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December 18, 2024 54 mins
TripWire Wednesday!!!! Join us today as Jose Roberto Alaniz, Navy Veteran, Texas Native, and Coffee Master.
Owner of Third Day Coffee Seguin, and Master Roaster of Master Blaster Coffee. We will dive into his journey of life and the path that God has for each of us.
Get your TripWire On!!! Today at 4 pm Eastern.
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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:39):
Good afternoon everybody. It is Wednesday, December eighteenth, and it
is time for trip Wire. Glad you joined us. We've
got a great show in store for us. Today. We're
gonna talk to a fellow naval brother of mine, Jose.
He's our master roaster with master Blaster coffee. Let's bring
him into the studio and let's kick things off. Stay,

(01:00):
she's got a prior engagement this evening, so she will
or this afternoon. She will not be joining us, but
we will. We will catch her next time. So welcome
to the show. Jose. How are you, brother?

Speaker 2 (01:11):
I'm doing well man. Thanks for having me.

Speaker 1 (01:14):
Absolutely, it's great to see you again. Been too long.
I know we chat on the phone all the time,
but you know it's great to see that smile, brother.
And the mustache. Yeah, I gotta give it to you.
You got the magnum p I mustache going on. Bro,
it's awesome.

Speaker 2 (01:29):
Well I try so all right?

Speaker 1 (01:32):
Well, how are things in Texas?

Speaker 2 (01:37):
You know, I just want some cold weather on a
rearing study basis for the month. That would be nice.
We we traditionally get the two weeks of cold in
February and about it. So I was fighting Mosquitos out
of my work van this morning. It was fun. But
other than that, man, we're just blessed to be here,

(01:57):
to be doing what we're doing. And you know, call
the glory gift to God. Man, everything is perfect.

Speaker 1 (02:06):
That's great, brother, that's great. So let's start with so
let's let's get let's help the audience get to know
you a little bit better. Let's talk about where you
grew up, and then you your time, what what why
you chose the Navy and your time in the Navy.
Let's go with all that. Let's start with that, Bud.

Speaker 2 (02:26):
Yeah, absolutely so. Even though if you see my shirt,
I'm wearing a Roger that shirt Army shirt from a
Triple Nickel, the bunch of Army Rangers. But I'm the Navy.
I grew up in San Antonio. I went to private
Catholic military school from kindergarten until I graduated high school. Well,

(02:47):
my sophomore year was the last year I wore uniform
growing up, but kinder through tenth grade I was in
some form of r O TC and both my schools
were Catholic schools. They were Catholic military boys schools, so
very disciplined. My dad was he should have been a

(03:09):
drill instructor even though he was, and he was a partier,
and he got busted down several times he was Air Force.
He did get out with his rank in tact somehow.
And my uncle, his youngest brother, served in Vietnam. He
actually spent some time in Laos. They were both forced
crypto techs, and so I grew up with to the

(03:33):
largest influences in my life. I you know, I thought
they were superman, and so I knew that the day
I graduated high school that I was going to join
the Air Force and I was going to be a
crypto tech like dad and my uncle were. That that
didn't exactly work out. And the year that I graduated,

(03:56):
nineteen eighty nine, the Air Force had a freeze on recruiting,
and so the I had already done the delayed entry.
I had already sworn in, and the Air Force recruiter said,
just come over to the office every Friday, check in
and as soon as they figured this out, we'll get
you into boot camp. I'm like sweet. So I waited,
and I waited, and ran out of money, and and

(04:18):
I had a job, but I didn't want to work there.
Anymore because I was going to go to the military.
So I was ready to leave there. And I walked
in one Friday to go to the Air Force recruiter
like he told me to do every Friday, at four o'clock,
and the lights were turned out. There was nobody there.
And at that time in San Antonio, all the recruiters
were in one building and it was across the street
from MEPs, and so I went in there to go

(04:41):
see my guy and he's not there, and you know,
there's a Navy guy, some old, you know, salty in
the hallway smoking a cigarette inside the building. You know,
we offer everything that the Air Force has. And I'm like, yeah, man,
I'm broke, let's go. And so, you know, that's pretty
much it happened.

Speaker 1 (05:00):
Now.

Speaker 2 (05:00):
The worst part of that was having to come home
and tell my dad and my uncle who was always
at my house I had just joined the Navy, and
they go, well, that's okay, because you know the Navy
has crypto text too. Hey, I didn't go as crypto.
I said, I'm doing electronics and they're like what, And
so you know, that was my that was my time.
I enjoyed my time in the Fleet. Man I was

(05:23):
a fleet seller. I was attached to ship the entire
time I was in East Coast actually I mean West Coast.
Started out on the West Coast, got got to get
transferred to the East Coast, and then I got on
a ship that brought me back home to Texas, to
Ingleside down by Corpus, and that's where I got out

(05:43):
of the service. I got out and I moved to
Kingsville where I started going to school on my GI bill.
And that's pretty much what I did with the military.

Speaker 1 (05:52):
And the years were eighty eighty eight or eighty.

Speaker 2 (05:56):
Nine to what I did the late entry in eighty nine,
went to boot camp in March of ninety and I
separated in October of ninety five. Somewhere around there. I
extended for nine months because my ex wife got pregnant,
so I said, well, we're just going to have the
military pay for that. Yeah, and that's what I did.

(06:18):
And then yeah, And I got to tell you if
you've ever if you live in Texas and you're retired
or you have a medical retirement, look up Escondido Ranch.
That was my last duty station. It was an eight
thousand acre ranch that belonged to the Navy and it
was solely used for hog hunting and deer hunting for MWR. Wow,

(06:41):
that was a great last duty station.

Speaker 1 (06:44):
It still exists, Yeah, still there, and the Navy still
owns it.

Speaker 2 (06:50):
It's attached to nas Kingsville. How the Navy still owns it.

Speaker 1 (06:55):
Wow?

Speaker 2 (06:55):
That bombing range next to it.

Speaker 1 (06:57):
So you of course, yeah, at yeah, that's hilarious. That's hilarious. Okay.
So then so you got out an Ingleside or king
is it Kingsman or Kingstown? What's I'm sorry, what's the
name of the town.

Speaker 2 (07:13):
What's the school in Kingsville?

Speaker 1 (07:15):
Kingsville? Okay? So then how did how did you traverse
from Kingsville? What life or i should say path from
the big guy upstairs led you from Kingsville, Texas to
now you own your own coffee shop in Seageen, Texas,
Third Day Coffee Sagen, which is it's great coffee. I

(07:36):
just I want to see what, let's share with the
audience all all that information and how that worked out.
I'm building up. If anybody's looking at I'm just I'm
building up, audience. I swear to God. We're building up
on the story. We're working on it, I.

Speaker 2 (07:52):
Started, uh looking for stuff. You know, I was going
to school and I wanted to be a veterinarian and
and you know, school was not my strong suit man
right out of the service. It wasn't my strong suit
before I went in, But right after I got out,
I was still you know in that I don't know.

(08:16):
I mean, let's let's be honest here. You you get
into a party mode when you're in, and uh, you
drink like a fish, and you do stupid things and
you get in fights and bars and all that nonsense
they come along with with uh, with being in the Navy.
And they did teach me how to drink. Yeah, And
so I I really didn't. I wasn't settled down yet

(08:38):
to where I was actually using the skills that I
had learned in the military. It took me a few years, man,
it took me a while. I didn't realize it then,
but I had a lot of trouble transitioning to civilian life. Yeah,
you know, it was really really hard. I kept I
couldn't understand why I couldn't keep a job every two
years I was changing so that I went on for

(09:00):
a little while. Eventually, me and Mike's wife moved back
to San Antonio with my son, and then we got
divorced when jac was five years old. Then it got
really bad because I did all the things that I
didn't do in the military, that I didn't do before
I went to the military, after I got immersed, and
you know, I was doing all kinds of drugs, all

(09:22):
kinds of alcohol.

Speaker 1 (09:24):
Yeah, it was dark, dark time in your life.

Speaker 2 (09:28):
It was relentless, man, it was.

Speaker 1 (09:30):
Yeah.

Speaker 2 (09:30):
And it's funny because because this guy calls me up
one day as a friend of mine and he's like, hey, man,
I need a welder on this job. I'm like, okay,
I'm a terrible welder, but you know, I'll figure it out.
And we get in the truck and I'm like, hey man.
He well it was a Monday. He said, uh, pack
your bag, I'm picking you up and we're going to

(09:51):
Houston for the week. I got I can't do that,
and he goes, well, what are you doing. I'm waiting
for my house to get foreclosed on. I mean literally
that's what I was doing. I was getting yeah, drunk
and pie eyed every night, waiting for the house to
get foreclosed on, and and just in a bad place.
At some point I blamed God for all of it.
I'm like, dude, you don't exist, You're not real, because

(10:13):
there's no way all this trash could have happened to me.

Speaker 1 (10:16):
You know.

Speaker 2 (10:17):
I'm a good person man, you know, don't I don't
hurt anybody. I provide for my family. I'm doing everything right,
and everything is just crap. And so that was pretty
much a low spot. It wasn't long after that that
I started playing guitar at my church in San Antonio again.

(10:40):
When I'm I lost my house, they I did a
deeed and lieu of foreclosure because some guy from the
VA called and he was awesome, and he was like, hey, man,
do you really want to lose it. I'm like, no,
I don't, but I can't afford it. He's like, okay,
well we have this thing and we'll get you out
of this, you know. And they did. And I've got
my green sheet back. I used it to buy this
place that we're in now. Yeah, And so I moved

(11:02):
back in with my parents for a little while. And
then Connie says that I came over to visit one
week and the next week I came with all my
stuff and asked her to do my laundry and never left,
and so there was no parting, there was no uh.

Speaker 1 (11:16):
Uh.

Speaker 2 (11:17):
But I was playing guitar at Saint Anne's Church in Santai,
like the Catholic church that I grew up in, and
I was my friend who just got He had just
got back from deployment. He got deployed after nine to
eleven and he did six months. He's a loadmaster in
Air Force. Came home and he's like, hey, man, I've

(11:38):
been sending you emails. And I'm like, I don't know
what you're talking about. I don't do email. I don't
even know how to turn my computer on. You know,
I'm not a computer guy. And I was a wilder
and a mechanic. And so he came home and he
he opened up my computer and all my emails and
the guy had been sending me an email every day.
Had I known now what those guys were, those first

(11:59):
guys that went to I, rack we're getting you know
what their deployment was, like, man, I wouldn't have missed
a single email. I would have been sending that dude
care packages, and you know, I'd have been trying to
to really be part of his life, and I just
didn't know. I didn't know any better. And so he
comes home and he's like, hey, man, this girl wants
talk to you. I'm like, yeah, there's I don't know
anybody on the internet, So how is that possible. Well,

(12:20):
back in those days before they had dating apps, if
you made a profile on Yahoo, there was this thing
called Yahoo Personals that anybody could look at anybody. And
so this little redhead, you know, reached out and I
didn't know who she was, and I sent her a message,
you know, and I was like, listen, I don't do
none of this stuff. You know, here's my phone. If

(12:41):
you want to call, call me. And so she did
it again. At the time, I'm playing guitar at Saint
Anne's again, and after after choir practice one on Wednesday night,
I went over to her house. We had pizza and
watch his first game. And then over the next four
or five years, she was either dating somebody or married
to somebody, or I was and somebody else. We never

(13:02):
actually connected, and and so several several years went by
before we actually finally you know, connected and started hanging
out and doing stuff. And I got to tell you, man,
you know, getting into the coffee was way after I

(13:26):
had to get into God because my life was a
mess and Connie's life was a mess. And we got married,
and then we didn't do so well with each other
for a while. Uh. We did great for the first
like year and a half or whatever the marital bliss

(13:46):
year that you have, and after that we were pretty
terrible to each other for a long time. In fact,
we were married for thirteen years before I pulled my
head out of my rear end and got right with
God and took my place in the house. And it
was only after I did that that my wife fell
in love with me. Thirteen years we were married, A

(14:09):
lot of stuff happened. I won't go into any of it,
except that Connie almost died on Christmas and I went
over there in the doctor he said, well, do you
believe in God? And I was in Houston working, so
I came home in record time, walked into the hospital docslight,
you know, I need to talk to you, and I'm like, well,
they only pull you aside if something really bad's happened, right,

(14:31):
And he asked me if I believed in God, and
at the time, with what I knew about God, I
was like, yeah, of course I do, you know. And
he's like, well, good because I don't have any earthly
reason why your wife's alive, but she's alive. So fast forward.
We had a terrible marriage for a long time, right.

(14:51):
In fact, the last time that she went to New
Zealand in that thirteen year time frame, we weren't even
talking to each other. In fact, that would the one
she did finally call. I'm like, hey, you gotta just
find a place to work over there, and I'll send
you to your stuff because I'm done with all this,
right So, but God had other plans. And during that

(15:15):
entire time, I had a very strained relationship with my
parents because when I got divorced, you know, they took
Mike's wife's side, and everybody was, oh, your ex wife
and this and blah blah blah blah and uh. And
I was a terrible dad with my son. I didn't
spend time with him, and when I did, I was
a jerk. And so all this stuff was going on,
and finally we landed at the church that we're at

(15:37):
now and and things started changing. I had a mentor.
He was an army guy that had just got back
from a fifteen month deployment in Afghanistan, saw some horrible, horrible,
horrible things over there. Yeah, and uh, just an incredible
man of God, and he started just speaking truth in
to me. And so once I understood what my place

(16:02):
was in God's kingdom, and once I understood what my
place was in my home, as God calls men to
be leaders of our home, to be the priests of
our families, to be the leaders of our families. And
the second that I took that role righteously took that role,
the way God intended my life changed. My wife fell

(16:25):
in love with me, I fell in love with her,
and it's like this whole thing started all over again.
And so, and believe it or not, we had already
been blessed so many times. I got on with the
NSA as a contractor in San Antonio, Coney had already
retired from the state. And then right around COVID twenty

(16:47):
nineteen when they laid Connie off, Comal County picked her
up as the epidemiologist for that county. And again we're
being blessed financially, We're being blessed with job security, so
many things. And I'm still I'm still not completely unblinded.

(17:13):
You know, I'm still got I've still got scales on
my eyes. But once I fully surrendered, everything happened. We
started the business in twenty nineteen, that exact same three
or four months that we got rolling. This guy reaches out,
He's like, hey, I don't know what you're doing, but

(17:35):
I feel like God's leading me to you to help
you with your business. I'm like, oh, well, what do
you do? And he's like, well, I own a coffee
farm in Honduras.

Speaker 1 (17:45):
Nice.

Speaker 2 (17:46):
That's awesome, Okay, And so that's how Third Day Coffee
got Jr. Got to Third Day Coffee is the game
from the Navy.

Speaker 1 (17:55):
Yeah that's great, man, Yeah that's great. And I uh,
I'm really so. I knew bits and pieces of this
whole story because of you know how many we talk
a lot. You and I talk a lot, and we've
had we have talked a lot. And I think it's
just over a year now since I've been down there
to see at the at the at the roasting shop.
I need to get my I need to get my

(18:17):
stuff back down there, and my apologies for that. We'll
we'll work on that. It's all good, amazing story and
it's also, uh, it's quite unique how we find ourselves
in positions where we want to go after something or
we hit we have a certain idea of where we're
going to go, but that's not where the big guy

(18:38):
wants us to go. That's not what that's not the
path he has for us and in store for us.
So so third day sagain, you started that in twenty eighteen,
twenty nineteen nineteen. Yeah, then COVID hit pardon yep, I said,
Then COVID hit yep. Yeah, you survive that.

Speaker 2 (19:00):
COVID made our business for us.

Speaker 1 (19:03):
Yeah.

Speaker 2 (19:04):
I hadn't got into the vepinor tribe where you and
I met yet, but COVID made us so busy. And
I won't go into all of it that that's a
that's a whole story for another just the business itself,
how it went from literally roasting on a steak grill
on an open flame to the commercial roaster that we

(19:26):
have now. But that's what happened, And I've got all
kinds of photo documentation of the original grill of the
smoker pit that I built that we converted into a
coffee roaster, and then eventually the commercial roaster that we
have now. But yeah, COVID made our business. We made

(19:46):
it so busy that I left my job at the
NSA for a year to you coffee. Yeah, and that's
kind of when I was kicking up all the white
label stuff, which about the time you and I got
on board with with doing coffee.

Speaker 1 (20:03):
Yeah, that was the summer of twenty twenty one. Is
I think when you put out the you sent up
the bat signal like, hey, I've got a coffee company.
I'm looking for white labels. And for those of you
that don't know in the audience, a white label is
we have a master roaster. We have an owner of

(20:25):
a coffee company, Jose, and he wants to say he's
offering a partnership in a business in a sense of
his coffee and I and the white label people can
slap whatever whatever label they want on it, whatever you know, logo,
call whatever, and and but it's it's Jose's coffee from

(20:46):
from the from the the farm down in Honduras, so
the Arabica beans. So that's when we started, was the
middle of the summer. And then we finally we were
going to kick off, if I remember correctly, we were
going to kick off we were looking to do it
November eleventh, the Veteran's Day that year, twenty twenty one,

(21:10):
and then we had some integration issues because you were
used I'm using Shopify, or you're used you were using
something else, or there still are using something else. We
had some integration issues, you know, just I mean, it's
it's business stuff. But yep, I was told by one
of my partners back then, it'll happen when it happens,
when it's meant to happen. There's no sense in getting

(21:33):
all there's no sense in getting all wrapped up around
the actual because we didn't meet our freaking our open
date or our you know, kick off the business date.
And so uh to share with the audience, the anniversary
of master Blast Coffee is the fourteenth of December, which
was just four days ago. So we just hit three

(21:56):
years in business. So happy that you you have stuck
around with us and put up with this. Uh. You know,
my partners put this gorilla up there as the milk
carton freaking poster face for master Blasher Coffee. So appreciate
you doing that for me, brother. And uh, there's some
funny stories about when we kicked this off and I

(22:16):
want to. I don't want to. I don't want to
steal the thunder. I want to. I want you to
share it from your perspective because we again, we started
the fourteenth of December twenty twenty one and then we
shot off from there. So take it away, sir.

Speaker 2 (22:32):
Well, I'll tell you that when we first started having conversations,
I introduced Odi to my sticker guy who's a marine
and Robert and yeah in Houston called Robert Robert Kurzy.
His business is called Miller Time Designs and Miller Time
if you actually read it properly correct and anyway, he

(22:57):
me and Robert, you know, hey, did this Odie guy
call you? I go, yeah, man, So every time I
talk to that guy may talk about set in the
world on fire and uh and you know, and grabbing
it by the tail feathers and riding it and as
I don't know, I don't know if he's crazy or
if he's legit, because you know, if he's legit, man,
we need to hang on because he's gonna go somewhere.

(23:17):
And so, uh, you know, we started out kind of slow,
but before you know it, man, I mean, we were
just just getting hammered and your marketing was outstanding. The
demographic that you went after, the EOD community. Yeah, those
people are there, fanatics like like like nothing I've ever

(23:38):
seen in my life.

Speaker 1 (23:40):
Yeah, and they love their people. They definitely love their people. Yeah.

Speaker 2 (23:44):
Man, I mean you gotta be a little off man
to play with bombs. Okay, let's just put that out there.
And so you gotta kind of have friends that are
the same way.

Speaker 1 (23:55):
Yeah yeah, so but so so, just for the audience
is understanding. I introduced myself through the Entrepreneur Tribe, which
is a it's a massive group on social media on Facebook.
It's got veterans in all different levels of business from

(24:15):
fortune five hundred to small mom and pop shops, and
it's a it's a think tank, it's a sharing it's
it's a you know, resources, all this stuff. And that's
where I saw Jose's post about the white label. Then
we started talking. We made it. We kicked it off
December fourteenth, twenty twenty one. But you also you talk

(24:37):
about Robert. You also introduced me to Ginger and David
with the design or really designs. So you brought me,
brought I mean everybody that I use was brought to
the table based on my relationship with my friendship and
business ship with user so, which was awesome.

Speaker 2 (24:54):
Yeah. I mean it's a circle, man. I mean, it's
a circle of veterans that we all, you know, help
each other out. We're all trying to you know, everybody's
trying to get ahead man. And and that you know,
there's an old naval uh saying that says that a
rising tide was that a rising tide raises all ships.

(25:16):
And so you know, that's kind of what we've done,
you know, with the and and you know, I'm not
a huge fan of groups, but I will tell you
what the what the tribe did for us is it
put a bunch of like minded individuals together in the
same U. The networking value of that group, you just

(25:40):
can't put a value on it. You can't put a
number on it. It's it's literally invaluable.

Speaker 1 (25:46):
Yeah, well we garcia big country. You know, all these
contacts people that I've had on the shows, all these
contacts I've met through that group were a similar group
from a different events. It's a veteran demographic, but like
maybe it might be Marine Corps specific, or it might
be you know, this type of thing or whatever. But

(26:09):
that's that's where most of this networking has come from,
is those groups on social media. It's it's really it
helps so much, you know, because you don't have to
travel and go to these conventions and then have business
cards and all that other stuff and everything. It's very convenient.

Speaker 2 (26:24):
Yeah. If you would have told me ten years ago,
and I'm sorry, I said, if you would have told
me ten years ago that social media was going to
be a way that my business was gonna, you know,
take off and start flying, I would have told you
you were start crazy. Yeah, but it's it's happened, and

(26:47):
it's exactly what happened.

Speaker 1 (26:54):
Are you there? Can you hear me? Okay, so start
that over again with the social media. We had some
lag time there and that, and uh oh we missed.
We missed it. They missed both of us. So go ahead.

Speaker 2 (27:06):
I just said that if you would have told me
ten years ago that social media was going to be
a catalyst for my business to launch, I would have
told you that you were.

Speaker 1 (27:14):
Crazy, absolutely absolutely.

Speaker 2 (27:16):
At you out of your mind. I don't even get
on the computer. What's wrong now? I can't get off
the thing?

Speaker 1 (27:21):
Right exactly exactly well, and it gives.

Speaker 2 (27:24):
Body in the morning scrolling through real that my wife's like,
go to bed.

Speaker 1 (27:28):
Yes, yeah, so I mean and I want to share
this in case and not that I'm trying to spell
it out for the audience, but you know, trip Wire
is veterans of veterans, veterans connecting veterans for veterans. Uh,
it's not euds eccentric, but you, my brother, are are
my veteran brother, uh, not only through service in the military,

(27:49):
but servicing God. And I want to share with everybody
that the reason was it just happened. Like again, it's
it's his plan. It happened. We talked a couple of
days ago, so we just hit our three year anniversary.
I had to get you on the show so we
could talk about Master Blaster coffee because I've thrown it
out there a couple of times throughout the episodes and
almost you know, over the last half of a year.

(28:11):
But to have you on Master Roaster, Master Blaster Coffee
and for us to tell some of these stories, it's
it's fanatic. I'm ecstatic about this completely. I want you,
if you don't mind, to share the story of how
what was the notification process that you knew that an

(28:32):
order was coming in from Master Blaster Coffee.

Speaker 2 (28:36):
Yeah, so once I got on board with the shopify
that that ode uses that Master Blaster uses, I had
to set it up on my phone and and that's
how Mike and I would Micah is my my production
manager and roaster he wrote also, and he's our shipping

(28:57):
guy and our packing guy and are all around, hey,
go do this. And so we have the program on
our laptop, but I also have it on my phone
because you know, I'm still working a full time job.
And uh well, let me back up a little bit.
After the year I took off. You know, the economy
was people were dropping cash like crazy that first year

(29:19):
of COVID, and then everything just kind of like fell off,
and which is why we started doing the Hey we
want to do white label. So I went back to
work and and then anyway, so I'm still working a
full time job. So I put this thing on my
phone and I made the sound a cash register cha ching,

(29:44):
And so every time an order would come in, you
hear that cha ching, and uh it got so annoying
that I had to turn the thing off my phone
because you know, he'd keep me up all night and
then Odie would go do these stinking live events or
whatever wherever he was at and and it would cause
another you know, flood gate to open and it would

(30:07):
start ching ching ching ing all day long, you know. Yeah,
And so uh yeah, man, it's been a it's been
an amazing ride man. And uh, you know, it was
a little skeptical when you first told me that you
were going to set the world on fire, But I
have no doubt that before it's all over, you and
I are going to be hanging on to phoenix man

(30:29):
flying through the air.

Speaker 1 (30:30):
So oh yeah, I'm I'm I'm ecstatic, you know, we're uh,
I'm glad that we're both comfortable for just kind of
allowing it to fall into our lap as it is
it needs to from from God. So you know, with
with our relationship, business partnership and such, we've been able
to help. I brought other people to the table for
you to help them with their you know, their aspirations

(30:53):
of coffee uh Copeparrison with with freedom Coffee out of Arizona,
just the name name one, you know. And and just
to be in a position to help a gold star
widow like that I'm that that was awesome. You know,
coffee has done so much for us in the last

(31:13):
well I'm a I'm a newbie compared to you, so uh,
for me the last three years, coffee has done so much.
You know, we are able to, Uh, we're able to.
My big thing for me is because I was going
through mental health when we met on social media and

(31:34):
for PTSD and stuff. So one of the big things
for me obviously is to is to be there for
White Star survivors of individuals that you know, have decided
to take their life unfortunately. And being being a coffee
owner and being in support of the Yeti Warrior Foundation
and being able to bring these White Star survivors uh

(31:57):
to the memorial let them know that they're still part
of the community, has been just an awesome experience for them,
for myself, for the community as well. I mean, we
need to, we need these people there. And as you know,
I'm sure everybody can see, Uh, we got the link
at the bottom scrolling across our show. Uh. Let's talk

(32:18):
about Third Day sageine In. It's community there in Sagein
and how you've how you've reached out because it's not
just it's not just a coffee shop. Yeah, Third Day,
Third Third Day Sagine is a passion and it's also
a passion of service, and it's also a passion of coffee.

(32:39):
So I'd love for our audience to really be able
to hear it from from you, from you, the passionate
owner of Third Day, Third Day Sagine.

Speaker 2 (32:48):
So absolutely so Third Day Coffee Sagine. We got the
name from Luke twenty four and forty six that says
the Christ will suffer and die and rise again the
third Day. That's where our name comes from them. So
it's based right out of scripture. All of our coffee offerings.
Everything that we offer has a scripture attached to it,
except for the sageine Pecan now, which is we've created

(33:11):
a blend just for the local I want to say,
like folklore. But you know, yeah, Sagin is known for pecans.
We have the largest pecan in the world here. It's
a big paper mache thing. It's ginormous. We have a
pecan fest every year. And and then I got to
meet you know all God right, had nothing to do

(33:32):
with me, but God placed one of the owners of
one of the most prominent pecan businesses here in front
of me, and he's a young guy, and you know,
he's on fire for God, and he's got an on
fire business. But our company is not really a coffee business.

(33:54):
Our company is a ministry. Third Day Coffee Segeine exists
to share the Gospel of Christ. The side effect of that,
the bonus is that we get we get to do
great coffee. Yes, that we get from the mountains of Honduras.
We were so blessed to be able to help Ashley

(34:14):
with you know, finances when he built a church on
the top of the mountain down there in Honduras. We've
been part of that ministry since it started. And you know,
you and I have a kinship on so many different levels.
Everybody who knows though he knows that he does twenty
two a day for the twenty two take their lives.

(34:37):
The thing is, I think those numbers are so wrong.
I think that number is way higher than twenty two
a day in our military community. And what I'm learning
is that the number is staggering among teens and young adults.
And that is because last year in November, the day

(35:00):
after Thanksgiving or the Saturday after Thanksgiving, my son took
his own life and the only reason that I'm not
crippled by it, the only reason that I didn't find
my way back into a bottle or worse, is because
God said, no, you're not doing that. I'm going to
take this from you, and you're going to share my
message with other people. And that's why you see my

(35:22):
name on the screen is forgiven, fully surrendered. I'm sorry,
surrendered and.

Speaker 1 (35:30):
The fights alone.

Speaker 2 (35:32):
And that's because I am a fully surrendered soldier of
Christ Jesus. I had to come to a point in
my life where I realized that there was no hope.
And I think a lot of our vets, a lot
of our brothers and sisters, get to that point and
they don't have hope, and the fact that they don't
have God in their life, I think it compounds the

(35:53):
hopelessness that they feel and they really do feel like
there's nothing else that they can do. Yeah, you know,
the fortunate I don't. I don't know if there's a
fortunate part of it. But the blessing in the valley
I call it the valley when you're at the very
bottom of the valley with my son, is that he

(36:14):
was saved and I got to baptize him, and so
I know where he's at. And people will argue with
you all day long. People are terrible. But he may
have committed a sin as the last act that he
did on his earth, but God already covered him in
the blood. So I know exactly where he's at, and

(36:37):
I know I'm going to spend eternity with him. And
so coffee's awesome. Don't get me wrong. I mean I
live off. If I could put an IV and run
coffee in a drip man, I would. And I love
doing coffee events, and I love talking to people about coffee,
and I love the coffee farming Honduras. But altimate, all

(37:00):
these things have been afforded to us, all these relationships
with me and you and some of the other white
label folks and our customers. The relationship is built on
God first and a great product that God provided second.
And it's just it's just beautiful to sit back and see.

(37:22):
And since my son died, I have been pressed upon
my heart by the Holy Spirit that this is what
I'm supposed to do. I'm supposed to share God's message
to everybody that will listen to me. And the platform
of that is going to be the coffee. And I've

(37:43):
seen those two things very clearly. They've been spoken to
me by people who don't know me, and so's You're right,
it's not just a coffee business. We are a full
fledged ministry. But we just get to do great coffee.
You can't get any better than that.

Speaker 1 (38:03):
No, you can't. You can't. And I remember last year
like it was just yesterday when I heard about your son.
So yeah, man, we and I God bless you, you know,
I love you you and Connie both so but we've
we've definitely, it's definitely been a unique journey in the

(38:28):
business between the two of us as we move forward.
You know, you were you were pinging a little bit
about the you know, the ching in your on your
hearing age. But I'm gonna bust you out. I'm gonna
let the audience know about this one story that you
shared with me. H literally, I think it was within
the first three weeks of us, right after maybe New
Year's in twenty twenty two, after we had just opened

(38:50):
and started selling coffee. Connie had waking you up because
you had your you were so tired, you had your
the chi ching was keep kept going on on your
bluetooth ear needs and she's hearing it and it's driving
her crazy because she can't sleep and you're just laying
in there snooze in a way. And it's to change,
to change, to change, to change. I was dying. I

(39:12):
was laughing so hard hearing to that story. Man, it's
been it's been a great journey. And I'm looking forward
to the next three years. Man. Yeah, it really has man. Yeah,
and we've got more things to come. We've got we
do go ahead.

Speaker 2 (39:30):
Sorry, God doesn't doesn't do. Nothing happens by coincidence. Nothing.
The problem that we humans have is that we want
it right now, or we.

Speaker 1 (39:44):
Want it instant gratation.

Speaker 2 (39:46):
Yeah, we want it packaged in a certain way that
we could swallow it hole right now, right now, and and.

Speaker 1 (39:54):
God and feel good about it and feel good about it.

Speaker 2 (39:56):
Yeah, and God, God knows more than we do, you
know better than we do. And so uh and if
you honestly look at our at our businesses, I mean,
we had to we had to ramp up. We had
to you know the times that you've been slow. You know,
Micah was learning how to run the whole business because

(40:16):
I wasn't in the mind frame you know, following JC suicide,
and so Micah was doing everything and he was like,
I don't know what to do. I don't know what
to do. And you know, I wasn't much helped those
first couple of months. And so everything happens the way
it's supposed to happen, absolutely, and I know that that

(40:36):
we're I mean, we're we're about to hit another, uh,
pivotal moment in our business. Uh, we're turning the corner.
You know, We've got accounts that you and I are working. Uh,
the ambulance is in motion. We're hoping to have the ambulance.
By the way, is a coffee truck that we're going
to have on the road. We're gonna be bole service

(40:58):
coffee shop on wheels.

Speaker 1 (41:00):
Uh, in the in the area, in your local area.

Speaker 2 (41:03):
What's that?

Speaker 1 (41:04):
But we gonna to tell the audience in your local area.

Speaker 2 (41:07):
So yeah, that's going to be here in the Sagine area.

Speaker 1 (41:10):
Yeah.

Speaker 2 (41:11):
But you know, that's pivotal for us to grow as
a business, to expand, and then of course the relationships
that I have with Odie and a few very few
others like him, to be able to service his accounts,
you know, and provide his customers with specialty coffee. Our
coffee is not like anybody else's. So that's one thing.

(41:33):
And I don't know if Odie pushes it hard enough,
but I'll push it for him. Our coffee is called
specialty coffee. Coffee has scored from zero to one hundred.
If you get coffee at some of the big places,
some of the other big veteran known places, they'll tell
you that the coffee is gourmet, or they'll say that

(41:54):
it's premium. Uh, they use all kinds of words. All
that means is that their coffee didn't score over eighty.
It didn't make the cut. All the coffee that we sell,
all the coffee that Master Blaster Coffee sells, is specialty
grade coffee that scored a minimum of eighty. Most of

(42:17):
our coffees score between eighty five and eighty seven, which
is a really great score for a specialty coffee. The
other thing is is that every bag of Master Blaster
Coffee that you buy, a portion of that money goes
directly to the farmer, because we don't use a middleman
to get our coffee here. The owner of the farm

(42:39):
ships it from his farm in Honduras to his farm
in Kansas, and the farmer gets the money directly. And
I'm not talking about Ashley. A lot of our coffee
comes from an individual that works for Ashley on his
farm down there that we have a deal with that
we're buying all his coffee for the foreseeable future. And

(43:00):
so all Master Blaster coffee is specialty grade coffee. If
you know what that is, look it up and uh,
don't take my word for it, do your research. Uh,
but it is definitely better than most coffee is on
the market.

Speaker 1 (43:16):
I have had very few complaints and we've sold We've
sold a I want to say, hundreds upon hundreds of
different people. You know. Some people just try it once.
Some people are a subscription, come back for it every time.
You know that. You remember Hairclub for men when we
were kids. That I'm not only a member, you know,

(43:37):
but I'm a card carrier. You know. I'm not only
the owner, but I'm a card carrying member. I drink
I drink my own damn coffee. I don't drink any
other coffee other than my own coffee, you know. And
I buy it six bags at a time, having it
sent to me. So I love it. Uh, there's a
lot of people out there that are very happy with it.

(43:57):
I'm looking forward to this next year as we expand
on some other business business deals moving forward, which will
help us be able to provide more and better, better
options for our customers, our current customers. You know, this
last year twenty twenty four, from January up until just

(44:20):
within the last month or so, people are like, well,
how's the coffee business going on? I'm like, man, with
this economy, I'm just glad people are still buying, you know,
and God has seen us through it. God has seen
us through it because anybody, you know, if you need coffee,
I mean, it comes to whether it's like the scales
of balance, you know, if you want coffee, but do

(44:43):
you want to wait for it to be the specialty
coffee to be roasted and then sent to you or
is it just more convenient, more cost effective to pack
that price into your entire grocery bill and buy it
from the grocery store. Well, I'm here to say that
I'm so happy that there are so many customers but
Master Blaster Coffee that still buy it through for us.

(45:05):
You know, that does not go unnoticed. I am very
very appreciative of it. We are a for profit organization,
but we've been able to do so much with foundations
out there such as the EOD Warrior Foundation and and
getting the message out there and helping out, helping out

(45:26):
people you know, like yourself that are a White Star
survivor that that don't that don't know where to turn.
You know, I know you knew where to turn. You
know you had You've always had God ever since I've
known you, uh, and always been very strong and I've
I've leaned on you in that capacity in the past,
and I'm very very grateful for that, sir. But there

(45:48):
are others out there that based on suicide, you know,
a little bit lost. World's world's definitely turned upside down.
It's it's very difficult, and I'm glad that I've been
able to help, that the Coffee Company has been able
to help. So it's just it's been an amazing journey.

Speaker 2 (46:08):
Uh.

Speaker 1 (46:09):
I'm so looking forward to the future. We've got so
many great things coming down the pike. Man man, oh man,
So let's talk about how how is the ambulance I
know we've been doing, Like I think there was one
time maybe you didn't mention it, maybe it was one
of our inner French friends that we communicate with, uh

(46:32):
talking about adding a crash cart to resurrect it. I mean,
is everything good to go? What do we got? What's
what's going on with the with the the coffee ambulance?

Speaker 2 (46:40):
Yeah, so we I am not a diesel mechanic. I'm
a I'm a gasoline guy. I can tear a carburetor apart,
you know, my eyes closed and put it back together. Sure,
I'm one of those guys that can rip a distributor
out of a V eight and take all the wires
off and put it all back in without looking at anything.
Just I just know where to go. I'm not a

(47:01):
great mechanic. I just know a lot about it because
I've done it most of my life. I don't know
anything about diesels. Bought this ambulance. The guy said something
about the injectors needed these cups on the bottom because
they were leaking, and if they don't seal, right, you
get diesel mixed in with your coolant. So after I
had people that were going to take care of it,

(47:22):
and then they got sick, and then there was other
things that could that just didn't happen, And so finally
I'm like, listen, the thing is, it's either going to
be yard art or we're gonna get it on the road.
And the whole plan has always been to get it
on the road. So so we man, you know, YouTube man,
I'm a YouTube diesel mechanic. I'm ain't gonna lie there
you go. I am going to shout out to riff

(47:44):
Raff Diesel. They're a diesel parts supplier and they're a
Christian organization. So I did some videos that they did
online and I'm like, man, I can do this. This
ain't nothing. And so we got into it, and the
guy down the street again another divine appointment from God.
Turns out he's an army combat veteran, went to Iraq

(48:08):
and Afghanistan and he's a diesel mechanic. Nice, so he
started helping and we finally got the diesel running a
couple you know, about a month ago, you know, eight
o'clock at night, we got that bad boy fired up, man,
and we drove it around the neighborhood. And the next
day we drove it some more, and then I had

(48:28):
an appointment on a Wednesday, a couple of wednesdays ago
to take it down to the Sheriff Department. Because when
you buy a vehicle at auction and then it gets
sold to like three other people before you get it,
there's a whole stack of paperwork that has to go
along with I had to do a bonded title, had
to share the department, had to investigate it and sign

(48:49):
off on and give me paperwork, all kinds of stuff.
So finally the day comes, we have our appointment. Michah
takes off work and Michaeh works a full time construction
job and then he works here full time. So yeah,
the kid's seventeen years old. Burning it on both ends. Anyway,
me and Michah jump in the amblance and we drive

(49:10):
down to the shared department. We're all excited, things running great,
you know, and we get over there, they inspect everything.
You're good to go. Here's your paperwork, all right. So
we get in there and on my way home and
we're like, we're gonna do this, and we're gonna do that.
And about three quarters of the way home, we spun
the transmission and ended up on the side of the road.

(49:30):
Oh man, we Micah's mom had to come get us,
and and uh she came and towed us back to
the house and uh, And I called a friend of
mine who I played guitar with that church, and he
used to work for Ford and I didn't know, but

(49:52):
he did forward transmissions and all he did was large
transmissions for like Dooley's and big trucks.

Speaker 1 (49:59):
There you go.

Speaker 2 (50:00):
So he came over to the house and he looked
at it. He said, well, do you want the the
dumb down version or you want the technical version. I said, well,
I'm not an idiot, man, I know, I know my
way around cars, you know. Let me have a technical version.
He said, okay, he goes, it's toast. We got to
pull it. So we're getting up to him in the

(50:21):
next week or so. He's going to have the training.
He's going to rebuild it completely. Uh. And now our
new goal is to be on the road, probably by
the middle.

Speaker 1 (50:32):
Of January, somewhere around there. Second week of January.

Speaker 2 (50:37):
Cool, we're going to have it on the road.

Speaker 1 (50:41):
So that's great. It's been a trick, all right. So yeah,
that that in itself has been a little journey. I've
been watching that on social media all the time, all
the things you've been posting about it and everything else.
So let me throw this out there for the audience. Uh,
you have your own podcast that airs on Friday night,

(51:05):
So why don't you tell them real quick about that?
And then I want to get as we wrap this up,
I want to get one great quote from you, sir
before we say good good afternoon or good night to everybody,
and uh and for them to catch us next time.
So talk real quick about your podcast is uh, it's uh.
I've You've had me on there twice as a guest.
I've always enjoyed it. You do a great job, So

(51:28):
let's hear. Let's hear about that.

Speaker 2 (51:30):
Yeah, our our podcast is called God Country Coffee and uh,
Frank Mantou another marine made us these nice little uh
Christmas ornaments. That's awesome, and we do everything. A lot
of our stuff now is pretty much God. We try
to get guests that have a story that have, you know,

(51:53):
a situation that they ran into that God was the
only way they could get out of it. Uh, And
so we were so blessed. That thing grows. I mean,
people just reach out and like, hey, you know, would
you please consider us as a guest, And so sometimes
I actually have to sort through that aspect of it.
But it's it's been great. We try to do it

(52:15):
every Friday here. Lately it's been pretty rough, but things
are settling back down and we want to get back
to an every Friday. We do it at seven seven
pm Central Standard Time, and we do the same way
we do this and we do stream yard. We do
it live. Sometimes we have guests in the in the
coffee shop yep, which is really cool. And and sometimes

(52:38):
we just do like a you know, like we're doing
right now. We just have a guest on and we
and we jump on at seven pm and get after it.
So that's pretty much our podcast.

Speaker 1 (52:48):
That's awesome. That's awesome. Well, so I'm I'm heading to
Chicago next at the end of this week for holidays
with my family. Uh and I'm sure we'll be talking
on a phone. But before I forget, you know how
I am and how many times I've been hitting the
head or hit whatever. So I wanted to say Merry
Christmas to you and family, brother, God bless you, and

(53:10):
I love you. And then let's hear let's hear one
great quote from you as we as we wrap this
up and say say I love you to everybody.

Speaker 2 (53:20):
Yeah, absolutely same to you.

Speaker 1 (53:21):
Odie.

Speaker 2 (53:21):
Merry Christmas to you and yours and you love you,
and I look forward to the year that was. Who
knows unheard of blessings that we're going to receive. My
quote is easy, live your life in such a manner
that people want to know who Jesus is.

Speaker 1 (53:40):
Amen. That's God bless it. I love it, absolutely love it. Brother.
It's been fantastic catching up with you on the video.
Look forward to our next phone call. Everybody out there
that's the audience, thank you for joining us to say.
This wraps up our pre holiday trip wire session or show.

(54:00):
We look forward to catching after the holidays. God bless
you all. Merry Christmas, Happy New Year, Stay safe. We'll
catch you in two weeks. Until next time,
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