May 7, 2018 • 22 mins
The BMW Championship represents a unique challenge for Jeff Lapsansky, since he has to sell tickets to a PGA Tour event that moves every other year to a different city. Lapsansky discusses some of the ways that he drives ticket sales and marketing for the event, as well as ensures that pricing maximizes the possibility of a return for the non-profit organization running the BMW Championship. Twitter: @JeffLaps
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