Inside Oak & Willow: Ethical Business, Viral Growth, and Changing How We Shop

In this episode, we sit down with Haley, the founder of Oak & Willow, to talk about how a simple idea for toilet pods turned into a business that's changing the way people think about everyday products.

Haley shares how she created and grew a brand that puts people and the planet first. We talk about the moment her products went viral, the chaos that followed, and how she kept her values front and center through it all.

Find more about Oak & Willow Here: https://www.oakandwillow.store/


2:00 – Why this isn’t just a soap episode
6:55 – The TikTok moment that changed everything
11:30 – Competing with billion-dollar brands 
13:10 – Real sustainability vs. greenwashing
26:40 – Handmade in North Bay, Canadian-sourced
29:00 – Emotional moments at their pop-up event
32:00 – Why she would turn down the Dragons
35:55 – How Oak & Willow got its name