Join industry leaders, including Zane Kerby (ASTA President & CEO) and Vicki Freed (Royal Caribbean International SVP of Sales, Trade Support and Service), as we explore the professionalization of travel advising, ASTA’s Verified Travel Advisor (VTA) program, and how consumers can navigate travel with confidence by working with trusted experts.
Whether you're a travel advisor looking to elevate your expertise or a traveler eager to plan with peace of mind, Travel You Can Trust is your go-to source for industry insights, expert advice, and the latest throughout the entire travel industry.
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The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics. The Verified Travel Advisor certification program is intended for travel advisors whose objective it is to elevate their career within the industry. We recognize that most travel advisors are knowledgeable, experienced and quite busy, so we designed this program to accommodate today’s modern travel advisor. The four core courses drill down on the most essential knowledge for VTAs, including legal, ethical and regulatory guidelines.
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