Scaling a Fitness Business to Serve Top Executives - Lachlan Rowston | EP129

In the latest episode of the UltraGrowth podcast, I had the privilege of interviewing Lachlan Rowston, co-founder of The Locker Room, an elite gym in Sydney, Australia, that caters to high-performing executives. As someone who understands the challenges of balancing a demanding career with personal well-being, Lachlan shared invaluable insights into how elite executives can achieve optimal health and fitness despite their busy schedules.

Lachlan’s journey into fitness coaching began with a desire to transform how executives view their health. He realized that for high achievers, time and energy are limited, and their fitness routines needed to be equally focused and efficient. Through his work at The Locker Room, he’s helped countless professionals not only get in shape but also achieve a sense of balance between their work and personal lives.

In our conversation, Lachlan explained how key factors like personalized training programs, nutritional guidance, and consistent habits can help executives overcome common barriers to health and fitness. He emphasized that high performers often neglect their health due to their intense focus on work, but with the right approach, they can integrate fitness into their routine for long-term success.

Lachlan also shared some of the mindset shifts that are essential for transforming from an overworked, stressed executive to a balanced, high-performing leader. By committing to self-care and physical fitness, executives can not only improve their energy levels but also sharpen their decision-making and leadership skills.

About Lachlan Rowston:Lachlan Rowston is the co-founder of The Locker Room, a premier gym that specializes in helping busy professionals and executives transform their health. With years of experience in the fitness industry, Lachlan is passionate about creating sustainable fitness routines for high achievers who want to thrive in both business and life.

What to expect in this episode:

(01:50) - How Lockeroom started.

(10:51) - The rise and fall of F45.

(17:56) - How Lachlan got members to first join his gym.

(19:49) - What Lockeroom's customer journey looks like.

(26:34) - Creating a data-driven experience.

(28:55) - Lockeroom's plan to expand across Australia.

(32:23) - How to keep clients accountable when they're paying so much?

(34:37) - Transferring the skills between business and fitness.

(39:23) - Intervening a mindset when it's overindexed in other areas of life.

Follow Lachlan:

LinkedIn - linkedin.com/in/lachlan-rowston-5b30b816a/ 

Instagram - instagram.com/lachyrowston/ 

Website - lockeroomgym.com/ 

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