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July 22, 2013 23 mins
Tiffany Krumins is the CEO, Co-founder and inventor of the AVA the Elephant brand. AVA the Elephant is a talking children's medicine dispenser that takes the fear and axiety out of administering medicine to children 3 months and older.

Tiffany's passion for helping sick children has been evident through her years of experience working with kids, including children with special needs and childhood cancer patients. It was that same passion which brought Ava the Elephant to life!

She realized no product on the market resolved the common problem of giving children medicine, minus the tears. So she took matters into her own hands and created the first Ava from sponges, fabric, and a store bought medicine dropper.

After her life changing experience on ABC's "Shark Tank" she went home and spent months perfecting AVA to make sure she was as safe as she was helpful. She found that it was not necessarily children's dislike for medicine that made it so difficult. After all, they can flavor it to taste like bubblegum these days! The process was the scary part. Realizing this, her first goal was to hide the medicine dropper completely! Her second was to make the child smile or laugh, hence the sweet voice! And last, but not least, she wanted their new little friend to praise them for a job well done! In a twist of fate, Tiffany was diagnosed with cancer three months after the show (at the age of 28) which made her passion to help sick children even stronger!

Tiffany was considered one of the Top 50 Mompreneurs of 2011 by Babble.com! She was a panelist at Troy Johnson's SPark and Hustle event as well as a panelist at Mom's in Business Unite.

With mentions on Youngentrepreneur.com, Mominventors.com and many others, she has been coined the "Modern Day Mary Poppins". AVA the Elephant received the Certified Miracle Award in 2011!

AVA the Elephant is available in more than 10,000 retail stores in the U.S.A., including CVS Pharmacy, Kroger, Safeway, BabiesRUs.com, Drugstore.com, Amazon.com, and Walgreens.com and many more.

AVA the Elephant is also sold in multiple languages and internationally in Canada, Mexico, Australia, Europe, and parts of Asia.
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