49. Beyond Faster Horses: AI's Impact on Search and the Digital Ecosystem

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris.

Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces.

The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting both the opportunities and ethical challenges that come with such transformative technology.

Don't miss this deep dive into how AI is reshaping not just marketing strategies but also the very fabric of digital engagement.

About Jonathan Harris 

Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. 

 A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years’ experience in the application of data science in the marketing technology sector. 

 Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. 

About Steven Millman 

Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.

Links  

Full show notes: Unicorny.co.uk  

LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  

Website: Sub(x) | Dynata 

Sponsor: Selbey Anderson  

Episode outline

• The Rise of AI Personas  
• Impact of AI on Marketing and Content Creation  
• Unintended Consequences of AI  
• The Illusion of Data Protection  
• The Impact of GDPR  
• The Contradictory Nature of Data Privacy  
• Designing Workflows and Removing Bias 
• Embracing AI and Navigating Ethical Considerations