Episode Transcript
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Speaker 1 (00:00):
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Speaker 2 (00:14):
Calaroga Shark Media.
Speaker 3 (00:19):
Welcome back to the Weekly Mac, your ultimate source for
the juiciest fast food news. I'm your host, Mac Davies,
and We've got a sizzling platter of updates from your
favorite chains. McDonald's is feeling the heat as inflation weary
Americans seek cheaper eats elsewhere. The Golden Arches reported a
zero point seven percent drop in US same store sales
(00:40):
last quarter, with global sales dipping one percent, the first
such decline since late twenty twenty. CEO Chris Kempcinsky acknowledged
the pressure, stating, beginning last year, we warned of a
more discriminating consumer, particularly among lower income households, and as
this year progressed, those pressures have deepened and broadened. Several
(01:01):
factors contributed to McDonald's tough quarter, including a challenging comparison
to last year's viral Grimace Shake promotion, the purple sugarloaded
drink in honor of Grimace's birthday became a sensation after
TikTok users posted videos pretending to die after drinking it,
boosting sales by ten point three percent in the same
quarter last year. To win back budget conscious customers, McDonald's
(01:24):
is doubling down on value meals. Their five dollars meal
deal has exceeded expectations, but Kempchinsky admits it's clear that
our value leadership gap has recently shrunk as consumers are
more discriminating with their spend. We are focused on the
outstanding execution of delivering reliable, everyday value and accelerating strategic
growth drivers like chicken and loyalty, Kempchinsky added in a statement.
(01:48):
The company is also innovating with new menu items. They're
testing the Big Archburger, described by Kempchinsky as a quintessential
McDonald's burger with a twist on our iconic familiar flame.
It features two beef patties, three cheese slices, slivered onions, pickles, lettuce,
and a new sauce on a potato bun. Chicken is
(02:09):
another focus, with sales now matching beef globally. The mccrispy
platform is available in over fifty five markets and there
are plans to further expand our mccrispy equity. According to Kempshinsky,
we will continue to capture chicken market share, he assured investors.
In the US, McDonald's introduced the bacon Cajun ranch mccrispy
(02:30):
in April, which helped drive Q two sales and cultural
buzz and brand relevance, according to US president Joe Erlinger.
Despite these efforts, McDonald's stock has fallen twelve percent this year,
missing out on the broader market rally. The company's profit margin,
once rising steadily in the post pandemic years, has fallen
(02:50):
back to pre COVID levels. McDonald's has been the focus
of some consumer backlash, particularly after a viral social media
post last year showed an eighteen dollars big mac meal
at a Connecticut rest stop. The company's president has since
apologized and urged franchisees not to go rogue with pricing. Meanwhile,
White Castle is turning back the clock to help customers
(03:12):
save some dough. They're offering a sack of ten cheese
sliders for just seven dollars and ninety nine cents, a
price not seen since twenty eleven. Jamie Richardson vice president
at Whitecastle explained, families everywhere are tired of almost needing
a small loan when they go out for fast food,
and we know these days our customers want to make
(03:34):
every penny count. The deal was initially launched in Saint
Louis to mark the ninety ninth anniversary in that market,
but proved so popular that the company expanded it nationwide.
Customers can choose from three different cheeses for their sliders,
American Smoke, Cheddar, and Jalapago. Sonic Drive In is also
(03:56):
joining the valueburger wars with their new Sonic Smasher. This
premium cheeseburger features two angus patties, two cheese slices, signature sauce, pickles,
and onions on a potato bun. It's price starting at
six dollars and forty nine cents, with a triple version
available for seven dollars and forty nine cents. Ryan Dickerson,
(04:17):
chief marketing officer of Sonic, boasted this burger is not
just hand smashed. It's a blend of textures and flavors
that come together for a cheeseburger that's crispy, juicy, and
melty all at once. It's a cheeseburger that you wouldn't
expect from a fast food brand, and it's available to everyone.
Speaker 2 (04:34):
Dickerson added, consumers should be.
Speaker 3 (04:36):
Able to indulge in a premium cheeseburger without having to
pay the high costs charged by many fast casual burger brands.
Our mission at Sonic has always been to bring fun,
craveable food to our guests at unbeatable prices. Sonic is
also offering a one dollar and ninety nine cents menu
dubbed the Fun ninety nine Menu, featuring various snacks, desserts,
(04:58):
and entrees. Up users can enjoy additional perks like half
priced drinks and slushes, as well as half priced Classic
Sonic cheeseburgers on Tuesday nights more.
Speaker 2 (05:08):
In a moment on the Olympic front, gymnastics superstar Simone
Biles revealed her go to fast food indulgence a simple
cheeseburger from Texas based chain What a Burger.
Speaker 3 (05:26):
You can never go wrong with a regular cheeseburger, Biles
shared in an interview with Eder As a fellow Texan,
I can attest that stopping at What a Burger on
a long road trip.
Speaker 2 (05:36):
Is a write of Passage.
Speaker 3 (05:37):
The chain boasts nearly eight hundred locations in Texas and
is famous for its breakfast items, burgers and Doctor Pepper shakes.
It's also known for its ketchup, which NFL star Patrick
Mahomes has called the best he's ever eaten.
Speaker 2 (05:50):
While competing in.
Speaker 3 (05:51):
Paris, Biles has access to over five hundred gourmet dishes
in the Olympic Village, developed from a variety of international cuisines.
Speaker 2 (05:58):
But when she returns home, you might just.
Speaker 3 (06:00):
Spot her at a Waterburger drive through, proving that even
world class athletes crave a taste of home now and then.
Speaker 2 (06:06):
In addition to.
Speaker 3 (06:07):
Whataburger, Biles also expressed her love for other Houston favorites
like tex Mechs and Crawfish, showcasing her proud texts and roots.
As fast food chains continue to innovate and adapt to
changing consumer preferences, one thing remains clear. The quest for
the perfect burger at the right price is far from over.
Whether it's a nostalgic slider, a premium smash burger, or
(06:30):
a simple cheeseburger from a hometown favorite, there's something for
every palate and budget in today's fast food landscape. The
Competition among fast food chains is fiercer than ever, with
each brand striving to offer the best value while maintaining quality.
As consumers become more price conscious, these restaurants are forced
to get creative with their menu offerings and pricing strategies.
(06:52):
From McDonald's focus on value meals and menu innovation to
Whitecastle's throwback pricing and Sonic's premium yet affordable new birth,
we're seeing a variety of approaches to attract and retain customers,
even as they face challenges like rising food costs and
changing consumer habits. These chains continue to evolve and adapt.
(07:13):
As we wrap up this week's episode, it's clear that
the fast food industry is as dynamic and competitive as ever.
Whether you're craving a classic burger, a value meal, or
a taste of home. Like Simone Biles, there's never been
a better time to be a fast food fan. The
Weekly Mac is a Calarogus Shark Media Production Executive producers
(07:33):
Mark Francis and John McDermott. Portions of this podcast may
have been created with the assistance of Ai