Why Technology Needs a Seat at the Strategy Table

In this episode of The Strategy Gap, hosts Jonathan Morgan and Joe Krause sit down with Tonjia Coverdale, Senior Vice President and Chief Strategy Officer for Operations and Technology at Associated Bank. With over 25 years of experience in technology and strategic leadership, Tonjia brings a unique perspective on how organizations can elevate technology from a back-office function to a powerful enabler of business growth. Her dual expertise in academia and industry offers valuable insights for leaders looking to align strategy with execution.

Join us as we explore how to bridge the gap between technology and business strategy, with practical advice and real-world examples from Tonjia\u2019s extensive career. From celebrki7ating technology wins in ways that resonate with stakeholders to aligning tech initiatives with overarching business goals, this episode is packed with insights for leaders at every level. Whether you're a business executive or a technology professional, you\u2019ll walk away with actionable ideas to foster collaboration, optimize strategies, and unlock the full potential of your organization\u2019s technology investments.Why You\u2019ll Want to Listen:

• Discover why technology should be viewed as a strategic enabler, not just a cost center.
• Learn how to celebrate tech wins by translating them into measurable business value.
• Understand the importance of aligning technology initiatives with top-level business goals.
• Get actionable tips on building collaboration between technologists and business leaders.