Lashinda as a friend, as well as a seasoned PR professional, she provides insight into what has happened since that call. Michelle also gives us a behind-the-scenes look into planning and preparing to share this monumental news with the public. From developing a media campaign to planning a trip to Paris, Michelle’s dedication to helping her friend in one of the most memorable moments of her life shines through.