This Is A Prototype

This Is A Prototype

We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels. As an executive design leader myself, I’m fascinated by the experience of designers moving into these new leadership roles. For most of us this is completely uncharted territory, the jobs are often undefined and there is rarely a roadmap or playbook to help us succeed, so most of us have had to learn on the job. In each episode of This is a Prototype, I invite two design leaders who have traveled very different life and career journeys to share their stories, compare notes, and talk about what it takes to be a leader in this new era of design.

Episodes

June 4, 2024 51 mins
One of the best design books of 2023 was Centered: People and Ideas Diversifying Design, a remarkable collection of essays, interviews, and stories compiled and edited by my guest for this episode Professor Kaleena Sales. This amazing book spans geographical regions and cultures from Alabama to India, and from Kurdistan to Zimbabwe, illuminating designers, techniques, ideas, and artifacts that have previously gotten little or no at...
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Episode 2 of the new season is a continuation of our discussion with Kate Aronowitz of Google Ventures and Robert Fabricant of Dalberg.

In part two, we dig deeply into a pair of articles written by Robert for Fast Company about the state of design leadership by examining the wave of contraction that has happened across the tech industry, and the emergence of grass-roots communities of designers seeking connection and guidance. 
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Season 2 of This Is A Prototype: The Design Leadership Podcast is underway! This opening episode is a special two-part discussion featuring design leaders Kate Aronowitz of GV (Google Ventures) and Robert Fabricant of Dalberg

In part 1, we dig into Kate’s and Robert’s design backstories, and discuss the growth and expansion of design as a practice and a profession in the last two decades, including the important issue of leadershi...
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April 30, 2024 2 mins
Season 2 of This is a Prototype: The Design Leadership Podcast is coming soon! 

The practice and profession of design in scaled companies continues to evolve in unexpected ways, and the role of the design leader in that evolution is more important than ever to the success of our teams and organizations. 

In Season 2 of This is a prototype, host Doug Powell continues to speak to the top design leaders in the industry about their life ...
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My guests for this Season 1 finale episode are Doreen Lorenzo and Mbiyimoh Ghogomu.

Doreen Lorenzo is a pioneering design leader who is the Assistant Dean of the School of Design and Creative Technology at University of Texas, a role she started in 2016. Prior to joining UT, Doreen was the longtime President of Frog Design, one of the largest and most established global design consultancies in the world. Doreen is a columnist for Fa...
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My guests in this episode are two legendary design leaders, Ann Willoughby and Mauro Porcini.

Ann Willoughby is an AIGA Medalist who has been a leading voice in design for over five decades. In 1978 she founded Willoughby Design, one of the first woman-owned design firms in the US. In addition to her leadership of this award-winning firm, Ann has been an advocate for countless community organizations and academic programs throughout...
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November 7, 2023 35 mins
Executive design recruiter Tom Scott is the founder of Verified, the publisher of the weekly newsletter Verified Insights, and the host of the new podcast, Verified Insider. Tom recently interviewed me for a future episode of Verified Insider, and in this episode I combine my interview of Tom for my podcast, with a preview of his interview of me for his podcast.

Tom and I discuss the reasons design leadership roles are often not se...
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October 24, 2023 50 mins
Rama Gheerawo is the director of the Helen Hamlyn Center for Design at the Royal College of Art in the UK, and the author of a book that should be on all of our reading lists, Creative Leadership, Born from Design. In his book, Rama asks not only whether designers can actually be leaders, but whether we can in fact be better leaders because of our creative capabilities and qualities. If you’ve listened to any previous episodes of t...
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“How is design infiltrating business in a new way? How is it reaching every inch of the of the business?"
—Nicole Gull-McElroy

What are the central stories in the design industry today, and how is the business media covering them?

In this POV Edition, I speak with journalist Nicole Gull-McElroy, who reports on the intersection of business and design for Fortune, Fast Company, and Wired, among other publications. Nicole was the lead ed...
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“Leadership is really a generosity of spirit. When you care about not just yourself but you care about those around you, and you’re willing to go that extra mile to make others around you successful, it becomes clear you are ready for leadership.” —Janaki Kumar

Throughout Season 1 of the series, we’ve been digging deeply into the hidden, and often surprising characteristics of leadership. Those leadership qualities—actually those hu...
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“I’m incredibly appreciative of the people that took a moment and said ‘here’s some things you’re probably gonna want to learn if you want to go farther.’”—Heidi Munc

Among the core themes that is emerging in Season 1 is the importance of mentorship, coaching, and sponsorship for design leaders. That’s one of the topics I explore in this wide-ranging discussion with my guests, Heidi Munc and Gus Granger.

Heidi Munc is a user experien...
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“[Design leadership] requires a level of self-awareness…that is unlike the vast majority of other business functions.”

In episode 3 of This is a Prototype, I take a slightly different approach to the format with the first of what I’m calling “POV Editions.” Here I look at design leadership through a more analytical lens with the help of a single guest who has a distinctive…point of view on the field.

In this first POV Edition, I spe...
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As the early episodes of “This is a Prototype” roll out, some fascinating themes are beginning to emerge, including the surprising power of family in the life and career journeys of design leaders.

In the second episode, I speak to Ashleigh Axios, Chief Experience Officer and an owner of Coforma and previous Creative Director and Digital Strategist in the Obama White House, and Chris Hacker, Chief Design Officer of Hacker Design Gr...
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“Throughout my life here, there have been a lot of people who have created safe passage for me as a professional through my design career.” Ruki Neuhold-Ravikumar

In the first episode of This Is A Prototype: The Design Leadership Podcast I speak to Antonio Garcia, Chief Innovation & Strategy Officer at TXI, and Ruki Neuhold-Ravikumar, president of the Kansas City Art Institute. We cover a wide range of stories about what it take...
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July 16, 2023 3 mins
We are in the midst of an unprecedented time in the history of the design profession. Businesses are investing in design at rates never before seen—building scaled design teams of hundreds and even thousands of designers, and hiring design leaders into executive roles giving them influence and access at the highest levels.

As an executive design leader myself, I’m fascinated by the experience of designers moving into these new lead...
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