Travis Scott's Epic Week: JackBoys 2 Hype, Oakley Deal, and Coachella 2025 Takeover

Travis Scott BioSnap a weekly updated Biography.

Travis Scott continues his relentless dominance of music, business, and pop culture this week with a dizzying string of headline-grabbing moves and creative stunts. His most buzzed-about development is the release of a new single and eye-popping music video, 2000 Excursion, which features uncredited vocals by Don Toliver and Sheck Wes and is currently available exclusively on YouTube. The video drop is turbocharging anticipation for the imminent JackBoys 2 compilation release, his Cactus Jack label’s long-awaited follow-up featuring a star-studded lineup including Kodak Black, Tyla, 21 Savage, GloRilla, Vybz Kartel, SahBabii, and Waka Flocka Flame. The project’s bold visuals, strategic use of hip-hop history, and the viral content strategy—Travis reportedly sent every featured artist a custom Lamborghini—are already setting new standards for album rollouts, as noted by Vinyl Me Please and widely discussed across Instagram and X.

Teasing his fans further, Travis has unveiled four distinct artworks for JackBoys 2 and cryptically posted the word “Bolt” on social media, igniting further speculation about release specifics and hidden meanings. JackBoys 2 is officially slated to arrive later this month and is expected to be a major event in 2025’s music calendar, building on the legacy of its chart-topping 2019 predecessor and cementing Scott’s ongoing influence on the sound and spectacle of modern hip-hop.

Business-wise, another shockwave hit this week with Oakley appointing Travis Scott as its first-ever Chief Visionary, marking a high-profile move by the eyewear giant and tapping into Scott’s unmistakable cultural cachet. Meanwhile, on the personal and entrepreneurial front, his first business collaboration as a married couple with his wife launched recently, introducing a wellness app and an apparel line—adding further depth to his expanding résumé as a brand-builder and innovator.

On the live music circuit, Scott’s upcoming double performance headlining Coachella 2025—his first return to the fest since 2017—has become one of the season’s most anticipated events. He’s booked for the main stage late-night slots both festival weekends, with livestreaming options to maximize his global reach. On a less upbeat note, Live Nation confirmed the cancellation of his much-hyped Utopia concert at the Giza pyramids, citing complex production issues.

Through bold music releases, jaw-dropping promotional tactics, headline festival gigs, and high-profile business deals, Travis Scott is having a week that further entrenches him as one of pop culture’s most inventive and unpredictable icons.

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