Let's Talk Resale: Don't Buy This Jacket - A Story with Former Patagonia’s Nellie Cohen

Don't Buy This Jacket - A Story with Former Patagonia’s Nellie Cohen and Trove’s Founder Andy Ruben

The birth and evolution of Patagonia’s Worn Wear is a story of confronting the hard truths about our linear business models that overproduction is ultimately unsustainable. It is a story of innovation through iteration baked with intentionality, failing forward and trying again. As Nellie and Andy recount these early years, the audience will take away more general value that can be applied to their business, including:

1. Confront the hard questions. Our current linear fashion model puts us toward ecological bankruptcy, which requires system change. The work required here is not straightforward or quick. It involves confronting uncomfortable truths, risk, and experimentation. Bring in others.
2. Circular models require business model change. Checking a box that you “do resale” is just that -- checking a box. Transformational business models allow a brand or business to grow in a new manner that doesn’t require production growth in emissions. These require a north star and intention at the highest levels of a company.
3. Business model innovation aligns with the core brand. Innovation needs to be tied to the brand ethos

Learn more about Trove and Anthesis.
Connect with Andy Ruben and Nellie Cohen.