100. Unicorny scores a century: what we learned so far

In this special 100th episode of The Unicorny Marketing Show, Rachel Fairley interviews host, Dom to share key lessons from their podcast journey. This reflective conversation uncovers how the show has influenced marketing strategy and shaped perspectives on brand strategy placement within businesses.

Dom discusses the debate on viewing marketing as a profit centre, challenges the common understanding of ROI, and touches on the digital shifts affecting modern business growth strategies.

What you'll learn:

• The importance of strategic thinking beyond day-to-day tactics.
• Why brand strategy often needs to function independently from marketing.
• How marketing's role must be perceived for sustainable business success.
• Examples of how companies have adopted new approaches based on discussions from the show.

Join us as we celebrate 100 episodes of The Unicorny Marketing Show!

About Dom Hawes

Dom Hawes is the host of The Unicorny Marketing Show, where he shares insights and engages with industry leaders. Dom is the Group CEO of Selbey Anderson Group, helping businesses in complex markets win the future. With over 30 years in marketing, strategy, and M&A, Dom is passionate about creating and marketing new products, services, and events.

Dom is also a blogger, published author, and competitive rower, with interests in RevOps, data, insight, leadership, and management theory.

Dom is a Fellow of the Chartered Institute of Marketing.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/bF6_G2IWsUo

LinkedIn: Rachel Fairley | Dom Hawes

Sponsor: Selbey Anderson

Other items referenced in this episode:

Geoffrey Moore: The Unicorny Marketing Show

The Gorilla Game by Geoffrey Moore

Matt Dixon: The Unicorny Marketing Show

April Dunford: The Unicorny Marketing Show

Ben M. Bensaou: The Unicorny Marketing Show

Nudge

Uncensored CMO

Michael Porter: The Unicorny Marketing Show

Sarah Robb: The Unicorny Marketing Show

Duncan Daines: The Unicorny Marketing Show

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