In this special 100th episode of The Unicorny Marketing Show, Rachel Fairley interviews host, Dom to share key lessons from their podcast journey. This reflective conversation uncovers how the show has influenced marketing strategy and shaped perspectives on brand strategy placement within businesses.
Dom discusses the debate on viewing marketing as a profit centre, challenges the common understanding of ROI, and touches on the digital shifts affecting modern business growth strategies.
What you'll learn:
- The importance of strategic thinking beyond day-to-day tactics.
- Why brand strategy often needs to function independently from marketing.
- How marketing's role must be perceived for sustainable business success.
- Examples of how companies have adopted new approaches based on discussions from the show.
Join us as we celebrate 100 episodes of The Unicorny Marketing Show!
About Dom Hawes
Dom Hawes is the host of The Unicorny Marketing Show, where he shares insights and engages with industry leaders. Dom is the Group CEO of Selbey Anderson Group, helping businesses in complex markets win the future. With over 30 years in marketing, strategy, and M&A, Dom is passionate about creating and marketing new products, services, and events.
Dom is also a blogger, published author, and competitive rower, with interests in RevOps, data, insight, leadership, and management theory.
Dom is a Fellow of the Chartered Institute of Marketing.
Links
Full show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/bF6_G2IWsUo
LinkedIn: Rachel Fairley | Dom Hawes
Sponsor: Selbey Anderson
Other items referenced in this episode:
Geoffrey Moore: The Unicorny Marketing Show
The Gorilla Game by Geoffrey Moore
Matt Dixon: The Unicorny Marketing Show
April Dunford: The Unicorny Marketing Show
Ben M. Bensaou: The Unicorny Marketing Show
Michael Porter: The Unicorny Marketing Show
Sarah Robb: The Unicorny Marketing Show
Duncan Daines: The Unicorny Marketing Show
97. Marketing a business is everyone's business
41. Must win battles for marketers
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