Theory of Why

Theory of Why

"Why should my business do that?" Is a common question amongst all founders. They encounter new concepts or strategies and wonder how it would apply to their business and what the impact would be. On Theory of Why we are going to look at business concepts from a practical perspective. Breaking down the ins and outs of the business world and what we've seen as the best principles to follow to have success.

Episodes

[E24] 2015

August 23, 2023 • 30 mins
In 2015, it was estimated that one out of every six business owners would seek the help of a business coach. How has business coaching affected the landscape of startups and entrepreneurs? Let's get into it.

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Wayne Media Group:
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[E21] 1991

August 2, 2023 • 23 mins
In 1991, the first website that was ever published was launched. What are some major red flags when looking at websites? Let's get into it

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E20] 1959

July 26, 2023 • 24 mins
In 1959 Julian Koenig developed one of the most famous advertisements ever created.
what was the advertisement? How can good copywriting help your business? Let's get into it

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E19] 2010

July 19, 2023 • 22 mins
In 2010, the Small Business Administration started an initiative called Small Business Saturday. How effective has Small Business Saturday been and should you always shop local and shop small? Let's get into it.

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E18] 2019

July 12, 2023 • 27 mins
In 2019, as Rob was getting the company off the ground, he made a critical mistake and lost $6,000 over the course of two days. How did that happen? Let's get into it.

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Wayne Media Group:
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[E17] 2007

July 5, 2023 • 23 mins
In 2007 Facebook started business pages which led to an incredible boom in the digital marketing industry sparking agencies all over the country. How have digital marketing agencies failed small businesses? What questions should you ask so you don't fall under that same category? Let's get into it.

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Wayne Media Group:
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[E16] 2003

June 28, 2023 • 23 mins
In 2003, Tom Anderson and Chris DeWolfe started Myspace. A platform they hoped would connect people to their friends, allow individuals to customize their profiles and of course, share music. What happened to Myspace that caused them to fail? How can we learn from their mistakes as small businesses? Let's get into it.

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Wayne Media Group:
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[E15] 1941

June 21, 2023 • 20 mins
In 1941, the first ever television commercial aired before a Brooklyn Dodgers game on NBC. So as we come up on the 82nd anniversary of that particular event, how should we look at television commercials in a 2023 context? Let's get into it.

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Wayne Media Group:
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[E14] 1920

June 14, 2023 • 29 mins
In 1920, Charles Ponzi defrauded investors of over 15 million dollars in what we now know as the Ponzi scheme. So what's a Ponzi scheme? What's a pyramid scheme? What's multi-level marketing? How does it affect commerce? Let's get into it!

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Wayne Media Group:
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[E13] 2014

June 7, 2023 • 26 mins
In 2014, arguably one of the most significant podcasts in American history released and changed the face of podcasting forever. What was the show? What was the impact? Let's get into it!

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E12] 1976

May 31, 2023 • 24 mins
In 1976, the company that would go on to be the richest organization in the world was founded. What was the company? How can your business model what they did for ecosystems to have similar success? Let's get into it!

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E11] 2023

May 24, 2023 • 10 mins
In 2023 Rob decided to shake up literally every single piece of software we use as a company just over 5 years in. Why did he do that? Let's get into it.

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Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E10] 1861

May 17, 2023 • 17 mins
In 1861 a man was born who would go on to make significant innovations in the project management system. So much so that the tools he developed in that time, we still use to this very day. So who was this man and why does it matter for your small business? Let's get into it!

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Wayne Media Group:
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[E9] 2005

May 10, 2023 • 18 mins
In 2005, Google started one of the most important tools for a small business to generate leads and become more known in their area. What is it? Let's get into it!

Sponsor Info:

Wayne Media Group:
Have any questions about the show? Contact us at: start@waynemedia.com
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[E8] 2018

May 3, 2023 • 45 mins
In 2018 Rob started the Wayne Consulting Group which was an organization built around helping small businesses become more effective both internally and externally. So how did a company that focused mainly on consulting grow into what it is today, which is Wayne Media and Speakeasy Podcast Network?

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Wayne Media Group:
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[E7] 1954

April 26, 2023 • 35 mins
In 1954, Victor Gruen designed the first open air shopping mall in the United States. At the time of his death in 1980, Victor would be called the Founding Father of the American mall due to all of his influence and design work on both open air and closed shopping malls. So how does something like the design of a shopping mall impact how we as small business owners ought to think about our customers?

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[E6] 1852

April 19, 2023 • 29 mins
In 1852 Henry Wells and William Fargo founded an innovative startup company that helped people and businesses manage and build wealth. So how did Wells Fargo, a company that survived the banking panic of 1857, a half dozen or so recessions and the great depression go on to defraud millions of its users?

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Wayne Media Group:
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[E5] 2022

April 12, 2023 • 27 mins
In 2022 OpenAI launched a revolutionary artificial intelligence platform called ChatGPT, in just 6 months this platform has revolutionized both the small businesses and creative marketplace. So the question is, is ChatGPT good for business?

Sponsor Info:

Wayne Media Group:
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[E4] 2004

April 5, 2023 • 33 mins
In 2004 Mark Zuckerberg launched the Facebook, a social media juggernaut that would go on to be worth over 500 billion dollars. Facebook's intent initially was to connect Harvard students on campus through the Internet. So what is the good, the bad and the ugly when it comes down to Facebook for small businesses?

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Wayne Media Group:
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[E3] 1913

March 29, 2023 • 31 mins
In 1913, American industrialist, Henry Ford invented and implemented the modern day assembly line. This assembly line allowed Ford Motor Company to reduce the average amount of time it took to create a car from 12 hours down to just over 93 minutes. This also allowed Ford to create cars in larger quantities and at a lower cost. How does an invention that took place over 110 years ago factor into small businesses today?

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