Building a support network 8

Some traits are considered more universally characteristic of a good reputation, such as integrity, reliability, professionalism, etc. That said, what is valued in your particular field or industry can influence what defines a good reputation for you specifically. For some products, affordability may improve your reputation, while affordability can actually discredit other kinds of products. Professionalism can vary, as professionalism in the entertainment industry may look different than professionalism in the legal field. Your online reputation is made up of what exists about you online. A good reputation is one that, based on your search results, social media presence, etc., will improve engagement with your target audience, while a bad reputation will deter engagement. Assessing Your Online ReputationWhile you do want a comprehensive understanding of how you come up online, which involves auditing your full digital presence, assessing your online reputation should be more focused on the overarching narratives, which are usually influenced by the most prominent results. To evaluate your online reputation:

1. Ensure that you are searching in an incognito window with your cache cleared to get the most accurate results.
2. Search the branded term(s) that should bring up results about your business.
3. Take note of what you see (not only in search results, but in suggested and related search, Google reviews, the news tab, etc.).

Episode Transcript

Speaker 1 (00:00):
And you can program it so that if this action happens,
then in automatically gets delegated to another person. It's very,
very powerful. I will tell you, though, it takes a
while for you to get to use it. I mean,
you really, I made the mistake, and I'm gonna admit
to make you the mistake because I thought, who needs
to watch a tutorial?

Speaker 2 (00:22):
I mean, I'm the digital gutd of WHOA Why would
end play?

Speaker 3 (00:28):
Baby?

Speaker 1 (00:29):
No, you need to watch the tutorials. I would say,
I would take a look at monday dot com. There's
also airtable. It looks like a spreadsheet, acts like a database.
That may be better for you to transition. Now I
think about it, people who are used to spreadsheets that
it becomes more of a communication tool. So probably Monday

(00:49):
or Airtable. And how much do they cost?

Speaker 3 (00:53):
You?

Speaker 1 (00:53):
Guys can probably get a discount university. I'm sure there's
an educational discount, but anyway, you're probably looking at maybe
ten dollars per seat per month. But it really does
allow you to streamline your communications, so you're not sitting
there looking at Oh my gosh, could you imagine Andrew
looking at spreadsheets?

Speaker 2 (01:08):
No, that's why I work in radio.

Speaker 1 (01:11):
Okay, it's like no, I'm good, no, but I do
you know, and you have to use different tools, and
people are reluctant to change.

Speaker 3 (01:19):
You don't like change. Absolutely uncomfortable.

Speaker 1 (01:21):
So Monday airtable, but I think probably talking to nutrition,
I would take a look at probably airtable over Monday.
Would you like to stop all those ads from following
you around on the web? You can do it the
Digital Advertising Alliance. Here's a secret.

Speaker 3 (01:38):
It has a.

Speaker 2 (01:39):
Tool that's like how some of those online tax companies
you could file for free, but they just hit it
behind sixty four closed doors.

Speaker 1 (01:47):
But it was there, but you know what it was there.
It was just you just needed to look.

Speaker 2 (01:52):
Yeah, it's your fault.

Speaker 1 (01:53):
Yes, your problem.

Speaker 2 (01:54):
You're impatient and lazy. That's why you paid for it.

Speaker 3 (01:58):
Thank you.

Speaker 1 (02:00):
Brianna in Houston, Texas. Welcome aboard. What's happening in your world? Brianna?

Speaker 3 (02:06):
Oh my so much lately. Thank you for having met.
So you know, maybe about two weeks ago I posted
a video onto my social media platform that infamous TikTok
was crying on the internet expressing how dangerous this app
called zetto. Well, I've come to find out I'm pronouncing

(02:26):
it wrong. It's the pedo actually,