The Yin Project

The Yin Project

The Yin Project's purpose is simple - to amplify women’s voices in the San Francisco Bay Area and beyond. Your host, Emily Beaven, is a former chef, marketing and PR exec turned top 1.5% of REALTORS® in the country. Listen in for real conversations with women who have found their 'work worth doing' from tech executives, to yoga instructors, finance powerhouses, and stay-at-home moms. To learn more visit www.yin-project.com

Episodes

March 6, 2025 77 mins
Christine Krenos shares her journey of creating Body OS, a wellness platform that aims to reconnect individuals with their bodies and traditional wellness practices. She discusses the impact of COVID-19 on her wellness routine, the cultural disconnect in how Eastern practices like yoga are perceived in the West, and her personal experiences that led her to develop Body OS. The conversation emphasizes the importance of understanding...
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Summary
Astra Fox, certified Spiritual Life Coach and Folk/Pop Vocalist and Singer-Songwriter explores the profound connection between creativity and mental health. Astra shares her personal journey of using creativity as a healing tool following the loss of her husband, emphasizing the importance of creative expression in processing emotions. Astra and Emily Beaven discuss the collective awakening happening in society, the impact o...
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In this conversation, Jeanne Norsworthy shares her journey from struggling with IBS to becoming a nutritionist and entrepreneur with her granola company, Worthy Granola. She discusses the importance of understanding individual nutritional needs, the challenges of transitioning from product-based to service-based nutrition, and the significance of protein in diets, especially for women in their 40s. The conversation also touches on ...
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Lucy Milligan Wahl created LMW Edits for her friends. She realized that she could keep up with her brilliant colleagues and classmates because she had a secret weapon: an organized home. She was so used to living with an organized environment that she could spend her time pursuing her career, passion projects, and friendships - instead of dealing with her space.She also realized that most professional organizing services are target...
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Exploring the Beauty and Benefits of Biophilic Design

Book Link: Flow

Links:
Stacey Lapuk Interiors
www.staceylapukinteriors.com

Stacey's Instagram

In this episode, interior designer Stacey Lapuk and host Emily Beaven dive into the fascinating world of biophilic design. They discuss the concept of neuroaesthetics and how our brains react to natural elements. Stacey shares insights from scientific studies and her own experiences to explai...
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Emily Lynch is the owner of two retail stores in Duncans Mills and Sebastopol. Acorn offers a curated selection of items for the kitchen, home and family life. All items sold at Acorn align with store owner and interior designer Emily Lynch’s belief that adding beauty and calm to the everyday creates a more meaningful life overall. “Mighty oaks from little acorns grow” goes the saying that inspired her store’s name.

In this episode...
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Trauma Recovery & Somatics Coach, Ali Kates, discusses her personal journey through grief, loss, and healing, how trauma gets stored in the body, and somatic experiencing techniques for releasing stuck emotions, along with small daily practices anyone can do to improve their mental health. We talk about avoiding the victim mentality, and finding empowerment through adversity.


Highlights
  • Ali's story - losing multiple loved o...
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Lindsay Warren is the Chief of Staff at People Data Labs. We talk about women in tech, imposter syndrome, listening to your gut, and doing things that scare you. We also talk about entitlement, tech failures, internships and Emily’s journey from culinary school to Real Estate.
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The multi-faceted human, loneliness and burnout, learning for the sake of learning, what empathy feels like vs. compassion, and creating boundaries.


https://www.movewithmairin.com/
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Alli Goldstein is the President of Cinch PR. We talk about how she has built one of the top firms in San Francisco, the art of storytelling, operating during COVID, keeping employees happy, and current travel and food and beverage trends.

https://www.cinchpr.com/
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Co-owner of The Pad in San Francisco, Yoga and Leadership & Embodiment teacher, Nicole Cronin, shares how she recovered physically and emotionally from a tragic loss through yoga. She provides practical advice to connect with your body in minutes, and reminds us not to overthink meditation.

The Pad

Nicole Cronin Yoga

Books:

Tibetan Book of the Dead

Bhagavad Gita

Yoga Sutras
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Isn’t retail dead? April Frederick, launched the popular Petaluma-based, lifestyle store, Estuary, during the pandemic and while fighting breast cancer. Listen to how she did it - leaving the corporate world behind her to pursue her dream of owning a successful retail store.

https://www.shopestuary.com/
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Feeling stuck? So did Career Coach, Julie Houghton. Learn how she was able to forge a new path and get out of the corporate world and into a career she truly loves. We’ll talk about ‘3 Mindset Shifts’ to help you realize your dreams.

Links

Julie Houghton, Career Coaching

Playing Big, by Tara Mohr
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Do you have money conversations with the people in your life? Sheila Schroeder, a VP at Wealthspire, gets candid about the importance of talking about money at every age. On this episode we discuss mentorship, life on Wall Street, being cheap vs. frugal, and her new book ‘Let’s Talk About Money.’

Links: My Own Two Feet - Sheila's book coming soon!
Wealthspire.com
Vanguard Education
Charles Schwab Education
Fidelity Education
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June 5, 2023 36 mins
Petaluma-based mixed media artist DeAnne Willamson, talks about how she turned her passion into a career, mistakes young artists make, and how the universe dreams big.

https://www.deannewilliamson.com/
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The Sebastopol-based Somatic Therapist and Coach, Britta Shiels, talks about her work as a Somatic Therapist, how she realized her innate gifts, intuitive eating, self-trust and the astrological calendar.

Find Britta at www.soulfulsomaticcoaching.com

Other links: www.astro.com
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