Networking Norms Remixed: Women Wiring Wins

This is your The Woman's Career Podcast podcast.

Welcome to The Woman’s Career Podcast, where we dive into the real stories, strategies, and secrets behind women building powerful careers. Today, we’re tackling a vital topic for any professional woman: networking effectively—whether you’re an introvert, extrovert, or somewhere in between.

Effective networking isn’t just swapping business cards or growing your LinkedIn connections. Deborah Gray, professor of marketing at Central Michigan University, reminds us that it’s about building authentic relationships and creating value. For women, this means developing not just diverse and influential connections across genders, but also nurturing a tight-knit circle of women who support, inspire, and challenge us. Research by DDI emphasizes how high-achieving women consistently benefit from an inner circle of other women—those who offer encouragement, honest advice, and open doors within larger networks.

Let’s talk practical tips for both introverts and extroverts. For introverts, preparation is everything. The Ellevate Network suggests crafting your elevator pitch ahead of time, coming up with a list of discussion topics, and even reviewing event logistics and attendee lists before you step into the room. It can help turn anxiety into confidence, knowing you have clear goals and talking points ready. Introverts also often excel at forging deep one-on-one connections, so opt for smaller gatherings where you can actually have meaningful conversations, rather than get lost in a sea of name tags.

If you’re more extroverted, your energy shines in larger settings and group interactions. Use that to your advantage by proactively engaging people and being the connector—introducing others who might benefit from knowing each other. But don’t forget the essential follow-up. After any event, send a message or schedule a coffee chat to solidify those first encounters into real relationships.

No matter your personality, influencing your network isn’t about quantity but about authenticity and reciprocity. The Center for Creative Leadership recommends embedding networking into your daily work: volunteer for cross-functional projects, ask colleagues for introductions, or simply strike up conversations before or after meetings. Socializing outside your usual circle, such as having lunch with someone from a different department or joining a women’s group, can spark surprising opportunities. Keep in mind that building a strong network takes ongoing effort—periodically reconnect with contacts, offer value before asking for favors, and always be genuine.

Remember, networking for women isn’t just copying traditional male-dominated approaches. Leverage women’s circles, industry groups, and mentorship opportunities designed for women. According to DDI, women thrive when they intentionally build networks tailored to their goals—whether that’s finding mentors, sparking new ideas, or expanding influence within an organization.

Listeners, the journey to career success is rarely a solo climb. Every powerful woman you admire has built her path with the help of others. Invest in your network, nurture your relationships, and don’t be afraid to step outside your comfort zone—because your next opportunity might be just one connection away.

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